Interakt

Interakt is a full-stack WhatsApp Business platform developed by Jio Haptik Technologies Limited. According to the vendor, it aims to empower businesses of various sizes, including small startups and large enterprises, to engage with customers, generate leads, and drive sales on WhatsApp. The platform caters to a wide range of professions and industries, such as e-commerce, travel and tourism, education, automotive, and real estate.

Key Features

Automated Workflows: According to the vendor, Interakt allows users to create event-based workflows on WhatsApp to guide customers through processes like appointment booking or new registrations. It offers the ability to set up automated replies and notifications based on customer actions, and workflows can be customized to meet specific business needs.

Ads that Click to WhatsApp: The vendor claims that Interakt enables businesses to connect with their target audience across Facebook and Instagram using ads that click to WhatsApp. This feature is said to drive engagement and conversions by inviting viewers to start a conversation on WhatsApp. Additionally, leads acquired via click-to-WhatsApp ads can be retargeted to boost conversions.

Shared Team Inbox: Interakt offers a shared team inbox that, as per the vendor, facilitates real-time collaboration among teams. Multiple team members can access and respond to customer queries from a single inbox, thereby improving team efficiency and providing seamless customer support.

Bulk Campaigns & Broadcasts: According to the vendor, Interakt allows users to set up one-time or recurring campaigns to send personalized, automated alerts to customers. This feature enables businesses to share promotional offers, discounts, new product lists, and more with targeted campaigns, reaching a large audience and engaging customers at scale.

Campaign Analytics: Interakt provides campaign analytics to track performance and measure key metrics such as message delivery, read rates, and response rates. The vendor claims that these insights into customer engagement and campaign effectiveness can be used to optimize campaigns and improve results.

WhatsApp Commerce: The vendor states that Interakt enables businesses to create a storefront on WhatsApp, providing a seamless end-to-end shopping experience for customers. Users can share product catalogs, accept orders, and process payments directly on WhatsApp. The platform also offers personalized product recommendations to enhance the customer journey.

Green Tick Verification: Interakt helps businesses apply for the Green tick verification on WhatsApp, according to the vendor. This verification can enhance brand credibility and trust with customers, as the verified badge is displayed alongside the brand name. The feature aims to help businesses stand out in the competitive market and enhance their brand reputation.

15+ WhatsApp Business Integrations: Interakt offers seamless integrations with popular e-commerce platforms, CRMs, and more. According to the vendor, users can integrate with platforms like Shopify, Woocommerce, Zoho, and Facebook Leads to streamline operations, sync customer data, automate workflows, and enhance overall business efficiency.