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The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.https://dudodiprj2sv7.cloudfront.net/product-logos/pC/tb/55E0VRTS2191.jpegInvoca Call TrackingWe use Invoca for both offline and online call tracking to connect the phone calls with the marketing campaigns, including DM, SEO, paid search, Facebook, youtube and etc. It allows us to see which campaigns are generating phone calls (and which keywords if that's a PPC campaign).,Tracks phone calls to keyword level in source and medium Gives a detailed report for analysis,Setup is a little bit technical Would like to see a way to connect with conversions,8,Able to attribute offline revenue with online campaignsInvoca FTCallTrackingW!I used Invoca for specific clients that require call tracking solutions namely within the travel and hospitality vertical. It solves the post-click question of revenue.,Customer Service - The support I received from Invoca was amazing and is the primary reason I will continue to promote them as the superior call tracking solution. Marrying data from third parties - They are able to report and optimize according to backend conversion data.,Backend data - The need to match column names to Invoca specific columns does make the process a little tedious.,9,Call signals were able to detect when conversion events happened, allowing for optimization of our PPC program.,Marchex,Marin Software, Kenshoo Infinity Suite, Bing Ads
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Invoca
8 Ratings
Score 8.0 out of 101
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Invoca Reviews

Invoca
8 Ratings
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Score 8.0 out of 101
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Toby Mei profile photo
October 13, 2017

User Review: "Invoca Call Tracking"

Score 8 out of 10
Vetted Review
Verified User
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We use Invoca for both offline and online call tracking to connect the phone calls with the marketing campaigns, including DM, SEO, paid search, Facebook, youtube and etc. It allows us to see which campaigns are generating phone calls (and which keywords if that's a PPC campaign).
  • Tracks phone calls to keyword level in source and medium
  • Gives a detailed report for analysis
  • Setup is a little bit technical
  • Would like to see a way to connect with conversions
It's great if you want to know which campaigns lead the calls to come in.
Read Toby Mei's full review
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March 27, 2017

User Review: "Invoca FTCallTrackingW!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
I used Invoca for specific clients that require call tracking solutions namely within the travel and hospitality vertical. It solves the post-click question of revenue.
  • Customer Service - The support I received from Invoca was amazing and is the primary reason I will continue to promote them as the superior call tracking solution.
  • Marrying data from third parties - They are able to report and optimize according to backend conversion data.
  • Backend data - The need to match column names to Invoca specific columns does make the process a little tedious.
It is a call tracking solution. It's not appropriate for clients that do not have call volume.
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Invoca Scorecard Summary

About Invoca

The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
Categories:  Call Tracking

Invoca Features

Has featureGranular Call Attribution
Has featureConversion Analysis
Has featureLead Scoring
Has featureConversation Playback

Invoca Integrations

Salesforce.com, Marketo, HubSpot, Google AdWords, Kenshoo

Invoca Competitors

Dialogtech, Marchex, LogMyCalls

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No

Invoca Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase

Invoca Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No