Keyword Hero

Keyword Hero is a tool that assists businesses in uncovering the search keywords that users utilized to reach their website. By replacing the "(not provided)" keywords in Google Analytics, Keyword Hero allows businesses to comprehend the intent behind their organic traffic. It is suitable for businesses of all sizes and is commonly used by SEO professionals, digital marketers, e-commerce businesses, web publishers, and content marketers across various industries.

Key Features

Keyword and Traffic Analysis: Gain insights into the traffic and conversions generated by specific target keywords. Understand the performance and effectiveness of your SEO efforts, enabling data-driven optimization of content and landing pages.

Site Structure and Content Optimization: Optimize your website's structure and content based on the keywords that drive organic traffic. Improve organic search rankings by targeting landing pages and receive actionable recommendations for enhancing website performance and visibility.

Boost Organic ROI: Increase organic traffic, conversions, and revenue by identifying high-performing keywords and optimizing your website accordingly. Gain insights into the effectiveness of your organic channel marketing efforts.

Brand Detection: Distinguish between brand and non-brand search traffic. Understand the impact of your brand on organic search performance and gain insights into the effectiveness of brand building campaigns.

Position in the SERPs: View and optimize individual positions in the Google search engine results pages (SERPs). Identify opportunities for improving search rankings and visibility, and track the performance of specific keywords in relation to their SERP positions.

Query Type Recognition: Recognize and categorize search queries as informational or transactional. Tailor your content and marketing strategies based on user intent and gain insights into the types of queries that drive organic traffic and conversions.

Data Gathering: Collect data from various sources, including Google Analytics and Search Console, to build a comprehensive data set for analysis. Utilize Google certified API access to ensure reliable and accurate data gathering, providing a solid foundation for keyword analysis through the integration of multiple data sources.

Data Analysis: Utilize cloud-based Artificial Intelligence (AI) and Machine Learning algorithms to statistically match search phrases to user sessions. Analyze search keywords to provide meaningful insights, employing advanced data analysis techniques to uncover the keywords that users used to reach your website.