Overview
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Iterable sets the bar when it comes to emails. It's easy to use and great for any marketer.
Best in Class Workflow Tools
Why I love Iterable (and what it would take to make me love it more)
Feature-rich, easy to use, powerful tool for marketing.
Powerful + easy to use is what makes Iterable great
Iterable is It
The best email platform I've used.
Iterable is a feature-rich email marketing Swiss army knife
Iterable Survey Review
Iterable makes it easy to have a successful implementation
Easy to use, building at scale
Easy to integrate
Impactful...Impressive...Inviting... Iterable.
Great product for smaller companies growing - easy to set up.
How Iterable Differs From Its Competitors
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- Templates are the blueprints for messages sent with Iterable. They can be as sophisticated as …
Campaign Performance
Customer Experience
Campaign Performance
- Iterable offers numerous possibilities of automation - We often use workflows / journeys in Iterable to facilitate this.
- It offers reusable codes (snippets) that is super helpful for headers, footers and anything …
Customer Experience
Campaign Performance
With the previous ESP, we could not be able to do any clever targeting, drip-feed campaigns or dynamic field event-based triggers. We now can!
While I think the journeys and documentation could be improved, it has provided us with a …
Customer Experience
We have created a number of data fields that connected to Iterable have allowed us to reach out to users with the right message at the right time and the …
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- A/B testing (57)9.090%
- Dashboards (58)7.979%
- Email deliverability reporting (57)7.676%
- Standard reports (58)7.272%
Reviewer Pros & Cons
Pricing
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
61 people also want pricing
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Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.8WYSIWYG email editor(52) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.8Dynamic content(54) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.8Ability to test dynamic content(54) Ratings
Users can test dynamic content prior to launching a campaign.
- 9A/B testing(57) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.9Mobile optimization(52) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.6Email deliverability reporting(57) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.2List management(57) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(52) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(58) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.2Standard reports(58) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(51) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 6.8API(52) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.1Role-based workflow & approvals(47) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.4Customizability(50) Ratings
Users can customize their instance with features like custom fields and custom objects.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Iterable?
With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.
Iterable Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
Additional Features
- Supported: Segmentation on any field or criteria
- Supported: Journey builder (without coding)
Iterable Screenshots
Iterable Video
Iterable Integrations
Iterable Competitors
Iterable Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States, United Kingdom, Australia |
Supported Languages | English |
Iterable Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(113)Attribute Ratings
Reviews
(1-25 of 44)Iterable sets the bar when it comes to emails. It's easy to use and great for any marketer.
Best in Class Workflow Tools
Iterable is It
The best email platform I've used.
Iterable Survey Review
Easy to use, building at scale
- Mailgun, from Pathwire, Adobe Marketo Engage, Mailjet and from Pathwire
Easy to integrate
Great product for smaller companies growing - easy to set up.
Ease of use = efficiency
- Salesforce Marketing Cloud Email Studio, Mailchimp and Vision6
Cross-channel customer engagement platform
Talking to the Right Customers at the Right Time
Great ESP for small to medium business - Best support ever!
First year review - With flying colours!
A good tools to unify your marketing communications.
Iterable gets the job done!
Cordial didn't have any Fintech companies yet and we didn't want to be the first. Iterable had many recognized names so we went with them.
Check out Iterable for your business
Iterable Is Amazing - Totally Recommend!
Don't waste time, if you have an email list over half a million you need to be on Iterable.
Iterable is easy automation
Iterable is able to meet your needs!
- Braze and Customer.io