iZooto: bringing the power of Marketing Automation to Push Notifications
Pros
- Abandoned cart recovery -- it replicates email cart abandonment efforts for push notifications -- if you don't have the user's email, all you can do is paid retargeting (FB or Google for the most part). With push notifications, the retargeting is free, on a per-user basis, and more effective because push notifications get the user's attention. I don't know any other push platform that does this at all. They're primarily meant to disseminate content, but don't work with dynamic segments the way iZooto does.
- It is creating dynamic segments. I haven't used this feature beyond cart abandonment, but it provides a lot of use cases down the road and is very powerful.
- Drip campaigns, not just updates for new posts
- Custom prompts for asking for the initial opt-in, which give a higher opt-in rate than native browser opt-ins
- Support for images, which display very nicely in the users' devices and grab more attention than plain text
Cons
- Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
- More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
- There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.
Return on Investment
- I bought iZooto as a lifetime deal when it was on early beta, so the ROI is high. I am about to transition a major news property I manage on to iZooto from OneSignal as it allows for easy segmentation and cart recovery, which OneSignal does not offer, at least anywhere near as easily.
- We spend up to $20 on user acquisition, and since implementing iZooto, that number has gone down to closer to $15. Still, I cannot say if the whole gain is from iZooto, as attribution is messy, but I'm sure it has contributed to our efficiency.
- Push notifications are the 4th highest source of referrals for us, so it's bringing users back.
Alternatives Considered
OneSignal
Other Software Used
ActiveCampaign, Gist, WooCommerce, WooCommerce Subscriptions, Facebook for Business, Facebook Pages Manager
