TrustRadius
https://media.trustradius.com/product-logos/mt/PO/VO70QTBA4CGG.JPEGKenshooKenshoo Infinity Suite review2017-09-13T21:43:53.755ZWe are using Kenshoo as a bid management tool for paid search & social campaigns with Pinterest, Amazon and search engines. Kenshoo provides a one stop shop for bid management and account optimization and control. Kenshoo integrates with all major publishers and has an easy to use interface and nice user experience.,Integration with amazon
Integration with pinterest
Clean UI,Can be slow.
Layout not as clear as traditional engines.
DoubleClick offers easier integration with [search] engines.,7,Ability to manage multiple external campaigns from one source has saved time.
Reports are easier to generate for many campaigns in different [search] engines.
Fee is lower than some competitors.,DoubleClick and Marin Software,B2CEamonn KellyKenshoo - Streamline Your Advertising Efforts2017-02-02T22:56:14.259ZKenshoo helped me streamline processes in organizing, trafficking, managing and reporting on social campaigns, whether it was on Facebook, Instagram or Twitter. I was able to house all my advertisers and social platforms in one place. I was also able to take advantage of special proprietary technology features unique to Kenshoo such as intent driven ads and portfolios. By using Kenshoo, I was able to become more efficient in my work by using bulk edits and automated rules. The Kenshoo tool helped me increase work capacity and the team helped ensure I wasn't sacrificing quality.,Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.,Automating to a permutation in the creation flow when incorporating multiple copy and image variations instead of letting the user assign specific copy to specific images. This makes it difficult to go back and delete out unwanted pairings at the end of the process.
Minimum recommended spend and flight lengths for portfolios. Sometimes, it's hard to use portfolios because it requires a certain amount of time and spend for it to work effectively.
I wish I could access something like audience insights in Kenshoo.,9,Kenshoo has positively impacted my company's ROI by saving us time and streamlining processes required to traffic, manage and report.,Nanigans,BothCalvin TruongKenshoo Infinity Suite is Sweet2017-02-08T20:08:22.628ZWe use the Kenshoo Infinity Suite in the campaign management of our paid search programs for many of our top Fortune 100 clients. Solid tool.,Portfolio management
Bid management
Location targeting,Efficiency and ease of use not 100% A+,7,Positive increases on ROI for our clients' SEM campaigns.,BothKieran DunnHighly Recommend Kenshoo Search2017-02-03T21:17:13.847ZKenshoo Search is currently being used across the entire org. We use it to build and manage the paid search programs for all of our clients. Specifically, we use it to help with bid management, portfolio and budget optimization and ongoing reporting in order to help us deliver on our clients' goals. It also helps with being able to manage all of our channels in one place.,Bid management and optimization
Centralized management across channels
Detailed reporting,You need to be a seasoned search manager to pick it up quickly
Some things could be more self serve than they are currently,10,Very positive ROI wise for all of our clients,,BothDavid LevyKenshoo Search saves me time and money!2014-12-18T22:55:03.762ZKenshoo Search is being used by our marketing team. Specifically, our Search Marketing Analyst uses it on a daily basis for campaign management, bid optimization, data analysis and reporting, etc. Our CMO and VP of Marketing also use it periodically to view data at a high level via the dashboard reports. Kenshoo Search helps automate bid optimization which allows our marketing team to spend more time on strategic planning. Also, I personally love its attribution model feature, which allows me to choose from 5 different models and analyze the differences in conversion data depending on the model (example: weighted first-click vs. weighted last-click).,Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!,Kenshoo could make more of an effort to offer strategic guidance for our specific account. It would be helpful to receive data analyses from Kenshoo-specific reports and account recommendations based off key learnings. I don't always have the bandwidth to do this myself. This is a weakness of the overall business and not the Kenshoo Search tool.
Kenshoo Search doesn't make adding ad group level negative keywords as easy as I'd like it to be. If you have lots of ad groups within your campaigns, this can be a tedious task.
Kenshoo Search can provide great campaign-level bid policies, but if you have many campaigns and need to make edits to your campaign-level policies, this can be a tedious task.,8,Kenshoo Search was able to significantly increase our search marketing analyst's time management efficiency. By utilizing Kenshoo Search's bid policies, he was able to save 5+ hours per week that would have normally been spent on manual bid optimization.
Kenshoo Search allowed us to better understand our conversion funnel from beginning to end. This helped us gather insights that we wouldn't have been able to attain without Kenshoo Search, make optimizations based off those learnings, and ultimately help improve ROI.
Kenshoo Search has not always been fast to incorporate new features from Google Adwords and/or Microsoft BingAds into their services. I would consider these missed opportunities to improve ROI.,Marin Software,8Matt HowarthI Kenshoo Social, Maybe You Can, Too.2014-08-12T16:44:35.769ZWe currently use Kenshoo Social in our department as a management tool for large scale Facebook advertising. The tool streamlines and helps us effectively manage large campaigns and optimize to specific KPIs. Kenshoo Social has significantly reduced the headaches caused by Facebook's own Power Editor.,Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier.
Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy.
Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up.,Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.,8,Improved CPL in lead gen campaigns
Expanded targeting suggestions helped get the ads in front of eyeballs not otherwise considered
The amount of time saved using Kenshoo Social was huge for us,,10,4Jonathan WarnerKenshoo Review from a Marin lover2017-04-18T20:08:57.953ZWe used Kenshoo across departments for both search and social. It aggregates multiple sources of data and allows for optimization.,Decent bidding algorithm
Ability to clone campaigns for testing or across engines,Clunky interface. Reporting & column defaults are not intuitive.
Certification program is not helpful.
Though their ability to address case issues is better than in past years (self-service ticketing system to now: ability to address cases with reps), still a lot left to be desired.,6,ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.,Marin Software,BothVerified UserGood for Multi-Channel Management2017-02-08T21:02:07.449ZKenshoo Infinity Suite is being used by the department managing the search engine marketing initiatives for a number of client accounts. Kenshoo Search specifically allows teams to manage multiple vendor/engine accounts within a single platform, streamlines reporting and improves the efficiency in the day-to-day management and execution of paid search campaigns.,"Advanced search" is an excellent feature that is frequently used to execute on optimization best practices.
Robust reporting options.
Clean UI; user-friendly/easy to navigate.,The desktop application, Kenshoo Editor could use an overhaul. Newly created campaigns often do not sync with the engines.,5,Kenshoo helps us achieve our client's target ROI as their bidding algorithm seems to be more sophisticated than what we've seen with competing products such as Marin and DoubleClick.
Cross Platform tests have been conducted (on a smaller scale) to assess ease of management and ROAS driven by automated bid policies between Kenshoo, Marin, and DS. Kenshoo provided the best net positive ROAS results but scored less favorably in terms of ease of use/user adoption.,DoubleClick and Marin Software,B2CVerified UserKenshoo Infinity Suite Review2017-02-02T22:40:56.390ZKenshoo is used across our organization. The platform is an incredible time saver. With the time we save using Kenshoo, our team is able to provide additional analysis and identify further testing and optimization opportunities for our clients.,Kenshoo is very user-friendly. The intuitive layout makes it easy to navigate the platform, which is essential for time efficiency. Kenshoo has many time-saving features, but they would be negated if not for the easy-to-use setup.
Kenshoo has sophisticated bidding algorithms that set it apart from other technologies in the space. By integrating a myriad of data points, Kenshoo is able to give its users a crucial advantage over their competition.
Kenshoo is an early adopter of Google and Bing product updates. In our ever-changing industry, it is critical that vendors keep pace with changes that occur within Adwords and Bing Ads. Kenshoo has historically implemented any updates by Google or Bing into their system before other similar platforms. The earlier new Adwords and Bing Ads products are incorporated into a management platform, the greater the advantage for the advertiser.,Kenshoo is working to incorporate emerging advertising channels such as Pinterest. I will be excited when that is completed.,10,Kenshoo has been a major part of driving client success at our company. When our clients succeed, we succeed.,Marin Software and DoubleClick,BothVerified UserOkay for tracking purposes2017-02-02T22:34:54.961ZUsed by a department - social. We use Kenshoo to manage bulk social ads implementations and automatically append tracking to our ads.,Append tracking automatically - once the tracking parameters are set in place, you do not have to manually ad tracking to ads.
Saving personas are very helpful, it is saving an audience that you can reuse, so you don't have to recreate it each time you want to use an audience.,Lag time in functionality makes tasks that should quick and easy take two times longer than it should.,3,The fee to use the program is much higher than the value we get out of it.,,B2CVerified UserA Tool Made for Big Budgets2015-10-27T19:32:33.908ZKenshoo is being used across the paid search department by about a dozen people. We use to manage 250+ small, geo specific accounts.,Kenshoo will provide monthly trainings. This will address current issues and training gaps. It takes place via webex.
Kenshoo has a support ticket center to answer support questions.
Kenshoo did come to our company to help us through the certification process.,Kenshoo's budget management tool is not designed for small monthly budgets in competitive areas. The daily budget with adjust itself to be greater than your highest CPCs. If your bids are high with a small budget, it will over pace every month.
If your bids are higher than your daily budget you are not able to make bulk changes using their tools. If you try, it will kick back the upload with errors, and it will not be completed. This is another example of why their tools are not designed for high bid clients with smaller budgets.
We had several issues with turn over of account managers. Our first account manger was not well trained and provided bad advice/information. Due to the improper training, we incorrectly setup countless accounts. It was not until we received a new account manager were these issues addressed.,1,Kenshoo's budget management over paced our accounts. This decreased our ROI because the months were front loaded, and it did not give us an opportunity to gain leads throughout the month.
Prior to using Kenshoo we divided spend 80/20 between Google and Bing because it helped increase our conversion rate. Once switching to Kenshoo it not stick to the ratio, which decreased our monthly leads.
If your tracking is setup properly there are bid strategies that can bid towards your desired ROI for the month once conversions are integrated.,Verified UserFast & Easy, but Comes With a Price2014-08-06T01:47:02.034ZUsed by the Marketing team, both search and social. It allows us to both efficiently and effectively test multiple aspects of our social strategy. Not only does it allow us to test multiple things instantly, but it also helps to manage the process. The social editor, ad creator, and bid policy were some of the main things that I took advantage of. It takes a few weeks for the bidding system to gain enough data to begin the optimization phase, but once the data is set, the system can do some amazing things. The editor allows you to test multiple ad units and creatives at once as well.,The ease of the Kenshoo Product was amazing. It makes the Facebook tool look like it was designed by a 5th grader. Facebook has since caught up, but it's still behind compared to Kenshoo Social.
Kenshoo Social has an editor feature. I'm a search and social professional, so I know the importance of doing bulk edits to save time. The KS Editor allows you to test multiple ad units, both text and images in a very quick manner.
Cross-channel attribution. LOVE IT! Social is very difficult when we look at direct response, especially in this industry where the product is more expensive. KS allows you to track across multiple channels (search, affiliate, direct, SEO...) and will properly attribute social if it was part of the funnel. This gives you a real idea of how social played a part in the conversion funnel.,When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.,6,A decrease (over time, took approximately 3months) in ETS. Expense to Sales ration prior to Kenshoo social was about 43% through our social channel. About 3-4months after implementation, ETS came down to 30%. As a benchmark, search engine marketing ETS is sub 20%. This shows how difficult DR through social is.
Increased employee efficiency. The editor tool really allowed us to pump out more ad units and targets. We saw an immediate impact here against using the Facebook UI. This one is a no brainer, you will see an impact.
Better tracking. We had never seen accurate cross channel attribution. We had tried it through a number of products (Omni, ugh, never use) and didn't see the results. Kenshoo Social gave us an accurate run down of cross channel use.,,6Verified User
Unspecified
Kenshoo (formerly Kenshoo Infinity Suite)
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
