Kameleoon

Kameleoon Reviews

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Ratings and Reviews
(1-25 of 45)

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Score 9 out of 10
Vetted Review
Verified User
Review Source
The main user of Kameleoon is the Marketing department (Chief of Digital Marketing & UX Manager) but it tends to be used by the IT Team as well to involve them more in project developments. Kameleoon allows us to check which version is the most performing (through the KPIs associated with each experience: click tracking, revenue, etc)
Leslie-Anne Feuillan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Kameleoon has been used for the main website of Lexus France on experimentation (A/B testing) and personalization (manual segmentation as well as predictive targeting and AI automation). We chose Kameleoon to create seamless browsing for visitors and identify future buyers to send more qualified leads to our dealers.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use the Kameleoon tool to test any element or page on our website. This powerful platform enables us to create and deliver experiments on all devices (mobile, desktop, tablet), regardless of the channel used by our visitors (mobile web, website, iOS or Android app) – all without impacting performance.
Marie Poussade | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Kameleoon is mainly used by teams in charge of digital and marketing content. It is a tool that has allowed us to carry out numerous A/B tests and personalization in order to improve the user experience and therefore the conversion rate.
Julien Bizet | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Kameleoon is used mainly by the Customer Experience team, but also collects needs from other departments, especially the Marketing and Content teams.

We use it for a large number of applications: A/B testing of UX features and navigation routes, content and product personalizations, sales and marketing campaigns, etc.

Some of the personalization projects that we launched have been running for over a year and allow us to significantly improve our conversion rate and generate impressive value (in millions of euros).

Fabien CLOTILDE | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

The tool is used by the digital team. We are working closely with our dedicated account manager on the roadmap creation.

The Kameleoon consulting team helps us to find perfect AB tests to run and relevant KPIs to analyze. We do a lot of onsite optimizations and before giving them to the production team, we need to test them and analyze the impact on conversion.

Grégoire LE BIHAN | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The tool is used by our Marketing team. Our mission is to increase our qualified leads for our dealer agencies. Thanks to one of their widgets, we are able to create very fastly a lot of pop-in and personalize our promotional campaigns.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Kameleoon is mainly used by teams in charge of digital content. Marketing teams can also use it to highlight promotional offers. Kameleoon's plateform allows us to deal with conversion issues and design the best experience to all our visitors.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Kameleoon for UX and navigation improvements but also soft conversion: lead generation, marketing communication tools, etc. Our roadmap is mainly nourished by our French team but we also get campaign ideas from our European headquarters (TME).
Score 10 out of 10
Vetted Review
Verified User
Review Source
I recommend and implement Kameleoon for my customers who are focused on conversion rate and engagement. Its technologies are based on IA and are real-time oriented. Personalization, A/B testing are easy thanks to automation. Product managers are free to be more creative. I also like their dashboards to follow promotional messages impact. Very user friendly and efficient.
Samuel Hess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Since we started A/B testing, we were always on the lookout for software that is not only reliable but also has great customer service in case there are technical issues. The service that we are getting from Kameleoon is outstanding. We had some technical issues so far but they were usually resolved within 24 hours. Plus they're not only providing technical support, but they also give us advice on tests and testing ideas based on all the different tests across several industries that they have experienced. If you are thinking about getting an A/B testing tool, then Kameleoon is definitely the right choice. It's not only a tool, it's also a community.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Kameleoon as part of our user research strategy for the optimization part consisting of A/B and MVT testing. Optimization is owned by the product team who can also support other teams' testing needs.
It allows us to rationalize our development and learn about the impact of our actions and about our customers.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Used by the consulting team to advise clients in their AB Testing and Personalization campaigns. It enables to implement CRO testing, personalized experiences, and overall site improvements in order to improve the UX. It allows to implement tests and general changes to the site almost immediately and without having to involve client's technical team.
karine dobrowolski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We started by using Kameleoon in our e-merchandising team but we quickly expanded its use to the whole e-business team. We use kameleoon in order to animate our website with specific animations or promotions and without taking time from our DSI team. We also run A/B tests to increase business performances.
January 16, 2017

Easy to use!

Grégoire REMY | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Le Petit Ballon http://www.lepetitballon.com/ is a subscription based wine box delivered every month at your doorstep. Our clients can subscribe directly on our website, so we have to be able to create relevant experiences to generate more leads on our site. We’re using Kameleoon to A/B test and personalize our user experience.
Céline Blain | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

At Europ Assistance, we’re dedicated to making sure our clients are safe and happy, providing them with personal assistance and insurance services in all of their life circumstances.

We’re using Kameleoon to A/B test and improve our website and to personalize the experience of our visitors. This last bit is essential to us as our clients have very different needs.

Emeline Dermineur - Kramarz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Kameleoon to A/B tests and run personalization campaigns. We’ve been working with Kameleoon for a couple years and can say it’s a very good solution out there to run real campaigns and get strong results. We want our technological ecosystem to be made of reliable solutions, and Kameleoon is part of it. Moreover, the solution is great to help marketing and tech teams work together!
Fabian Frydman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
La Provence is one of the main newspapers in France. We cover every newsworthy topic and have a very broad readership. The Internet has definitely been a new step for the media industry and we need to keep up with what our readers want to see on our website to stay on top of the game. Today, we use Kameleoon to A/B test our website.

Kameleoon Scorecard Summary

Feature Scorecard Summary

Testing and Experimentation (17)
89%
8.9
a/b experiment testing (19)
93%
9.3
Split URL testing (13)
94%
9.4
Multivariate testing (16)
89%
8.9
Multi-page/funnel testing (14)
91%
9.1
Cross-browser testing (16)
94%
9.4
Mobile app testing (9)
81%
8.1
Test significance (18)
92%
9.2
Visual / WYSIWYG editor (17)
91%
9.1
Advanced code editor (14)
92%
9.2
Preview mode (18)
94%
9.4
Test duration calculator (1)
82%
8.2
Experiment scheduler (2)
77%
7.7
Experiment workflow and approval (13)
91%
9.1
Dynamic experiment activation (15)
89%
8.9
Client-side tests (15)
94%
9.4
Server-side tests (7)
87%
8.7
Mutually exclusive tests (11)
90%
9.0
Audience Segmentation & Targeting (4)
91%
9.1
Standard visitor segmentation (18)
94%
9.4
Behavioral visitor segmentation (16)
94%
9.4
Traffic allocation control (18)
91%
9.1
Website personalization (13)
87%
8.7
Results and Analysis (6)
91%
9.1
Conversion tracking (18)
91%
9.1
Goal tracking (19)
91%
9.1
Test reporting (19)
91%
9.1
Results segmentation (17)
89%
8.9
CSV export (13)
91%
9.1
Experiments results dashboard (17)
94%
9.4

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Kameleoon Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Feature Management

Kameleoon Integrations

Kameleoon Competitors

Kameleoon Pricing

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
EnterpriseQuotePer Month [Unlimited Users]

Kameleoon Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)12%
Mid-Size Companies (51-500 employees)38%
Enterprises (more than 500 employees)50%

Kameleoon Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesFrench, English, Russian

Frequently Asked Questions

What is Kameleoon's best feature?

Reviewers rate Split URL testing and Cross-browser testing and Preview mode highest, with a score of 9.4.

Who uses Kameleoon?

The most common users of Kameleoon are from Mid-size Companies and the Automotive industry.