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### Influencer Engagement
While some users appreciate the ease of finding influencers and connecting with them on Intellifluence, others express concerns about the lack of vetting for fake influencers on the platform. The platform's ability to facilitate influencer engagement is seen as both a strength and a weakness, with some users highlighting the efficiency in building relationships with influencers, while others criticize the prevalence of inauthentic influencers that hinder trust and effectiveness in influencer campaigns. There is a clear need for Intellifluence to enhance its processes to ensure a higher quality of influencer engagement and promote genuine collaborations between brands and influencers.

### Relationship Building
Users appreciate the efficiency of Intellifluence in connecting with influencers effortlessly, streamlining the process of building relationships with industry experts. The platform's ability to facilitate quick access to subject matter authorities is a standout feature for many, making influencer engagement a smoother and more effective endeavor. While some users find the relationship building aspect to be a strong suit, others feel that there is room for improvement in terms of enhancing connections with influencers.

### Vetting and Profiles
Users have expressed frustration over the lack of vetting and quality control in Intellifluence's influencer profiles. The prevalence of fake accounts and influencers who fail to deliver on promises has led to significant financial losses and wasted resources for many users. The platform's failure to address these issues has resulted in a general consensus among reviewers that the vetting and profiles functionality is a weak point of Intellifluence.

### Platform Usability
While some users appreciate the ease of use and clean interface of Intellifluence's platform, others have raised concerns about the functionality of the mobile app and the overall usability on different devices. The platform's responsiveness and breadth across various platforms have been highlighted as positive aspects, but issues with influencers' categories and engagement levels have been noted. Users have expressed a desire for improvements in the mobile app to enhance accessibility and streamline the user experience.

Efficient Partnership: The platform provides an efficient way for influencers to connect with brands. Many reviewers have mentioned that the process of finding and applying for campaigns is straightforward, thanks to the clear and concise user interface. Additionally, the available filters allow users to narrow down their search, making it easier to find the right kind of partnership.

Secure Payment: Reviewers appreciate that the platform guarantees payment for work done by influencers. This feature gives them a sense of security and protection when working with brands.

Vast Network: Users have praised the platform's vast network of opt-in influencers, mentioning that they are more responsive compared to other platforms. With a broad range of options available, influencers can find opportunities that align well with their brand image and target audience.

Lack of brand response: Some users have expressed frustration over the lack of response or delayed responses from brands on Intellifluence. This issue has been highlighted by multiple reviewers, indicating that it is a common problem.

Limited campaigns/offers: The platform needs to do more to attract brands and increase the number of offers available for influencers. Several users have reported finding no campaigns or offers available for their geographical location, which can be frustrating.

Quality of influencers: There have been complaints about the quality of influencers on Intellifluence, with some users finding that many of them are fake or have no influence. Multiple reviewers have suggested the need for a system to filter out fake influencers to improve the overall quality on the platform.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Intellifluence

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Our intuitive Campaign Wizard makes creating your campaign easy!

Control all aspects of your campaigns within your brand dashboard.

Discover the best influencers using advanced campaign filters!

Ditch e-mail and take control of correspondence with our in-app Messaging tool.

Browse influencer profiles and view their social media accounts before collaborating.

Learn how to create a campaign with ease.

How to Create a Campaign

Creating an influencer marketing campaign using the Intellifluence Campaign Wizard is easy. Learn how to select a campaign type that aligns with your specific goal then build the perfect campaign to attract the right Influencers.
Join as a brand here: https://intellifluence.com/brands

Using Messaging as a Brand

All correspondence within Intellifluence takes place using our Messaging system, so you never have to go off-platform or try to keep track of e-mails.

You can view all of the messages in your inbox by clicking Messages, or you can access the appropriate transaction message thread by clicking Campaigns and accessing the campaign that needs action.

Within the message panel, you’ll see the transaction due date, as well as some details about the influencer you’re collaborating with, including when they were last seen within Intellifluence, their local date and time, and the complete history of your correspondence with this particular influencer across all valid transactions, if applicable.

Learn more about how to use Messaging here: https://intellifluence.com/blog/how-to-use-intellifluence-messaging

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Intellifluence

Overview

What is Intellifluence?