Name: IZEA
Rating: 9 (6 reviews)
Author: IZEA

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Mobile App Development

Development

Association Management

Business Intelligence (BI)

Calibration Management

Collaboration

Dropshipping

File Sync

Objectives and Key Results (OKR)

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Financial Risk Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

International Payroll

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Business Internet Service Providers (ISPs)

Cloud Storage

Component Content Management

Container Management

Fraud Detection

IT Alert Management

Identity Verification

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Intranet

Load Testing

Managed Print

Managed Private Cloud

Metadata Management

Network Performance Monitoring

Product Implementation Services

Tower Servers

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Online Reputation Management

Presentation

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Email Signature

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Pipeline

Sales

Antivirus

Security

Digital Forensics

Estate Planning

Insurance Agency Management

Insurance Claims Management

Inventory Management

Library Management

Physical Therapy

Vertical-Specific

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### Influencer Search and Vetting
User feedback on IZEA's influencer search and vetting functionality varies, with some praising the ease of finding influencers and matching audiences, while others express concerns about the platform's usability for influencers submitting content. While some users appreciate the platform's search tools and the variety of influencers available, others highlight the need for more options, particularly in the B2B influencer category. Additionally, there are mentions of challenges in connecting with influencers and the desire for more influencers on the platform. Despite some positive aspects, there are also mentions of slow website performance and difficulties in communication with influencers.

### Campaign Management
Users have varied opinions on IZEA's campaign management capabilities. While some users appreciate the support provided by the campaign management team and the ease of managing influencer programs through the platform, others express frustration with the lack of essential features and the complexity of running campaigns. The platform's open bidding feature and influencer quality are areas of concern for some users, leading to challenges in efficiently sorting through bids and achieving desired outcomes. Additionally, the platform's focus on in-house campaign management may not align with the needs of all users, especially those looking to run multi-channel campaigns.

### Influencer Payments and Contracts
Users generally find IZEA's all-in-one platform beneficial for streamlining influencer payments, contracts, and program management. The platform's ability to centralize influencer program operations, from search and vetting to payments, has been praised for its efficiency and time-saving features. Users appreciate the automation of tasks such as contract management, invoice processing, and influencer payment facilitation, which were previously time-consuming and manual processes. The consensus among reviewers is that IZEA's influencer payments and contracts capabilities contribute significantly to streamlining influencer program workflows and enhancing overall operational efficiency.

### Brand Engagement
Users generally appreciate IZEA's ability to connect brands with influencers and facilitate brand engagement. While some users find the platform easy to use and effective in matching influencers with their brand's audience, others express concerns about the platform's interface and the quality of influencers available. The consensus seems to be that while IZEA offers opportunities for collaboration and content creation between brands and influencers, there are areas for improvement in terms of user experience and the overall effectiveness of brand engagement strategies.

### Content Creation and Sharing
Users generally feel that IZEA's platform simplifies content creation and sharing processes, although some express concerns about certain functionalities. The platform's ability to streamline messaging and ensure consistency across campaigns is appreciated, saving time and effort in managing content creation tasks. However, users have highlighted challenges such as difficulty in submitting content for influencers and the interface burying important information, leading to missed opportunities for content review. Despite these drawbacks, users acknowledge the platform's potential in facilitating collaboration between brands and influencers, offering opportunities to create and share content effectively.

### Social Media Strategies
Users have highlighted that IZEA's social media strategies tool can be effective for influencer campaigns on a single channel but may not be as versatile for multi-platform endeavors. While some users appreciate the ease of finding influencers through keyword searches, others suggest exploring alternative tools for a more comprehensive social media reach. It seems that opinions on IZEA's social media strategies capabilities are divided, with some finding value in its features for specific needs while others recommend considering different options for broader social platform engagement.

### Platform Tools and Features
While some users appreciate the time-saving features like automatic check-ins and clear next steps offered by IZEA's platform tools, others express frustration over the lack of essential features such as open bidding and campaign simplification. The platform's perceived complexity and resistance to addressing user needs have led to a mixed reception among users. It appears that the platform's tools and features may require further refinement to better meet the diverse needs of its users.

### Client Onboarding and Support
While some users praise IZEA's client onboarding process and support, others express concerns about its clarity and ease of navigation. The platform's training sessions and responsive support team are highlighted as beneficial aspects, aiding users in overcoming initial challenges. However, there are recurring mentions of difficulties in locating essential information like terms and conditions, indicating areas for improvement in the onboarding experience. Users emphasize the importance of thorough training and strategizing before utilizing the platform to maximize its effectiveness for client campaigns.

### Performance Analytics and Feedback
User sentiment regarding IZEA's performance analytics and feedback functionalities appears to be mixed. While some users appreciate the platform's ability to provide valuable insights and feedback mechanisms, others have raised concerns about response rates, interface complexities, and challenges in connecting with influencers. The platform's responsiveness to user feedback and willingness to address issues have been highlighted as positive aspects, although there are still areas for improvement to enhance the overall user experience in terms of performance analytics and feedback.

Users commonly recommend the following actions regarding IZEA:

1. Taking tutorial training and onboarding is important when starting to use the platform.
2. Strategizing influencer campaigns before choosing a tool, with IZEA being great for smaller influencer campaigns.
3. Researching platform tools to ensure they meet their needs as users were not receptive to ending the partnership if the platform did not fulfill their requirements.

Overall, users recommend taking tutorial training and onboarding, strategizing influencer campaigns beforehand, and researching platform tools to ensure compatibility with their needs.

Useful Vizsearch Feature: Many users have found the vizsearch feature of IZEA's Unity Suite to be very useful, allowing them to discover influencers posting about specific topics or themes. They appreciate being able to apply filters to their search, making it easier to find relevant content.

Wide Range of Influencers: The variety of influencers available within the platform has been appreciated by users, giving them a wide range of options to choose from. This allows them to find influencers that align with their brand and target audience.

All-in-One Platform: Users have praised IZEA for helping them discover and organize their influencer database all in one place. They specifically mention loving the ability to compensate creators directly on the platform, saving time and simplifying the process.


Inconsistent Messaging: Some users have experienced issues with the in-platform messaging, such as messages disappearing or not receiving notifications about new messages. This has caused frustration and hindered communication between users.

Unintuitive Features: Certain features and functionality of the platform have been found to be unintuitive by reviewers, particularly difficulties in adjusting deliverable due dates or publication dates. This has made it challenging for users to effectively manage their campaigns.

Lack of B2B Influencers: Users have expressed a desire for more options when it comes to B2B influencers, hoping for a larger pool of influencers in this category as the platform continues to grow.

IZEA Unity Suite is a versatile platform that has been highly valued by users for its ability to streamline influencer programming. Users have reported that the platform has significantly improved their influencer marketing efforts by ensuring consistent messaging and execution across campaigns with multiple influencers. This has led to increased brand awareness, product consideration, and conversion programs for clients. The platform also assists agencies in leveraging influencer marketing as a strategic asset, allowing them to connect with target groups of people in a timely and cost-efficient manner. By monetizing influencer channels and expanding reach, IZEA Unity Suite proves to be an invaluable tool for driving successful influencer campaigns.

One of the most praised aspects of IZEA Unity Suite is its ability to simplify the process of finding and connecting with quality and on-brand influencers. Users have found this feature extremely helpful in saving time on influencer searches and engaging with ready-to-engage influencers. With the assistance of IZEA representatives, users can easily build projects and reach out to influencers, increasing their chances of successful collaboration. Additionally, the platform removes the manual nature of influencer marketing work by automating tasks such as outreach, contracting, content management, and payments.

Another notable benefit of using IZEA Unity Suite is its centralized hub for influencer programs. This solves the problem of handling payments with influencers by making it more cost-effective and efficient. Furthermore, users can acquire social media content from influencers and access data about their promoting platforms for client presentations. The platform also facilitates budgeting, communication, and deadline management for freelancers, improving overall efficiency and organization.

While some users have had positive experiences with IZEA Unity Suite, earning extra income and effectively managing freelance work, others have encountered inefficiencies and lack of brand connections. Nonetheless, IZEA remains a cost-effective solution for influencer marketing needs, offering comprehensive services such as influencer finding, collaboration, distribution, payments, and campaign tracking. Users appreciate the platform's ability to discover new influencers and provide detailed demographic information to identify appropriate partners for their programs. Overall, IZEA Unity Suite has proven to be a valuable tool for businesses and agencies looking to optimize their influencer marketing efforts, streamline processes, and achieve successful campaign outcomes.

IZEA headquartered in Winter Park offers their enterprise influencer marketing suite of applications and service, including IZEAx Discovery for locating influencers and content creators, the IZEAx Unity Suite for influencer location and content management, and managed service if desired.

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Insightpool Ads Optimization

IZEA

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Likelihood to Recommend

Support Rating

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

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Skyhigh Secure Web Gateway

Palo Alto Panorama

Senior Software Engineer, AVP

IZEA 2021-07-25 07:01:13

Cision Communications Cloud

TrendKite

Senior Strategist

IZEA 2019-11-07 14:00:31

IZEA 2021-06-07 11:07:27

PR Newswire

IZEA 2019-12-03 15:44:52

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

IZEA

Overview

What is IZEA?