Instapage

Instapage performs well with good site speed as it is hosted in the cloud.

Instapage provides excellent cross-domain attribution so that we could analyze marketing results.

Instapage is particularly good at setup process. It was easy to leverage templates and forms to develop lead capture landing pages.

Instapage is very good at processing edit and changes to site content.

Instapage makes it very easy to set up vanity URLs that are easy for customers to recognize.

Responsive

Flexible and Fast

Reusable pages that speed up the process

Variety of Design Options and Templates

App Connections

Drag and Drop Builder

Feedback System is Excellent

Easy to use landing pages.

Good a/b testing.

Already pre-built templates.

Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.

Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.

Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.