Kameleoon

Kameleoon

Top Rated
Score 9.0 out of 10
Top Rated
Kameleoon

Overview

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • a/b experiment testing (30)
    9.8
    98%
  • Standard visitor segmentation (30)
    9.3
    93%
  • Goal tracking (31)
    9.0
    90%
  • Test reporting (31)
    8.4
    84%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Enterprise

Quote

Cloud
Per Month [Unlimited Users]

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

9.3Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

9.4Avg 8.7

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.7Avg 8.6
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Product Details

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Kameleoon Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Feature Management

Kameleoon Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesFrench, English, Russian

Frequently Asked Questions

Optimizely Web Experimentation, AB Tasty, and VWO are common alternatives for Kameleoon.

Reviewers rate Split URL testing and Cross-browser testing and Mutually exclusive tests highest, with a score of 9.9.

The most common users of Kameleoon are from Mid-sized Companies (51-1,000 employees).

Kameleoon Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)12%
Mid-Size Companies (51-500 employees)38%
Enterprises (more than 500 employees)50%
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Comparisons

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Reviews and Ratings

 (71)

Attribute Ratings

Reviews

(1-25 of 57)
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Score 10 out of 10
Vetted Review
Verified User
One of our favorite capabilities of Kameleoon is that it allows us to customize the user experience by applying modules / widgets that blend into the site as if they were originally a part of it. Kameleoon makes the configuration of these experiences very easy, too.
Score 8 out of 10
Vetted Review
Verified User
Kameleoon is an easy-to-understand management platform. You easily manage your segments, your tests, your sites, your KPIs and so on... Building segments is very accessible while KPIs configuration can be a bit more meticulous.
Score 10 out of 10
Vetted Review
Verified User
Kameleoon is very useful to push some ad-hoc actions, such as countdowns and registration pop-ins for specific events, in an autonomous way. Some technical skills to build more complex experiments are required though, but the consulting and technical teams are willing to help.
February 02, 2022

Kia France & Kameleoon

Score 8 out of 10
Vetted Review
Verified User
It's a good idea to use Kameleoon to push the development of the website in the direction of the user experience, therefore addressing customizations on which we will be able to analyze the concrete results on the conversion rate and engagement.
Score 8 out of 10
Vetted Review
Verified User
Optimizing our product offer (for example optimizing the conversion funnel or offering a different presentation of our pricing... etc), Highlighting key points of our website (tooltips, changing the order of the element, playing with the wordings, the colors ...etc).
Kameleoon is less appropriate for a low traffic page as it takes a while to reach statistical significance.
Clément Trestard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is very easy for non-technical persons to put in place easy tests through the visual editor. It helps to expand the freedom of testing across different users. On contrary, server-side testing is an extension you need to subscribe to.
March 03, 2021

An easy-to-use tool

Xavier EMONIN | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Kameleoon's platform meets all experimentation tools you need: graphic editor for simple changes but also dedicated code editor for advanced changes. The use of this tool made a real business impact for Peugeot Saveurs.
Leslie-Anne Feuillan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Using Kameleoon's platform is appropriate to

  • Increase profitability by targeting future buyers as early as possible in the decision-making cycle to generate hard conversions and send qualified leads to dealers thanks to their predictive algorithm.
  • Improve customer experience--Assisting visitors in different ways depending on where they are in the decision-making funnel so as to maximize their engagement by personalizing their visits (Geolocalized pop-in, personalized sticky banners, etc.)
  • Projecting a flawless and reassuring brand image throughout the journey by optimizing the global UX (quick win with CTA, wording edits, etc.)
Marie Poussade | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
With Kameleoon, we can analyze our audience and identify high-potential segments in terms of revenues for our website. We have a great relationship with the customer success team. Thanks to their expertise, we have improved our knowledge of personalization strategies and it had a real impact on our business.
Score 9 out of 10
Vetted Review
Verified User
We strongly recommand Kameleoon. After a short learning phase, performance increased very quickly. Kameleoon is suitable for reinsurance and lead generation scenarios; but also to highlight messages / content. It is less suitable for display scenarios of additional products (especially in retail).
Fabien CLOTILDE | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is easy to use it, when you have to merge different tools (analytics, heatmaps, mailer, etc.) to launch an A/B test. It so easy for me, as a "developer" to do things on the platform. I'm saving a lot of time during creations, allowing me to launch 5 to 6 different kinds of tests a week.
The dashboard is also one of the main features of Kameleoon. In a few minutes, I can correctly analyze my datas, and share it with my colleagues with confidence.
Julien Bizet | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Kameleoon for a variety of use cases; from UX optimization to personalization related to the affinities of visitors and products that have interested them. We also use for marketing campaigns and pushing commercial offers as a patch tool, although more flexible tools exist to allow instant publication.
Score 10 out of 10
Vetted Review
Verified User
Here are two examples of successful scenarios: If you need UX improvements without technical expertise, you can really easily use the graphical tool to design your experiences.
If you want to determine conversion intent in real-time, Kameleoon uses AI to predict your visitors’ intention in real-time and drive transformational revenue growth.
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