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March 10, 2020
We're in the online advertising industry, and my entire company uses Invoca with about 40 users. I'm in the finance department, and we use Invoca for billing purposes and for tracking calls performance. Invoca is user-friendly and quicky to understand for new users. The report layouts are easy to read, and you can easily manipulate the data if your good with excel. We can easily track call performance based on the call campaign and where the call was generated.
- From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
- Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
- Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
- You can upload sale data into Invoca. If you do, it won't update to the original call record.
February 28, 2020
We used Invoca for all call-tracking campaigns we initiated within the agency. Invoca was the main platform we used for our first foray into pay-per-call marketing, which helped us pinpoint the most successful campaigns that allowed us to scale campaigns. Additionally, the ability to create routing paths based on certain advertiser conversion rates allowed us to increase the efficiency of our media buying.
- Campaign Tracking
- Custom Routing
- Call Recording (QA)
- Telephony fees for short calls
- Reporting dashboard isn't advanced like other providers
- Mobile view
February 20, 2020
We used to use it as our main call tracking/routing platform and just recently switched due to pricing. However, I still use it when I am working with other advertisers because it is their main platform. It is used across the whole organization, and it helps address how we manage our calls throughout the day and where we need to increase or decrease call flow. I also use it to track revenue and invoice every month.
- It is easy to set up campaigns.
- It is easy to look at reports.
- I think the support system is weak. I should not have to pay more money to achieve a certain level of support. This is where I always struggled with Invoca, and it was eventually a huge factor in our recent decision to switch.
- Pricing: there are other call routing/tracking platforms that are cheaper.
I would recommend it to larger companies most likely because it is easy to sign up and use it when you are searching through networks. It is also super user-friendly, and even my boss who is horrible at technology could look at reporting each day without any questions.
March 18, 2020
Invoca is used by our lead generation department to manage phone call leads in multiple insurance verticals. We use Invoca to purchase static phone numbers to use on our landing pages, text ads, and other site pages. We also use Invoca to create and manage "dynamic" phone numbers using RingPools in the tracking templates of many of our advertising channels.
- RingPools is a relatively easy way to get our phone call revenue tracked down to the keyword level.
- Reporting tools have lots of field options.
- Great learning resources.
- There is definitely confusion between "Calls" and "Transactions" and there isn't an easy way to look at call attributes in the "transactions" views.
- Invoca lacked support/direction regarding Google's changes of redirects in tracking templates.
We use Invoca across the whole organization. We use it to track and record calls. Helps us track calls from Google Ads and Bing Ads down to the keyword level.
Read Garegin Baghdasaryan's full review
March 04, 2020
It is being used to generate straight calls and warm transfers. All of our internal teams use the software to generate and place phone numbers on our content.
- Easy to use
- great customer service
- affordable
- Currently, our company as a whole found it very easy to use to the point where we have been turning down other potential partnerships offering the same service, no complaints!
March 13, 2020
Invoca provides Vivint with enterprise level call tracking, which enables data enrichment and accurate attribution. As a result, Vivint is able to optimize its marketing spend in accordance with the campaigns that truly drive quality calls. Additionally, Invoca's call tracking platform is utilized as an impartial standard of truth for tracking calls that are driven by affiliate pay-per-call campaigns.
- Invoca's enterprise call tracking is one of the best in the industry.
- Invoca's user interface is intuitively designed and easy to navigate.
- Invoca's integrations with various CRM's can facilitate data enrichment.
- I'd like to see Invoca make further iterations to its ring pool technology to encompass a higher volume of field parameters.
- I'd like to see Invoca be a little more thorough in their client onboarding process.
- I'd love to see Invoca build out a RTB bidding platform to facilitate pay-per-call partnerships.
We use Invoca in our marketing department to facilitate our Pay-Per-Call affiliate campaigns. It assists with reporting and has been an excellent platform for our partners to access and view data.
- Call tracking
- Data and reporting
- Campaign setup is simple
- Price is a bit steep
- Reporting only goes back for 90 days
February 28, 2020
Invoca is being used as a call platform to manage and route all of the campaigns we set up for our buyers. A department in the organization is using Invoca. It helps us drive revenue for our company in a user-friendly way. It allows us to make necessary changes and updates promptly.
- It is very user-friendly, especially for first-time users.
- Very easy to make changes and updates.
- Everything is straightforward to navigate across the whole website.
- No ability to schedule when we want campaigns to go active
- Frustrating when adding states to call campaigns. I wish we could have a checkbox next to each state we add instead of the current method.
The organization uses Invoca. My team uses explicitly it to build out pay-per-call campaigns for our affiliate partners. It helps keep these campaigns organized, easily accessed, and it is easy for the partner to see the campaign data on their end. We can quickly update payouts or commissionable actions. It has streamlined our pay-per-call campaign management.
- Reporting - The reporting in Invoca is visually pleasing and easy to understand.
- Campaign Creation - Campaigns are easy to build out in their platform.
- Commission Visibility - It's easy to see each partner's commission earnings.
- Dashboard - It would be nice if the dashboard had a custom date range.
February 20, 2020
We use Invoca for our marketing campaigns with inbound calls. Our marketing team uses the system to make sure calls are going to the right phone numbers and being sent to the correct location at the call centers.
- Invoca's reporting is pretty useful and simple to understand.
- Setting up new campaigns is pretty straightforward.
- The price is one big negative, as it can get really expensive if you are sending a lot of calls through their system.
- Invoca's bundle options are not great.
For marketing campaigns where you are paying for a duration on a call, Invoca is great.
Invoca's support is always great, responsive, and helpful. They seem to care about helping you, which is always nice.
Invoca is used by a department here at Apollo Interactive. Mainly Sales and Account managers. It addressed the needs of our clients, and we use it to track calls we generate and send them.
- Track Calls
- Analyze Calls
- Manage Calls
- In the user settings, maybe add more restrictions? For example we set up a client as a member but, we only want them to control certain parts of their campaigns (everything but the payout really).
- Include hourly breaks in the hours settings.
We use Invoca for both offline and online call tracking to connect the phone calls with the marketing campaigns, including DM, SEO, paid search, Facebook, youtube and etc. It allows us to see which campaigns are generating phone calls (and which keywords if that's a PPC campaign).
- Tracks phone calls to keyword level in source and medium
- Gives a detailed report for analysis
- Setup is a little bit technical
- Would like to see a way to connect with conversions
I used Invoca for specific clients that require call tracking solutions namely within the travel and hospitality vertical. It solves the post-click question of revenue.
- Customer Service - The support I received from Invoca was amazing and is the primary reason I will continue to promote them as the superior call tracking solution.
- Marrying data from third parties - They are able to report and optimize according to backend conversion data.
- Backend data - The need to match column names to Invoca specific columns does make the process a little tedious.
Invoca Scorecard Summary
What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
Categories: Call Tracking
Invoca Video
Invoca Integrations
Salesforce.com, Marketo, HubSpot, Google AdWords, Kenshoo
Invoca Competitors
Dialogtech, Marchex, LogMyCalls
Invoca Pricing
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
Invoca Support Options
| Free Version | Paid Version | |
|---|---|---|
| Phone | ||
| Live Chat | ||
| FAQ/Knowledgebase |
Invoca Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |