Interactions Digital Roots Reviews

Interactions Digital Roots collects conversations from across the web and not only captures keyword and sentiment analysis but also includes customer intent. The vendor says that this allows the platform to identify and route conversations in a precise and highly customizable way. Using Machine Learning and Natural Language Understanding, the system can prioritize and categorize actionable content, automatically routing it to workgroups (queues) organized by customer assistance, marketing support or contact support (conversations directed at a specific brand or social handle).

Interactions Digital Roots can gather information from both owned and public sites including mainstream social platforms, as well as harder-to-reach forums, blogs, news and review sites.

Interactions Digital Roots currently provides coverage for the following areas of the web: Twitter, Facebook, Instagram, YouTube, Google+, blogs, Q&A sites, ratings sites, discussion and enthusiast forums, hosted communities, Pinterest, LinkedIn, Reddit, news sites (comment sections), Weibo and media sites.

Digital Roots was acquired by Interactions in 2017.