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January 13, 2021
Our marketing team signed with Iterable for multichannel marketing communications. Ultimately, we wound up with a failed implementation where it was clear that Iterable had lied to us throughout the entire sales process. They have since refused to acknowledge the limitations of their system and rebutted all our efforts to come to an amicable termination of our contract.
In summary: they have weak software that they'll lie to you about, poor customer support, and absolutely horrible customer relationship management. Stay away unless you want to wind up in a toxic relationship that wastes your time and money.
In retrospect, we never should have signed with them. With more research, we would have realized that there are much more cost effective alternatives out there such as Amazon's Pinpoint, and much more reliable alternatives such as Braze.
In summary: they have weak software that they'll lie to you about, poor customer support, and absolutely horrible customer relationship management. Stay away unless you want to wind up in a toxic relationship that wastes your time and money.
In retrospect, we never should have signed with them. With more research, we would have realized that there are much more cost effective alternatives out there such as Amazon's Pinpoint, and much more reliable alternatives such as Braze.
- Lie throughout the sales process.
- Their transactional emails are not transactional.
- Their support is terrible.
- They have zero interest in their customers' success.
We use Iterable to manage marketing campaigns to new customers and all transactional emails to existing customers. We decided to go with Iterable because they promised non-engineers would be able to self-service complex marketing campaigns -- especially cart abandoner targeting via white papers that described all the benefits without describing all the limitations and short comings
- Promises of rainbows and unicorns
- Perfectly rounded boarders in the UI
- Charging a ton of money for little return of value
- Clueless on-boarding
- Failure to deliver on promised features
- Deflecting all criticism on 3rd parties
We use Iterable as a tool for user retention. Iterable allows design and marketing to collaborate on retaining users and increasing revenue without having to rely on engineering to edit messages or workflows. It's a fantastic option for this because it's an omni-channel solution that sends emails, SMS, push notifications, and more.
- I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
- Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
- Iterable was easy to get started with because of its Segment.com integration.
- Iterables reports could use a bit more polish, but it's not a huge issue.
- The most painful part of Iterable is the design of templates vs. messages. It can sometimes be a pain to edit a template and have it not reflect down to a message the way you thought it would.
- I'd love to see a wider range of built-in integrations.
October 17, 2018
We used it to send emails for the marketing team. It helped us address the sending emails to new customers and keeping them engaged with our product. Also, it gave the ability to send emails for purchase confirmation, cancelation, and password resets. We were also able to send SMS messages to customers.
- What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
- I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
- Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
- I would really like the segmentation piece to be improved.
- I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing ORs with tons of campaign ids. To be able to query a full workflow.
October 16, 2018
Our company has been using Iterable now for over two years to service the needs of our clients. Iterable's layout, organization, segmentation functionality, ease of use, and ability to build complex workflows for drip campaigns are by far the best features. Iterable solves the problem of automating common campaign types and the creation of case-dependent dynamic logic in our email templates (allowing us to personalize to the needs of our clients).
- The creation of dynamic email templates (i.e. Iterable supports handlebar logic)
- Clean, flexible, and comprehensive interface for building campaign workflow automation.
- Amazing support team!
- You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
- Rate limits on the api calls are restricting.
- Workflows cannot be duplicated across projects.
We are using Iterable for all of our consumer emails. This includes our direct to consumer emails and also users who have purchased a packaged good product in a retail setting. We are a small digital marketing team so we needed a solution that was easy to use for all sides of the business including our B2B lead nurturing and follow-ups.
- Easy segmentation
- Flexibility to use templates or code your own emails
- Easy to use APIs
- Reporting has some room for improvement but they are working on it
October 10, 2018
Iterable was used within the marketing department mostly. But our tech department also did some user testing emails through it. It helped us a lot with segmentation.
- Lists are very strong and segmentable. They have a lot of useful events.
- Once you actually get a template down, using data feeds is super useful.
- Their email previews across devices are great.
- Could use some templates, no one on the marketing team did HTML templating so we had to rely on tech who was often backed up. Some template builders like MailChimp would help a lot.
- It is pay per user so that can be annoying for large lists.
September 26, 2017
We use Iterable to send newsletters along with behavioral marketing and transactional emails to our users.
- Customization
- Support
- Several marketing channels - email, SMS, push, etc
- Price
- Ease of use -- pretty tricky to learn
Iterable is being used as our entire email sending platform. [It's] Extremely useful, as we send anywhere from 10-30 emails per day. Iterable is mainly used by the marketing department, specifically in my department of production. Data is often used for the entire company, and our email business is 100% reliant on Iterable to supply our customers with their content.
- Organization of Emails/Data.
- Ease of use when setting up email templates.
- Workflows are fantastic for our company.
- Split testing variants... i.e. times, days, viewing both emails at the same time while editing.
- More in-depth analysis on what users have purchases, rather than a revenue overview.
- In house examination of WHY users may unsub or not receive emails.
October 10, 2018
Our marketing and sales departments use Iterable. It allows us to send customized marketing emails based on user preferences.
- Iterable makes omnichannel marketing simple--we can easily send emails and push notifications
- Iterable provides the ability to segment users into dynamic and static lists
- Iterable has friendly and helpful customer support reps
- UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
- The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
- In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.
Iterable Scorecard Summary
Feature Scorecard Summary
What is Iterable?
Iterable is a growth marketing and user engagement platform. This platform is designed to help B2C marketers to send the right message to the right devices at the right time.
Iterable supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Iterable Screenshots
Iterable Video
Learn more about Iterable in 80 seconds.
Iterable Integrations
Mixpanel, Google Analytics, Magento Commerce Cloud (formerly Magento), Segment.io
Iterable Competitors
Sailthru, Marketo, HubSpot Marketing Hub, Salesforce Marketing Cloud Email, Oracle Marketing Cloud - Oracle Cross Channel Marketing to Consumers (Responsys)
Iterable Pricing
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
| Edition | Pricing Details | Terms |
|---|---|---|
| Iterable | $500 | per month |
Pricing based on size of customer's user list and messages sent.
Iterable Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 0% | |
| Mid-Size Companies (51-500 employees) | 50% | |
| Enterprises (> 500 employees) | 50% |
Iterable Support Options
| Free Version | Paid Version | |
|---|---|---|
| Live Chat | ||
| Forum/Community | ||
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar | ||
| Phone |
Iterable Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Countries: | United States, United Kingdom, Australia |
| Supported Languages: | English |