Kameleoon

Kameleoon

Top Rated
Score 9.0 out of 10
Top Rated
Kameleoon

Overview

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization...
Read more

Recent Reviews

Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • a/b experiment testing (30)
    9.8
    98%
  • Standard visitor segmentation (30)
    9.3
    93%
  • Goal tracking (31)
    9.0
    90%
  • Test reporting (31)
    8.4
    84%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Kameleoon, and make your voice heard!

Return to navigation

Pricing

View all pricing

Enterprise

Quote

Cloud
Per Month [Unlimited Users]

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
Return to navigation

Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

9.4Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

9.4Avg 8.7

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.7Avg 8.6
Return to navigation

Product Details

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Kameleoon Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Feature Management

Kameleoon Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesFrench, English, Russian

Frequently Asked Questions

Optimizely Web Experimentation, AB Tasty, and VWO are common alternatives for Kameleoon.

Reviewers rate Split URL testing and Cross-browser testing and Mutually exclusive tests highest, with a score of 9.9.

The most common users of Kameleoon are from Mid-sized Companies (51-1,000 employees).

Kameleoon Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)12%
Mid-Size Companies (51-500 employees)38%
Enterprises (more than 500 employees)50%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

 (71)

Attribute Ratings

Reviews

(1-25 of 57)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
We have been working together for several years now. We rely on the Kameleoon team to help us execute our optimisation strategy. We have a strong relationship and communicate nearly on a daily basis, which allows us to launch several personalisations and tests each month. We operate personalisations as well as classic A/B testing experiences to optimise the performance of our sites and increase the conversion rate of specific KPIs. This constant improvement of the user experience on our site is fully part of the group strategy and we; therefore, share this data with other departments at Renault.
Score 8 out of 10
Vetted Review
Verified User
Kameleoon is purely used by us for AB Testings. Our short term goal is to multiply quick wins with quite simple, easy-to-create experiments. In the medium term, we aim at deploying more complex tests. The objective being to help our client generate qualified leads among its site.
Oria Keïta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Although we use the solution regularly, it turns out that we have been gradually increasing our usage lately. The market is indeed evolving rapidly in favor of electrified vehicles and thanks to its artificial intelligence algorithms, Kameleoon allows us to identify visitors' appetite for this market. This allows us to push personalized experiences according to the visitor and the objectives.
Johanna Brasseur | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
At Cegid, the team uses Kameleoon on a daily basis with the aim to generate more leads through our website. In order to do so, we developed among classic personalization campaigns some use cases that are based on Kameleoon's AI. This allows us to specifically address visitors with a high propensity to convert and offer them each an individualized journey, -- all of this without degrading the experience of other users visiting the site. Being able to segment the incoming traffic through AI has been the key to generating powerful personalization strategies, eventually raising our business conversion results.
Score 10 out of 10
Vetted Review
Verified User
We’re a best-in-class amateur esports league for high schools, providing services to organize teams, schedule matches, and track stats for esports. We run server-side and client-side tests and use both the code editor and the graphic editor. We usually prefer running quick front-end tests using the graphic editor because they don’t require help from our developers. We’ve been using Kameleoon to optimize our lead gen efforts and, specifically, aiming to improve our conversion flows for getting players enrolled into leagues each season. We’re currently testing to see what referral incentives are generating the most registrations. The graphic editor makes it very easy to swap out the images for incentive variations. And Kameleoon’s integrations with Segment and Heap make server and client-side testing easier and more impactful.
Score 10 out of 10
Vetted Review
Verified User
Our marketing and digital teams use the solution daily. Our dedicated Kameleoon consultant gives us the keys to running relevant A/B tests. Like most e-commerce websites, we face ROI issues. Our main goal with the Kameleoon A/B testing platform is to understand user experience and conversion and validate UX hypotheses before our IT team implements them.
Score 10 out of 10
Vetted Review
Verified User
Kameleoon has been used daily by our digital team for 6 months now. We're mainly using the solution to boost our leaflet requests and promote some key events, like our 'meet the school' days. We need to be reactive and to divert all the traffic on out-performing variations such as subscription pop-ins, countdowns, etc... Currently, we are developing our websites in new geographical areas, and Kameleoon is particularly helpful to continually improve UX and increase conversions.
Austin Kueffner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Winona is a healthcare platform dedicated to health and wellness for women. As a company we faced almost all of the same issues that other healthcare organizations face when dealing with data. We were constantly worried about how to share it and use it effectively. We were losing a lot of potential customers at the onboarding funnel steps. With Kameleoon and Mixpanel we were able to simplify our analytics and quickly start building tests and personalization campaigns. Kameleoon and Mixpanel have an amazing integration: you can send cohort data from Mixpanel to Kameleoon for personalized targeting. This is great because we had cohorts already defined in Mixpanel and the integration allowed us to pull them all in and then personalize experiences for our online customers. The integration also allows us to send experiment data to Mixpanel so we can analyze it with a variety of other metrics. In the end, once the A/B testing was complete and the data analyzed, our experiment became more effective.Through it all, the Kameleoon team gave us great customer service and were very responsive to our queries and helped us get set up quickly and efficiently.
February 02, 2022

Kia France & Kameleoon

Score 8 out of 10
Vetted Review
Verified User
We can actually say that KIA uses Kameleoon on a daily basis as we always have experienced running on our website. It is within KIA's digital department that we decide which customisations to develop and prioritize, always in conjunction with the Kameleoon teams who provide us with advice and ideas. It is important to us that our use-cases provide usable results in order to improve lead generation performance on the website and optimize the conversion rate. These are data that we share with the other divisions of our organization and that allow us to illustrate the actions taken by our department to achieve the expected objectives.
Score 8 out of 10
Vetted Review
Verified User
Kameleoon is used mostly by our IT teams to set up A/B tests to optimize the customer journey and increase client retention and subscriptions. A/B testing and Personnalisation have always been a topic in our company, now we have a great tool that gives us access to a variety of targeting criteria, allowing you to push more complex scenarios. We are now able to get facts and stats on changes we make thanks to Kameleoon's native reporting.
Score 10 out of 10
Vetted Review
Verified User
Kameleoon is mainly used by our marketing team as a tool to boost our conversions, but also enhance visitors' engagement. Thanks to the graphic editor of Kameleoon's A/B testing platform, we are able to quickly create visually stunning banners for highly personalized promotional campaigns without relying on our IT team.
Clément Trestard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Kameleoon on a day-to-day basis to test our assumptions, check if new features are worth it, align better relative to the needs of our customers, test design updates, ... It represents an important brick in our data cycle as we collect insights and put them into action using the tool.
Score 9 out of 10
Vetted Review
Verified User
The main user of Kameleoon is the Marketing department (Chief of Digital Marketing & UX Manager) but it tends to be used by the IT Team as well to involve them more in project developments. Kameleoon allows us to check which version is the most performing (through the KPIs associated with each experience: click tracking, revenue, etc)
Score 9 out of 10
Vetted Review
Verified User
I use the Kameleoon tool to test any element or page on our website. This powerful platform enables us to create and deliver experiments on all devices (mobile, desktop, tablet), regardless of the channel used by our visitors (mobile web, website, iOS or Android app) – all without impacting performance.
Leslie-Anne Feuillan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Kameleoon has been used for the main website of Lexus France on experimentation (A/B testing) and personalization (manual segmentation as well as predictive targeting and AI automation). We chose Kameleoon to create seamless browsing for visitors and identify future buyers to send more qualified leads to our dealers.
Marie Poussade | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Kameleoon is mainly used by teams in charge of digital and marketing content. It is a tool that has allowed us to carry out numerous A/B tests and personalization in order to improve the user experience and therefore the conversion rate.
Grégoire LE BIHAN | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The tool is used by our Marketing team. Our mission is to increase our qualified leads for our dealer agencies. Thanks to one of their widgets, we are able to create very fastly a lot of pop-in and personalize our promotional campaigns.
Fabien CLOTILDE | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

The tool is used by the digital team. We are working closely with our dedicated account manager on the roadmap creation.

The Kameleoon consulting team helps us to find perfect AB tests to run and relevant KPIs to analyze. We do a lot of onsite optimizations and before giving them to the production team, we need to test them and analyze the impact on conversion.

Score 10 out of 10
Vetted Review
Verified User
We use Kameleoon for UX and navigation improvements but also soft conversion: lead generation, marketing communication tools, etc. Our roadmap is mainly nourished by our French team but we also get campaign ideas from our European headquarters (TME).
Julien Bizet | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Kameleoon is used mainly by the Customer Experience team, but also collects needs from other departments, especially the Marketing and Content teams.

We use it for a large number of applications: A/B testing of UX features and navigation routes, content and product personalizations, sales and marketing campaigns, etc.

Some of the personalization projects that we launched have been running for over a year and allow us to significantly improve our conversion rate and generate impressive value (in millions of euros).

Score 10 out of 10
Vetted Review
Verified User
Used by the consulting team to advise clients in their AB Testing and Personalization campaigns. It enables to implement CRO testing, personalized experiences, and overall site improvements in order to improve the UX. It allows to implement tests and general changes to the site almost immediately and without having to involve client's technical team.
Return to navigation