Iterable Reviews

17 Ratings
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Score 7.5 out of 100

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Reviews (1-9 of 9)

Kim Burgaard | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • No return on money spent at all.
  • Huge amount of internal engineering effort needed to help integrate and troubleshoot with no payoff to acknowledge..
  • Blame deflection is a super annoying waste of time.
Read Kim Burgaard's full review
Tim Noetzel | TrustRadius Reviewer
October 18, 2018

Iterable is Fantastic!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Iterable has helped us increase user retention by over 350%.
  • We were able to get Iterable up and running in just two days.
  • Iterable has freed up engineers to focus on other tasks since marketing/design can launch new transactional campaigns without help.
Read Tim Noetzel's full review
Raja Datta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
  • Have a good transactional system for emails
  • Have a full automated system for all emails, cut out the manual work to be able to strategize
Read Raja Datta's full review
Jess Davis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • Positive impact with workflow "cart abandon" emails.
  • Positive impact with the ability to split test emails.
  • Negative impact with Revenue data... not always accurate/tells the whole story.
Read Jess Davis's full review

Iterable Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (8)
Dynamic content (9)
Ability to test dynamic content (9)
A/B testing (9)
Mobile optimization (9)
Email deliverability (9)
List management (9)
Triggered drip sequences (6)
Dashboards (8)
Standard reports (8)
Custom reports (6)
API (6)
Role-based workflow & approvals (6)
Customizability (8)

About Iterable

Iterable is a growth marketing and user engagement platform. This platform is designed to help B2C marketers to send the right message to the right devices at the right time.

Iterable supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Iterable Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Does not have featureIntegration with
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureSegmentation on any field or criteria
Has featureWorkflow builder (without coding)

Iterable Screenshots

Iterable Integrations

Mixpanel, Google Analytics, Magento Commerce Cloud (formerly Magento),

Iterable Competitors

Sailthru, Marketo, HubSpot, Salesforce Marketing Cloud Email, Oracle Marketing Cloud - Oracle Cross Channel Marketing to Consumers (Responsys)


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Pricing based on size of customer's user list and messages sent.

Iterable Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Iterable Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

Iterable Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States, United Kingdom, Australia
Supported Languages: English