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Kartra

Score9.5 out of 10

9 Reviews and Ratings

What is Kartra?

Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.

Top Performing Features

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 5.5

  • Customizability

    Users can customize their instance with features like custom fields and custom objects.

    Category average: 4.9

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 5.6

Areas for Improvement

  • Calendaring

    The software helps users maintain a calendar of all marketing activities.

    Category average: 8.5

  • Event/webinar marketing

    Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

    Category average: 7.7

  • Social profile integration

    The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

    Category average: 4.2

Kartra is the small business trusted one stop shop business partner!

Use Cases and Deployment Scope

I have a coaching business and I use Kartra as a one stop shop to market, sell, and provide my services to clients. I'm able to provide email marketing, design my sales pages and accept payment for my programs all on the Kartra Platform. Karta has been a much-needed partner in my business allowing me to streamline the number of programs I use in my business.

Pros

  • Email Marketing
  • Sales Pages
  • CRM
  • Payment processor

Cons

  • Training and onboarding
  • Customer Service
  • Initial set up

Return on Investment

  • Great return on investment because you are able to get rid of many of the other programs you may be using.
  • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
  • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.

Alternatives Considered

Teachable

Other Software Used

QuickBooks Self-Employed, Google Workspace (formerly G Suite), HoneyBook