iZooto Reviews

3 Ratings
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Score 9.6 out of 100

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Kejda Gjermani | TrustRadius Reviewer
March 20, 2020

iZooto: bringing the power of Marketing Automation to Push Notifications

Score 10 out of 10
Vetted Review
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iZooto helps retarget visitors off-site via browser push notifications without getting their email address. We use it for our eCommerce efforts. It's excellent and has some nifty integrations with WooCommerce (and Shopify too, but we don't use Shopify) to do things like abandoned cart recovery.

It gets way more options than emails because it's a low-level commitment (push notification subscriptions) and helps recover revenue down the road.
  • Abandoned cart recovery -- it replicates email cart abandonment efforts for push notifications -- if you don't have the user's email, all you can do is paid retargeting (FB or Google for the most part). With push notifications, the retargeting is free, on a per-user basis, and more effective because push notifications get the user's attention. I don't know any other push platform that does this at all. They're primarily meant to disseminate content, but don't work with dynamic segments the way iZooto does.
  • It is creating dynamic segments. I haven't used this feature beyond cart abandonment, but it provides a lot of use cases down the road and is very powerful.
  • Drip campaigns, not just updates for new posts
  • Custom prompts for asking for the initial opt-in, which give a higher opt-in rate than native browser opt-ins
  • Support for images, which display very nicely in the users' devices and grab more attention than plain text
  • Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
  • More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
  • There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.
iZooto is well suited to any web property that needs to nurture its relationship with users and needs another channel besides email, social media, and paid retargeting. Because of its integration with WordPress, WooCommerce, and Shopify, it's perfect for ECOM sites and other consumer-facing sites. But I can see it work well for a B2B / saas company too. In short, it makes repeat visits much more likely.
Read Kejda Gjermani's full review
Anonymous | TrustRadius Reviewer
October 25, 2018

iZooto - Solid push notification provider with targeting capabilities

Score 9 out of 10
Vetted Review
Verified User
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We use iZooto for allowing visitors to our site to subscribe to push notifications on desktop & mobile. It is primarily used by the marketing / user retention team. Given that most of our traffic is from search engine and most of the work that they do with us does not require them to login, iZooto allows us to get a way to reach them after they leave our site.
  • iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
  • iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
  • iZooto allows us to monetise our push notifications without any extra effort.
  • There are times when iZooto's dashboard had issues on Safari browser.
iZooto is great if you have a case where you are selling something to consumers on your site. Or are looking to re-target them after they came to you. It may not be suited for targeting existing customers of a SaaS company who have already been acquired, when you've got the user locked in. However it can be useful to retarget the top level funnel of a SaaS company and increase leads.
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About iZooto

iZooto is a user engagement and retention tool that is designed to leverage web push notifications to help business to drive repeat traffic, leads and sales.

iZooto, Datability’s first product was rolled out publicly in Feb 2016. The vendor says the fundamental difference between how a mobile application and a website works with users is in the level of interaction and personalisation that a mobile application offers. Additionally, the vendor says with iZooto, they are empowering websites to interact with users offering highest level of personalisation. The platform takes a holistic approach taking user behaviour, patterns, affinity to different segments into consideration while interacting with users.

iZooto aims to help marketers, developers, and product managers to engage more efficiently with users.

Categories:  Push Notifications

iZooto Features

Additional Features
Has featurePre-scheduling notification based on time zones
Has featureCustom audience segmentation based on Location, Device type and more
Has featureCapture user data - APIs used to capture subscriber information. You may pass details such as subscriber ID to uniquely identify the subscriber, a tag to identify a group of subscribers.
Has featurePush notifications - APIs used to push notifications to subscribers. You may choose to send notification to an individual subscriber, against a tag, or to all the subscribers of your website.
Has featureAudience Builder - Enables customers to segment their subscribers and create as many custom audiences as needed.
Has featureDetailed dashboard and Reporting
Has featureSchedule - Schedule a notification to send at a later time according to your subscribers time-zone.

iZooto Screenshots

iZooto Integrations

iZooto Competitors


  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?Optional

User Engagement is at the heart of every business. It is the reason that drives business growth. Businesses focussing on creating contextual communication to engage users, will outpace everyone else. This is our mojo - to help you engage your users and create delightful moments. Yes, that really is our mission. We understand that whether you are small business or a large business or just a One-Person-Army, restricting number of websites per account where you wish to use iZooto is frustrating. For this precise reason, we have consciously stepped away from the number of websites per plan model. So when you create an account on iZooto, you can add any number of websites and any number of users to manage those web properties for yourself.

iZooto Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

iZooto Support Options

 Free VersionPaid Version
Live Chat
Social Media

iZooto Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:Android
Supported Countries:All
Supported Languages: English, Hindi, Urdu, Arabic, Russian, Tigrinya, Bengali, Gujrati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil, Telugu