Kantar Advertising and Paid Search Intelligence (AdGooroo) Reviews

10 Ratings
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Score 8.0 out of 100

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Reviews (1-3 of 3)

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Joseph Alleruzzo | TrustRadius Reviewer
January 15, 2020

A Great Search Tool

Score 8 out of 10
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Use Cases and Deployment Scope

We primarily use Kantar as a competitive tool across all of the media departments at our agency. It helps in understanding where the brands stand among their competitors in the search space.
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Anonymous | TrustRadius Reviewer
February 02, 2019

AdGooroo, the best

Score 8 out of 10
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AdGooroo is used in our department for reaching out and driving profitable customer traffic.
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Anonymous | TrustRadius Reviewer
July 18, 2016

AdGooroo makes competitive insights a breeze!

Score 6 out of 10
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Use Cases and Deployment Scope

We use AdGooroo for our competitive SEM research and reporting. We upload our campaign keywords to AdGooroo and then get access to competitive insights across thousands of keywords and categories.
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Kantar Advertising and Paid Search Intelligence (AdGooroo) Scorecard Summary

About Kantar Advertising and Paid Search Intelligence (AdGooroo)

The Kantar Advertising and Paid Search Intelligence service is based on AdGooroo, a Kantar company since its acquisition in December, 2012. The platform of is designed to optimize search engine marketing via, primarily, keyword research and suggestions. Kantar delivers competitor data and campaign performance analysis to fine tune pay per click (or PPC) search campaigning, and also provide visibility into organic search results as well, for search engine optimization (SEO) and brand protection.

Kantar boasts a watchful eye over 50 countries around the globe and touts a customer list of over 4,000 advertisers and agencies including familiar facades Home Depot, Walgreens, Staples, Grainger, and others. SEM Insight is the trademarked product name for Kantar's paid ad analysis system which brings insight into competitor's spend and keyword targeting. Trademark Insight is Kantar's brand protection analysis kit for rooting out scofflaws around the globe who inappropriately use your brand to promote their own. Industry Insight provides SEO / SEM organic / paid search insight, and Kantar offers professional services as well.

Kantar Advertising and Paid Search Intelligence (AdGooroo) Technical Details

Operating Systems: Unspecified
Mobile Application:No