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Ion Interactive

Score8 out of 10

210 Reviews and Ratings

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What is Ion Interactive?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.

Categories & Use Cases

Media

ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.
The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.
See what our customers are saying about our platform and services!
Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.
You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.
ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.
ion provides a full range of services to expand your bandwidth and get you the results you need without blowing your budget, calendar or hours in the day. Our award-winning work takes full advantage of our platform and experience.
ion interactive enables digital marketers to generate real business results from their content. Using ion's agile, developer-free platform and services programs, hundreds of leading brands generate, qualify and deeply profile more leads with interactive content. Data-driven experiences like calculators, assessments, report cards, quizzes, interactive infographics, lookbooks, interactive white papers, configurators and more — are all created, launched and tested without development resources.

1 / 8

Key Features

Learn about the best (and worst!) features Ion Interactive has to offer, as determined by TrustRadius' reviewers.
Based on 210 ratings of Ion Interactive's features
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Top Performing Features

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.1

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 8.3

  • Forms / Gated content

    Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

    Category average: 8.2

Areas for Improvement

  • Content automation

    Allows users to set up automated distribution, personalization and/or curation.

    Category average: 6.6

  • Audience profiling and targeting

    Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

    Category average: 7.1

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.2

Reviews

What users are saying about Ion Interactive.
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An absolute must!

Kelly SauxView profile
Director Direct Response Marketing in Marketing at Pimsleur Language Programs / Simon & Schuster Audio (501-1000 employees employees)

Use Cases and Deployment Scope

ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this tool. ion interactive is the most flexible page builder and A/B testing platform. We operate our e-commerce in a best in class platform (Demandware), but when it comes to quickly launching A/B tests, ion interactive is the place we do all our testing. It's an advanced platform, which is fully responsive and allows us to easily iterate without any developer support. It's a tool any tech-savvy marketer can take advantage of to create complex experiences with conditional logic, dynamic substitutions, cohesive branding, widgets, data flow to your analytical tools or ESP, etc. If there was only one tool I could purchase to grow my business, ion interactive is the one I would choose without blinking.

Pros

  • Flexibility, Analytics, Always improving the platform

Cons

  • integrated heat mapping tool

Return on Investment

  • Testing has enabled growth across several channels (email, paid search)

Alternatives Considered

Supadu

Other Software Used

ShortStack, Tealium iQ Tag Management System

Usability

My wife might be jealous to know how in love I am with ion interactive

Incentivized
Steve Gandola
Market Manager in Marketing at VSP (5001-10,000 employees employees)

Pros

  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.

Cons

  • Would like to be able to copy rules and paste them in other places (pages, creatives)
  • Better advanced level training (re-watchable webcasts)
  • Ability to upload multiple fulfillments
  • Extended help hours (we're on the West coast)

Return on Investment

  • ion has helped us drive up our SEO.
  • We've been able to expand our product portfolio to give better solutions for our consumers because ion can help them find the right one.
  • ion has saved us THOUSANDS of dollars in development costs.

The ion Experience from a Low Level User (Mainly reporting)

Incentivized
Keefer Kopco
Online Marketing Manager in Marketing at Level Agency (11-50 employees employees)

Pros

  • Robust landing page building tool with reporting capabilities.
  • Streamlined organization when using multiple clients and campaigns.
  • Flexible build tools to make exactly what you need.

Cons

  • Cumbersome reporting.
  • Limitations with some popular CMSs (Shopify comes to mind).
  • The UI could be more user-friendly.

Return on Investment

  • We're able to spin-up landing pages incredibly quick.
  • We're able to report on performance metrics and suggest improvements using data our clients can understand.
  • We've developed API tools to pass collected information from ion to our data warehouse.

Ion is a true problem solver!

Incentivized
Josh HoweView profile
Web Producer II in Marketing at Rocket Software (1001-5000 employees employees)

Pros

  • The training and support are the most important resources. If you have any questions and problems - Ion support is always there during business hours.
  • Analytics. Ion provides the ability to track everything directly in the platform so you know exactly where the user is going.
  • Ease of use. Once you complete the training, you can start right off the bat and dive right into the platform to produce new material.

Cons

  • I think that the platform could be a little more intuitive. I don't think you can jump in without the training - some areas need an explanation.
  • I can't believe that they do not have a back button! If you accidentally move something, want to try something new really quick. You can only undo if you delete something.
  • Personally, I think the interface is a little dated looking.

Return on Investment

  • Projects that would have taken weeks to code can be completed in a matter of days!
  • We can really dig into the analytics right away to see exactly where the customer journey is.
  • Having a friendly support team to help really makes this platform welcoming.

Other Software Used

Adobe Photoshop, ContentKing, Wrike

Interacting with Ions

Incentivized
Benjamin HaleView profile
Digital Marketing Analyst in Marketing at Orbis Education (51-200 employees employees)

Pros

  • Ion Interactive works well for data collection and management.
  • We like how this product helps us quickly duplicate landing pages and make changes on the fly.
  • We like how Ion Interactive makes it simple for both experienced and inexperienced web developers to make changes to our landing pages.

Cons

  • We wish there was an easier way to make changes without it being always on a live site, as this has caused issues with typos or mistakes.
  • Some of the landing page creation tools seem a bit dated.
  • Dashboard visuals could be updated.

Return on Investment

  • It manages our landing pages well, so we can reliably get leads.
  • We count on it daily to pass lead information into salesforce and other tools.
  • Overall, we would not be able to function without Ion Interactive, in our current setup.

Alternatives Considered

Unbounce and Optimizely

Other Software Used

Kenshoo Infinity Suite, AdWords, Bing Ads, WordPress, CodeIgniter

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