Overview
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Best in Class Workflow Tools
Why I love Iterable (and what it would take to make me love it more)
Feature-rich, easy to use, powerful tool for marketing.
Powerful + easy to use is what makes Iterable great
Iterable is It
The best email platform I've used.
Iterable is a feature-rich email marketing Swiss army knife
Iterable Survey Review
Iterable makes it easy to have a successful implementation
Easy to use, building at scale
Easy to integrate
Impactful...Impressive...Inviting... Iterable.
Great product for smaller companies growing - easy to set up.
Iterable is a great tool for the right size company
How Iterable Differs From Its Competitors
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Customer Experience
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- Templates are the blueprints for messages sent with Iterable. They can be as sophisticated as …
Campaign Performance
Customer Experience
Campaign Performance
- Iterable offers numerous possibilities of automation - We often use workflows / journeys in Iterable to facilitate this.
- It offers reusable codes (snippets) that is super helpful for headers, footers and anything …
Customer Experience
Campaign Performance
With the previous ESP, we could not be able to do any clever targeting, drip-feed campaigns or dynamic field event-based triggers. We now can!
While I think the journeys and documentation could be improved, it has provided us with a …
Customer Experience
We have created a number of data fields that connected to Iterable have allowed us to reach out to users with the right message at the right time and the …
Campaign Performance
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (57)9.292%
- A/B testing (56)8.585%
- Dashboards (57)7.979%
- Standard reports (57)7.777%
Reviewer Pros & Cons
Pricing
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
59 people also want pricing
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What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.9WYSIWYG email editor(51) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.4Dynamic content(53) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.4Ability to test dynamic content(53) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.5A/B testing(56) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.9Mobile optimization(51) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.9Email deliverability reporting(56) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.2List management(57) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(51) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(57) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.7Standard reports(57) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.5Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8API(51) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.6Role-based workflow & approvals(46) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 6.5Customizability(49) Ratings
Users can customize their instance with features like custom fields and custom objects.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Iterable?
With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.
Iterable Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
Additional Features
- Supported: Segmentation on any field or criteria
- Supported: Journey builder (without coding)
Iterable Screenshots
Iterable Video
Iterable Integrations
Iterable Competitors
Iterable Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States, United Kingdom, Australia |
Supported Languages | English |
Iterable Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(115)Attribute Ratings
Reviews
(1-25 of 58)Iterable sets the bar when it comes to emails. It's easy to use and great for any marketer.
- Iterable made it easy to scale all email efforts.
- Through strategic campaigns, my clients have all increased their conversion expontentially.
- We are able to retain more customers with the ability to send highly segmented campaigns.
Best in Class Workflow Tools
- Customer retention
- Increased LTV
- Decreased unsubscribe and disengagement rates
- Makes managing our remote editorial and marketing teams much easier.
- Makes it easy to compare and contrast our reports in Iterable, our database, versus what our clients are seeing on their end.
- Improvements in dynamic content have allowed us to dramatically increase our weekly editorial revenue, and not just as a one-off occurrence, but a level of predictability that wasn't available to us before.
- The support team allows us to get out ahead of potential system wide issues, as well as trouble-shooting specific obstacles our high-volume sending can create. Makes our lives a little easier.
- Helped us improve customer retention.
- Allowed us to send more targeted messaging with nuanced segmentation.
- Improved our triggered LCM journeys.
- Allowed us to report various reach metrics to internal stakeholders.
- Positive: customer support and getting help with tricky technical problems
- Positive: conversion rate
- Negative: high cost
Iterable is It
- Scalability
- Relevant timing and content communications
- Putting the customer first
The best email platform I've used.
- By creating highly specific and dynamic emails during, Iterable positively impacted our conversion rate.
- Iterable positively impacted customer retention because we're now able to send multiple journeys through their lifecycle to create value.
- Iterable positively impacted our flow of work. We've created many Journeys that we just leave and monitor weekly. We've steered away from blast campaigns and moved towards triggered journeys. This has allowed us to focus on dozens of different emails at a time.
- Iterable's easy-to-use template builder has allowed us to scale our email marketing exponentially.
- Customer retention has increased
- Churn has decreased
- Speed to market on solutions has increased
- Flexibility of disparate data lakes is a feature gap
Iterable Survey Review
- Has increased OR with better sender's reputability
- Our implementation has taken a lot longer than originally anticipated. Part of the reason was our previous implementation specialist had us warming up too fast and we were flagged by major ESPs like Google and Outlook. Iterable changed our implementation specialist and they were able to help us get back on track with warmup. This caused us to have to push back our full-launch by several months.
Easy to use, building at scale
- Better improved segmentation capabilities
- Improved efficiency/team agility
- Improved team visibility into email performance
Easy to integrate
- Positive impact on Subscription model due to marketing campaigns
Impactful...Impressive...Inviting... Iterable.
- The number of emails we've been able to generate has grown exponentially since 3 years ago
Great product for smaller companies growing - easy to set up.
- Postive ROI
- Increased MAU (engagement)
- Reduced CS tickets
Iterable is a great tool for the right size company
- We've saved significant engineering time passing the workflows over to marketing
- Simpler email marketing has driven sales on our ecommerce platform
Ease of use = efficiency
- While using Iterable our LTV has increased consistently
Cross-channel customer engagement platform
- We could scale our nurture programs
- We are sending emails on the basis of real-time data
- We are also managing Customer Journey through Iterable
Talking to the Right Customers at the Right Time
- Positive impact on customer retention
- Positive impact on time to scale
- Negative impact on agility
Great ESP for small to medium business - Best support ever!
- The process to build emails reduced from a 2-3 days to a few hours.
- Allowed us to do A/B test at scale
- Reduced cost as we no longer need HTML builders
- Freed up Tech resources who who were responsible for a wide range of hard-coded transactional emails.
Great Modern Tool
- Deliverability improved
- Email Rendering is consistent
- Dynamic elements easy to launch
A good tools to unify your marketing communications.
- Cost is important, also renewal notice.
- Setup time is also important.
- Unifying marketing tools was a big win.
Iterable gets the job done!
- Iterable has provided us with metrics that we didn't previously have. This enabled us to be able to build better tests and get a higher conversion rate.
Check out Iterable for your business
- This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
- The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
Powerful Marketing Automation Made Simple
- Iterable has helped us increase our program membership, which is a positive ROI for our company.
- The ease of template editing, the many options they have design-wise, and the mobile optimization feature has made our newsletter templates stunning. Our open rates have gone up since making the switch.