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Iterable

Iterable

Overview

What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

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Recent Reviews

Iterable is It

9 out of 10
May 17, 2023
Incentivized
We use the Iterable platform as our main platform of customer-facing communication. We are able to communicate to our with our customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • List management (57)
    9.2
    92%
  • A/B testing (56)
    8.5
    85%
  • Dashboards (57)
    7.9
    79%
  • Standard reports (57)
    7.7
    77%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7
Avg 7.6
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Product Details

What is Iterable?

Iterable is a customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Iterable boasts users among brands like Fender, Calm, and Box, who build customer-centric experiences at scale by delivering the right content to the right audience at the right time.

With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.

Iterable Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Additional Features

  • Supported: Segmentation on any field or criteria
  • Supported: Journey builder (without coding)

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms

Iterable Video

More about Iterable in 60 seconds.

Iterable Competitors

Iterable Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, United Kingdom, Australia
Supported LanguagesEnglish

Frequently Asked Questions

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Braze, Klaviyo, and Customer.io are common alternatives for Iterable.

Reviewers rate List management highest, with a score of 9.2.

The most common users of Iterable are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(115)

Attribute Ratings

Reviews

(1-25 of 58)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Iterable made it easy to scale all email efforts.
  • Through strategic campaigns, my clients have all increased their conversion expontentially.
  • We are able to retain more customers with the ability to send highly segmented campaigns.
Jennifer Gibbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Makes managing our remote editorial and marketing teams much easier.
  • Makes it easy to compare and contrast our reports in Iterable, our database, versus what our clients are seeing on their end.
  • Improvements in dynamic content have allowed us to dramatically increase our weekly editorial revenue, and not just as a one-off occurrence, but a level of predictability that wasn't available to us before.
  • The support team allows us to get out ahead of potential system wide issues, as well as trouble-shooting specific obstacles our high-volume sending can create. Makes our lives a little easier.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Helped us improve customer retention.
  • Allowed us to send more targeted messaging with nuanced segmentation.
  • Improved our triggered LCM journeys.
  • Allowed us to report various reach metrics to internal stakeholders.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • By creating highly specific and dynamic emails during, Iterable positively impacted our conversion rate.
  • Iterable positively impacted customer retention because we're now able to send multiple journeys through their lifecycle to create value.
  • Iterable positively impacted our flow of work. We've created many Journeys that we just leave and monitor weekly. We've steered away from blast campaigns and moved towards triggered journeys. This has allowed us to focus on dozens of different emails at a time.
  • Iterable's easy-to-use template builder has allowed us to scale our email marketing exponentially.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Our implementation has taken a lot longer than originally anticipated. Part of the reason was our previous implementation specialist had us warming up too fast and we were flagged by major ESPs like Google and Outlook. Iterable changed our implementation specialist and they were able to help us get back on track with warmup. This caused us to have to push back our full-launch by several months.
Score 9 out of 10
Vetted Review
Verified User
  • The process to build emails reduced from a 2-3 days to a few hours.
  • Allowed us to do A/B test at scale
  • Reduced cost as we no longer need HTML builders
  • Freed up Tech resources who who were responsible for a wide range of hard-coded transactional emails.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The ease of template editing, the many options they have design-wise, and the mobile optimization feature has made our newsletter templates stunning. Our open rates have gone up since making the switch.
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