TrustRadius
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.https://dudodiprj2sv7.cloudfront.net/product-logos/pC/tb/55E0VRTS2191.jpegInvocaInvoca Call Tracking2017-10-13T16:17:38.822ZWe use Invoca for both offline and online call tracking to connect the phone calls with the marketing campaigns, including DM, SEO, paid search, Facebook, youtube and etc. It allows us to see which campaigns are generating phone calls (and which keywords if that's a PPC campaign).,Tracks phone calls to keyword level in source and medium
Gives a detailed report for analysis,Setup is a little bit technical
Would like to see a way to connect with conversions,8,Able to attribute offline revenue with online campaignsToby MeiInvoca FTCallTrackingW!2017-03-27T18:57:55.980ZI used Invoca for specific clients that require call tracking solutions namely within the travel and hospitality vertical. It solves the post-click question of revenue.,Customer Service - The support I received from Invoca was amazing and is the primary reason I will continue to promote them as the superior call tracking solution.
Marrying data from third parties - They are able to report and optimize according to backend conversion data.,Backend data - The need to match column names to Invoca specific columns does make the process a little tedious.,9,Call signals were able to detect when conversion events happened, allowing for optimization of our PPC program.,Marchex,Marin Software, Kenshoo Infinity Suite, Bing AdsVerified User
Unspecified
Invoca
8 Ratings
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