Kameleoon

Kameleoon

Customer Verified
Top Rated
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Score 9.0 out of 100
Top Rated
Kameleoon

Overview

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • a/b experiment testing (29)
    9.8
    98%
  • Standard visitor segmentation (29)
    9.3
    93%
  • Goal tracking (30)
    9.0
    90%
  • Test reporting (30)
    8.4
    84%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Enterprise

Quote

Cloud
Per Month [Unlimited Users]

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Features Scorecard

Testing and Experimentation

9.3
93%

Audience Segmentation & Targeting

9.4
94%

Results and Analysis

8.7
87%
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Product Details

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Kameleoon Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Feature Management

Kameleoon Integrations

Kameleoon Competitors

Kameleoon Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)12%
Mid-Size Companies (51-500 employees)38%
Enterprises (more than 500 employees)50%

Kameleoon Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesFrench, English, Russian

Frequently Asked Questions

Optimizely Web Experimentation, AB Tasty, and VWO are common alternatives for Kameleoon.

Reviewers rate a/b experiment testing and Split URL testing and Multi-page/funnel testing highest, with a score of 9.8.

The most common users of Kameleoon are from Mid-sized Companies (51-1,000 employees) and the Automotive industry.
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Comparisons

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Reviews and Ratings

 (70)

Ratings

Reviews

(1-25 of 56)
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Score 8 out of 10
Vetted Review
Verified User
  • The graphical editor is an undeniable asset for designing AB tests without code. It's possible to modify, add or delete any element of our site in a few seconds. The segment builder also is effective as it allows you to target visitors according to precise variable criteria and combine them! We both use this segmentation and the traffic distribution tool to limit the exposure of our tests to a handful of visitors while in the first phase! But we usually expand it if the results are good, proceed step by step.
  • When starting in AB Testing it is necessary to have some knowledge in order to understand how to proceed in the tool (configuration of segments, distribution, goals...). Our dedicated CSM was there to onboard us on the tool so that we could become autonomous but having already some experience in AB Testing will save you some time.
Oria Keïta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • As far as the advantages are concerned, given that we delegate the majority of our experiences to Kameleoon, I would say that the support offered is a real asset. We have a customer success manager dedicated to our account who knows the automotive market and helps us set up relevant customizations for this sector. The relationship we have with the team is very good and is a significant advantage for me.
  • We are constantly focused on generating qualified leads on our site. The fact that we use Kameleoon is the primary reason for this. As a result, it took us some time to analyze the results meticulously across all experiments. We've since asked the team to provide us with a customized monthly report that makes it easier to read the results and share them within our organization, and this is much better for us.
Johanna Brasseur | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • It is clear to me that Kameleoon's strength lies in its platform. Although the tool is really accessible to everyone (especially thanks to the graphic editor that allows you to create in a very visual way), I particularly enjoy the vast possibilities allowed to already skilled users. There is a symbiosis between creation through code and parameterization through the tool's functionalities and I appreciate it.
  • Although the tool is regularly updated by the product team on a weekly basis, there are specific features that could use further enhancement. For example, if we want to launch advanced personalization campaigns, some JS and CSS skills are needed and not all of our users are proficient at it, so it could become challenging to do it without professional help. Fortunately, Kameleoon's CS & IT teams are always ready to give support and offer assistance from the basic to the more advanced technical level as needed.
Score 10 out of 10
Vetted Review
Verified User
  • Helpful and responsive support team. Whenever I run into an issue, I always get the support I need. Sometimes support even sends me the code I need to fix my experiment.
  • With Kameleoon Hybrid, we can build server-side tests and, without any extra coding from our developers, continue using our client-side tools, like Heap and Segment.
  • Kameleoon’s light script makes sure that our page performance and load times are not slowed down at all. Since we’re providing an online service, page performance and page load times are crucial for us.
  • Non-developers can easily work with the platform.
  • Sometimes I run into bugs in the interface; however, I always receive quick help from the Kameleoon team.
Score 10 out of 10
Vetted Review
Verified User
  • The Kameleoon graphic editor is quite easy to use and helps us to be reactive and create simple experiments and quick wins very rapidly.
  • Also, the results pages are intuitive and provide a rich and adaptable DataViz. Furthermore, the consulting team is very receptive to our needs and provides accurate tips and recommendations for our experimentation roadmap.
  • It may also be quite long to get some significant statistical results for tests with restricted targeting.
Austin Kueffner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
  • Great customer service and willingness to help with any of our questions.
  • Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.
  • While the UI is intuitive and the solution is easy to implement, Kameleoon is a platform designed for experienced experimentation teams. If you’re just starting out, you won’t even know how many advanced features these guys have.
February 02, 2022

Kia France & Kameleoon

Score 8 out of 10
Vetted Review
Verified User
  • The consulting dimension that Kameleoon offers through its teams is an important part of our relationship. We appreciate knowing that thanks to Kameleoon's know-how and experience, we'll have relevant use-case proposals to implement on our site, which are also in line with the automotive market. For example, with Kameleoon we made sure that an experiment aimed at increasing the number of leads generated on our website took into account the fact that the automotive buying journey takes time, so we adapted the experience to fit visitors over several weeks.
  • For large personalizations, analyzing results can sometimes be complex and tedious. Kameleoon's teams will soon be setting up a condensed reporting that will allow us to analyze the performance of our customizations more quickly.
Score 8 out of 10
Vetted Review
Verified User
  • Quick to deploy on multiple websites
  • Easy to read reporting pages
  • Great range of targeting criteria
  • When the testing page doesn't have enough visits, it can take a while to reach significant results.
  • When making heavy changes, it's best to use the code editor instead of the graphic editor
Score 9 out of 10
Vetted Review
Verified User
  • Kameleoon offers a complete onboarding to give you all the keys needed to be skilful on the platform (kick-off, business training, and technical training). We’ve started to get to grips with the platform via first the Graphic Editor (which doesn’t need dev skills) and now we’re only using the Code Editor since we’re more and more experienced with Kameleoon.
  • We appreciate the fact that even when you are more and more autonomous, our customer success is still there to advise us on business issues (consulting) but also to help you on technical issues (technical and support teams).
  • Nothing so far. In the past, some features were missing (for example, graphic editor on mobile or impossible to move the style sheet on the graphic editor) but they have been deployed with the new platform. The Product team is really listening to the clients' feedback and continuously improving the platform.
Score 8 out of 10
Vetted Review
Verified User
  • Smart Graphic editor: With Kameleoon, we can modify elements in just a few clicks, such as text, colors, product visuals, the size of CTAs, banners, or the order of elements on a page. The graphic editor works in online or offline mode and appears as an overlay on your website, automatically detecting the elements to modify.
  • 100% anti-flicker technology.
Score 9 out of 10
Vetted Review
Verified User
  • Built for all team members (from marketers to developers), the platform is multi-site and multi-domain, so I can work in several environments and run multi-page tests regardless of the domain visited.
  • Pros :
  • - IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
  • - Advanced & customized reporting
  • - Huge range of integrations.
  • - IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
  • - Advanced & customized reporting
  • - Huge range of integrations.
March 03, 2021

An easy-to-use tool

Xavier EMONIN | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • With Kameleoon I can launch many impactful experimentation and display them to all users.
  • Thanks to this A/B testing platfom, I'm able to validate every UX hypotheses, and offer personalized experiences to our visitors
  • Nothing negative to write. The tool meets all of our needs.
February 11, 2021

Go beyond your guts!

Eva Brotz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The support team is very helpful and supportive
  • The planning and implementation of tests is accurate and detailed
  • Kameleoons' employees have a wide range of online knowledge that is shared with customers and supports the tests
  • As our website is not based on any standard software, implementing tests on our own is not so easy
Leslie-Anne Feuillan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The Kameleoon team dedicated to us has always been very reactive and gave us a lot of recommendations.
  • Their background and knowledge of the industry are also key elements.
  • We have established a trusting relationship with Kameleoon--they fully manage and deploy personalizations for us, without the help of our IT team.
  • Kameleoon is also very stable; the customer will have a better experience with no flickering, and all the data is perfectly sent to the BO for analysis.
  • Kameleoon is plugged into our workbench (SalesForce). We are able to track the leads they send us (very qualified leads), check the transformation rate, and see our ROI.
  • The solution is very robust but the implementation at the very beginning could take a while, depending on the IT team (customer side) to implement the script, especially when you use different domain names.
Marie Poussade | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • The solution is really easy to use once you get the hang of it; but it takes a bit of practice before you get the most out of it.
  • Thanks to Kameleoon's graphic editor, we can make simple changes but also use the code editor if we want to make deeper experiences.
  • None for the moment. The tool meets all of our needs and the CSM team is very reactive on all our requests.
Score 9 out of 10
Vetted Review
Verified User
  • This is a complete and powerful tool. You can esaly learn how to use it even if you're not a developer.
  • Thanks to its simple and intuitive interface, we can test UX hypotheses through AB tests and web personalization on our site.
  • None for the moment. Kameleoon is really easy to use.
Grégoire LE BIHAN | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • The graphic editor is easy-handling a lot of aestetic changes.
  • Thanks to Kameleoon we are also able to set-up a test roadmap very quickly that deliver relevant results.
  • More, when needed, a qualified consultant can help us to build more complex tests, when code is required.
  • You need a technical level to setup advanced tests. But the Kameleoon team can help you if you don't have the skills in your company
Score 10 out of 10
Vetted Review
Verified User
  • The proximity with our Kameleoon team: CSM, Technical Account Manager, Team Lead, … and once in a while the CPO. They are always challenging and willing to help us with the setup/technical aspects and the results of our campaigns.
  • We have a voice in Kameleoon’s product roadmap and its orientation. Our feedback matters and we also get notified as soon as there is an amazing feature coming out to start using it right away.
  • The platform! There is not doubt that the company has a strong technological DNA. There are tons of native targeting criteria, CRM or analytics tools bridges, the widget library is long, etc. And their API is very cool!
  • A campaign dashboard that could be generated when selecting several campaigns with the same purpose (non essential but could be useful).
Julien Bizet | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results and with any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
  • One thing that adds considerable value is that they take into account our inputs to their product roadmap.
  • We work closely with the Kameleoon Product team to gather our feedback on the platform, and they take into account our needs to improve the platform and build new features.
  • As discussed with the Kameleoon team, there are a few non-essential features that would be helpful to us and that are not yet native in the platform, such as the creation of archive folders (at the moment, this works only with a tag system) and the possibility to receive alert notifications on our smartphones (only email alerts exist for now).
Score 10 out of 10
Vetted Review
Verified User
  • Intuitive interface
  • Advanced personalizations based on clients' interests
  • Support team's skills and availability.
  • Constant innovation
  • help from the Kameleoon technical team on some of the most advanced personalized experiences
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