TrustRadius
https://media.trustradius.com/product-logos/bB/1I/NIJXVXZVD189.PNGIterableIterable is Fantastic!2018-10-18T19:46:47.197ZWe use Iterable as a tool for user retention. Iterable allows design and marketing to collaborate on retaining users and increasing revenue without having to rely on engineering to edit messages or workflows. It's a fantastic option for this because it's an omni-channel solution that sends emails, SMS, push notifications, and more.,I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
Iterable was easy to get started with because of its Segment.com integration.,Iterables reports could use a bit more polish, but it's not a huge issue.
The most painful part of Iterable is the design of templates vs. messages. It can sometimes be a pain to edit a template and have it not reflect down to a message the way you thought it would.
I'd love to see a wider range of built-in integrations.,9,Iterable has helped us increase user retention by over 350%.
We were able to get Iterable up and running in just two days.
Iterable has freed up engineers to focus on other tasks since marketing/design can launch new transactional campaigns without help.,Intercom, MoEngage, WebEngage, Autopilot and ActiveCampaign,10,000 to 25,000,B2C,Slack, GitHub, SEMRushTim NoetzelGreat innovative product and highly recommended.2018-10-17T17:37:38.265ZWe used it to send emails for the marketing team. It helped us address the sending emails to new customers and keeping them engaged with our product. Also, it gave the ability to send emails for purchase confirmation, cancelation, and password resets. We were also able to send SMS messages to customers.,What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.,I would really like the segmentation piece to be improved.
I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing ORs with tons of campaign ids. To be able to query a full workflow.,9,With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
Have a good transactional system for emails
Have a full automated system for all emails, cut out the manual work to be able to strategize,Blueshift,More than 5 million,B2C,Blueshift, MixpanelRaja DattaIterable Gives Other Marketing Automation Products a Run for Their Money2018-10-17T00:21:17.287ZOur company has been using Iterable now for over two years to service the needs of our clients. Iterable's layout, organization, segmentation functionality, ease of use, and ability to build complex workflows for drip campaigns are by far the best features. Iterable solves the problem of automating common campaign types and the creation of case-dependent dynamic logic in our email templates (allowing us to personalize to the needs of our clients).,The creation of dynamic email templates (i.e. Iterable supports handlebar logic)
Clean, flexible, and comprehensive interface for building campaign workflow automation.
Amazing support team!,You can have multiple projects but there there is no hierarchy above a project. There is no multi-project level dashboard to view trends across projects.
Rate limits on the api calls are restricting.
Workflows cannot be duplicated across projects.,10,I don't have exact numbers, but the flexibility of Iterable's solution have continued to help us increase ROI for our customer.
The negative impacts are mostly restricted to time investments around setup.,More than 5 million,BothEvan ReissDitch the old clouds2018-10-17T00:18:23.827ZWe are using Iterable for all of our consumer emails. This includes our direct to consumer emails and also users who have purchased a packaged good product in a retail setting. We are a small digital marketing team so we needed a solution that was easy to use for all sides of the business including our B2B lead nurturing and follow-ups.,Easy segmentation
Flexibility to use templates or code your own emails
Easy to use APIs,Reporting has some room for improvement but they are working on it,9,Easy to implement behavior-based email triggers
Less time coding and developing emails
Incorporating our sales data is easy,,1 to 5 million,BothCarrie KnipferAn excellent email platform for the savvy marketer.2018-10-10T19:28:05.852ZIterable was used within the marketing department mostly. But our tech department also did some user testing emails through it. It helped us a lot with segmentation.,Lists are very strong and segmentable. They have a lot of useful events.
Once you actually get a template down, using data feeds is super useful.
Their email previews across devices are great.,Could use some templates, no one on the marketing team did HTML templating so we had to rely on tech who was often backed up. Some template builders like MailChimp would help a lot.
It is pay per user so that can be annoying for large lists.,8,Grew our email marketing almost 10 fold.
Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.,MailChimp,100,000 to 250,000,B2CJeff O' NeillStrong potential but needs work2018-10-10T19:32:24.717ZOur marketing and sales departments use Iterable. It allows us to send customized marketing emails based on user preferences.,Iterable makes omnichannel marketing simple--we can easily send emails and push notifications
Iterable provides the ability to segment users into dynamic and static lists
Iterable has friendly and helpful customer support reps,UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.,6,We have seen increased sales revenue after implementing customized, personalized emails,25,000 to 100,000,B2C,Adobe Photoshop, LookerVerified UserStrong product, stronger team2015-11-02T21:13:58.933ZWe use Iterable to send newsletters along with behavioral marketing and transactional emails to our users.,Customization
Support
Several marketing channels - email, SMS, push, etc
Price,Ease of use -- pretty tricky to learn,7,We've managed to reduce expiration churn by over 50% using Iterable to manage our drips.,Marketo and Salesforce Marketing Cloud Email,100,000 to 250,000,B2CDrake BallewNever Irritable with Iterable!2017-06-21T01:37:42.290ZIterable is being used as our entire email sending platform. [It's] Extremely useful, as we send anywhere from 10-30 emails per day. Iterable is mainly used by the marketing department, specifically in my department of production. Data is often used for the entire company, and our email business is 100% reliant on Iterable to supply our customers with their content.,Organization of Emails/Data.
Ease of use when setting up email templates.
Workflows are fantastic for our company.,Split testing variants... i.e. times, days, viewing both emails at the same time while editing.
More in-depth analysis on what users have purchases, rather than a revenue overview.
In house examination of WHY users may unsub or not receive emails.,9,Positive impact with workflow "cart abandon" emails.
Positive impact with the ability to split test emails.
Negative impact with Revenue data... not always accurate/tells the whole story.,,250,000 to 1 million,B2C,Unbounce, Guru, SlackJess Davis
Unspecified
Iterable
16 Ratings
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