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Kapost

Kapost

Overview

What is Kapost?

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

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Recent Reviews

TrustRadius Insights

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific …
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TrustRadius Insights
TrustRadius Insights

Kaposting away

8 out of 10
December 16, 2014
Most members of the marketing department are using Kapost. Anyone involved in the creation of marketing assets is using Kapost. It …
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Popular Features

View all 16 features
  • Approval workflows (9)
    8.0
    80%
  • Content collaboration (9)
    8.0
    80%
  • Content calendar (9)
    8.0
    80%
  • Content hub (8)
    7.1
    71%
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Pricing

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Kapost

Kapost

N/A
Unavailable

What is Kapost?

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://kapost.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

Ion, by Rock Content

Ion, by Rock Content

N/A
Unavailable
What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

OutboundEngine

OutboundEngine

$199
per user
What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.2
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

8
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8
Avg 7.8
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Product Details

What is Kapost?

Upland Kapost is content operations management software that helps B2B go-to-market teams easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue. Customers around the world use Kapost to standardize integrated content operations and unlock the ROI of the content they create for their campaigns.

Kapost Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Content distribution
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Kapost Integrations

Kapost Competitors

Kapost Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Percolate, now part of Seismic and Contently are common alternatives for Kapost.

Reviewers rate Content distribution highest, with a score of 9.

The most common users of Kapost are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(35)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.

Based on user reviews, users recommend engaging a designer for designs outside of the platform. They also suggest obtaining buy-in from the entire team and stakeholders before purchasing Kapost to fully realize its benefits. Starting with a few content types and simple workflows is advised to get users accustomed to the tool gradually. Users highly recommend using Kapost for larger marketing teams, as it helps improve content creation efficiency and enables access to finished content throughout the organization. However, some reviewers mention that search capabilities and drag-and-drop functionality could be improved. It is noted that while Kapost is a powerful tool for marketing content management, it may be better suited for small and medium-sized businesses. Additionally, considering Kapost as an easy-to-use marketing content management solution is encouraged due to its ability to streamline the content development process.

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
September 20, 2020

Great content manager tool for all departments in your organization

Verified User
Account Manager in Finance and Accounting
Computer Software Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
It is used across the entire organization for many things. The most important being information sharing across the company and all departments. Having multiple offices worldwide has enabled us to have the same information at our fingertips. When I travel for work, I often need some information and I can access any type of content by search or category or department easily an download it.
Pros and Cons
  • Gallery is easy to navigate.
  • I love the favorites tab so I can keep track of my most used or valued information.
  • Trending is a neat feature to see what is popular.
  • Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
  • I think some type of links from search could be useful.
  • Layout isn't the prettiest.
Likelihood to Recommend
Good central space to access content for disparate organizations. Great resource for worldwide offices and remote workers. I use it all the time when I travel to get the most up to date marketing ans sales content, I like links in it and that I can down load content easily.
Kapost Feature Ratings
Content Creation (4)
80%
8.0
Ideation
80%
8.0
Approval workflows
80%
8.0
Content collaboration
80%
8.0
Content calendar
80%
8.0
Content Publishing (4)
80%
8.0
Content hub
70%
7.0
Forms / Gated content
80%
8.0
Content distribution
90%
9.0
Content automation
80%
8.0
Content Reporting & Analytics (4)
80%
8.0
Audience profiling and targeting
80%
8.0
Closed-loop tracking and reporting
80%
8.0
Content performance analytics
80%
8.0
Campaign optimization dashboard
80%
8.0
Return on Investment
  • Saves time on email Q&A
  • Saves time on training
  • Consistent messaging content for the company
Alternatives Considered
None - I did not look at other competitors or evaluated them. I did hear word of mouth that Wrike is a main competitor and offers a very good product that rivals Kapost reputation and features.
Support Rating
8
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Usability
7
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
September 28, 2019

Great for content operations

JM
Jim MacLeod
Director, Creative & Digital Marketing
Extreme Networks (Electrical/Electronic Manufacturing, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Kapost has become the central nervous system of our marketing team. All marketing projects flow through Kapost. This enables our team to see everything that everyone else is working on and it ensures we're working on the right projects. Some other teams (sales enablement, channel sales) are using different parts of the platform.
Pros and Cons
  • Kapost keeps track of our process steps.
  • Kapost acts as our centralized source for content (DAM).
  • Using the Kapost calendar means that everyone can see what projects are coming up.
  • In the process workflow, recognizing dependencies could help.
Likelihood to Recommend
Kapost is perfect for teams that are growing and need to implement a system that tracks projects across different areas of marketing. It's also great for larger companies that need quick access to marketing and sales materials. Companies with small teams probably would not get the full value of the platform.
Kapost Feature Ratings
Content Creation (3)
100%
10.0
Approval workflows
100%
10.0
Content collaboration
100%
10.0
Content calendar
100%
10.0
Content Publishing (3)
86.66666666666666%
8.7
Content hub
100%
10.0
Forms / Gated content
70%
7.0
Content distribution
90%
9.0
Content Reporting & Analytics (2)
75%
7.5
Content performance analytics
70%
7.0
Campaign optimization dashboard
80%
8.0
Return on Investment
  • Kapost streamlined a lot of different processes across marketing.
  • We hope that people are finding assets they need rather than requesting new ones get created.
  • Having a central location for assets has helped to prevent outdated documents from appearing in different locations.
Alternatives Considered
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Support Rating
9
Our most recent reps at Kapost have always been right there to help answer questions we may have. They were dedicated to our success and the ongoing adoption of the platform.
Other Software Used
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