Invoca
Invoca
Invoca
Overview
What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline...
Read moreRecent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Video Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Invoca, and make your voice heard!
Pricing
View all pricingEntry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
5 people want pricing too
Alternatives Pricing
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
Invoca Features
- Supported: Granular Call Attribution
- Supported: Conversion Analysis
- Supported: Lead Scoring
- Supported: Conversation Playback
Invoca Integrations
- Salesforce.com
- Adobe Marketo Engage
- HubSpot
- Google AdWords
- Kenshoo
Invoca Competitors
- DialogTech
- Marchex
- LogMyCalls
Invoca Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
DialogTech and Marchex are common alternatives for Invoca.
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Invoca are from Small Businesses (1-50 employees).
Comparisons
View all alternativesCompare with
Reviews and Ratings
 (39)
Attribute Ratings
Reviews
(1-18 of 18)- Popular Filters
Companies can't remove reviews or game the system. Here's why
June 24, 2021
A call tracking tool that goes beyond excellence.
Invoca is now part of our business family. Call tracking software was our need to understand the demographics of our clients and Invoca is doing this so well. We are utilizing it to track calls, and using the call analytics that it provides us, we can modify our marketing projects and can enhance the experience of our beloved users.
- It has enabled us to record calls and its recording feature works smoothly.
- Call schedule is also its major feature.
- The User Interface of Invoca is clear and non-complicated.
- Its customer support didn’t come up to mark.
- The dashboard for reporting needs to be more advanced.
June 24, 2021
Next-Gen Call Tracking Solution
We use Invoca call tracking in our marketing team within our email campaigns.
We use it to increase our campaign performance by providing insight into the email recipients by making use of the click-to-call option.
Invoca helps us with sales attribution for our campaigns.
It integrates with Salesforce CRM to sync the conversions happening due to our marketing campaign efforts.
We use it to increase our campaign performance by providing insight into the email recipients by making use of the click-to-call option.
Invoca helps us with sales attribution for our campaigns.
It integrates with Salesforce CRM to sync the conversions happening due to our marketing campaign efforts.
- Very easy to use & manage marketing campaigns
- Great assistance from the customer support team
- Easy to pull out reports of marketing performance
- Multi-lingual support is not there
- Can't find the source of all the calls
We use Invoca to track and manage all of our pay-per-call campaigns for both affiliates and publishers, as well as advertisers. In addition, we use it to designate new DIDs for any of our main numbers to add on features like whispers, tracking, monitoring, and more. Of course, it is used for quality assurance as well.
- Call tracking
- Reporting
- Quality assurance
- Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
- It does lack the ability to speak with 3rd party software with Zapier
- In certain ways, too much functionality for basic campaign setup.
- They do not try to take a business development role with their users to help them grow their business.
April 20, 2021
Easily understand which marketing efforts are driving inbound calls so you can optimize media
Our agency executes media buys via paid search (Google and Microsoft), social media (Facebook/Instagram and LinkedIn), and programmatic media via several DSPs. Several clients utilize Invoca to track the effectiveness of this media to drive lead activity via phone calls. Tracking the phone calls to the paid search keyword or display placement/creative is essential to analyzing performance.
- Fairly easy to implement
- Tracking of phone call activity to the paid search keyword and display placement/creative level provides essential granularity for managing performance
- Easy-to-use, clean reporting interface
- Understanding how number pooling works and making sure you're paying for the right amount of dynamic numbers is confusing
- Would like to better understand advanced features, such as how best to optimize retargeting practices, as well as closing the loop to attribute conversions to each call at the keyword/placement/creative level.
Invoca is used by our lead generation department to manage phone call leads in multiple insurance verticals. We use Invoca to purchase static phone numbers to use on our landing pages, text ads, and other site pages. We also use Invoca to create and manage "dynamic" phone numbers using RingPools in the tracking templates of many of our advertising channels.
- RingPools is a relatively easy way to get our phone call revenue tracked down to the keyword level.
- Reporting tools have lots of field options.
- Great learning resources.
- There is definitely confusion between "Calls" and "Transactions" and there isn't an easy way to look at call attributes in the "transactions" views.
- Invoca lacked support/direction regarding Google's changes of redirects in tracking templates.
March 13, 2020
Superior Enterprise Call Tracking
Invoca provides Vivint with enterprise level call tracking, which enables data enrichment and accurate attribution. As a result, Vivint is able to optimize its marketing spend in accordance with the campaigns that truly drive quality calls. Additionally, Invoca's call tracking platform is utilized as an impartial standard of truth for tracking calls that are driven by affiliate pay-per-call campaigns.
- Invoca's enterprise call tracking is one of the best in the industry.
- Invoca's user interface is intuitively designed and easy to navigate.
- Invoca's integrations with various CRM's can facilitate data enrichment.
- I'd like to see Invoca make further iterations to its ring pool technology to encompass a higher volume of field parameters.
- I'd like to see Invoca be a little more thorough in their client onboarding process.
- I'd love to see Invoca build out a RTB bidding platform to facilitate pay-per-call partnerships.
March 10, 2020
Invoca makes running a business easier
We're in the online advertising industry, and my entire company uses Invoca with about 40 users. I'm in the finance department, and we use Invoca for billing purposes and for tracking calls performance. Invoca is user-friendly and quicky to understand for new users. The report layouts are easy to read, and you can easily manipulate the data if your good with excel. We can easily track call performance based on the call campaign and where the call was generated.
- From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
- Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
- Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
- You can upload sale data into Invoca. If you do, it won't update to the original call record.
March 04, 2020
Invoca Is Great!
We use Invoca across the whole organization. We use it to track and record calls. Helps us track calls from Google Ads and Bing Ads down to the keyword level.
March 04, 2020
Invoca review from happy customer
It is being used to generate straight calls and warm transfers. All of our internal teams use the software to generate and place phone numbers on our content.
- Easy to use
- great customer service
- affordable
- Currently, our company as a whole found it very easy to use to the point where we have been turning down other potential partnerships offering the same service, no complaints!
February 28, 2020
Very User Friendly
We use Invoca in our marketing department to facilitate our Pay-Per-Call affiliate campaigns. It assists with reporting and has been an excellent platform for our partners to access and view data.
- Call tracking
- Data and reporting
- Campaign setup is simple
- Price is a bit steep
- Reporting only goes back for 90 days
February 28, 2020
Great Call Tracking Platform
We used Invoca for all call-tracking campaigns we initiated within the agency. Invoca was the main platform we used for our first foray into pay-per-call marketing, which helped us pinpoint the most successful campaigns that allowed us to scale campaigns. Additionally, the ability to create routing paths based on certain advertiser conversion rates allowed us to increase the efficiency of our media buying.
- Campaign Tracking
- Custom Routing
- Call Recording (QA)
- Telephony fees for short calls
- Reporting dashboard isn't advanced like other providers
- Mobile view
February 28, 2020
I appreciate Invoca's functionality and ease of use.
Invoca is being used as a call platform to manage and route all of the campaigns we set up for our buyers. A department in the organization is using Invoca. It helps us drive revenue for our company in a user-friendly way. It allows us to make necessary changes and updates promptly.
- It is very user-friendly, especially for first-time users.
- Very easy to make changes and updates.
- Everything is straightforward to navigate across the whole website.
- No ability to schedule when we want campaigns to go active
- Frustrating when adding states to call campaigns. I wish we could have a checkbox next to each state we add instead of the current method.
February 28, 2020
My Take on Invoca
The organization uses Invoca. My team uses explicitly it to build out pay-per-call campaigns for our affiliate partners. It helps keep these campaigns organized, easily accessed, and it is easy for the partner to see the campaign data on their end. We can quickly update payouts or commissionable actions. It has streamlined our pay-per-call campaign management.
- Reporting - The reporting in Invoca is visually pleasing and easy to understand.
- Campaign Creation - Campaigns are easy to build out in their platform.
- Commission Visibility - It's easy to see each partner's commission earnings.
- Dashboard - It would be nice if the dashboard had a custom date range.
February 28, 2020
Invoca Review 2.27
Invoca is used by a department here at Apollo Interactive. Mainly Sales and Account managers. It addressed the needs of our clients, and we use it to track calls we generate and send them.
- Track Calls
- Analyze Calls
- Manage Calls
- In the user settings, maybe add more restrictions? For example we set up a client as a member but, we only want them to control certain parts of their campaigns (everything but the payout really).
- Include hourly breaks in the hours settings.
February 20, 2020
Great system to manage inbound calls
We use Invoca for our marketing campaigns with inbound calls. Our marketing team uses the system to make sure calls are going to the right phone numbers and being sent to the correct location at the call centers.
- Invoca's reporting is pretty useful and simple to understand.
- Setting up new campaigns is pretty straightforward.
- The price is one big negative, as it can get really expensive if you are sending a lot of calls through their system.
- Invoca's bundle options are not great.
February 20, 2020
Functionality a plus, support lacks
We used to use it as our main call tracking/routing platform and just recently switched due to pricing. However, I still use it when I am working with other advertisers because it is their main platform. It is used across the whole organization, and it helps address how we manage our calls throughout the day and where we need to increase or decrease call flow. I also use it to track revenue and invoice every month.
- It is easy to set up campaigns.
- It is easy to look at reports.
- I think the support system is weak. I should not have to pay more money to achieve a certain level of support. This is where I always struggled with Invoca, and it was eventually a huge factor in our recent decision to switch.
- Pricing: there are other call routing/tracking platforms that are cheaper.
October 13, 2017
Invoca Call Tracking
We use Invoca for both offline and online call tracking to connect the phone calls with the marketing campaigns, including DM, SEO, paid search, Facebook, youtube and etc. It allows us to see which campaigns are generating phone calls (and which keywords if that's a PPC campaign).
- Tracks phone calls to keyword level in source and medium
- Gives a detailed report for analysis
- Setup is a little bit technical
- Would like to see a way to connect with conversions
March 27, 2017
Invoca FTCallTrackingW!
I used Invoca for specific clients that require call tracking solutions namely within the travel and hospitality vertical. It solves the post-click question of revenue.
- Customer Service - The support I received from Invoca was amazing and is the primary reason I will continue to promote them as the superior call tracking solution.
- Marrying data from third parties - They are able to report and optimize according to backend conversion data.
- Backend data - The need to match column names to Invoca specific columns does make the process a little tedious.