Iterable

Iterable

Customer Verified
Score 8.5 out of 10
Iterable

Overview

What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
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Recent Reviews

Great Modern Tool

10 out of 10
August 26, 2022
Iterable is a great email tool, one of the more modern and flexible tools I've used. I've used Marketo, SFMC, Responsys, and …
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How Iterable Differs From Its Competitors

Customer Experience

Iterable has made it much simpler to contact users wherever they are in the marketing funner. We've been able to implement push campaigns, emails, and SMS campaigns all triggered by custom member workflows that didn't take any engineering time to develop.
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Customer Experience

We are maintaining different types of contact data in Iterable by creating different custom objects/fields. Iterable allows you to include various types of content in the messages you send to your users:
  • Templates are the blueprints for messages sent with Iterable. They can be as sophisticated as …
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Campaign Performance

The automation platform has helped us automate the customer re-engagement process by allowing us to send out messages at specific intervals after the customer has purchased. For this, we have used the email and SMS functionality with customer journeys. It has also given us the ability to easily …
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Customer Experience

The segmentation tool within Iterable ensures that we are able to contact the right customers at the right time. The customer profiles are able to break down customer data in a way that is very specific to our business and industry, as well as track customer events in a way that helps us contact …
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Campaign Performance

At Comparis, we have only consumed the Email functionalities. Here are a few takeaways:
  1. Iterable offers numerous possibilities of automation - We often use workflows / journeys in Iterable to facilitate this.
  2. It offers reusable codes (snippets) that is super helpful for headers, footers and anything …
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Customer Experience

We haven't yet leveraged Iterable's cross channel capabilities fully yet. We use our CDP to achieve the same. For instance, we integrated Iterable with CDP which is also integrated with Facebook and Google Ads, that facilitate our cross channel marketing initiatives.
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Campaign Performance

It has massively changed the game for us in terms of automation.
With the previous ESP, we could not be able to do any clever targeting, drip-feed campaigns or dynamic field event-based triggers. We now can!
While I think the journeys and documentation could be improved, it has provided us with a …
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Customer Experience

Automation is still limited to the scope we want to achieve but it has allowed us to discover Iterable's platform capabilities and our own!

We have created a number of data fields that connected to Iterable have allowed us to reach out to users with the right message at the right time and the …
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Campaign Performance

Iterable's ability to combine various elements such as SMS, Push, and email, all in an automated and streamlined way, helps save us time and money while providing a unified customer experience.
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Customer Experience

A consistent hub with all contact information and historical touchpoints help us engage and retain our customers. Furthermore, not having to deal with different tools helps provide a holistic experience.
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Campaign Performance

Iterable's platform affected me in: - Email: Unify campaigns sent from tools like Hubspot, our own systems, and marketing team email accounts - SMS: I had to build a custom solution for it using a local provider due to costs (we lost some of the trackings but it wasn't complicated to integrate) - …
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Customer Experience

We are currently using it across all of our customer's journeys, even for transactional use cases; the first impact is having into one single platform all communications sent to a single user; this improves our visibility and helps us understand the more effective ways to reach our users.
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Campaign Performance

Personalization has been a goal for us for some time, and we are at the point where we are using customer traits more and more every day. The trick is testing what works and what doesn't, moving on when necessary, and trying the next thing to continue to grow our email and SMS engaged list. SMS …
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Customer Experience

It is fairly easy to be able to segment customers into target groups. The fun is knowing which tool within Iterable to use to make those segments happen or to make the right dynamic content display in a template at the right time.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • List management (45)
    8.5
    85%
  • A/B testing (44)
    8.3
    83%
  • Email deliverability reporting (53)
    8.1
    81%
  • Dashboards (44)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

17 people want pricing too

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Product Demos

Iterable Growth Marketing Platform
00:59
Iterable Activate 2022
01:28
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.4Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.2Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.6Avg 7.4
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Product Details

What is Iterable?

Iterable is a customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Iterable boasts users among brands like Zillow, Fender, Calm, and Box, who build customer-centric experiences at scale by delivering the right content to the right audience at the right time.

With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.

Iterable Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Additional Features

  • Supported: Segmentation on any field or criteria
  • Supported: Journey builder (without coding)

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms

Iterable Videos

Learn more about Iterable in 60 seconds.
Why thousands of marketing experts come together every year at Activate.

Iterable Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, United Kingdom, Australia
Supported LanguagesEnglish

Frequently Asked Questions

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Braze, Klaviyo, and Customer.io are common alternatives for Iterable.

Reviewers rate Triggered drip sequences highest, with a score of 9.3.

The most common users of Iterable are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 46)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
We use Iterable as our CRM to send all customer communications via email and push - both automated and manual efforts. We use it across our marketing and operations team to enable our customers and partners a better understanding of the current status across their accounts and to get them engaged in our product.
  • Easy to use WYSIWYG
  • Easy to manage messaging across the product
  • Engineering loves the API
  • Not as powerful as other Enterprise level CRM systems
  • Sandbox is broken
  • Testing is hard given all the variables across events/profiles
It's a great tool for companies that have a small dedicated CRM system.
Score 8 out of 10
Vetted Review
Verified User
We use Iterable to put the user journey into the hands of our marketing team and reduce the load on our engineering team to communicate with our members. Our iOS, Android, and web clients all send events to Iterable that we use to trigger campaigns to communicate with our community via email, text, and in-app messages.
  • Push notification campaigns
  • Complex workflows
  • Track member events
  • Implementation takes awhile
Iterable is well suited for startups to small-medium sized companies that have a budget for member communication. If you don't have the budget, it's probably not for you. If you have a very large dataset of members, other CRM tools may be more appropriate.
October 20, 2022

Ease of use = efficiency

Michael Finger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Iterable for a range of marketing communications, primarily client retention. We have a range of communications set up; from newsletters to complex and targeted workflows.

I find Iterable to have a simple user interface and straightforward to build a workflow. Editing emails and implementing filters are easy compared to other systems. Reporting is simple and easy to access.
  • Ease of use
  • Simple reporting
  • Good support from our account manager
  • Complex workflows are slow
  • Reporting is a little too simple. I'd like to have the ability to set up reports on specific emails within a workflow
  • I'd like a more comprehensive inbox testing system
Easy to setup up since email campaigns, and straightforward logic on conditional content for segmentation
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Score 8 out of 10
Vetted Review
Verified User
We use Iterable for Promotional and Operational email sends. We had some issues with Eloqua creating decision rules on real-time data. But Iterable solved that problem for us.
  • Decisions on Real-Time data
  • Custom fields availability
  • You can message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value
  • Subscription Management could be better
  • We should have a Master Exclude filter/list
  • Integration with SFDC
Iterable is good if you want to message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value.
It is less appropriate when you have multiple form pages and you want to trigger confirmation emails to the contacts.
Score 9 out of 10
Vetted Review
Verified User
I use Iterable to launch email blast campaigns for multiple automotive dealerships and engage customers with the use of Journeys. Journeys help us automate aspects of customer engagement that would otherwise require significantly more attention. Journeys also allow us to find new ways to engage customers that may have required too many resources without them.
  • Creating dynamic customer lists
  • Providing an easy to understand automations platform
  • Providing an easy to use email template experience
  • Building snippets can be difficult for those inexperienced with HTML
  • The new template experience doesn't show the snippets in the preview
  • Can't get heatmap analytics on snippets with multiple buttons
For a large business with multiple senders, Iterable is incredibly well suited for drafting and sending email blasts. Iterable is also well suited to any business that has regular customer engagement intervals, like factory recommended maintenance. Iterable can be used to implement Journeys that consistently follow up with customers at the appropriate time.

Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.
Score 9 out of 10
Vetted Review
Verified User
At Comparis, we migrated off our legacy ESP over to Iterable a year and a half back. The three main goals that Iteable helped us achieve were:
  1. It allowed our marketers to gain full control of their emails.
  2. It allowed Comparis to deliver personalization at scale.
  3. Have great sparing partners at Iterable to bounce our ideas with.
  • The best support that I have ever encountered with any product that I consumed in the past.
  • Takes customer feedback very seriously and acts upon them.
  • Fantastic deliverability team who helps us stay on track with our reputation
  • Iterable has some 3rd party partners over which they do not have a lot of control of (e.g. Drag & Drop interface). If consumers have issues with these, its very hard to get traction in the corresponding 3rd parties prioritization process.
  • Iterable user profile data fields are as good as written in stone. If you create a data field by mistake, there's no way, as of now, to delete it. This ends up with a lot of junk data in user profiles.
Iterable is great for small to medium sized companies that has a relatively decent sized email sendouts and do not necessarily have an operations team dedicated for sending out emails. Simple emails/workflows could be built leveraging drag and drop interface. Certain complex emails that use handlebars could also be built with minimum HTML skills.

They have a good set of integrations with 3rd parties that provide a diverse range of services - Customer Data Platforms, Email Validations, Template Management, etc.

For very complex emails, Iterable by itself, may not be very suitable as the "out of the box" HTML Editor is quite rough.
Score 8 out of 10
Vetted Review
Verified User
Super useful for segmentation, personalisation and reporting for our marketing emails. We have been using Iterable for 1.5 years now and we are quite happy with it, we love to see the platform evolves and take our feedback for improving all its capabilities. Moreover, Iterable employees are always very kind, available and easily reachable.
  • Segmentation
  • Automation
  • Customer Service
  • Email editor
  • Reporting
  • Documentation
For large database companies that want to create automation journeys, to move away from monolith type of email service providers to something more flexible, and agile.

It's also very important for us the fact that Iterable has offices in Europe with staff that can support us at every hour of the day, not solely in the afternoon.
August 26, 2022

Great Modern Tool

Paul Chua | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Iterable is a great email tool, one of the more modern and flexible tools I've used. I've used Marketo, SFMC, Responsys, and HubSpot. Iterable is my favorite. It has a lot of features that provide options in workflows and segmentation. The UI and template generator is also excellent and meets our needs.
  • Segmentation is robust and easy
  • Workflows provide easy logic paths
  • Email Template tool is robust
  • Reporting can improve, it's limited at the moment
  • Experimentation is slightly clunky
Iterable is great for a mature company that requires a lot of functionality and flexibility. It maybe too much for a small business just starting out.
Score 8 out of 10
Vetted Review
Verified User
Iterable help us to - Create, manage, preview and deploy marketing campaigns - Target accurately users whom we want to send messages (email, SMS, etc.) - Easily create audiences and sync user data from our Customer Data Platform - Compose messages using data created by our own applications, like a Catalog of products and keep them sync without much effort - Send some transactional emails.
  • Replicate user data from a Customer Data Platform.
  • Query for specific user attributes for targeting.
  • Building flows for campaigns.
  • Monitor sent emails per recipient. We had to build something using their API.
  • Sending transactional emails could be a good use case to centralize everything.
  • Flutter support for push notifications.
Iterable can be helpful for: - Migrating from multiple tools sending marketing emails into a single one - Providing to end users a single point for managing their subscription preferences - Compose messages using data from your systems and deploying them using different channels - Integrating with a CDP.
Jason Paddock | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Iterable is currently being used by the majority of the business and we will be transitioning everything to run from Iterable. Iterable provides us workflows that we can configure to make sure that we send the correct message to the correct customer at the right time.
  • System and Workflow webhooks
  • Multi-language emails
  • 360 degree view of the customer in a single page
  • Ease of drilling down on event data
  • Segmentation
  • Workflow webhooks have limited customization and data options
  • Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
  • No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
Iterable isn't great for handling ecommerce companies based on how you can utilize their custom events and no ability to track events for anonymous users. If you have an advanced email program that is data driven, Iterable probably isn't the best tool for you. They are an affordable vendor, but that comes at the cost of truly personalized 1:1 emails.

If you have a rather basic email program where you send emails in batch or trigger based, you should be able to get by.
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
Score 9 out of 10
Vetted Review
Verified User
We use Iterable to communicate with our customers via marketing messages, transactional messages, and SMS. We find the flexibility to implement the solution that fits the needs of the message, personalization, or multi-step workflow is much greater with Iterable than with our previous email platform.
  • Iterable's customer support, both through the account manager and their live chat and email responses, is great.
  • The flexibility with third-party integrations made getting our project off the ground fairly simple.
  • The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
  • The SMS integration with Twilio is confusing at times, and without direct access to an SMS management interface is limiting.
Whether Iterable is well suited for another company is not an easy question to answer. Iterable is a powerful tool for the right company. It may be overkill for a small company with not many customer contacts, but the value is something each company would need to determine. For companies that are looking to get into personalization, orchestrated campaigns that build off of learned customer traits, and integration with established toolsets within their companies, Iterable is definitely worth a deeper dive when evaluating email platforms.
Score 9 out of 10
Vetted Review
Verified User
We use Iterable for all of our member acquisition campaigns. Iterable allows us to create robust campaigns that are responsive to our members' behavior.
  • Simple user interface
  • Powerful campaign logic
  • Seamless multi-channel platform
  • There tends to be frequent errors with the platform. I'd love for those not to occur as often because that worries me when I have multiple campaigns running at any given time.
Iterable is well suited if you need a platform with robust campaign logic with a simple user interface and you are implementing (or working to implement) multi-channel campaigns.
Score 9 out of 10
Vetted Review
Verified User
I use Iterable for email marketing within my department and I help other departments within the company use it for their bulk email needs. Because a lot of my colleagues that use this service aren't very tech-savvy, we needed a product that was easy to use and intuitive.
  • Easy to use and intuitive
  • Our CSM is very attentive and quick to find solutions
  • Dynamic content available on the drag and drop side
  • Better reporting: Having the option to download a CSV report by campaigns instead of date, having the option to download a PNG of the graph, more graph options, ability to edit the graph's X axis to go from left to right and in order of send date instead of date created.
After going through a couple of services for email marketing my company realized we needed something that was easier to use. Their drag-and-drop option is straightforward and very useful for people who don't know how to code. I'm fairly new to email marketing so our CSM has been a great resource for even the smallest of things. He's always prepared to answer my questions and follows up with solutions. Overall I'm very satisfied with our decision to use Iterable. The only reason why I gave a 9 rating is that their reporting needs some work.
Score 9 out of 10
Vetted Review
Verified User
We use Iterable for all of our CRM needs. Iterable has so many features that make CRM easy and fun. We send a lot of content and needed a way to use to simplify the process without creating a new email template each time. So we created one template that is completely dynamically coded. Within the template, we are able to point to specific fields within our catalogs. We also use the collection feature to pull in the content to the template. Not only did the platform make it easy to institute this, but the support team was absolutely incredible. I definitely feel like Iterable does a great job at supporting their clients.
  • Iterable has an excellent support group that is always willing to help. You definitely feel supported in everything that you do. You are never alone when you are building out new journeys or dynamically coding emails.
  • I would say that the features that Iterable offers are great. If you can dream it, odds are Iterable has a way to accomplish it.
  • Iterable's journeys are great. I love the tiles. The journeys offer a visual representation of the flow. It makes it easy to use and you are able to visualize the flow that you want to lead people through.
  • I also love the catalog and collection feature of Iterable. We dynamically code a lot of emails and point to the catalog. The catalog feature makes it easy to send multiple content emails in each week.
  • It is small, but I wish the templates had an auto-save feature.
  • I also wish the journeys had an auto-save feature after updates are made.
  • It can be a little confusing when updating a template within a journey. When you make edits to the template, it takes you out of the journey to the template. Then you have to save the template and then update it within the flow. It is like a 3 step process to make an update.
  • I think that they have a robust way to track metrics. However, I still like taking the metrics out of the platform and analyzing them within Excel. However, it is super easy to export the metrics out of Iterable and analyze them.
Overall, I think that Iterable is a great platform for all of your CRM needs. For CRM, it is important to use personalization and different mediums to reach your audience and Iterable is able to do that. Iterable makes it easy to use the different methods within a flow to reach a person effectively. Iterable is also great with its features for dynamic emails. When I am trying to build out a new journey or user experience, I know that I am supported by the team at Iterable.
Score 9 out of 10
Vetted Review
Verified User
I use Iterable for all communications to our users: email, push, and in-app. Iterable helps us easily reach different users for different communications in different forms. We are also using it to put users into workflows/journeys so we aren't having to actively send out personalized communications and Iterable is taking over the grunge work for us.
  • Both easy to use and in depth creative content (Drag and Drop)
  • Support team is very responsive
  • Consistently evolving
  • I would love to see an easier to follow start up guide
  • While many areas are very easy to use, if you aren't in IT some areas are confusing
Iterable has been very responsive to all questions and helping us as we grow with our use of Iterable. I can't speak for our development team but I have no major qualms with Iterable and would absolutely recommend it. They have been very beneficial for us on the communications side of PinSeeker.
July 09, 2022

Big Iterable Fan

Score 9 out of 10
Vetted Review
Verified User
Our business uses Iterable as our main CRM tool to organize our clients, communicate with them and measure interactions. We use Iterable as a way to automate these communications in a smart and organized way through marketing and transactional information. Through the functionality of the tool, we are able to create some pretty sophisticated and personalized workflows which tremendously reduces the amount of manual effort needed.
  • Drag and Drop Campaign Editing for non-technical clients (but still allowing highly customized templates)
  • Advanced functionality available to the users in the tool should they have the technical skill sets - specifically thinking of API access to run more complex and thorough queries (which I have had with competitors but set up, access and management hasn't been as seamless before as it is with Iterable)
  • Fantastic support - from the on demand support agents that are extremely technical (very rare in my experience) to our thoughtful CSM who is responsive and strategic.
  • Constant beta opportunities and new optimizations. Having worked with many competing CRM solutions, I haven't seen a company as committed to rolling out new (and actually useful) solutions as frequently as Iterable does.
  • Reporting - message insights provides an out-of-the-box solution which is comprehensive but not customizable.
  • Testing - certainly do have this functionality and a tool to do this but I find it to be overly complex compared to competitors.
  • UTM Tracking Parameters - the do offer this but only on a campaign by campaign basis; nothing that you can set up globally across the account which can be arduous for 3rd party performance (like google analytics)
  • Bug Tickets - I've found quite a number of bugs through my extensive use of the tool. While support has been great about filing these tickets, I have no insight into when (or if) they are prioritized. I've had several bug tickets opened for months without resolution or follow up.
Overall, I really enjoy using Iterable. It suits our needs and makes very technical solutions that, traditionally, the engineers would need to assist with possible for the marketer to act on. The times where I've been unable to find what I need, support has been quick to assist and, in the event they cannot assist, they have escalated to the appropriate teams and help create bug tickets to Itearble engineering for further investigation.
Score 9 out of 10
Vetted Review
Reseller
We are using Iterable as our marketing automation platform for our inbound marketing, as well as a communication tool to connect with our existing clients. We also help to provide consultation, demo, and onboard Iterable for our clients. Most of the clients are using Iterable to connect with their users through cross-channel automation journeys (email, push notification, SMS, in-app message), as well as blast messaging to their end-users.
  • User friendly platform
  • Real-time cross-channel data collection
  • Iterable’s flexible data model allows data ingestion from virtually any source.
  • Integrate with more SMS providers / SMS platforms.
  • Enhance their existing AI function to improve data analysis
  • Utilise the existing data model to unify customer data and turn in to a CDP
Highly recommend it for e-commerce businesses or OTA/booking businesses. The data model and automation journeys of Iterable are flexible enough for you to theoretically built any kind of automation journeys that you can think of for your business. Might not be suitable for companies that just want to focus on a single marketing channel only or lack of budget.
Score 10 out of 10
Vetted Review
Verified User
We use Iterable to stay in touch with our online communities and customers. We often have timely content available to our users and it's important that we let them know when it's available. Iterable helps us quickly alert users to this new content. We primarily use email messaging, but will explore web alerts and SMS messaging soon.
  • The platform is simple to use and has great support.
  • Software as a service eliminates our hosting and maintenance headaches.
  • The APIs and hooks make it easy for us to populate custom events and data. We use this data to segment lists and personalize messages.
  • We're keen to see developments in web alerts. The third-party we currently use seems a little more robust.
Iterable is best suited for organizations that want reliable messaging service. The Journeys feature (automated tracks) recently got a makeover and it's very nice. Testing and personalization are both easy.
James Jordan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Iterable for email, SMS, and push notification marketing. It allows us to leverage datasets we've built around our user base to develop automated, multi-channel lifecycle marketing programs. We have newsletters, drip campaigns, and reengagement campaigns that we have been able to monetize to a great extent because of the tools built into Iterable's platform.
  • Amazing drag and drop editor that allows us to quickly build out email and SMS campaigns.
  • A really great journey builder that allows us to build out multi-channel marketing journeys that we can send users through.
  • Great customer service with support available when something goes wrong, and an account manager we meet with regularly to address concerns and learn best practices from.
  • As with any platform, there can be bugs after an update goes live.
  • Some features, such as SMS and push, don't seem to be used by very many clients and are not as robust as their email features.
  • It would be amazing to have a version history with the ability to revert to previous versions of an email campaign or template.
I would call myself a marketing generalist, and in my decade of experience, I've used half a dozen email service providers. Iterable is the one where I've been able to build out the best-looking campaigns with the greatest ease and been able to leverage our internal company data, and create dynamic content without needing a developer to be involved on a day-to-day basis. It's really let us expand our program quickly.
Score 8 out of 10
Vetted Review
Verified User
We use Iterable to automate our vehicle service follow-up, this reminds customers that their vehicle is due for servicing. We use it for lead follow-up to reengage leads that can be resurrected. We also use if for customer satisfaction, where a customer receives a survey and the ability to respond about their level of service.
  • Event Triggered Emails
  • Customer Segmentation
  • Allows to easily template emails across journeys
  • Primary unique identifier is only email, no other choices like user id.
  • Can't make node templates, if you use a Yes/No filter on lots of journeys, you can't make it a template
  • Iterable's API event call can only recall the last 200 events for a email.
You can't take an event result and compare it to another event. If the user's address result = another user's address result don't send the email. Because unique identifiers are emails and people can have lots of emails it would be nice to block "extra" emails.
Score 9 out of 10
Vetted Review
Verified User
We use Iterable to send email, SMS, and in-App and Push notifications to our customers both for Sales and Marketing promotions, as well as regular service reminders, thank you emails, and other customer retention type journeys. We handle several dealerships, so it allows us to replicate the same journeys across all our dealers, and yet still provide customizable options for each. It allows us to build custom segmented lists and filter and direct users down different paths based on their actions. We have found it to be simple to use in the setup of all these tools and do just what we need to.
  • Snippets to easily drop in images or test etc across a series of emails and can change it in one quick and easy place when needed without going in and modifying each email.
  • Journeys, allows you to build as simple or complex of customer streams that can be triggered multiple ways, and filtered and split easily to get them where you need to go.
  • Templates are drag and drop option so anyone can build high quality emails.
  • user ID as primary method for your database as opposed to email as users can have multiple email addresses.
  • More info included in errors/alerts
  • Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.
Sending email campaigns from our multiple dealers can easily be achieved within Iterable, it allows us to have all our sending domains in one project, and lets us cross-reference databases as needed. If multiple projects are needed, and a database is shared between them you will be changed twice for the same users if they are both projects.
Ryan Glanzer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Iterable is our email service provider. We also use it for SMS and web push. We have four regular daily users, each of whom has a different area of specialization within the tool. We use it largely to send consumers down highly sophisticated, dynamic, personalized email nurture journeys in a variety of categories (auto, home, senior, pet, finance, etc) to help them make great buying decisions. We utilize virtually all of Iterable's features, from custom events to the catalog/collection feature, to create emails that speak to each individual consumer at various touchpoints in their journeys. Since we aren't an e-commerce company, our use case is a little different than some other companies. We don't sell a product; we help pair consumers with other brands that meet their needs in a wide variety of categories. That means we need to have dozens of very different journeys for different consumers in different markets.
  • It's very fast and can sort through and segment complex lists of millions in milliseconds.
  • Though it is powerful, it has a very low learning curve and I feel like even beginners can adapt to using it right away.
  • The UI is easy to navigate and understand.
  • The account reps and support teams are responsive and helpful.
  • The ability to select a piece of content in an existing template and turn it into reusable content with one click.
  • It is not easy to preview an email campaign using data from a custom event.
  • The journeys need a 'global exit' option rather than having to check after each step for a particular exit event.
For a business with 1-10 million email contacts, Iterable is an ideal solution. I have been in marketing for 16 years and used dozens of tools, and none are quite as good all-around as Iterable. Our team finds it easy to manage contacts, form lists, build campaigns, execute complex journeys, and more. We use it almost exclusively as a standalone and aren't currently integrating much of anything into it, except for the occasional Facebook campaign, so I can't speak to the ease of integrations.
Score 3 out of 10
Vetted Review
Verified User
Use it to send nurture email sends for our product team. Since Iterable can have multi-dimensional data, it also has the ability to program merge tags extensively which is very useful to send out extremely personalized emails. It handles data really well, on par with any well-known data warehousing tool. You can have multiple dimensions to any piece of data for an individual record.
  • It handles data really well
  • You can have multiple dimensions to any piece of data for an individual record.
  • has the ability to program merge tags extensively which is very useful to send out extremely personalized emails
  • missing feature - forms
  • missing feature - landing pages
  • missing proper analytics and insights
Since Iterable can have multi-dimensional data, it also has the ability to program merge tags extensively which is very useful to send out extremely personalized emails. It handles data really well, on par with any well-known data warehousing tool. You can have multiple dimensions to any piece of data for an individual record.
Score 10 out of 10
Vetted Review
Verified User
We leverage Iterable as the backbone for our customer communications with it being completely interconnected with our ticketing system and website. This ranges from ticket delivery to our newsletters and all of the communication that we use with our customers pre and post-visit and includes email as well as SMS communications.
  • API connectivity
  • Event and Time triggered communications
  • Intuitive User Interfaces to build communications
  • Straightforward measurement tools
  • Integrated suite of tools
  • Excellent support team and Customer Success Managers
  • Potentially more flexibility in pricing tier ranges
  • Total subscriber management tools could be more intuitive
Iterable is an excellent tool for companies looking to reimagine their customer journeys and make those processes easy to manage. You can build a suite of communications templates quickly and implement customizations to handle almost any number of scenarios.
Score 10 out of 10
Vetted Review
Verified User
We were looking for a tool that would allow us to automate messaging to thousands of new and existing users. We use Iterable to automate emails when we have a new user sign up and to automate workflows when a user completes a specific action or reaches a specific milestone.
  • Great at creating automated workflows that can be triggered by a variety of things.
  • Great for people who don't know how to code. I can teach anyone to use Iterable and they don't need to be a developer.
  • Constantly updating the product and putting out new features.
  • Great support team and account team. They're always quick to respond and super helpful when we have issues.
  • Occasionally run into little bugs with the layout when they launch a new product. But they're usually quick to fix them and it's nothing major.
We've found Iterable to be great for anything related to messaging and communications for our users. Their automated workflows are great and keep getting improvements, their basic email/SMS tools are great, and things like snippets are easy to use (even for us non-coders) and save us tons of time when we have changes to make in the messaging.
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