Kibo eCommerce

Kibo eCommerce

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Score 6.9 out of 100
Kibo eCommerce


What is Kibo eCommerce?

Kibo Software offers Kibo eCommerce (formerly Mozu), designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented ecommerce solution. Mozu was acquired by...
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Recent Reviews

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Popular Features

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  • Mobile storefront (6)
  • Product management (6)
  • Branding (6)
  • Product catalog & listings (6)

Reviewer Pros & Cons

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What is Kibo eCommerce?

Kibo Software offers Kibo eCommerce (formerly Mozu), designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented ecommerce solution. Mozu was acquired by Kibo Software from Volusion…

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features Scorecard

Online Storefront


Online Shopping Cart


Online Payment System


eCommerce Marketing


eCommerce Business Management

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Product Details

What is Kibo eCommerce?

Kibo eCommerce is part of the company's Unified Commerce Cloud.

The Kibo eCommerce solution is a cloud-based platform described by the vendor as a feature-rich commerce technology, with an intuitive interface. Built with an API-first architecture, Kibo eCommerce offers extensibility & flexibility designed to simplify multi-site management of B2B & B2C channels & includes regular, "worry-free" platform updates. Kibo provides advanced merchandising tools, machine learning powered personalization, & content management capabilities out-of-the-box, while delivering mobile responsive sites for engaging shopping experiences.

Kibo eCommerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management

Kibo eCommerce Screenshots

Screenshot of User Friendly Tooling:
Empower non-technical teams to manage the look & feel of the digital storefront with drag-&-drop functionality, preview environments, & intuitive content management tools.Screenshot of Mobile-First Architecture:
Deliver consistent online experiences with natively responsive sites on a single code base

Kibo eCommerce Competitors

Kibo eCommerce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Kibo Software offers Kibo eCommerce (formerly Mozu), designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented ecommerce solution. Mozu was acquired by Kibo Software from Volusion in October 2016.

Salesforce Commerce Cloud, Adobe Commerce (Magento Commerce), and BigCommerce are common alternatives for Kibo eCommerce.

Reviewers rate CMS highest, with a score of 8.6.

The most common users of Kibo eCommerce are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings




(1-6 of 6)
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Score 9 out of 10
Vetted Review
Verified User
We use Kibo for our eCommerce platform. The company and partner network has been excellent at supporting our needs, and our relationship has been very healthy for many years. They have continued to add valuable services like Personalization and Order Management to help our business grow and thrive.
  • eCommerce
  • Personalization
  • Support
  • Value
  • Transparency
  • Timeliness
  • Cost
If you need to build a storefront or headless commerce and your needs go beyond what vendors offer or feel limited by what their platform provides, Kibo has always been very extensible and responsive to our changing business needs.
Score 8 out of 10
Vetted Review
Verified User
Our company is relatively new to the eCommerce world and Kibo has been an outstanding partner in building a highly effective solution. We are now successfully operating a basic BOPIS business on two separate company websites, with unique store locations and product assortments. The functionality and flexibility we have with the Kibo platform has been instrumental in managing our current business model, as well as planning future expansion efforts.
  • Detailed Business Reporting
  • Strong Promotional Discount Functionality
  • Easy to use Marketing Tools
  • Easier to use Product Recommendation functionality
Setting up product types and filterable facets for the first time with our assortment was easy to implement on the Kibo platform.
Tim Lavinder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are migrating off Magento and over to Kibo eCommerce to help manage our B2B digital functionality. We had 3 major concerns that led us to Kibo... the overly complicated pricing structure, an ERP that does not have prebuilt integrations, and a fairly unique distributed inventory model. Kibo eCommerce was able to manage each of these with out of the box functionality.
  • Complicated Pricing structures
  • Buy online Pick Up In-Store with transfer capabilities
  • Customer Service
  • Microservices / API Intergrations
  • Prebuilt Integration - There is not currently a large number of preexisting integrations, but custom integrations are fairly quick
  • Time to Deploy - Don't get me wrong, We have deployed in the timeline we expected, but if you are trying to get something off the ground fast, Kibo might not be right for you. It is a robust platform that take some time to get up and running.
  • Complicated Shipping - if you have a complicated shipped process, you might want to look for a tool to help, Kibo does not have very robust out of the box shipping capabilities.
If you are a small company that is looking to start your ecommerce journey, Kibo might not be right for you. But if you are a B2C or B2B company looking to expand or grow your current ecommerce functionality or sales, you should consider Kibo. Kibo is like every platform, there are things it does very well and areas that still needs to grow. So strongly consider your top 5 needs and see if Kibo can solve those problems.
Brandon Finch | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use the Kibo eCommerce platform - formerly Mozu - to power our two DTC websites and two B2B websites, along with several international content sites and web-based tools for partners, both domestic and international. We have used the inherent flexibility of the platform to support our particular business rules and use-cases.
  • API-first architecture
  • Flexibility around roll-your-own business logic
  • Promotions engine handles our needs.
  • OOTB integrations are plentiful.
  • Documentation can be old.
  • API documentation needs to include sample code, specifying required data/fields.
  • Tier-1 support is slow to review tickets and can't help with technical issues.
The platform has flexibility at its core and we have made full use of that capability. Even if Kibo [eCommerce] hasn't been ready to provide features and functions we need, we have the opportunity to build them ourselves. The platform started as Mozu and while it was relatively well-developed for DTC, it lacked a lot of basic B2B functionality. As a result, when we were ready to move into that arena, we built a lot for ourselves (including a multi-level account system and a tool to manage it). Keep in mind, too, that Kibo eCommerce is part of a larger suite of tools. The company has purchased a mobile Point-of-Sale system, Baynote, Certona, Monetate, and an OMS. If you need a full-scale solution, they can offer a lot. As I mentioned previously, their support and documentation need shoring up. They're not terrible, but they hinder (rather than help) when it comes to fulfilling the platform's promise of letting the customers be self-service in building out their capabilities.
Score 8 out of 10
Vetted Review
Verified User
We use the Kibo eCommerce platform for multiple retail websites. (Single company, multi-site.)
  • Single admin tool for multiple sites is a huge plus. Eliminates much duplication of labor and a shared code base is also much simpler.
  • Native responsive design in the latest version is great.
  • Dynamic product categories is a big win.
  • The discount engine is challenging and not nearly as robust or easy to use as the former MarketLive counterpart.
  • Some of the product functionality that was native to the MarketLive platform has not translated well (or at all) to the Kibo NG version.
Overall, a great eCommerce platform. I do think, however, that there are many things built into its predecessor that still need to be incorporated into the Kibo version.
Hosting and support are top-notch and very responsive at any time of day or night.
Adding new features and capabilities should be a bit more streamlined and it would be nice to see 3rd party integrations and features become included standards sooner and with greater frequency.
June 21, 2016

Run away from Mozu

Mickey Luongo | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
We use Mozu as our primary eCommerce tool to sell and manage all orders for our customers.
  • Mozu offers a flexible multi site setup where you can feed multiple sites from the same product and order database.
  • Mozu allows you to create as many attributes as you would like across customer, orders, and products. This flexibility can be really powerful.
  • Mozu is riddled with bugs. It feels like you are using beta software. Simple things just don't work. Mozu support has done a poor job of addressing these issues. We have had open bugs for over a year.
  • Mozu has a very limited number of integrations. Those tools that are integrated are done very poorly. When these issues have been brought to Mozu's attention they have ignored them.
  • The Mozu user interface for admin users is very poor. Even after a major redesign it is still not responsive. It is hard to see what you are doing due to poor font and color choices. Mozu is aware of these issues and refuses to fix them.
  • Mozu management doesn't care about clients.
  • Mozu is not SEO friendly. It does not follow SEO best practices.
  • The Mozu support team is not empowered to solve problems. 99% of support requests can not be resolved on the first call.
  • Mozu development is complicated and expensive. Developers will need training which Mozu charges for.
  • Data migration for products is exceeding difficult. Order data can not be migrated at all.
Mozu is currently not suited for use at any company, small or large. The bugs and lack of features and integrations make it too difficult to use.
One positive note is that I have always been able to get someone on the phone in support whenever I have called, even at 1 AM. Getting someone on the phone is only half the battle though. In the first few months of using Mozu it often seemed that support didn’t know anymore about Mozu than we did. This has slowly started to change, but as a daily user you are likely to be on par with support in terms of knowing what to do when you encounter a problem. The support phone number is really most useful for having them put in a support ticket for you rather than typing it all out yourself and emailing it. It is very rare that the support reps are actually empowered to solve the problem at hand. Unless the issue you are having is user error, they will just take your information and pass it on the proper department. Your request or problem will then be ignored for months on end. Some day, it might actually get fixed but you are unlikely to be notified that this has happened. Most of these issues are assigned an internal ID that they use for tracking. Support is more than happy to pass this ID along, but it is useless. There is no way to actually see where the issue lies in the endless queue of similar issues.
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