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Iterable

Iterable

Overview

What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

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Recent Reviews

Iterable is It

9 out of 10
May 17, 2023
Incentivized
We use the Iterable platform as our main platform of customer-facing communication. We are able to communicate to our with our customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • A/B testing (57)
    9.0
    90%
  • Dashboards (58)
    7.9
    79%
  • Email deliverability reporting (57)
    7.6
    76%
  • Standard reports (58)
    7.2
    72%

Reviewer Pros & Cons

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Pricing

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N/A
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What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.2
Avg 7.8

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.1
Avg 7.6
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Product Details

What is Iterable?

Iterable is a customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Iterable boasts users among brands like Fender, Calm, and Box, who build customer-centric experiences at scale by delivering the right content to the right audience at the right time.

With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.

Iterable Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Additional Features

  • Supported: Segmentation on any field or criteria
  • Supported: Journey builder (without coding)

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms

Iterable Video

More about Iterable in 60 seconds.

Iterable Competitors

Iterable Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, United Kingdom, Australia
Supported LanguagesEnglish

Frequently Asked Questions

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Braze, Klaviyo, and Customer.io are common alternatives for Iterable.

Reviewers rate List management highest, with a score of 9.2.

The most common users of Iterable are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(113)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Iterable to communicate with thousands of our customers and leads. Iterable is built on using data to bridge the gap between the consumer and the brand. We're able to pull thousands of data from our system to create highly dynamic and segmented campaigns. We've built out complex journeys and campaigns to provide value and resources - from acquisition to renewal.
  • They built out a very easy-to-use system to create triggered campaigns based on behavior.
  • They have a professional and responsive customer service team
  • Their email builder is one of the best I have seen. It's also optimized for mobile.
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
I've used several different email platforms and Iterable is by far the best. Their platform was very easy to use and perfect for both someone who's new to email marketing and someone who's worked in emails for 20+ years. They created a great way to organize all templates through folders and labels. It's easy to navigate through insights and specific campaigns. Iterable's strong suit is how they use user attributes to create highly segmented, highly dynamic campaigns.
Email & Online Marketing (8)
90%
9.0
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
90%
9.0
A/B testing
60%
6.0
Mobile optimization
100%
10.0
Email deliverability reporting
90%
9.0
List management
80%
8.0
Triggered drip sequences
100%
10.0
Lead Management
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics (3)
96.66666666666666%
9.7
Dashboards
100%
10.0
Standard reports
90%
9.0
Custom reports
100%
10.0
Platform & Infrastructure (3)
100%
10.0
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
  • By creating highly specific and dynamic emails during, Iterable positively impacted our conversion rate.
  • Iterable positively impacted customer retention because we're now able to send multiple journeys through their lifecycle to create value.
  • Iterable positively impacted our flow of work. We've created many Journeys that we just leave and monitor weekly. We've steered away from blast campaigns and moved towards triggered journeys. This has allowed us to focus on dozens of different emails at a time.
  • Iterable's easy-to-use template builder has allowed us to scale our email marketing exponentially.
Iterable built their platform on automation and segmentation. Most of our campaigns are automated and segmented through Journey. Our company is subscription based and we have 5 different welcome series that are segmented based on the type of subscription they have. We segment through user attributed to automatically put the user in the specific journey. We also use automation to communicate with our users through triggers - ie. no login in X days, never downloaded app, saved $ in 6 months, etc.
Iterable has allowed us to effectively communicate with all our customers through data. With Iterable's API directly integrated in our system, we are able to connect thousands of data points to the user. With this data, we're able to create very highly targeted campaigns and journeys. Iterable has helped us to quickly bridge the gap between our company and user interaction.
The reason why I enjoy Iterable is that (1) they have an easy-to-use email builder, (2) their folder system makes finding campaigns more efficient, (3) their built on data which allows us to create highly dynamic and segmented campaigns, (4) they have a great journey builder that allows us to create advanced logic such as optimized send times, A/B splits, filter, etc. Iterable also has great customer support. When you work with them, they will set you up with a professional CSM that will help you through the on-boarding and any questions you have. They also have a live support team that's very knowledgeable and quick.
2
Iterable used primarily for by the marketing team.
2
  • Creating highly segmented campaigns
  • Bridging the gap between our brand and our customers
  • Created journeys that we can setup and forget
  • Organizing our campaigns to increase efficiency
  • Easy-to-us template builder
  • Triggered campaigns based on data
  • Analyzing campaigns with different segmentations
  • We haven't touched on in-app push notifications
  • We would like to expand our journeys to include SMS
Yes
Iterable replaced HubSpot. HubSpot was very unorganized and out-dated. It was never set up for success.
  • Scalability
  • Integration with Other Systems
  • Ease of Use
I would not change my evaluation and selection process.
Iterable by far has the best support of all industries. When you work with them, they set you up with an on-going CSM to help guide you to success. They also have a very professional and knowledgeable live support.
Support has helped me answer complex questions to make building my campaigns more effectively and efficiently.
Yes
I've reported several bugs and they we're quickly addressed.
There was a time where I created a template and I kept getting html errors, even though I built it through the template builder. The email looked completely find and I could not find any solution to fix this error. I reached out to their live support and they were able to quickly address the issue. The issue was that I copied my text from another document and it added the HTML coding in the back-end. In the future, I should have copied the text from textEdit or a similar program to remove all hidden HTML coding.

Instead of having to go to knowledge page (like other companies), live support actually went into my template to try to replicate the issue to make my issue was solved. All they needed with my template name and a screenshot of the error.
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
  • Template builder
  • Foldering
  • Journey
  • Segmentation
  • List creation
  • Experiments
October 20, 2022

Ease of use = efficiency

Michael Finger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Iterable for a range of marketing communications, primarily client retention. We have a range of communications set up; from newsletters to complex and targeted workflows.

I find Iterable to have a simple user interface and straightforward to build a workflow. Editing emails and implementing filters are easy compared to other systems. Reporting is simple and easy to access.
  • Ease of use
  • Simple reporting
  • Good support from our account manager
  • Complex workflows are slow
  • Reporting is a little too simple. I'd like to have the ability to set up reports on specific emails within a workflow
  • I'd like a more comprehensive inbox testing system
Easy to setup up since email campaigns, and straightforward logic on conditional content for segmentation
Email & Online Marketing (8)
80%
8.0
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
40%
4.0
A/B testing
90%
9.0
Mobile optimization
90%
9.0
Email deliverability reporting
70%
7.0
List management
80%
8.0
Triggered drip sequences
90%
9.0
Lead Management
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics (3)
76.66666666666667%
7.7
Dashboards
70%
7.0
Standard reports
90%
9.0
Custom reports
70%
7.0
Platform & Infrastructure (3)
30%
3.0
API
90%
9.0
Role-based workflow & approvals
N/A
N/A
Customizability
N/A
N/A
  • While using Iterable our LTV has increased consistently
Iterable is simpler than those and suited our needs
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Initially we used premium support (up to one year ago) but because of the time difference the SLAs didn't align. I know that has changed recently with an account team being established in Australia. But our Account Manager Kevin is a fast responder and the situation works for us.
Yes
Yeah, it was a technical issue but was given great attention by multiple team members at Iterable and was solved quickly without detriment to our business.
Just one time? LOL. It's become normal to expect exceptional support. I think it's probably the complex Journey's that I've created and discussing a logic to target clients post purchase is really where their expertise is appreciated.
Score 1 out of 10
Vetted Review
Verified User
Our marketing team signed with Iterable for multichannel marketing communications. Ultimately, we wound up with a failed implementation where it was clear that Iterable had lied to us throughout the entire sales process. They have since refused to acknowledge the limitations of their system and rebutted all our efforts to come to an amicable termination of our contract.

In summary: they have weak software that they'll lie to you about, poor customer support, and absolutely horrible customer relationship management. Stay away unless you want to wind up in a toxic relationship that wastes your time and money.

In retrospect, we never should have signed with them. With more research, we would have realized that there are much more cost effective alternatives out there such as Amazon's Pinpoint, and much more reliable alternatives such as Braze.
  • Lie throughout the sales process.
  • Their transactional emails are not transactional.
  • Their support is terrible.
  • They have zero interest in their customers' success.
I would only use them for marketing communications. Do not try to use them for both transactional communications and marketing communications, even though they will tell you that you can. The implementation will likely require you to re-architect your entire system because they treat all communications as marketing communications and don't have a true concept of transactional communications.
  • $90k down the drain.
Email & Online Marketing (8)
10%
1.0
WYSIWYG email editor
10%
1.0
Dynamic content
10%
1.0
Ability to test dynamic content
10%
1.0
A/B testing
10%
1.0
Mobile optimization
10%
1.0
Email deliverability reporting
10%
1.0
List management
10%
1.0
Triggered drip sequences
10%
1.0
Lead Management
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics (3)
10%
1.0
Dashboards
10%
1.0
Standard reports
10%
1.0
Custom reports
10%
1.0
Platform & Infrastructure (3)
10%
1.0
API
10%
1.0
Role-based workflow & approvals
10%
1.0
Customizability
10%
1.0
Amazon Pinpoint has the same functionality with no lock-in pricing. Really should have gone that direction. Iterable is a ripoff.
Our implementation failed, so I can only give this a zero.
Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
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