TrustRadius: an HG Insights company

Kartra

Score9.5 out of 10

9 Reviews and Ratings

What is Kartra?

Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.

Top Performing Features

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 5.5

  • Customizability

    Users can customize their instance with features like custom fields and custom objects.

    Category average: 4.9

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 5.6

Areas for Improvement

  • Calendaring

    The software helps users maintain a calendar of all marketing activities.

    Category average: 8.5

  • Event/webinar marketing

    Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

    Category average: 7.7

  • Social profile integration

    The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

    Category average: 4.2