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IZEA

IZEA

Overview

What is IZEA?

IZEA headquartered in Winter Park offers their enterprise influencer marketing suite of applications and service, including IZEAx Discovery for locating influencers and content creators, the IZEAx Unity Suite for influencer location and content management, and managed service if desired.

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Recent Reviews

TrustRadius Insights

IZEA Unity Suite is a versatile platform that has been highly valued by users for its ability to streamline influencer programming. Users …
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Pricing

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What is IZEA?

IZEA headquartered in Winter Park offers their enterprise influencer marketing suite of applications and service, including IZEAx Discovery for locating influencers and content creators, the IZEAx Unity Suite for influencer location and content management, and managed service if desired.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

IZEA Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IZEA Unity Suite is a versatile platform that has been highly valued by users for its ability to streamline influencer programming. Users have reported that the platform has significantly improved their influencer marketing efforts by ensuring consistent messaging and execution across campaigns with multiple influencers. This has led to increased brand awareness, product consideration, and conversion programs for clients. The platform also assists agencies in leveraging influencer marketing as a strategic asset, allowing them to connect with target groups of people in a timely and cost-efficient manner. By monetizing influencer channels and expanding reach, IZEA Unity Suite proves to be an invaluable tool for driving successful influencer campaigns.

One of the most praised aspects of IZEA Unity Suite is its ability to simplify the process of finding and connecting with quality and on-brand influencers. Users have found this feature extremely helpful in saving time on influencer searches and engaging with ready-to-engage influencers. With the assistance of IZEA representatives, users can easily build projects and reach out to influencers, increasing their chances of successful collaboration. Additionally, the platform removes the manual nature of influencer marketing work by automating tasks such as outreach, contracting, content management, and payments.

Another notable benefit of using IZEA Unity Suite is its centralized hub for influencer programs. This solves the problem of handling payments with influencers by making it more cost-effective and efficient. Furthermore, users can acquire social media content from influencers and access data about their promoting platforms for client presentations. The platform also facilitates budgeting, communication, and deadline management for freelancers, improving overall efficiency and organization.

While some users have had positive experiences with IZEA Unity Suite, earning extra income and effectively managing freelance work, others have encountered inefficiencies and lack of brand connections. Nonetheless, IZEA remains a cost-effective solution for influencer marketing needs, offering comprehensive services such as influencer finding, collaboration, distribution, payments, and campaign tracking. Users appreciate the platform's ability to discover new influencers and provide detailed demographic information to identify appropriate partners for their programs. Overall, IZEA Unity Suite has proven to be a valuable tool for businesses and agencies looking to optimize their influencer marketing efforts, streamline processes, and achieve successful campaign outcomes.

Useful Vizsearch Feature: Many users have found the vizsearch feature of IZEA's Unity Suite to be very useful, allowing them to discover influencers posting about specific topics or themes. They appreciate being able to apply filters to their search, making it easier to find relevant content.

Wide Range of Influencers: The variety of influencers available within the platform has been appreciated by users, giving them a wide range of options to choose from. This allows them to find influencers that align with their brand and target audience.

All-in-One Platform: Users have praised IZEA for helping them discover and organize their influencer database all in one place. They specifically mention loving the ability to compensate creators directly on the platform, saving time and simplifying the process.

Inconsistent Messaging: Some users have experienced issues with the in-platform messaging, such as messages disappearing or not receiving notifications about new messages. This has caused frustration and hindered communication between users.

Unintuitive Features: Certain features and functionality of the platform have been found to be unintuitive by reviewers, particularly difficulties in adjusting deliverable due dates or publication dates. This has made it challenging for users to effectively manage their campaigns.

Lack of B2B Influencers: Users have expressed a desire for more options when it comes to B2B influencers, hoping for a larger pool of influencers in this category as the platform continues to grow.

Users commonly recommend the following actions regarding IZEA:

  1. Taking tutorial training and onboarding is important when starting to use the platform.
  2. Strategizing influencer campaigns before choosing a tool, with IZEA being great for smaller influencer campaigns.
  3. Researching platform tools to ensure they meet their needs as users were not receptive to ending the partnership if the platform did not fulfill their requirements.

Overall, users recommend taking tutorial training and onboarding, strategizing influencer campaigns beforehand, and researching platform tools to ensure compatibility with their needs.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have loved using IZEA for discovering new influencers. Our previous tool was great for basic searches to track down contact information, follower numbers, and high-level topics, but didn't come close to the demographic details provided by IZEA. It is the best way to identify appropriate partners for a program!
  • Detailed demographic details about an influencer's audience.
  • Tools to search by certain topics and keywords.
  • Great ways to discover new influencers.
  • Every once and a while, the search functionality will freeze on me.
  • It seems like IZEA has half of the influencers that I need data for.
This is going to be an ideal option for marketers that want to discover new influencers based on very specific criteria and topics. It cuts the research time by a lot! It's not always the best way to track down existing influencer follower numbers (only about half of the ones I look up are in there).
  • Saved time for sure.
  • Solid influencer recommendations that our clients have loved!
IZEA has a much better discovery tool than GroupHigh, but GroupHigh had more data for more influencers.
Responsive customer service and willingness for training is a great part of IZEA.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use it as a tool to identify influencers that may be a fit for our programs.
We selected it because it was the most cost effective that we could see within the industry.
  • Audience demographics
  • Identify influencers by location
  • Ability to click out to influencers social platforms
  • The interface functionality isn't as smooth as it could be.
  • They don't have every influencer in their system and I think they should actively update this.
I think it's a great option for agencies or brands when they need an affordable solution for identifying influencers. If a company or agency has more money, I'd recommend a platform that is more user-friendly and is similar to the way MuckRack actively updates and improves their platform. IZEA could use a little of attention on improvements.
  • It's a nice way for us to share deeper influencer insights with clients like location and audience information.
  • I like being able to provide an average engagement rate for the influencer as more clients care about that.
We've taken a look at many other options like Tap Influence, but couldn't justify spending over $10,000 a year when that's a cost as an agency that we have to eat. We needed a more affordable solution. That said, Tap Influence is definitely better, easier to use, and has higher quality influencers.
I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have.
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