Iterable

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Users can test dynamic content prior to launching a campaign.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Users can create custom reports.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Users can customize their instance with features like custom fields and custom objects.