Name: Kevel
Rating: 7 (5 reviews)
Author: Kevel

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Feature Management

Innovation Management

Product Lifecycle Management (PLM)

Development

Classroom Management

Education

Business Intelligence (BI)

Calendar

Collaboration

Digital Rights Management (DRM)

Enterprise Content Management

Statistical Analysis

Visitor Management

Enterprise

Accounting

Corporate Performance Management (CPM)

Digital Banking

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Archiving

Cloud Storage

Configuration Management Databases

Disk Cloning

Email Encryption

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Log Management

Network Performance Monitoring

Office Migration and Repair

SIP Trunking

Software Asset Management

Telecom Expense Management (TEM)

Vendor Risk Management

Virtual Data Room

Web Scraping

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Ecommerce Personalization

Email Marketing

Enterprise Marketing Management

Market Intelligence

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Video Marketing

Web Analytics

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Performance Management

Sales

Fleet Management

Membership Management

Municipal

Rental Property Management

Roofing

Warranty Management

Vertical-Specific

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Users commonly recommend the following for Kevel: 

1. Integration for certain features - Users suggest that a deeper integration is required for certain features, making it less ideal for companies without at least one committed developer resource. This recommendation highlights the need for a more seamless implementation process to access all the functionality that Kevel offers.

2. API setup for bulk-adding campaigns and flights - Users recommend working with Kevel to set up an API, which would allow for ease of bulk-adding campaigns and flights. This feature would enhance efficiency and streamline the process of managing and delivering ads on the platform.

3. Consider DFP instead of Adzerk - Although Adzerk is described as a robust product with advanced features beyond plug-and-play functionality, some users recommend using DFP (DoubleClick for Publishers) instead of Adzerk. This suggests that DFP may be a preferred option for ad serving, potentially offering additional benefits or advantages over Adzerk.

Easy-to-use Platform: Adzerk's platform is intuitive and user-friendly, with a clean and easy-to-learn user interface. Users find it effortless to navigate and perform tasks, making their experience smooth and hassle-free.

Responsive Customer Support: Adzerk's support team provides highly responsive, white glove service. They take the time to understand each user's unique needs and offer personalized solutions. The efficient resolution of issues by the customer support team significantly enhances users' day-to-day workflow.

Flexible API: Adzerk's reporting API is praised for its ease of use and comprehensive documentation. It allows users to effortlessly pull the latest data, customize ad experiences, and integrate with other systems or applications. This flexibility has proven invaluable for tech teams in the audio podcast advertising industry, ensuring stability and seamless integration.

Confusing User Interface: Adzerk's user interface has been described as confusing by several users who express dissatisfaction with its usability. They suggest that a UX overhaul is needed to make it more intuitive and user-friendly.

Limited Integrations with SSPs and DSPs: Users mention that Adzerk has limitations when it comes to server-to-server integrations with Supply-Side Platforms, SSPs, and Demand-Side Platforms, DSPs. These integrations are currently limited to Adzerks only which restricts the options for seamless integration with other platforms.

Challenges Running Responsive Tags: Some users face challenges when trying to run responsive tags like Adsense within AdZerk. This limitation hampers their ability to effectively manage inventory and make accurate sales forecasts as they are unable to fully utilize these popular advertising tools within the platform.

Kevel and Adzerk are powerful platforms that have transformed advertising capabilities for businesses. Kevel has been highly valued by businesses looking to enhance their advertising capabilities and streamline their ad serving processes. Users have found the platform to be a turnkey solution that allows them to quickly establish their own ad network with minimal engineering effort. By leveraging Kevel's infrastructure, businesses have been able to overcome significant challenges in the ad industry and scale their services, resulting in increased revenue. The ability to target ads based on location and category has proven particularly effective in providing more relevant and impactful advertising opportunities. Kevel's platform not only facilitates running campaigns and auctions tailored to specific parameters but also streamlines sales and delivery processes, enabling faster go-to-market strategies. Users appreciate Kevel's impressive functionality, robust targeting options, and comprehensive reporting capabilities. Additionally, the platform enables businesses to efficiently manage multiple advertisers in one central location, simplifying campaign monitoring and performance management. Overall, Kevel empowers businesses to host custom ads on websites with precise targeting, run multiple campaigns simultaneously, and enjoy prompt creative updates for live emails – all while benefiting from the dedicated support of Kevel's responsive customer service team.

Similarly, Adzerk has become an indispensable tool for businesses seeking a reliable and flexible ad server that allows them to concentrate on building their companies. Users have reported time and effort savings by effortlessly integrating Adzerk's ad server with its unique configuration, confidently relying on its capabilities. Adzerk stands out for its exceptional customer service, with patient and knowledgeable support that promptly addresses inquiries. Its user-friendly platform and clear reporting have been appreciated by companies using it for ad serving within their platforms. The powerful targeting features of Adzerk have enabled businesses to transition from full-service platforms and serve their own ads effectively. By taking advantage of Adzerk's APIs for location targeting and keyword targeting, businesses have gained the autonomy to power their ad serving and create self-service features for their users. Customers value Adzerk not only for its user-friendly platform but also for its outstanding team. Implementing Adzerk has promptly generated new revenue streams that have covered the costs of the product itself. Adzerk's capabilities have proven instrumental in solving various challenges for businesses, helping them achieve their goals and become an integral part of their operational ecosystem. Businesses appreciate the exceptional service, thorough follow-up, and professionalism demonstrated by the Adzerk team. The streamlined workflow and efficient reporting offered by Adzerk have empowered businesses to make confident advertising decisions. Moreover, Adzerk has facilitated the transition from print to online platforms, enabling businesses to serve digital ads and generate revenue.

In summary, Kevel and Adzerk offer comprehensive solutions that empower businesses to achieve their advertising goals efficiently and effectively. These platforms have revolutionized how companies approach their advertising strategies, from streamlining ad serving processes to enabling precise targeting options. Users appreciate the ease of use, solid reporting capabilities, and exceptional customer service provided by both Kevel and Adzerk. By leveraging these platforms, businesses have been able to scale their services, increase revenue, and establish themselves as key players in the competitive ad industry. Whether it's hosting custom ads on specific websites or managing multiple campaigns in one central location, Kevel and Adzerk have proven to be valuable tools for businesses looking to enhance their advertising capabilities.

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Kevel

Ad serving describes the technology and service that places advertisements on web sites.

Likelihood to Recommend

Ad Network Integration

Ad Campaigns

Ad Reporting & Analytics

DSP integration

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

<p>Kevel (previously Adzerk) gives engineers and product managers (PMs) the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue without compromising control.</p><p>Kevel’s award-winning platform handles over three billion API requests each day, and it’s helped teams everywhere shorten their build times by more than 90%. Kevel’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath &amp; Beyond, Yelp, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more.</p><p>With teams in Durham, San Francisco, and London, we’re working every day to keep the Internet free by making it easier and more ethical for brands to monetize their corners of the web.</p><div><br></div>

Sponsored Listings - The Definitive Guide

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

Integration with DSP platforms for ad buying

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

Kevel (formerly Adzerk) 2021-07-08 10:11:11

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User interface

Notifications via email

Well documented

Easy to use

Use interface

Product updates

Via email

Home

Ad Serving & Retargeting Platforms

We used it as an ad server to implement client side header bidding with prebid. We also use it for serving direct deals. It's used pretty widely across the whole organization and has been a great asset for managing various different campaigns. It addresses the problem of organization and delivery of ad campaigns. It allows non-technical employees to manage campaigns and ad creatives. It also allows for a great amount of customizability for more technical employees. If there is a solution that was not currently available, Kevel was quick to address the problem and work towards a solution.

More personable team that can address customizations needed to the product.
Easy to use interface.
Frequent product updates with notifications via email.
Well documented API.

Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.

Kevel
Formerly Adzerk

Overview

What is Kevel?