TrustRadius Insights
Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific …
Overview
What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Recent Reviews
Popular Features
- Approval workflows (9)8.080%
- Content collaboration (9)8.080%
- Content calendar (9)8.080%
- Content hub (8)7.171%
Pricing
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What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://kapost.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kapost?
Upland Kapost is content operations management software that helps B2B go-to-market teams easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue. Customers around the world use Kapost to standardize integrated content operations and unlock the ROI of the content they create for their campaigns.
Kapost Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Content distribution
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Kapost Integrations
- Salesforce Sales Cloud
- Adobe Marketo Engage
- Oracle Marketing
- WordPress
- Yoast
- Drupal
- Sitecore Experience Manager
- Adobe Experience Manager
- Salesforce Marketing Cloud
- Google Analytics
- Microsoft 365
- Box
- Vidyard
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- LinkedIn Publishing Platform
- Uberflip
- Curata
- Outbrain
- HubSpot Marketing Hub
- Squarespace
- ExpressionEngine
- Joomla!
- Brainshark
- Blogger
- Brightcove
- Tumblr
- Hootsuite
- Jive
- SoundCloud
- SlideShare
- Khoros Communities (Formerly Spredfast + Lithium)
- Youtube
Kapost Competitors
- Percolate, now part of Seismic
- Contently
- Oracle Content Marketing (Compendium)
Kapost Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Percolate, now part of Seismic and Contently are common alternatives for Kapost.
Reviewers rate Content distribution highest, with a score of 9.
The most common users of Kapost are from Enterprises (1,001+ employees).
Comparisons
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(35)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.
Based on user reviews, users recommend engaging a designer for designs outside of the platform. They also suggest obtaining buy-in from the entire team and stakeholders before purchasing Kapost to fully realize its benefits. Starting with a few content types and simple workflows is advised to get users accustomed to the tool gradually. Users highly recommend using Kapost for larger marketing teams, as it helps improve content creation efficiency and enables access to finished content throughout the organization. However, some reviewers mention that search capabilities and drag-and-drop functionality could be improved. It is noted that while Kapost is a powerful tool for marketing content management, it may be better suited for small and medium-sized businesses. Additionally, considering Kapost as an easy-to-use marketing content management solution is encouraged due to its ability to streamline the content development process.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
September 28, 2019
Great for content operations
Kapost has become the central nervous system of our marketing team. All marketing projects flow through Kapost. This enables our team to see everything that everyone else is working on and it ensures we're working on the right projects. Some other teams (sales enablement, channel sales) are using different parts of the platform.
- Kapost keeps track of our process steps.
- Kapost acts as our centralized source for content (DAM).
- Using the Kapost calendar means that everyone can see what projects are coming up.
- In the process workflow, recognizing dependencies could help.
100%
10.0
86.66666666666666%
8.7
75%
7.5
- Kapost streamlined a lot of different processes across marketing.
- We hope that people are finding assets they need rather than requesting new ones get created.
- Having a central location for assets has helped to prevent outdated documents from appearing in different locations.
May 23, 2016
Kapost - For email campaigns
Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all work within one system and unify newsletters and email campaigns. Kapost also has easy analysis after deployment so we are able to better track our campaign statistics, open rates, etc.
- Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
- Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
- Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.
- Strategist - in some ways it feels that those behind Kapost are good at coming up with a plan and implementing it but do not have a design background. We worked with a design team in the past so we can get frustrated with this.
- Time zone differences. Whomever the strategist is, it would be better if we worked similar time zones versus having to wait several hours to communicate and get immediate fixes.
62%
6.2
86.66666666666666%
8.7
60%
6.0
- It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
- By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
- Aprimo and ISI list
ISI listing from Thomson Reuters returns bigger and more narrowed lists. If you need a narrowed list go with them. If you want a large party internal [tool] deploy Kapost, it works just fine. I also have found that the design team behind Aprimo has a bigger design background and can turn around content at a quicker rate.
Kapost was used by the marketing team to blast email and social media content to a wide variety of customers. Kapost was an excellent software that allowed us to sign-up certain team members to all aspects of creating an email. Having the ability to know exactly where each project was in the line of assembly and holding people accountable for their job was one of the major problems Kapost addressed.
- A great tool for multiple projects occurring at the same time. The company I worked with had over 20 to 30 projects going on at the same time.
- With Kapost it is much easier to keep track of your tasks and see when content goes live.
- Being able to see overall content engagement across channels and quickly measure what is working and what is not is fantastic.
- There are improvements that could be made to the insights component of Kapost. It would be helpful to have more custom ways to view the data.
- Sometimes it's slow and there could be more links from section to section. I would like to be able to easily get back to the campaign page from each individual asset.
- The platform could have stronger social media publishing options and better campaign tracking views, but we used other tools for those purposes.
90%
9.0
76.66666666666667%
7.7
92%
9.2
Kapost solves many project management aspects of creating marketing content. The automated workflows allow for faster setup of common assets and automatically remind team mates of deadlines and upcoming requests. It streamlines content creation. Hootsuite Enterprise was made specifically for social media and at the time of using these products, we were focused primarily on email marketing. Hootsuite is more user friendly and has an excellent customer serivce team in my personal experience.
December 18, 2015
Kapost Powers Content Markeing
Kapost started as a content management tool among the content marketing team. It was quickly introduced across other areas of marketing, making sure everyone who has a hand in content - from creation to execution - was keeping track of their tasks. This has really helped provide an unparalleled level if transparency previously unattainable, and it helps everyone understand their roles as related to our content marketing strategy.
- Setting up and scheduling tasks for individuals across department functions. Everyone is now aware of what they need to do, and when it is due.
- Kapost enables its users to see what the whole team is working on. So even though I may not be assigned to a particular project, I can discover ideas that may be relevant for me, and we do not have to worry about duplicating efforts.
- Eventually, Kapost will let us publish content straight from the platform, which will be a huge time-saver.
- I'd love to see an App. I work remotely, and I am on the road often, so just being able to quickly see the status of a project would be helpful.
- Publishing. This will come, but I'd like to see more options to publish to the web.
- Cleaner UX.
58%
5.8
35%
3.5
48%
4.8
- Quicker production times.
- More transparency.
Better interface and collaboration.
December 15, 2015
Great for filtering content and managing workflows
We're using Kapost in our marketing department. We're a start-up, with about 5 years of content now, but before Kapost we had no way of archiving or organizing this content. In order to try to get as much use out of each asset we create, we've created about 8 tags -- so the content can be accessed again and again based on querying a certain customer segmentation, for instance. We also use Kapost to track our workflow. We have a content driver push the copy through each stage, but this provides a very visual outline of who has seen it (from writers to design to execs, etc.). Now that we've had Kapost for a while, I'm in the process of working with our content strategist to pare down our workflows and tags even more based on how we've been using it. And we've been using it a lot.
- Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
- Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
- Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
- Updating custom fields: Some time in the past few months, we had added new options under a certain custom field and had named them "New -- namehere," to alert our Kapost users to the new tags so they wouldn't just skim over them. We thought we could eventually just delete the "New" part. But when we went in to do that, it treated it as a whole new custom field, forcing us to retag a whole slew of content. It would be nice if you could *edit* custom field names, not just add and delete them.
- Search functionality: This is probably the biggest problem. It's obviously very useful to be able to keyword search, but the Kapost search algorithm only seems to work if you write your search term in order and verbatim. e.g. "Orlando Zoo animals" will not pick up content called "Orlando animals."
- Submit button: When you create content, there's a "submit" button and a "publish" button at the top right of the screen. I have no idea what the "submit" button does. We usually just hit it to make it go away. I'm not sure if it provides any sort of functionality. The pages in Kapost autosave every few seconds, so it doesn't seem to be a save feature. If it doesn't actually do anything, they should probably remove it.
56%
5.6
26.666666666666664%
2.7
N/A
N/A
- I think we're able to reuse content a lot more often, which only saves time and personnel resources. By "reuse" I both mean access older content that's still applicable because we can now search for it more effectively, and also to use older content that may have been forgotten as a springboard for other channels.
- Through Kapost, our workflow is really intuitive, obvious, and clean. There are no questions about when things are due, and communication is really effective.
- We've really been able to systemize our process from ideation to publication. We always follow the same steps and store our content in the same place. I think this alleviates some of the ambiguity that exists in workplaces where each team member kind of has there own system. Kapost gives us a visual of our shared workflow, our shared timeline, and has internal communication features, so comments on files don't get lost in emails. We all feel in sync.
To be honest, I've only joined the team here at SolidFire this quarter (it's my understanding that before Kapost, there was no content management system, though). But in the past, I've used WordPress way more extensively than we do here -- effectively as the in-house CMS. WordPress is great for a lot of things, but I think it encourages viewing your content in a chronological way. I don't feel bound in that way by Kapost at all. I'm almost always looking at Kapost through some sort of customized view (you can select certain custom fields/details to view, and then save that view for yourself or others to see). I enjoy this. I feel like this encourages us to not forget about older content, to continue to be inspired by it, and to not have our copywriters and designers create new content when there's perfectly good stuff sitting in Kapost. Once you've really gone through and tagged your content, Kapost is a beautiful thing for a marketer.