Invoca

Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.

We are able to reduce non-sales calls by being able to attribute [the source of incoming calls].
But it needs patience and a long time to get the benefits of its AI capabilities. So RoI could be a longer run.
It is expensive if we needed a simple call tracking solution only.

Invoca is a great platform for anyone in the performance marketing space in the pay-per-call arena, as well as any others where call routing and monitoring are important. Although it does take a little while to get comfortable with the platform, it is very powerful when utilized correctly. It is expensive and the contracts are rather hefty, so it may not be for more basic users, but it is the best tracking platform that we've come across.

Invoca helps bridge the gap between online and offline by tracking calls. It is great to understand which marketing efforts are driving inbound calls for a fuller picture of online and offline performance. This allows users to optimize media spend by investing in marketing efforts with more efficient call volume and higher call quality.

It does require some web development resources to set up, as well as an analytics team to glean the best insights. So it requires several different skillsets and quarterbacking a unified team to achieve actionable insights. I would not recommend trying to implement and use it without those diverse skills and resources.

I feel like the successful use of Invoca is very situational. We are currently using it for low-funnel insurance lead generation, and I'm not 100% sure it would be worth the cost/time for all other marketing applications. Basically, if you need to track the use of a lot of phone numbers and rapidly create them, Invoca is great!

I haven't needed Invoca support frequently, but when I have, it has been slow to respond and slow to resolve issues. The issues were all eventually resolved, though.

Invoca excels at enterprise call tracking and their technology is industry agnostic. Consequently, most businesses that allocate budgets to digital marketing and value calls would benefit from their technology. I think Invoca's long-standing history in the industry should instill confidence in prospective clients. I'd love to see them iterate on their ring pool functionality, as it seems a little stagnant.

Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.

Invoca is excellent for billing purposes, and it allows me to see the call duration, and I'm able to break it down by call campaign.

Invoca customer support is relatively quick in getting back to. When I submit call corrections, they'll get back to me within a day. But it would be nice if call corrections could be done in real-time without having to wait for customer support to process them. In general, they are very helpful in answering questions, and they were able to assist me when I wanted to track performance data in their UI. They allowed us to upload sales conversion into their UI that helps me identify where the best call sources are coming from.

Invoca is well suited for every marketing campaign. It helps you track where the calls came from and helps you track revenue for each call.

Every question or issue we had, has been answered and taken care of quickly

Not entirely sure how to answer this specific question, but all I know is that as an online lead generation company, we find this software to be very well suited in the call lead side of our business.

The customer service has been great, which is something our company looks for in our partnerships.

Invoca is excellent if you're focused solely on pay-per-call campaigns. It isn't the best if you're also doing CPL campaigns with forms. We like Invoca, we just wanted a platform that was more centralized and accommodated all types of campaigns.

I haven't had to reach out for support very many times, but every time they've been very prompt and helpful.

Invoca is an ideal solution when building out campaigns that require routing calls to several buyers based on certain conditions.

Support was standard, but then again, there wasn't a need to reach to support that often.

Overall just an easy place to manage all campaigns and make sure they are performing well. Invoca is excellent for pulling data promptly so we can analyze the necessary pieces of data. Very easy to add the essential pieces of info when pulling certain files. I enjoy using Invoca.

I give it this rating because of the ability to learn its functionality so quickly. It is easy to navigate through and not a huge learning curve. They make it very easy to get the necessary pieces of data that I need to be successful. It always has a good track record of being accurate.

Invoca works very well for all our Pay-Per-Call campaigns. The times where it is less appropriate is when a partner pitches a campaign that posts leads and drives calls. We want to keep the reporting all in one central location.

Honestly, I have never needed help with the platform.

Invoca is well suited for our call buyers.

They are fast whenever I have an issue—always looking to help and grab details from me.

For marketing campaigns where you are paying for a duration on a call, Invoca is great.

Invoca's support is always great, responsive, and helpful. They seem to care about helping you, which is always nice.

I would recommend it to larger companies most likely because it is easy to sign up and use it when you are searching through networks. It is also super user-friendly, and even my boss who is horrible at technology could look at reporting each day without any questions.

I was never able to get a hold of anyone quickly when there was an issue. I just wish I had a phone number to call. They said this was because of a certain tier we were on, but that's not how it should be. I have used call platforms where I have the account representative's cell number and Skype. Any time I have a question, I can get an answer instantly. I do not think it is useful to have a communications login where you post to a board and wait for someone to reply. I want to be able to call somewhere or have someone's email to work through problems. I do not think Invoca has a good support system.

It's great if you want to know which campaigns lead the calls to come in.

It is a call tracking solution. It's not appropriate for clients that do not have call volume.