The main user of Kameleoon is the Marketing department (Chief of Digital Marketing & UX Manager) but it tends to be used by the IT Team as well to involve them more in project developments. Kameleoon allows us to check which version is the most performing (through the KPIs associated with each experience: click tracking, revenue, etc)
Ratings and Reviews(1-25 of 45)
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March 03, 2021
An easy-to-use tool
I'm the only one who use the platform. It allows me to maximize our conversion rate by improving the user experience and as a result, generate additional revenue.
December 22, 2020
End-to-end solution for experimentation and personalization program
Kameleoon has been used for the main website of Lexus France on experimentation (A/B testing) and personalization (manual segmentation as well as predictive targeting and AI automation). We chose Kameleoon to create seamless browsing for visitors and identify future buyers to send more qualified leads to our dealers.
February 11, 2021
Go beyond your guts!
We use Kameloon to improve the customer experience on our website and to leverage our CR
I use the Kameleoon tool to test any element or page on our website.
This powerful platform enables us to create and deliver experiments on all devices (mobile, desktop, tablet), regardless of the channel used by our visitors (mobile web, website, iOS or Android app) – all without impacting performance.
April 29, 2021
Kameleoon keeps visitors on your website
Easy and powerful A/B testing platform! I'm the only user of Kameleoon A/B testing tool. It is an engine that allows us to carry out numerous A/B tests in order to improve the user experience and the conversion rate.
November 18, 2020
Leading solution to personalize and experiment
Kameleoon is mainly used by teams in charge of digital and marketing content. It is a tool that has allowed us to carry out numerous A/B tests and personalization in order to improve the user experience and therefore the conversion rate.
Kameleoon is used mainly by the Customer Experience team, but also collects needs from other departments, especially the Marketing and Content teams.
We use it for a large number of applications: A/B testing of UX features and navigation routes, content and product personalizations, sales and marketing campaigns, etc.
Some of the personalization projects that we launched have been running for over a year and allow us to significantly improve our conversion rate and generate impressive value (in millions of euros).
July 08, 2020
A robust solution that allows Belambra to run a deep analysis of ABT & personalization campaigns
The tool is used by the digital team. We are working closely with our dedicated account manager on the roadmap creation.
The Kameleoon consulting team helps us to find perfect AB tests to run and relevant KPIs to analyze. We do a lot of onsite optimizations and before giving them to the production team, we need to test them and analyze the impact on conversion.
October 06, 2020
Improved our customer experience with UX optimization
The tool is used by our Marketing team. Our mission is to increase our qualified leads for our dealer agencies.
Thanks to one of their widgets, we are able to create very fastly a lot of pop-in and personalize our promotional campaigns.
November 12, 2020
Powerful solution and Strong customer support
Kameleoon is mainly used by teams in charge of digital content. Marketing teams can also use it to highlight promotional offers. Kameleoon's plateform allows us to deal with conversion issues and design the best experience to all our visitors.
We use Kameleoon for UX and navigation improvements but also soft conversion: lead generation, marketing communication tools, etc. Our roadmap is mainly nourished by our French team but we also get campaign ideas from our European headquarters (TME).
I recommend and implement Kameleoon for my customers who are focused on conversion rate and engagement. Its technologies are based on IA and are real-time oriented. Personalization, A/B testing are easy thanks to automation. Product managers are free to be more creative. I also like their dashboards to follow promotional messages impact. Very user friendly and efficient.
We use Kameleoon for A/B testing purposes in our UX department. The tests then are rolled out in multiple online shops in various countries.
The tool is used by the Marketing team. We are selling jewelry candles. We need to test hypotheses that impact our direct turn over very rapidly, quickly, and easily.
February 25, 2020
Best A/B testing tool we've used so far
Since we started A/B testing, we were always on the lookout for software that is not only reliable but also has great customer service in case there are technical issues. The service that we are getting from Kameleoon is outstanding. We had some technical issues so far but they were usually resolved within 24 hours. Plus they're not only providing technical support, but they also give us advice on tests and testing ideas based on all the different tests across several industries that they have experienced. If you are thinking about getting an A/B testing tool, then Kameleoon is definitely the right choice. It's not only a tool, it's also a community.
April 18, 2020
Promising tool to be improved
We use Kameleoon as part of our user research strategy for the optimization part consisting of A/B and MVT testing. Optimization is owned by the product team who can also support other teams' testing needs.
It allows us to rationalize our development and learn about the impact of our actions and about our customers.
It allows us to rationalize our development and learn about the impact of our actions and about our customers.
May 20, 2020
Kameleoon is a pioneer in marketing AI
Used by the consulting team to advise clients in their AB Testing and Personalization campaigns. It enables to implement CRO testing, personalized experiences, and overall site improvements in order to improve the UX. It allows to implement tests and general changes to the site almost immediately and without having to involve client's technical team.
May 12, 2020
Fully recommended
It is used in the whole organization on several websites.
May 16, 2017
New heights for our marketing
We started by using Kameleoon in our e-merchandising team but we quickly expanded its use to the whole e-business team. We use kameleoon in order to animate our website with specific animations or promotions and without taking time from our DSI team. We also run A/B tests to increase business performances.
January 16, 2017
Easy to use!
Le Petit Ballon http://www.lepetitballon.com/ is a subscription based wine box delivered every month at your doorstep. Our clients can subscribe directly on our website, so we have to be able to create relevant experiences to generate more leads on our site. We’re using Kameleoon to A/B test and personalize our user experience.
May 11, 2017
To grow, always put the customer first
At Europ Assistance, we’re dedicated to making sure our clients are safe and happy, providing them with personal assistance and insurance services in all of their life circumstances.
We’re using Kameleoon to A/B test and improve our website and to personalize the experience of our visitors. This last bit is essential to us as our clients have very different needs.
We use Kameleoon to A/B tests and run personalization campaigns. We’ve been working with Kameleoon for a couple years and can say it’s a very good solution out there to run real campaigns and get strong results. We want our technological ecosystem to be made of reliable solutions, and Kameleoon is part of it. Moreover, the solution is great to help marketing and tech teams work together!
August 04, 2017
ROI from first steps with Kameleoon
We first started with Kameleoon to A/B test our website to make sure our clients are happy with the experience we offer. Today, we also run personalization campaigns, not only to improve our website, but also to create unique experiences.
May 16, 2017
Why an online media needs A/B testing
La Provence is one of the main newspapers in France. We cover every newsworthy topic and have a very broad readership. The Internet has definitely been a new step for the media industry and we need to keep up with what our readers want to see on our website to stay on top of the game. Today, we use Kameleoon to A/B test our website.
Kameleoon Scorecard Summary
Feature Scorecard Summary
What is Kameleoon?
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.
GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.
Kameleoon Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: CSV export
- Supported: Experiments results dashboard
Platform Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Integration with CRM or DMP software
Additional Features
- Supported: Feature Management
Kameleoon Integrations
Kameleoon Competitors
Kameleoon Pricing
| Pricing Details | Terms | |
|---|---|---|
| Enterprise | Quote | Per Month [Unlimited Users] |
Kameleoon Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 12% |
| Mid-Size Companies (51-500 employees) | 38% |
| Enterprises (more than 500 employees) | 50% |
Kameleoon Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Worldwide |
| Supported Languages | French, English, Russian |
Frequently Asked Questions
What are Kameleoon's top competitors?
What is Kameleoon's best feature?
Reviewers rate Split URL testing and Cross-browser testing and Preview mode highest, with a score of 9.4.
Who uses Kameleoon?
The most common users of Kameleoon are from Mid-size Companies and the Automotive industry.