Name: Keyword Hero
Author: Keyword Hero

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Chatbot

Performance Testing

Development

School Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Document Management

Enterprise Legal Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Enterprise

Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Referral

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printers

3D Printing

Business Process Automation

Cloud Migration

Cloud Storage

Continuous Delivery

Database-as-a-Service (DBaaS)

Firewall

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Product Implementation Services

Server Virtualization

System Monitoring

Test Management

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Contest Management

Email Marketing

Marketing Attribution

Marketing Automation

Press Release Management

Social Media Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales Enablement

Sales

Cloud Access Security Brokers

Cloud Infrastructure Entitlement Management

Security

Aviation

Construction Takeoff and Estimating

Digital Forensics

Financial Services CRM

Hospital Management

Internet of Medical Things

Medical Office EMR & EHR

Population Health Management

Veterinary

Vertical-Specific

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Keyword Hero is a tool that assists businesses in uncovering the search keywords that users utilized to reach their website. By replacing the "(not provided)" keywords in Google Analytics, Keyword Hero allows businesses to comprehend the intent behind their organic traffic. It is suitable for businesses of all sizes and is commonly used by SEO professionals, digital marketers, e-commerce businesses, web publishers, and content marketers across various industries.

## Key Features

**Keyword and Traffic Analysis**: Gain insights into the traffic and conversions generated by specific target keywords. Understand the performance and effectiveness of your SEO efforts, enabling data-driven optimization of content and landing pages.

**Site Structure and Content Optimization**: Optimize your website's structure and content based on the keywords that drive organic traffic. Improve organic search rankings by targeting landing pages and receive actionable recommendations for enhancing website performance and visibility.

**Boost Organic ROI**: Increase organic traffic, conversions, and revenue by identifying high-performing keywords and optimizing your website accordingly. Gain insights into the effectiveness of your organic channel marketing efforts.

**Brand Detection**: Distinguish between brand and non-brand search traffic. Understand the impact of your brand on organic search performance and gain insights into the effectiveness of brand building campaigns.

**Position in the SERPs**: View and optimize individual positions in the Google search engine results pages (SERPs). Identify opportunities for improving search rankings and visibility, and track the performance of specific keywords in relation to their SERP positions.

**Query Type Recognition**: Recognize and categorize search queries as informational or transactional. Tailor your content and marketing strategies based on user intent and gain insights into the types of queries that drive organic traffic and conversions.

**Data Gathering**: Collect data from various sources, including Google Analytics and Search Console, to build a comprehensive data set for analysis. Utilize Google certified API access to ensure reliable and accurate data gathering, providing a solid foundation for keyword analysis through the integration of multiple data sources.

**Data Analysis**: Utilize cloud-based Artificial Intelligence (AI) and Machine Learning algorithms to statistically match search phrases to user sessions. Analyze search keywords to provide meaningful insights, employing advanced data analysis techniques to uncover the keywords that users used to reach your website.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Freelancer

Agency

Keyword Hero

Core features related to search engine optimization

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

Backlink management

The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Page grader

The tool scores each page of your website for SEO.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Site audit / diagnostics

The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

Site recommendations

The tool recommends site structure improvements and other tasks to help with SEO.

Task management

Users can track and manage the tasks associated with SEO.

SEO Channels

Features related to optimizing your website for specific channels

Local SEO

The tool helps optimize your website for local searches.

Social SEO

The tool tracks social mentions and backlinks and their impact on SEO.

Mobile SEO

The tool helps optimize your website for searches done on mobile devices.

Global SEO

The tool integrates with non-U.S.-based search engines and works in multiple languages.

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Multi-domain support

For SEO agencies, the tool allows users to track multiple domains in one instance.

Integration with web analytics tools

The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Keyword Hero

Overview

What is Keyword Hero?