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Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls …
Overview
What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline…
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What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Invoca?
Invoca is a conversation intelligence AI solution that gathers data from calls, so businesses can discover which campaigns drive the best phone leads, if sales are being lost due to bad call experiences, and answer other questions. The software aims to help:
• Marketing teams drive up lead quality and driving down acquisition cost
• Contact centers boost agent performance and conversion rates
• Multi-location businesses increase appointments set over the phone
Invoca boasts users among companies that currently include AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as users among industries like US health systems, US mortgage lenders, US property and casualty insurance companies, and among US telecommunications companies.
Invoca Features
- Supported: Phone Number Management
- Supported: Tracking
- Supported: Call Routing
- Supported: Analytics
- Supported: Marketing Operations
- Supported: Campaign Activity
- Supported: Call Analytics
- Supported: Agent Performance Management
- Supported: Quality Assurance
- Supported: Engagement - Dashboards and Training
- Supported: Performance - Integrations and Compliance
- Supported: Attribution Modeling
- Supported: Generative AI
Invoca Integrations
Invoca Competitors
Invoca Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Invoca are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls and leverage call analytics in order to modify marketing projects and enhance the user experience. By using Invoca for call-tracking campaigns, users are able to pinpoint successful campaigns and scale them effectively. This not only allows for better allocation of resources but also leads to increased efficiency in media buying.
One of the key features of Invoca is its ability to enable routing paths based on advertiser conversion rates, which ultimately boosts media buying efficiency. By analyzing the data obtained through Invoca's call tracking and routing capabilities, users can optimize their campaigns by directing calls to the most appropriate destinations. This results in a streamlined process and improved customer satisfaction.
Another significant advantage of using Invoca is its use in billing purposes and tracking call performance. Finance departments utilize Invoca to track revenue and invoice monthly, providing accurate data for financial reporting. Moreover, this platform allows for easy monitoring of call performance based on campaigns and call generation location, making it an indispensable tool for managing phone call leads across multiple insurance verticals.
Invoca also serves as a comprehensive solution for both online and offline call tracking, connecting phone calls with marketing campaigns seamlessly. For enterprise-level customers like Vivint, Invoca enables data enrichment and accurate attribution, facilitating better decision-making and overall campaign success. Additionally, Invoca plays a pivotal role in pay-per-call affiliate campaigns by providing reporting and data access for partners, helping streamline campaign management.
Ultimately, the versatility of Invoca extends beyond these examples, as it can be adapted to suit various marketing strategies across different industries. Whether used to improve email campaigns, increase performance in media buys, or manage and route campaigns for buyers, Invoca consistently delivers valuable insights and efficient solutions for businesses looking to optimize their marketing efforts.
The users recommend utilizing Invoca's support team for assistance with any issues or questions. They also suggest exploring Invoca's call signal suite, which offers almost unlimited tracking capability and customization for online and offline marketing channels.
Additionally, users highly recommend DialogTech for ecommerce businesses and those that drive calls and leads through online platforms. They believe DialogTech provides great insights and offers helpful customer service.
Overall, users highly recommend both Invoca and DialogTech for their respective benefits in call tracking, campaign management, and communication improvement.
Attribute Ratings
Reviews
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June 24, 2021
A call tracking tool that goes beyond excellence.
Invoca is now part of our business family. Call tracking software was our need to understand the demographics of our clients and Invoca is doing this so well. We are utilizing it to track calls, and using the call analytics that it provides us, we can modify our marketing projects and can enhance the experience of our beloved users.
June 24, 2021
Next-Gen Call Tracking Solution
We use Invoca call tracking in our marketing team within our email campaigns.
We use it to increase our campaign performance by providing insight into the email recipients by making use of the click-to-call option.
Invoca helps us with sales attribution for our campaigns.
It integrates with Salesforce CRM to sync the conversions happening due to our marketing campaign efforts.
We use it to increase our campaign performance by providing insight into the email recipients by making use of the click-to-call option.
Invoca helps us with sales attribution for our campaigns.
It integrates with Salesforce CRM to sync the conversions happening due to our marketing campaign efforts.
We use Invoca to track and manage all of our pay-per-call campaigns for both affiliates and publishers, as well as advertisers. In addition, we use it to designate new DIDs for any of our main numbers to add on features like whispers, tracking, monitoring, and more. Of course, it is used for quality assurance as well.
April 20, 2021
Easily understand which marketing efforts are driving inbound calls so you can optimize media
Our agency executes media buys via paid search (Google and Microsoft), social media (Facebook/Instagram and LinkedIn), and programmatic media via several DSPs. Several clients utilize Invoca to track the effectiveness of this media to drive lead activity via phone calls. Tracking the phone calls to the paid search keyword or display placement/creative is essential to analyzing performance.
Invoca is used by our lead generation department to manage phone call leads in multiple insurance verticals. We use Invoca to purchase static phone numbers to use on our landing pages, text ads, and other site pages. We also use Invoca to create and manage "dynamic" phone numbers using RingPools in the tracking templates of many of our advertising channels.
March 13, 2020
Superior Enterprise Call Tracking
Invoca provides Vivint with enterprise level call tracking, which enables data enrichment and accurate attribution. As a result, Vivint is able to optimize its marketing spend in accordance with the campaigns that truly drive quality calls. Additionally, Invoca's call tracking platform is utilized as an impartial standard of truth for tracking calls that are driven by affiliate pay-per-call campaigns.
March 10, 2020
Invoca makes running a business easier
We're in the online advertising industry, and my entire company uses Invoca with about 40 users. I'm in the finance department, and we use Invoca for billing purposes and for tracking calls performance. Invoca is user-friendly and quicky to understand for new users. The report layouts are easy to read, and you can easily manipulate the data if your good with excel. We can easily track call performance based on the call campaign and where the call was generated.
March 04, 2020
Invoca Is Great!
We use Invoca across the whole organization. We use it to track and record calls. Helps us track calls from Google Ads and Bing Ads down to the keyword level.
March 04, 2020
Invoca review from happy customer
It is being used to generate straight calls and warm transfers. All of our internal teams use the software to generate and place phone numbers on our content.
February 28, 2020
Very User Friendly
We use Invoca in our marketing department to facilitate our Pay-Per-Call affiliate campaigns. It assists with reporting and has been an excellent platform for our partners to access and view data.
February 28, 2020
Great Call Tracking Platform
We used Invoca for all call-tracking campaigns we initiated within the agency. Invoca was the main platform we used for our first foray into pay-per-call marketing, which helped us pinpoint the most successful campaigns that allowed us to scale campaigns. Additionally, the ability to create routing paths based on certain advertiser conversion rates allowed us to increase the efficiency of our media buying.
February 28, 2020
I appreciate Invoca's functionality and ease of use.
Invoca is being used as a call platform to manage and route all of the campaigns we set up for our buyers. A department in the organization is using Invoca. It helps us drive revenue for our company in a user-friendly way. It allows us to make necessary changes and updates promptly.
February 28, 2020
My Take on Invoca
The organization uses Invoca. My team uses explicitly it to build out pay-per-call campaigns for our affiliate partners. It helps keep these campaigns organized, easily accessed, and it is easy for the partner to see the campaign data on their end. We can quickly update payouts or commissionable actions. It has streamlined our pay-per-call campaign management.
February 28, 2020
Invoca Review 2.27
Invoca is used by a department here at Apollo Interactive. Mainly Sales and Account managers. It addressed the needs of our clients, and we use it to track calls we generate and send them.
February 20, 2020
Great system to manage inbound calls
We use Invoca for our marketing campaigns with inbound calls. Our marketing team uses the system to make sure calls are going to the right phone numbers and being sent to the correct location at the call centers.
February 20, 2020
Functionality a plus, support lacks
We used to use it as our main call tracking/routing platform and just recently switched due to pricing. However, I still use it when I am working with other advertisers because it is their main platform. It is used across the whole organization, and it helps address how we manage our calls throughout the day and where we need to increase or decrease call flow. I also use it to track revenue and invoice every month.
October 13, 2017
Invoca Call Tracking
We use Invoca for both offline and online call tracking to connect the phone calls with the marketing campaigns, including DM, SEO, paid search, Facebook, youtube and etc. It allows us to see which campaigns are generating phone calls (and which keywords if that's a PPC campaign).
March 27, 2017
Invoca FTCallTrackingW!
I used Invoca for specific clients that require call tracking solutions namely within the travel and hospitality vertical. It solves the post-click question of revenue.