#1 most frequent
United States of America
71.7%1,310 installations of 1,828
What is Iterable?
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
Categories & Use Cases
Videos
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.1
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.9
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9
Areas for Improvement
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.6
Custom reports
Users can create custom reports.
Category average: 7.3
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.7
Who Buys & Uses Iterable
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
5.6%102 installations of 1,828
#3 most frequent
Canada
3.2%58 installations of 1,828
Pros
- Sophisticated audience segmentation with visual logic and speed.
- Intuitive, clear, and user-friendly interface.
- Flexible and innovative multi-channel journey builder.
Cons
- Difficulties with reporting, conversion attribution, and multi-currency handling.
- Limitations in the drag-and-drop content builder.
- Challenges with HTML building and editor flexibility.
Scalability with Marketing autonomy.
Use Cases and Deployment Scope
Scalability and Global Localization: We currently operate in 40 markets and across 32 languages. Managing this level of localization complexity used to be a massive challenge, but Iterable makes it seamless. Thanks to its powerful Catalogs feature and the flexible logic of Handlebars, we have been able to centralize and automate our localization process. This allows us to inject hyper-personalized, dynamic content at scale without endlessly duplicating templates. Marketing Team Empowerment: The impact on our agility has been incredible. We have gained 80% autonomy for our marketing team. The platform is intuitive and robust enough that the team can easily create complex audience segmentations and build workflow automations (Journeys) on their own, without constantly relying on engineering or technical support. Business Growth: The ultimate result of this independence and ability to scale? We have grown the revenue of our CRM channel exponentially. We can iterate quickly, reach the right user in the correct language, and optimize our conversions in record time.
Pros
- Localization: we use Catalogs + Handlebars logic to personalize content across 40 locales, increasing CTR by +34% YoY since 2020.
- Real-time data using Custom events + Datafeeds: in the travel industry, timing is key. Thanks to these features, we can show the specific offer we have available as soon as we receive it.
- Personalization: thanks to Handlebars + Custom events, we can personalize communications to reflect our users' data and behavior and offer the specific product they are looking for.
Cons
- Adapting the library to the latest version of Android apps, cause we have been having some troubles with Push Notifications.
Return on Investment
- Increase CTR +34% YoY since 2020.
- Increase +190% os CRM channels' revenue.
- Gain back 80% of our Marketing team autonomy from the Dev team.
Alternatives Considered
Mailchimp Transactional Email (Mandrill), Salesforce Agentforce Marketing and ActiveCampaign
Other Software Used
Looker, Atlassian Confluence, Atlassian Jira
Robust Omnichannel platform with advanced personalization.
Use Cases and Deployment Scope
Iterable is our omnichannel automation platform that serves various team needs across strategic segments. It addresses the need to orchestrate multiple channels without conflicts and personalise these messages. This delivers optimal UX for our clients and allows us to maintain high messaging quality without burning channels or rendering them ineffective.
Pros
- Personalization of the messages sent via Iterable.
- Multi language management.
- Improving workflow for teams operating with Iterable reducing resources spent.
- Reduces the need of developer resources.
- orchestrating omni channel marketing.
Cons
- In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
- Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
Return on Investment
- Time to market has decreased by multiple days, and resources spent to launch initiatives have decreased compared to various alternatives.
- Multiple initiatives that deliver positive ROI have been launched, which couldn't be done on the previous sendout platform, thanks to Handlebar templating language, the data catalog function, and iterable CS resources.
Alternatives Considered
Customer.io, Klaviyo, Braze and Intuit Mailchimp
Other Software Used
Amplitude Analytics, Looker Studio, Twilio SendGrid
Most incredible UI for a CRM tool one of the best ESPs out there
Use Cases and Deployment Scope
We use Iterable to send CRM across 30+ countries across Europe. This serves as an important channel that brings in hundreds of millions of incremental GOV for the business every quarter by activating, reactivating and preventing churn for respective consumer cohorts.
Pros
- Beautiful, intuitive UI for CRM marketers
- Easy to use reporting suite
- Game-changing add to list feature that competitors like Braze lack
Cons
- Major area is reliability for large scale volume. Time and time again, Iterable has shown downtime as well as issues at times of scaled load that would result in sends to be super delayed for recipients
Return on Investment
- With well-measured holdout groups, we can safely report hundreds of millions of incremental GOV through Iterable / our CRM channels
Alternatives Considered
Braze, Adobe Marketo Engage and Klaviyo
Other Software Used
Hightouch
Brilliant platform
Use Cases and Deployment Scope
CRM activities
Email sends
Push, SMS and WhatsApp
Converting users
Interacting with customers
Improving revenue
Promoting offers and product updates
Email sends
Push, SMS and WhatsApp
Converting users
Interacting with customers
Improving revenue
Promoting offers and product updates
Pros
- Multichannel journeys
- Segmentation
- Email design variations e.g. drag and drop, html
Cons
- Reporting and dashboards
- Integrating other platforms into the tool
Return on Investment
- Iterable has helped us scale all of our customer flows for the best part of a decade, the journeys are so quick and easy to set up that we have massively improved the way in which we can automate communications with customers
- Iterable has helped us AB test to (in some cases) double and triple revenue through new designs, segmentation and dynamic logic
- Iterable has helped us launch new products and set up triggers to communicate with customers immediately after their actions
Alternatives Considered
Braze, Intuit Mailchimp and Salesforce Marketing Cloud Social Studio (discontinued)
Other Software Used
Tableau Cloud, Miro, Figma
So far so good
Use Cases and Deployment Scope
We have recently migrated over to Iterable within the last 4 weeks. We were previously with customer.io. We send high volume emails to our audiences. The product helps us address engagement/volume correlations by using best different features such as the recommendation model, priority push notifications and send time optimisation for our non-UK users.
Pros
- Segmentation is easy to use
- Experiments based on goals
- Recommendation model
Cons
- New release emails to keep us in the loop
- video based help guides
Return on Investment
- Not yet confirmed as just migrated
Alternatives Considered
Klaviyo and Customer.io
Other Software Used
Asana
