Iterable

I would highly recommend Iterable especially if you are a large enterprise company with unlimited resources and are willing to get lots of customization done. However, to be honest, if you are a small business then I wouldn’t highly recommend Iterable to you because in my opinion, it fits well in a larger company. Also, I think that Iterable is a great software for B2C companies who are looking to focus on improving their retention using cross-channel messaging.

Iterable isn't great for handling ecommerce companies based on how you can utilize their custom events and no ability to track events for anonymous users. If you have an advanced email program that is data driven, Iterable probably isn't the best tool for you. They are an affordable vendor, but that comes at the cost of truly personalized 1:1 emails.

If you have a rather basic email program where you send emails in batch or trigger based, you should be able to get by.

Easy to setup up since email campaigns, and straightforward logic on conditional content for segmentation

Iterable picks up where our CRM leaves off. We don't have the ability to automate external comms to customers, but now we do. Furthermore the filter nodes help to ensure only the right cases get automated.

Iterable is well suited for:

• Personalization because the data structure is in JSON it's easy to get valuable data on the user profile and as events.
• Onmi-channel messages - email, in-app, push, SMS
• Dynamic content, you can create robust templates that are tailored to each users
• Catalog feature allows you to easily pull in products or offerings into templates

Iterable is less appropriate if you are a tiny start-up and don't have a lot of users and aren't collection data yet.

Iterable is best suited for a company who handles multiple emails and needs an easy way to keep track of what is sent out. This system also makes it easy for you keep to track of email subscriptions and is also very easy to use to remove clients from your mailing lists.

For basic usage and to enable your activities quickly, starting from integration to optimization - is the Iterable sweet spot. it will require from you some tech understanding, challenging their team, and keep them on their toes. it's important to try to take all you can from the implementation process as later the CSM and support are limited in their tool logics and tech.

Iterable gives you all the tools you need to design and set up complex communication workflows for large enterprises. It integrates well with other tools via API to round out your tech stack. Most of the "missing pieces" that can be found in other marketing tools can be created with a little ingenuity. The training provided is comprehensive and there is an intensive knowledge base available for self-service. Iterable is fully capable of segmenting, personalizing, and streamlining communications across multiple channels for all marketing groups.

If you are a large enterprise company with unlimited resources and want lots of customization, this could be great--few guide rails along the way. If you are a smaller company with fewer resources, this is a huge time suck and not for you.

I would only use them for marketing communications. Do not try to use them for both transactional communications and marketing communications, even though they will tell you that you can. The implementation will likely require you to re-architect your entire system because they treat all communications as marketing communications and don't have a true concept of transactional communications.

Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.

Unless you're a huge customer like Fender, Iterable have shown they couldn't care less about concerns and issues raised. In their "customized" on-boarding process their on-boarding engineer followed their script without any regard feedback about our particular needs and generally responded to questions and concerns by sending links to generic how-to articles that provided little value.

Their on-boarding engineer made numerous promises that he eventually acknowledged were pure fabrications.

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.

With Iterable, we got the help with our email marketing needs and to reach out to new registered users and in the end have the ability to have the user subscribe.

Best Scenarios
-Companies looking for an email client that will be able to automate complex marketing campaigns.
-Companies looking to explore a comprehensive omnichannel marketing approach. Iterable supports email, app & push notifications, as well as web hooks that can take email actions and convert them to direct mail sends.
-Anyone that needs campaign flexibility or unique campaign features (like recurring child campaigns)
-Dev teams looking for an easy to implement, easy to understand API.

Worst Scenarios
-Companies representing more than 500 clients. Iterable has yet to solve many of problems associated with scale and growth. For example: I have projects set up by region or city. My outreach workflows for New York would apply to San Francisco. I want to copy/duplicate the NY project and use the same workflow setup for SF. This is impossible as Iterable exists today. This process requires an operation member to manually rebuild what has already been built in another project.

Iterable is great for a small team of email marketers. They have easy to understand documentation and support that can easily be reached. Also, the drop and drag segmentation has made my job easier.

Well suited for big list management as well as for a company that does a lot of custom HTML/CSS newsletters. It'sdefinitelyy a higher touch platform but has the functionality to back that up.

I'd really explore use cases. Iterable is fantastic if you have the need to house all of your behavioral/transactional communications under a single roof. It makes building customer journeys much easier and is affordable compared to alternatives. That said, if you don't have a full behavioral program built or specced out already, it might not be a good time for you to move to this tool.

It is useful for situations in which you want to highly customize your email/push communications. You can control what each user sees within an email based on their established preferences.