Instapage, by Postclick

Instapage, by Postclick

About TrustRadius Scoring
Score 7.7 out of 100
Instapage, by Postclick

Overview

Recent Reviews

Great software, very useful.

8 out of 10
December 17, 2018
[It's] Used by the digital department in our organization to create microsites and landing pages. This helps our digital infrastructure …
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Awards

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Reviewer Pros & Cons

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Pricing

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Business

$149

Cloud
*Month

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://instapage.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

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Product Details

What is Instapage, by Postclick?

Instapage, by Postclick aims to be the leader in post-click automation, and promises to help digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.


With over two million landing pages at an average conversion rate of over 16%, the vendor boasts that leading brands across 100 countries are presently using Instapage to capture more value from their campaigns.

Instapage, by Postclick Features

  • Supported: Advanced Lead Generation
  • Supported: A/B Testing and Heatmaps Optimization
  • Supported: Marketing & Sales Integrations
  • Supported: Team Collaboration
  • Supported: Client Management

Instapage, by Postclick Screenshots

Split test your pages to optimize performance and increase conversions.Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Save time by enabling your designers, account managers, and clients to leave feedback right on a landing page.Split test your pages to optimize performance and increase conversions.Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.View key conversion metrics like cost-per-visitor, cost-per-lead, traffic, device, and variation in real-time, as well as heatmaps of our pages in order to make better decisions about your digital advertising spend.

Instapage, by Postclick Video

Instapage Introduction and Overview

Instapage, by Postclick Downloadables

Instapage, by Postclick Integrations

Instapage, by Postclick Competitors

Instapage, by Postclick Customer Size Distribution

Consumers10%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)15%

Instapage, by Postclick Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Comparisons

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Frequently Asked Questions

What is Instapage, by Postclick's best feature?

Reviewers rate Landing page A/B testing: and Real-time analytics dashboard highest, with a score of 8.

Who uses Instapage, by Postclick?

The most common users of Instapage, by Postclick are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (54)

Ratings

Reviews

(1-25 of 28)
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Michael Dell'Arciprete | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Instapage was used by People's Trust Insurance to design and deploy landing pages. The program allowed us to leverage a simple template and create pages with highly relevant content for our paid search and direct mail campaigns. It was used primarily by the marketing department which free resources from the IT department who had previously developed landing pages. Additionally, Instapage solved site performance problems. Because Instapage is hosted in the cloud, it did not tax our hosting. Finally, it also solved the issue of speed. This program allowed us to design and deploy pages on the fly with minimal QA testing. The program did not require any advanced technical skills and it was easy to import images, content, and links from our in-house content library.
Darian Rawson | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Instapage is a landing page tool that helps companies of various sizes, or extremely large size crate pages to direct customers outside of your existing website, store, etc. Targeted landing pages help optimize messages for use with direct or paid media ensuring that messaging is specific to the customer and resulting in more conversions.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Instapage to easily create beautiful responsive landing pages for many of our agency clients. Generally speaking, it's pretty intuitive and easy to use, no coding skills are needed but one of the things we love about Instapage is that you can build something beautiful in just a few hours. If you are doing any campaign and need a landing page that looks good and works, it's a great solution for your business.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use InstaPage to create all campaign landing page content for our business. It is used exclusively by the marketing department and helps support lead generation activity for our various product lines. Using Instapage helps us easily build campaign pages, without having to do any code work to build the page out.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We started using Instapage to quickly create landing pages for our PPC campaigns. The process is quick and I love that we can tailor each landing page to specific ad groups. Thanks to Instapage, we no longer need to wait for several weeks until the dev team creates new pages for us and releases them.
Chris Lesner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Instapage makes building landing pages one of the easiest processes ever. I can hardly believe how easy they have made it for agencies. Normally the CMS's we use are already pretty easy to use, but with how easy Instapages has made it for us to make pages on the fly for different advertising campaigns, we can't help but use it!
Brad Meinen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Instapage to build landing pages for our subdomains. We have used it for multiple business units and it requires very little technical knowledge to pick up and use. As long as you know how to set up subdomains, you are good to go. It is an easy drag and drop interface. One of the best I have experienced.
Score 8 out of 10
Vetted Review
Reseller
Review Source
[It's] Used by the digital department in our organization to create microsites and landing pages. This helps our digital infrastructure grow using their easy to use tools, creative design options, and full customizations to help move the process along. As such, this is a strong support for our organization at achieving our digital needs.
Josh Summerhays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We used Instapage primarily for advertising campaigns. I was the sole user of the tool as I currently oversee all of our marketing. It allowed us to quickly deploy branded landing pages with highly tailored messages to match our ad campaigns. We target disparate audiences and want to ensure that our value is communicated clearly and specifically for those audiences. We use these landing pages an entry point of exposure to our target audience.
Vincent Misiewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We're using Instapage for all of our clients running Lead Gen PPC campaigns. It is used by only the Paid Media team at this point. It allows us to create several personalized landing pages for different search campaigns without the use of our own or the clients dev resources. The landing pages are fairly easy to create by team members with no dev/design experience and can be customized pretty comprehensively if needed. We also utilize the A/B testing features, which is another aspect our process that clients value.
Austin Schmidt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Instapage to build lead generation landing pages for search engine marketing, Facebook ads, and emails. We use it to quickly create pages and test new concepts. It's great not to require development for every landing page template change.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Instapage in our Marketing efforts for landing pages, sales pages, squeeze pages and thank you pages. It helps us to have a unique product funnel that is specific to that product but saves us massive time without having to start from scratch.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Our department needed a one-stop, catch all page for our advertising campaign. Instapage has been a quick, easy option to create and manage all our landing pages in one place without having to know any code, but also having code as an option for those who do. The ability to add our own tracking codes as well as track inside Instapage itself has been a big help as well.
Mike Nickles | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I was personally using Instapage as a preferred landing page builder. I am primarily focused on real estate, but I have other interests and a multimedia background, so I was interested to use this to develop my own marketing and lead generation solutions. I was first introduced to Instapage in a program I subscribed to that taught me how to utilize Instapage to design funnels. At the time, it was a very low-cost solution and I remember it being pretty simple and user-friendly.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I’ve used Instapage to generate landing pages for ads I run through Facebook. It has helped me generate leads from buyers and sellers. Instapage blogs has helpful tips and training that are very helpful. Instapage is helping me grow my business and attract the type of clients that I need.
McKay Salisbury | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using [it at] Elemerce to build lots of landing pages to send traffic from Facebook ads. We are little different than most companies because we are pulling traffic from Facebook to Amazon. We are using Instapage to split test the in-between step of learning about the product and then clicking through to Amazon. I make the landing pages and run the ads with the goal of bringing increasing traffic from off Amazon.
Casey Boyles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Currently we use instapage to build and manage a landing page that is connected to our website. Our website isn't accessible and it's very difficult to build landing pages so we had to find a software that allowed us to develop pages that looked on brand and could easily be connected to our website.
Jan Michael Aldea | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We started using Instapage a few years ago when we needed a quick way to design great looking landing pages that also hooked into MailChimp. We were doing this not only for ourselves but also for our clients. Could we design stand-alone pages in WordPress? Sure - but the speed of implementation and the fact we could do this without tapping into our developer resources was a great way to grow our business.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We originally started using Instapage when we had a marketing platform that required coding for our landing pages. With such a small marketing department in our company we were limited in our ability to make great landing pages and that is when I was introduced to Instapage. I have been able to create beautifully designed landing pages with Instapage and recently they integrated with HubSpot (this is the platform we now use) so this will make my life even easier.
Tamara Newman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used Instapage to collect leads for new products that we didn't want too closely associated with our main website. We primarily focused on Google AdWords search and Facebook to drive leads to the landing pages. The primary user was myself, but some technical positions had access for the setup process, although, once they taught me how to make pages live, it was very easy. It was a great tool to collect lead information without the distraction of our full website menu/navigation. It was also very easy to use by myself, and since I have minimal HTML/coding experience, the whole "drag-and-drop" concept for building a web page was very convenient.
Grace Conyers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Instapage is a great landing page software and platform. It is used across our entire organisation to make landing pages for a variety of marketing and announcement uses. We not only use it like expected as a landing page, but also as a way to invite others to try out new things at our company. It's a way to isolate something and gather a list of interested students and researchers.
Susan Aldea | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
We use Instapage to create and launch landing pages for our inbound marketing clients. Our clients range from realtors to pharmacists, with one thing in common, the need to attract more qualified leads. With Instapage we are able to create, launch and promote effective landing pages that drive traffic to specific marketing offers. It is simple to use, intuitive, works well with many other platforms and has stellar customer support.