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Iterable

Iterable

Overview

What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

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Recent Reviews

Iterable is It

9 out of 10
May 17, 2023
Incentivized
We use the Iterable platform as our main platform of customer-facing communication. We are able to communicate to our with our customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • List management (57)
    9.2
    92%
  • A/B testing (56)
    8.5
    85%
  • Dashboards (57)
    7.9
    79%
  • Standard reports (57)
    7.7
    77%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7
Avg 7.6
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Product Details

What is Iterable?

Iterable is a customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Iterable boasts users among brands like Fender, Calm, and Box, who build customer-centric experiences at scale by delivering the right content to the right audience at the right time.

With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.

Iterable Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Additional Features

  • Supported: Segmentation on any field or criteria
  • Supported: Journey builder (without coding)

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms

Iterable Video

More about Iterable in 60 seconds.

Iterable Competitors

Iterable Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, United Kingdom, Australia
Supported LanguagesEnglish

Frequently Asked Questions

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Braze, Klaviyo, and Customer.io are common alternatives for Iterable.

Reviewers rate List management highest, with a score of 9.2.

The most common users of Iterable are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(115)

Attribute Ratings

Reviews

(1-25 of 59)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
Brian Schmidt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I'm a pretty big fan of Iterable, but I'll never say there is a perfect tool for every use case. Iterable is really great for people who have large email programs. Layering in a need for some mobile messaging, it's a great fit. Iterable is also very good at customer journey building or drip flows or canvas building depending on what tool you're used to - their workflow tool has arguably some of the strongest, if not the strongest functionality in the industry. If you have even basic events flowing, you can immediately uplevel your customer lifecycle program with Iterable's capabilities. If you're only an iPhone App and you don't really have an email program, this probably isn't the right tool for you. Similarly if you just upload an email list as your data management, go with something cheaper/simpler.
Jennifer Gibbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
While we sometimes laugh and joke and call Iterable "irritable", the truth is that it's the best system out there for large enterprise needs. We've tested out a slew of other solutions that make a lot of big promises, but fail to deliver. That is why 7 out of 7 of my directly-controlled newsletters operate out of the Iterable platform.

That said, it is the best of the best, and it isn't cheap. Smaller organizations that have small lists or haven't yet mastered monetizing their lists would have a hard time absorbing these costs and staying in the black. It's amazing, but you kind of have to "grow into it."
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is excellent for sending emails as well as setting up triggered user journeys. For example, if I wanted to send a message to users when they complete a challenge in the app, but only users who have their app set to English and are located in the US, I can do so via Journeys very easily. It is not well suited for reporting in-app engagement metrics. The click rate reflects not only clicks on the CTA but also clicks on any dismiss button. I have to manually go into the campaign and download the "In-app Clicks" document in order to determine actual clicks on the CTA. "
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Iterable is a powerful and sophisticated marketing automation tool with a lot of opportunities for personalization and segmentation. I recommend it for companies with robust CRM programs and ample support from product, engineering, and data teams. It is less suited for companies who focus on simpler CRM strategies (e.g. newsletters, surveys, etc.) and more for companies whose strategies focus on event-triggered messages, nurture flows, and multi-touch lifecycles.
May 17, 2023

Iterable is It

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Great platform if you do B2C and have different campaign and a lifecycle to manage. If you want to control the timing, cadence and logic criteria behind your sends, identify segments based on engagement and also make ai driven decisions and channel optimizations. Not recommended for a mom-and-pop solution who don’t have a lot of volume or use cases.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've used several different email platforms and Iterable is by far the best. Their platform was very easy to use and perfect for both someone who's new to email marketing and someone who's worked in emails for 20+ years. They created a great way to organize all templates through folders and labels. It's easy to navigate through insights and specific campaigns. Iterable's strong suit is how they use user attributes to create highly segmented, highly dynamic campaigns.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have seen great success in the customer lifecycle campaigns as it pertains to customer retention and the timeliness of the messaging. Leveraging the upcoming AI features will add to this experience and possibly help increase retention and reduce churn. Iterable performs well for the tasks we've used the tool for, but setting up recurring campaigns that leverage an ODBC connection is a feature gap that would help in the speed to market of solutions we use other tools for.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Personally this onboarding has not been great. While the team is friendly we have experienced bugs, what feels like daily issues, and have to create our own workarounds. I feel like the platform is not as intelligent as it is pitched.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My organization is still in the warm-up phase. If your organization needs assistance and "hand-holding" with implementing and warming up a new automation platform, Iterable is a great choice. Our implementation specialist has helped our Marketing and IT teams set up Iterable for our unique use-case and provided a thorough project roadmap for us to follow during the process. Iterable also has an online course that teaches you the foundations of the platform so you can start building basic email and SMS campaigns.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Iterable is really good for marketers to be able to see journeys and visualize them. It is good for companies with large amounts of segmentation and who want to be able to personalize their user journeys based on their information. It is good for people with limited coding knowledge to also build email templates using drag and drop or limited html.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
No one on our marketing team has HTML training, but thanks to Iterable's ease of use and the drag/drop template builder, we are able to create great looking emails for our company. Their list/segmentation builder is outstanding as well, making it very understandable to get the most targeted lists created for our buisness. The ease of integration and ability to tie actions that happen on our sites to events in Iterable, and the ability to segment off of those events, is a huge benefit as well.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Iterable is well suited for startups to small-medium sized companies that have a budget for member communication. If you don't have the budget, it's probably not for you. If you have a very large dataset of members, other CRM tools may be more appropriate.
Score 8 out of 10
Vetted Review
Verified User
Iterable is good if you want to message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value.
It is less appropriate when you have multiple form pages and you want to trigger confirmation emails to the contacts.
Score 9 out of 10
Vetted Review
Verified User
For a large business with multiple senders, Iterable is incredibly well suited for drafting and sending email blasts. Iterable is also well suited to any business that has regular customer engagement intervals, like factory recommended maintenance. Iterable can be used to implement Journeys that consistently follow up with customers at the appropriate time.

Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.
Score 9 out of 10
Vetted Review
Verified User
Iterable is great for small to medium sized companies that has a relatively decent sized email sendouts and do not necessarily have an operations team dedicated for sending out emails. Simple emails/workflows could be built leveraging drag and drop interface. Certain complex emails that use handlebars could also be built with minimum HTML skills.

They have a good set of integrations with 3rd parties that provide a diverse range of services - Customer Data Platforms, Email Validations, Template Management, etc.

For very complex emails, Iterable by itself, may not be very suitable as the "out of the box" HTML Editor is quite rough.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
For large database companies that want to create automation journeys, to move away from monolith type of email service providers to something more flexible, and agile.

It's also very important for us the fact that Iterable has offices in Europe with staff that can support us at every hour of the day, not solely in the afternoon.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Iterable can be helpful for: - Migrating from multiple tools sending marketing emails into a single one - Providing to end users a single point for managing their subscription preferences - Compose messages using data from your systems and deploying them using different channels - Integrating with a CDP.
Jason Paddock | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Iterable isn't great for handling ecommerce companies based on how you can utilize their custom events and no ability to track events for anonymous users. If you have an advanced email program that is data driven, Iterable probably isn't the best tool for you. They are an affordable vendor, but that comes at the cost of truly personalized 1:1 emails.

If you have a rather basic email program where you send emails in batch or trigger based, you should be able to get by.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Whether Iterable is well suited for another company is not an easy question to answer. Iterable is a powerful tool for the right company. It may be overkill for a small company with not many customer contacts, but the value is something each company would need to determine. For companies that are looking to get into personalization, orchestrated campaigns that build off of learned customer traits, and integration with established toolsets within their companies, Iterable is definitely worth a deeper dive when evaluating email platforms.
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