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Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls …
Overview
What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline…
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What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so…
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Invoca?
Invoca is a conversation intelligence AI solution that gathers data from calls, so businesses can discover which campaigns drive the best phone leads, if sales are being lost due to bad call experiences, and answer other questions. The software aims to help:
• Marketing teams drive up lead quality and driving down acquisition cost
• Contact centers boost agent performance and conversion rates
• Multi-location businesses increase appointments set over the phone
Invoca boasts users among companies that currently include AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as users among industries like US health systems, US mortgage lenders, US property and casualty insurance companies, and among US telecommunications companies.
Invoca Features
- Supported: Phone Number Management
- Supported: Tracking
- Supported: Call Routing
- Supported: Analytics
- Supported: Marketing Operations
- Supported: Campaign Activity
- Supported: Call Analytics
- Supported: Agent Performance Management
- Supported: Quality Assurance
- Supported: Engagement - Dashboards and Training
- Supported: Performance - Integrations and Compliance
- Supported: Attribution Modeling
- Supported: Generative AI
Invoca Integrations
Invoca Competitors
Invoca Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Invoca are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls and leverage call analytics in order to modify marketing projects and enhance the user experience. By using Invoca for call-tracking campaigns, users are able to pinpoint successful campaigns and scale them effectively. This not only allows for better allocation of resources but also leads to increased efficiency in media buying.
One of the key features of Invoca is its ability to enable routing paths based on advertiser conversion rates, which ultimately boosts media buying efficiency. By analyzing the data obtained through Invoca's call tracking and routing capabilities, users can optimize their campaigns by directing calls to the most appropriate destinations. This results in a streamlined process and improved customer satisfaction.
Another significant advantage of using Invoca is its use in billing purposes and tracking call performance. Finance departments utilize Invoca to track revenue and invoice monthly, providing accurate data for financial reporting. Moreover, this platform allows for easy monitoring of call performance based on campaigns and call generation location, making it an indispensable tool for managing phone call leads across multiple insurance verticals.
Invoca also serves as a comprehensive solution for both online and offline call tracking, connecting phone calls with marketing campaigns seamlessly. For enterprise-level customers like Vivint, Invoca enables data enrichment and accurate attribution, facilitating better decision-making and overall campaign success. Additionally, Invoca plays a pivotal role in pay-per-call affiliate campaigns by providing reporting and data access for partners, helping streamline campaign management.
Ultimately, the versatility of Invoca extends beyond these examples, as it can be adapted to suit various marketing strategies across different industries. Whether used to improve email campaigns, increase performance in media buys, or manage and route campaigns for buyers, Invoca consistently delivers valuable insights and efficient solutions for businesses looking to optimize their marketing efforts.
The users recommend utilizing Invoca's support team for assistance with any issues or questions. They also suggest exploring Invoca's call signal suite, which offers almost unlimited tracking capability and customization for online and offline marketing channels.
Additionally, users highly recommend DialogTech for ecommerce businesses and those that drive calls and leads through online platforms. They believe DialogTech provides great insights and offers helpful customer service.
Overall, users highly recommend both Invoca and DialogTech for their respective benefits in call tracking, campaign management, and communication improvement.
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Reviews
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June 24, 2021
A call tracking tool that goes beyond excellence.
Invoca is now part of our business family. Call tracking software was our need to understand the demographics of our clients and Invoca is doing this so well. We are utilizing it to track calls, and using the call analytics that it provides us, we can modify our marketing projects and can enhance the experience of our beloved users.
- It has enabled us to record calls and its recording feature works smoothly.
- Call schedule is also its major feature.
- The User Interface of Invoca is clear and non-complicated.
- Its customer support didn’t come up to mark.
- The dashboard for reporting needs to be more advanced.
- Multi-location call tracking.
- Automated quality assurance.
- Call tracking.
- We can track down the number of calls per day.
- Call scheduling.
- Its cost is sky high as compare to alternatives.
- Its setup is a bit tricky although its usage and navigation are easy its setup is tough especially for beginners.
We used Convirza for a long time and had a pathetic experience as we were paying a high price for nothing special. Convirza was not so good in call tracking and had fewer features as compared to Invoca, and Invoca’s price is also amazing. It has all the essential features that we were looking for, like call scheduling and call recording, that are essential for marketing campaigns too. Its reporting dashboard is our least favorite thing about it.
June 24, 2021
Next-Gen Call Tracking Solution
We use Invoca call tracking in our marketing team within our email campaigns.
We use it to increase our campaign performance by providing insight into the email recipients by making use of the click-to-call option.
Invoca helps us with sales attribution for our campaigns.
It integrates with Salesforce CRM to sync the conversions happening due to our marketing campaign efforts.
We use it to increase our campaign performance by providing insight into the email recipients by making use of the click-to-call option.
Invoca helps us with sales attribution for our campaigns.
It integrates with Salesforce CRM to sync the conversions happening due to our marketing campaign efforts.
- Very easy to use & manage marketing campaigns
- Great assistance from the customer support team
- Easy to pull out reports of marketing performance
- Multi-lingual support is not there
- Can't find the source of all the calls
- Call attribution
- Call tracking
- Reporting
- We were able to reduce non sales calls
- Track marketing performance
- Increase conversions
We use Invoca to track and manage all of our pay-per-call campaigns for both affiliates and publishers, as well as advertisers. In addition, we use it to designate new DIDs for any of our main numbers to add on features like whispers, tracking, monitoring, and more. Of course, it is used for quality assurance as well.
- Call tracking
- Reporting
- Quality assurance
- Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
- It does lack the ability to speak with 3rd party software with Zapier
- In certain ways, too much functionality for basic campaign setup.
- They do not try to take a business development role with their users to help them grow their business.
- Recording
- IVR Hosting
- Bundles
- Reporting
- It is expensive compared to some other options out there.
- Our entire business does run on the platform though, so it is absolutely essential to what we do.
- It makes a complex setup rather logical, once the system is learned.
We've used other tracking systems, and in general, they are either not as powerful in terms of functionality, or have far worse user interface than incova has. Invoca is more expensive, but it does seem that the development and design investments have paid off in creating a logical, powerful platform. Still have a few features that would be nice, but a solid, consistent product.
April 20, 2021
Easily understand which marketing efforts are driving inbound calls so you can optimize media
Our agency executes media buys via paid search (Google and Microsoft), social media (Facebook/Instagram and LinkedIn), and programmatic media via several DSPs. Several clients utilize Invoca to track the effectiveness of this media to drive lead activity via phone calls. Tracking the phone calls to the paid search keyword or display placement/creative is essential to analyzing performance.
- Fairly easy to implement
- Tracking of phone call activity to the paid search keyword and display placement/creative level provides essential granularity for managing performance
- Easy-to-use, clean reporting interface
- Understanding how number pooling works and making sure you're paying for the right amount of dynamic numbers is confusing
- Would like to better understand advanced features, such as how best to optimize retargeting practices, as well as closing the loop to attribute conversions to each call at the keyword/placement/creative level.
- Phone call attribution and dynamic number provisioning
- Email integration
- Fraud protection and call quality monitoring
- Optimizing media based on call attribution insights have improved overall media efficiency (lowered cost per lead) by 30%
- Marchex and DialogTech
Invoca's ease of implementation through Google Tag Manager and its integrations with Google Ads and Salesforce Marketing Cloud have made it a preferred choice for call tracking solutions.