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### Campaign Management
Users generally appreciate iZooto's ease of setting up campaigns and the effectiveness of its automated campaign features based on the reviews provided. While some users find the platform helpful in reaching their target audience and increasing website traffic, others express concerns about the delayed data updates and the lack of in-depth insights into campaign performance. Additionally, users highlight the need for more flexibility in editing campaigns once they are running. Despite these mixed sentiments, many users find iZooto's campaign management system to be user-friendly and efficient in running campaigns effectively.

### Content Delivery
Users widely appreciate iZooto's content delivery capabilities, noting its effectiveness in sending push notifications and engaging audiences with relevant content. The platform's ability to drive web traffic quickly and efficiently has been a standout feature for many users. While some have suggested the need for a feature to control the timing of content distribution, overall, users find iZooto to be a valuable tool for delivering timely and engaging content to their readers.

### Web and Mobile Notifications
Users generally appreciate iZooto's web push notification capabilities as highlighted in the reviews provided. The feedback indicates that users find the platform effective in reaching their audience and driving traffic through timely and targeted notifications. While some users mention minor drawbacks such as limitations in the number of notifications that can be sent per day or the need for more customization options, overall, iZooto's web and mobile notifications are seen as valuable tools for engaging audiences and increasing website traffic. The platform's ease of use and ability to segment audiences based on interests and behaviors are commonly praised features that contribute to its effectiveness in delivering notifications to users.

### Audience Segmentation
Users consistently praise iZooto's robust audience segmentation capabilities. They highlight the ease of creating segments based on various criteria such as location, device type, and user behavior. The ability to target specific audiences with tailored messages has been a key factor in enhancing audience engagement and driving traffic. Reviewers appreciate the customization options available for segmenting website users effectively. Additionally, the customer support provided for audience segmentation features has been described as engaging and helpful.

### Subscriber Management
Users are consistently impressed by iZooto's subscriber management features. The platform's ability to efficiently track subscriber and unsubscribers' data, create audience segments based on domain insights, and provide detailed campaign reports has garnered praise from users. Additionally, the ease of collecting subscribers through push notifications and GDPR compliance has been highlighted as a strong point. The service's user-friendly interface and quick subscriber list growth have left a positive impression on users, with many noting the helpfulness of the support staff. The fact that iZooto's subscriber management service is free for publishers has also been a significant factor in users' satisfaction with the platform.

### Targeted Advertising
Users generally praise iZooto's targeted advertising capabilities. Reviewers highlight the platform's effectiveness in reaching specific audiences based on location, interests, and other criteria. The ability to push tailored content and notifications to targeted users has been a standout feature for many users. Additionally, the platform's customer segmentation options, such as custom audience segmentation based on location and device type, have been well-received. Users appreciate the re-targeting functionalities that allow them to engage with customers who have abandoned carts or to reinforce communication with prospects. The user-specific information and audience engagement tools provided by iZooto have been particularly beneficial for user segmentation and targeted promotions.

### Performance Insights
Users generally appreciate iZooto's efficiency in delivering insights and CTR optimization. While some users find the platform's performance insights to be a valuable asset, others express concerns about the delayed data updates, which hinder quick decision-making in fast-paced environments. The ability to segment audiences and track campaign performance is highlighted as a key strength, providing users with valuable insights into subscriber behavior and preferences. Despite some reservations about the timeliness of data updates, iZooto's performance insights feature remains a beneficial tool for driving targeted traffic and optimizing content strategies.

### Monetization Strategies
Users appreciate iZooto's monetization strategies for providing a new income stream and the ability to monetize push notification opt-ins. However, there are concerns about the quality of ads displayed, with some users noting the need for improvement in this area. Despite this, the platform offers transparency, customization, and efficient delivery, enhancing the overall monetization experience for users.

### Traffic Generation
Users consistently praise iZooto for its ability to drive traffic to specific articles, increase website traffic, and boost revenue through targeted notifications. The platform's web notification services are lauded for their effectiveness in increasing traffic, building audience segments, and maximizing potential revenue from push ads. Despite some minor concerns about the limit on the number of notifications that can be pushed per day, users appreciate the significant impact iZooto has on enhancing traffic growth and audience engagement.

Free Retargeting: Many users appreciate iZooto's unique ability to provide free retargeting through push notifications. They mention that this feature allows them to effectively target individual users on a per-user basis, capturing their attention more effectively compared to other marketing platforms. Several reviewers have specifically highlighted the value they receive from this feature.

User-Friendly Interface: The platform is praised for its user-friendly interface, which makes tasks easy to accomplish. Users find the iZooto panel's interface direct and easy to navigate, creating a positive impression. They appreciate how straightforward it is to set up notifications and tags, as well as the performance and ease of use of the user interface.

Monetization Feature: Reviewers mention that they like iZooto's monetization feature, which simplifies revenue generation for their businesses. They find it beneficial that iZooto is the only push notification service providing income through monetization. This feature helps them generate additional revenue opportunities while engaging with their audience through push notifications.

Users recommend Izooto for web push notifications, especially for well-established businesses looking to achieve their targets at a steady pace. They appreciate the quick support and setup process, as well as the ease of user segmentation. Users also mention the availability of numerous APIs, which allow for customization of push notifications. Users advise including Izooto in a marketing plan, particularly for websites with decent traffic numbers. Furthermore, they suggest trying out the Audience Builder feature for effective customer segmentation. Additionally, users find Izooto stable and note its compatibility as a WordPress plugin. They also appreciate the good technical support provided by the team. Overall, users recommend trying Izooto for web push notifications.

Limited Templates: Some users have expressed a desire for more templates for web notifications, indicating that the current selection is not sufficient for their needs. They feel that having additional options would enhance the customization and visual appeal of their notifications.

Lack of Mobile Accessibility: Several reviewers have mentioned the absence of an app or mobile accessibility, making it difficult for them to access iZooto on the go and limiting their convenience in managing campaigns. They suggest that having a dedicated app or mobile-friendly website would greatly improve their experience and allow them to stay connected with their campaigns at all times.

Insufficient Reporting and Analytics: A number of users have highlighted the need for better reporting and more comprehensive analytics within iZooto. They feel that the current data provided is limited and lacks detailed insight into campaign performance and user behavior. Users express the desire for advanced metrics, conversion tracking, and integration with tools like Google Analytics to gain deeper insights into their campaigns' effectiveness.

iZooto is a popular tool used by many to deliver real-time chrome notifications, effectively engaging audiences and driving increased traffic to websites. Users have benefited from the platform's scheduling and recurring push options, allowing them to reach their target audience without any coding effort. They have also seen improved engagement and website traffic through one-time and triggered web notifications. iZooto has proven valuable for driving traffic to specific articles and segmenting audiences based on subscription time and sections, providing businesses with valuable insights. Additionally, users have successfully utilized iZooto for prompting customers about abandoned carts, re-targeting them for repeat purchases, and overall website engagement. The availability of custom prompts for initial opt-ins has resulted in higher opt-in rates compared to native browser opt-ins. The tool has been well-received by users, with reports of increased traffic, clicks, revenue, and excellent support from the iZooto team.

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

Free

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Intercom is an AI-first customer service platform that enhances the customer experience and improves operational efficiency, built on a single AI system with three major components: AI Agent, AI Copilot and AI Analyst (coming soon) to deliver customer service.

The Early Stage program

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iZooto

Push notifications are a mobile marketing software which supports the development of mobile applications that contain push notifications, and also support sending push notifications to app users with the goal of increasing engagement and probability of revisiting an application or site. Additionally push notification may support data collection and visitor or user segmentation, allowing the transmission of personalized mobile messaging in an automated fashion.

Push Notifications

Likelihood to Recommend

Support Rating

<span>Datability Solutions provides iZooto, an enterprise platform for user engagement and retention.</span>

Datability Solutions Pvt Ltd

How Koovs is building user loyalty and engaging users with its progressive web app

How Trak.in boosted their Notification Subscriptions by 10X

Building Loyal Subscriber Base #RepeatTraffic

Browser Push Notifications are notifications sent by a website without the customer having an app. These are clickable messages which any website can send to its users post their consent. 
Push notifications allow your users to opt-in to timely updates from sites they love and allow you to effectively re-engage them with customized, engaging content.

iZooto Push Browser Notification

ActiveCampaign

WooCommerce

Meta Business Suite

WooCommerce Subscriptions

Meta Business Manager

Gist

Founder

iZooto 2020-03-20 09:44:12

iZooto 2018-10-24 10:45:51

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Customer support

Poor customer

Poor customer support

Video content

Non native

Wordpress plugin

Bit glitchy

Default settings

Push notifications

Easy to use

Abandoned cart

Targeted audience

Use cases

Push notification

Drip campaigns

Target users

Plain text

Particular product

Home

Push Notifications Software

iZooto helps retarget visitors off-site via browser push notifications without getting their email address. We use it for our eCommerce efforts. It's excellent and has some nifty integrations with WooCommerce (and Shopify too, but we don't use Shopify) to do things like abandoned cart recovery.

It gets way more options than emails because it's a low-level commitment (push notification subscriptions) and helps recover revenue down the road.

Abandoned cart recovery -- it replicates email cart abandonment efforts for push notifications -- if you don't have the user's email, all you can do is paid retargeting (FB or Google for the most part). With push notifications, the retargeting is free, on a per-user basis, and more effective because push notifications get the user's attention. I don't know any other push platform that does this at all. They're primarily meant to disseminate content, but don't work with dynamic segments the way iZooto does.
It is creating dynamic segments. I haven't used this feature beyond cart abandonment, but it provides a lot of use cases down the road and is very powerful.
Drip campaigns, not just updates for new posts
Custom prompts for asking for the initial opt-in, which give a higher opt-in rate than native browser opt-ins
Support for images, which display very nicely in the users' devices and grab more attention than plain text

Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.

I bought iZooto as a lifetime deal when it was on early beta, so the ROI is high. I am about to transition a major news property I manage on to iZooto from OneSignal as it allows for easy segmentation and cart recovery, which OneSignal does not offer, at least anywhere near as easily.
We spend up to $20 on user acquisition, and since implementing iZooto, that number has gone down to closer to $15. Still, I cannot say if the whole gain is from iZooto, as attribution is messy, but I'm sure it has contributed to our efficiency.
Push notifications are the 4th highest source of referrals for us, so it's bringing users back.

ActiveCampaign, Gist, WooCommerce, WooCommerce Subscriptions, Facebook for Business, Facebook Pages Manager

We use iZooto for allowing visitors to our site to subscribe to push notifications on desktop &amp; mobile. It is primarily used by the marketing / user retention team. Given that most of our traffic is from search engine and most of the work that they do with us does not require them to login, iZooto allows us to get a way to reach them after they leave our site.

iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
iZooto allows us to monetise our push notifications without any extra effort.

There are times when iZooto's dashboard had issues on Safari browser.

iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
iZooto contributes a healthy chunk of our ad revenues.

iZooto

Overview

What is iZooto?