Kibo Personalization, powered by Monetate & Certona

Kibo Personalization, powered by Monetate & Certona

Kibo Personalization, powered by Monetate & Certona



Monetate lover

Monetate is being used across the marketing department throughout all brands. The system is mainly used for testing customer struggles and …

Would Highly Recommend!

We use Monetate to test out optimization efforts across our 2 websites. We also use Monetate for banners to support our promotions. …

Game changer for Marketers.

The marketing team uses monetate to display promotional banners to the appropriate customer channels, i.e. email customers get the message …

Reviewer Pros & Cons

View all pros & cons


View all pricing

What is Kibo Personalization, powered by Monetate & Certona?

Kibo Personalization (the product based on the former Monetate) is an ecommerce personalization software for consumer-facing brands. It is used by QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Monetate enables brands to create…

Entry-level set up fee?

  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing


What is Google Optimize?

Google offers the Optimize A/B testing tool for testing website content and versions.

What is Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)?

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience…

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Kibo Personalization, powered by Monetate & Certona?

Kibo Personalization (the product based on the former Monetate) is an ecommerce personalization software for consumer-facing brands. It is used by QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.

Kibo Personalization is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization will include capabilites from these solutions.

Kibo Personalization, powered by Monetate & Certona Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Kibo Personalization, powered by Monetate & Certona Videos

Watch Personalization Today: Everyone loves ice cream, but not everyone loves chocolate. Stop giving your customers the same flavor. This video is great for an introduction on the concept of 1-to-1 personalization.

Watch Introducing the Engine: It's not magic, but it feels a bit like science fiction. The Monetate Personalization Engine is your ticket to more ROI with less effort. Fabulous as a next touch once appetites have been whet with the concept of 1-to-1 personalization.

Watch Why Do We Need Machine Learning: Your customers are a multiverse of unique characteristics. Don't get caught in the infinite vacuum of scaling to all of their needs. A great touch to get people understanding the advantage that comes from a machine learning approach. Excellent follow up to "Introducing the Engine".

Kibo Personalization, powered by Monetate & Certona Integrations

Kibo Personalization, powered by Monetate & Certona Competitors

Kibo Personalization, powered by Monetate & Certona Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish


View all alternatives

Frequently Asked Questions

What is Kibo Personalization, powered by Monetate & Certona's best feature?

Reviewers rate Monetate Testing highest, with a score of 8.8.

Who uses Kibo Personalization, powered by Monetate & Certona?

The most common users of Kibo Personalization, powered by Monetate & Certona are from Enterprises and the Retail industry.


(1-25 of 128)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Review Source
I design, set up, and launch experiences through Monetate on a weekly basis. All experiences are client-side implementation and manipulating the DOM to achieve the intended result. Most of the experiences are currently focused on brand changes and proving out the value of specific elements of the site to determine if they need to continue to be maintained or if they can be removed. We look to evaluate all of our experiences against relevant metrics to the area of the website that we are touching. Working with other business partners we are also looking into personalization opportunities to leverage more of the Kibo (Monetate) platform.
  • The Customer Success Managers that we have been given are engaged and interested in helping us solve problems
  • The UI of the platform is business user friendly
  • The deploying and disabling of experiences is relatively easy for a business user to perform.
  • Most experiences to be done correctly require software development knowledge, however, unless you pay for the tier that gives you developer support you are left to a service queue which is slower to get you a resolution on your situation.
  • Data accuracy is an issue unless using a server-side implementation. It never matches your web analytics software, so you have to pick which one you want to believe.
  • On the fly, personalization is difficult without a CRM direct integration. Managing lists by hand is not the ideal way to run such a program.
If you want a testing platform and you have savvy users with at least some software development (HTML, CSS, JS) coding ability then a client-side Kibo (Monetate) implementation will work for you. Running a few experiences at a time. You may need to pay more for support but the platform does pretty well in relation to other tools. I would advise significant technical oversight of any experience manipulation platform. As long as you have the support internally or through Kibo you can be successful with this tool.
Dalin Brinkman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use their product recommendations everywhere.
  • Easy to Test Different Algorithms for different scenarios
  • Straight forward UI
  • Lots of Options to rank products with
  • Development Time for Product Recommendation is long
We leverage Kibo's product recommendations extensively for personalization. The most beneficial is recently viewed and customized landing pages. Using Certona product recommendations we build customized landing pages throughout our site.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Monetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.
  • Monetate used to do things well.. times have changed.
  • Continuous improvement in predictive analytics.
A tool such as Monetate can impact the businesses most if it is able to leverage multiple sources of first and third party data. I would discuss in the evaluation process the best ways for integrating and leveraging those data sources in a way that is scalable. If your team does not yet have a culture of testing, it is worth discussing what organization is required to leverage the tool.
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
The product has not evolved much since acquired by KIBO
Score 9 out of 10
Vetted Review
Verified User
Review Source
Just by our Ecommerce Dept. we use the platform for testing, optimization and some personalization
  • Easy to use, self-service platform
  • Solid customer success management team
  • Platform scales well
  • Ability to run as many tests as desired concurrently
  • Easy to digest performance metrics and reporting
  • My one gripe is the flicker that occurs onsite when running a test.
I really enjoyed working with the Monetate platform. I thought it was easy to figure out and pretty self-service compared to other solutions, had a robust offering with great reporting, and our support team was very helpful. The platform was pricey, but I thought well worth it as long as you are taking advantage of all of the capabilities.
Duane Thompson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Monetate to analyze customer behavior so that it is easier to create, test and deploy web content and give customers a powerful online experience. We are able to keep customers interested and give them a home like feeling to improve customer relations which is key to the success of the business.
  • Customer behavioral data tracking
  • Customer relationship management
  • Helps in providing unique services to each customer
  • The mobile site is difficult to navigate
  • More training materials should be made available online
Monetate can speed up things. I speak highly of its versatility and efficiency. It does well in customer preferences tracking and behavior analysis.
The mobile app plays a key role in how it helps the business flourish since majority of users use mobile devices.
Knowledgeable with technical issues and responsive.
LAURIE ASTOR | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Monetate within the E-commerce team to improve the overall user experience and build a business case with actual numbers. We also use it to better understand our customers and optimize their journey online.
  • Training
  • Account support
  • Ease of use
  • DIY tests
  • Exit feedback tool.
  • Clarification on the KPIs tracked on each experience.
  • Impact of results of experiences ran simultaneously on the same pages.
  • Social proof options.
Monetate is ideal for quick or advanced A/B testing online and uses specific data collection to target the right audience with the right experience. Supporting trade day to day or, building a business case for future projects. This helps with project priorities and making decisions based on data. Linking data to your analytics tool can be challenging so it needs to be kept in mind for the findings you want to get out of the experiences you are running.
Monetate teams are really reactive and support when needed.
We would have expected to be able to build more tests internally but the support is great, so we are less limited.
May 25, 2019

Monetate lover

Chloe O'Brien | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Monetate is being used across the marketing department throughout all brands. The system is mainly used for testing customer struggles and to help improve site KPIs. Along with Marketing trading banners and campaigns. Through the use of Monetate, we are able to personalize customer journeys with behavior targeting and data-sets.
  • Monetate cookie provides behavior's targets, and allows the business to provide a more relevant journey.
  • The system is very user-friendly, meaning training someone new is quick and effective.
  • Monetate support is always very helpful, and the account managers are keen to keep it up to date.
  • A Monetate app would be great, as the mobile site is extremely hard to use.
  • Matching the business product feed with the Monetate data has proven to be difficult.
  • Targeting a whole categories PDP is very hard to do with Monetate, unless you have time to find the whole categories of product codes.
  • Providing more Monetate training.
Well suited to:
Targeting specific customers within Monetate, such as Google shopping customers or customers previously bought dresses etc. Completing homepage testing for personalized journeys through the AI testing tool.

Less suited to:
The Monetates analytics page is not very helpful, and it would be great to have more results. Testing sequencing within Monetate has also proven difficult.
It is a great system which is very user-friendly and the support is very helpful. I am proud to use Monetate.
The system is very user-friendly and easy to self learn with guidance.
Autumn Smart | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Monetate is being used to display promotional content across the site through personalization to different user segments. It is also used to create tests that will optimize the user journey, both blanket tests and more segment-based testing, with future plans to use the individual fit tests.
  • Easy to use.
  • Tests are easily customizable within the tool, through the html, css, and js boxes.
  • An excellent support system, either through Monetate support or through our contact with the account managers.
  • The analytics is known to be 5% invalid when compared to GA, especially monetary measurements.
  • Provide more in-depth analysis for tests.
  • The AI tool should be able to better recognize smaller differences.
When building tests that would benefit google shopping customers, Monetate is good because it can specifically target this customer base to help optimize their specific journey.
Friendly and informative people who come into the office, who give us a whole day to book in sessions around topics.
It's very easy to use. However, we sometimes have to search for information on key metrics.
Ellen Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Monetate to test out optimization efforts across our 2 websites. We also use Monetate for banners to support our promotions. Finally, we use it to hotfix minor issues across the site, by modifying html or css. This is a very easy to use tool that gives a quick, easy solution without the need for the dev team to jump in.
  • Adding promotional banners under the top nav across the site
  • Testing and measuring a/b efforts like PDP revisions or similar updates
  • hiding elements that may be hindering the customer experience as a hotfix
  • documentation could be updated more regularly
  • Training information and videos are very basic
  • The overall organization can be improved
Monetate is best used for its intended purpose, A/B testing and personalization. You should be familiar with HTML and CSS to use this product. I like that you can set up custom KPIs for testing efforts when conversion rate might not be your best indicator of performance. Overall a good testing tool.
Irina Danilova | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I worked with Monetate as part of the Marketing team. The tool was used by our department only. It allowed to set up customized, location-based banners for the home page informing visitors about changes in the local stores addresses and other changes; to create special promotions and perform A/B testings of their wording; to create and insert sale budges; to add lists of recommended products.
  • It has great customer segmentation capability
  • It allows to use html, css, and javascript to create promotions
  • It has good analytical tools
  • It is intuitive even for a novice
  • Sometimes it is hard to find what you are looking for (for example, how to export data)
  • The way of specifying pages on which promotion should be displayed could be improved
  • It is hard to organize promotions
Monetate is a great tool when you need to run a promotion and analyze it's performance. It is also very good (although a bit time consuming) in building lists of related products or displaying information that is location-specific.
Overall it is a very useful and intuitive tool that allows to perform a variety of marketing tasks.
September 12, 2018

Very powerful testing tool

Steffany Winkelmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Monetate to test how well our product display pages convert against 2 different layouts, test conversion rate of our existing menu layout versus a radically different style, test how different promotional banner styles convert against each other, display different product images on our homepage based on a visitor's region/weather/major event, and so many other aspects of our site which has helped us really start understanding our audience better - what works and what doesn't - and apply that across our site and in other areas of our business such as email.
  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
  • The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
  • Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
  • The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.
If your business is online and you have pages your visitors will interact with, Monetate can be a huge asset. You can test virtually anything! But if you don't have much capital to use, Monetate will be an expensive investment that you won't see ROI on for at least a few months. If your site is simple and more informational (i.e., no offer pages, informational-only site, etc.), Monetate will still work for you but it'll be really hard to determine ROI and make your money back.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Monetate across our 6 websites to personalise and test content/functionality/aesthetics/UX. It has helped us understand what customers respond best to and how to offer the best user experience per the different individuals/segments we can target. It has also helped us when a quick fix is needed and our IT solutions aren't able to turn around with immediate effect.
  • Supportive account team to help us use Monetate to the best of its capabilities
  • Intuitive to use and learn
  • Has a vast array of functionality options to maximise possibilities to test/personalise
  • Monetate-built actions are often locked down so the client user cannot amend to be bespoke for their needs. Therefore any changes wanted require a new Monetate dev ticket. This can be time consuming
Agile and powerful tool. We have a great working relationship with account team. They listen to requirements and work as best they can to meet them. Monetate can be restrictive but recognise most of the same level other personalisation / testing tools are at this stage in the market. New functionality is released regularly to keep up with market trends
Laura Neil | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Having used Monetate in a previous role, followed by an alternative A/B and personalisation platform, I was so glad to move back to Monetate at my current company. The interface is intuitive. The customer support is fast and friendly, and usually my problem is resolved with the first couple of emails.

Far superior to any other platform I've used in my time as a CRO and UX professional and actually very competitive on price. I wouldn't hesitate to recommend Monetate as my first choice of personalisation and testing platform in a move to a new company that didn't currently utilise testing tools due to how easy it is to become acquainted with the tool. I also remember, at my previous workplace, Monetate were happy to come in and run training sessions which were very valuable. Their conferences and events have also been informative and enlightening, in my experience.
  • Customer service - Their customer service is far better than any of their competitors that I've used in the past. I've had detailed coding help and suggestions to improve experiences within hours of lodging a support ticket.
  • Intuitive interface - The action builder is so easy to use, even if you don't have a good grasp on HTML/CSS and makes it possible to get launch experiences quickly which is important in a retail environment where things are so changeable.
  • Analytics - The speed at which detailed information comes in about whether an experience is performing is great and the level of detail makes it possible to provide business cases to key project stakeholders efficiently.
  • Lack of ability to move experiences to another folder if you're on the main experience page - This has bugged me for ages because we do a lot of experience duplication for different campaigns every month and it would be easier if you could duplicate and move folders on the same page.
  • Mass content upload. I may just be missing this feature somewhere but I've never been able to upload more than one piece of content at once and it's quite frustrating.
  • More Manchester based events. This one is obviously specific to my location and I understand why London is the hub for events but it would be nice to have more frequent opportunities to liaise with other Monetate users locally.
I would recommend Monetate to a business that wants to get set up with testing and personalisation quickly, with the knowledge that they can get the support they need to learn the tool but don't need to be web developers to use it.

I would also say that in the case of wanting to set up very specific experiments, Monetate is very useful as the targeting can be quite complex and there is the ability to integrate with other applications as well as set up custom targets.
Nick Ashton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The marketing team uses monetate to display promotional banners to the appropriate customer channels, i.e. email customers get the message they received in the email on-site. My team uses monetate to A/B test different landing page setups and experiences.
  • Display marketing messages
  • Provide data
  • A/B testing
  • Custom customer segments
  • Training videos
  • Suppport chat
For marketing teams to target customers by channel - email specific sales, acquisition messaging for customers coming from various sources. Testing different email capture messages.
Reid Mirre, CPM | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Monetate is currently being used exclusively by an eCommerce focused team in an attempt to grow revenue with more relevant and personalized messaging to customers. To provide a unique customer journey to each customer is the goal. In the future, there is a strong chance that more departments or the broader organization will leverage it as a tool to reach their customers.
  • Intuitive UI. I am fairly technical but discussing the product with others on my team, they all agree that it is very easy to use.
  • Monetate has taken a complex idea like personalization and has turned it into a simple problem to solve by thinking who, what, when, etc. to each situation. This was a much more elegant way to approach the problem than other vendors.
  • They have great support and seem to really care about your success, as well as have motivation to push you, the client, to get going and find success with the tool.
  • In the pre-sales process, they really want to sell you billable hours. These hours do not transfer to the next calendar year and are not refundable. It is a poor system.
  • Their technical documentation is confusing in spots and could be improved. We followed documentation, with an eyebrow raised in some cases, and then were told to go down a different path which was not listed in the documentation (but made more sense.)
  • I can't speak to the success or not of the program, but we are currently working with a third party of Monetate (who Monetate put us in touch with, as part of our billable hours.) Its not a con per se, but feels weird.
We have not implemented a live personalization yet, so this rating is based solely on pre-sales, integration, and a handful of calls. So far, it seems promising, but I cannot share our success when we have not had the opportunity to prove it. Monetate has a strong pre-sales process and will work with you every step of the way to installation. The dashboard is intuitive and it seems promising, but I can't say if it works yet.
Erik Ickes | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Monetate to customize our site based on known personas within the education sector (teachers, administrators, district buyers) and to market our geographically specific workshops to visitors within range of an event.
  • Easy to use interface.
  • Seamless for the end user.
  • SEO is not affected.
  • Personalized site means greater retention and interest.
  • Doesn't always work with active or JS controlled elements on the site.
  • We use a lot of support hours to implement experiences.
It's great for straightforward swapping and moving of elements and has a nice set of pre-built experiences that make it ready right out of the box. There is also very little setup involved.

We haven't found it that effective for converting for revenue in our market but we are not in a traditional e-commerce business. A normal retail site would see bigger benefits that we do.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Monetate is being used by the eCommerce team. We mainly use it to A/B test various parts of our website to help us decide if these changes should be permanently made to the website. This is because website changes will require an additional resource (which is outsourced) and has a long turnaround time.
  • Really strong account service team who are very knowledgeable, insightful and quick to respond.
  • Platform is easy to use.
  • Experiences can be created internally once you have received training.
  • Still not 100% across the analytics/reporting component
  • Would be great if we had a local team, given the differences in time zones
Overall, really happy with the onboarding, training and support provided. I would recommend to other brands as once you get the hang of the platform, it is pretty easy to do simple experiences yourself. Otherwise, Monetate and Lean Convert are always happy to execute our ideas whilst still giving recommendations on best practice etc.
Excellent support - this is where Monetate excels. Great onboarding and organisation from the very start. Training provided was also really well done and Monetate accommodated to a time that suits us, even though we are in different timezones. Whilst communication has decreased as we know the platform more and can create experiences ourselves, support is still available and they are quick to reply.
To create an experience, it is pretty intuitive as it is divided in the who, what, where etc. To create various actions, the tool is also quite useful. Overall, the platform is pretty easy to use. To get into more technical builds, a knowledge of javascript / coding would be beneficial.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Monetate is being used by our web team to conduct A/B testing and personalize the website for specific user segments. We also use it to be reactive with customer messaging.
  • Ability to get experiences immediately online.
  • Ability to compare multiple metrics for A/B testing.
  • Ability to duplicate experiences.
  • Custom events are not easy to use and don't get copied while duplicating experiences.
  • When opening different experiences/actions in different tabs, all tabs switch to the same action/experience
  • Impossible to track custom event on added element (added through Test version) with Inspector before experience is actually live.
  • Differences between experience types (Majority fit vs standard A/B etc is not very clear in the interface. Inexperienced users sometimes choose the wrong experience type as a consequence.
  • Bounce rate sounds sometimes incorrect. The experiment has a bigger bounce rate 90% of the time.
  • Lack metrics such as Exit rates and Median order value.
Good to put content/changes immediately online. Good at A/B testing metrics analysis.
The team is reactive and eager to provide solutions.
Not too complicated.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Monetate is used to run campaigns/promotions and AB tests on our site. In addition, we look at the analytics behind each of these things and gather data on how to improve our strategies for future campaigns and tests.
  • AB Testing: ease of use & ability to access metrics/analytics
  • Campaigns/Promotions: preview mode is especially helpful in identifying exactly what will show up
  • Customer segmentation functionality would be great in identifying the different types of customers we have
  • Other ways to organize/gather data to identify different perspectives
Monetate is well suited for running AB tests as well as running campaigns and banners across the site.
It's efficient and easy to use.
We often send questions to the Monetate support team and they are quick to provide feedback to the issue They are helpful and offer solutions to the problems at hand..
Monetate is very user friendly and the UI is easy to navigate and browse through.
I like how it's relatively self explanatory and does not take much effort to understand.
May 23, 2019

Monetate Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will help us increase traffic on the site, how many users complete a goal and also decrease the bounce rate of users.
  • Targeting. We get to target different branches across the UK and also we can target users whether they are logged in or not.
  • Quick Win. Changing something as a reactive response is super easy with Monetate and saves us going into our CMS.
  • Analytics. We can see our each of our events perform.
  • In my opinion, the only thing I would change is finding the right blog/help guide to use.
Monetate is a great way of targeting the customers you want to complete a specific conversion.
Amazing... I work with Gary Thompson and on a day to day basis he assists me in what we are looking to achieve with the tool. When we are stuck or want some guidance he is quick to set a call to talk through this and discuss the potential outcome, whether we can can achieve what we want on the phone or whether he thinks it needs to go to the dev team.
Monetate is very user-friendly if you have some experience in the tool. If you have never seen it before it can be very confusing due to the actions and experiences working together. Some people may set up an action and not realise you need to set an experience to make it live.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's being used by several different marketing departments—our e-commerce store, our live event marketing team, our subscription service marketing team, and our general marketing team. It's also used by our product/dev teams to make changes to the site without having to do a development release.
  • Ability to AB test very easily.
  • Very flexible/customizable lightbox tool.
  • Easy to target specific users by uploading datasets.
  • Lightboxes that adjust for desktop vs. mobile experiences.
  • Easier integration with custom analytics we use internally.
Great for very simple AB tests. Great for quick fixes to the production environment. We would get a lot of use out of testing on OTT devices, but I don't believe that's possible.
Good account reps and a responsive support team for general tickets. They may not code experiences for you, but they'll point you in the right direction and help you find the information you're looking for.
Takes some getting used to. The concept of creating actions, then applying those actions to specific experiences is different than other AB testing platforms. The actual setting up of actions is simple enough. Somewhat depends on how your site is coded, but for the most part, you can easily manipulate the specific element you're trying to change.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Monetate primarily in the UX/CX and site merchandising departments, but we've also created experiences for other channels like email marketing, paid search, and display ads. Additionally, we have "fixes" for bugs that aren't able to be immediately addressed by web dev. And finally, we have experiences to address prioritization of new features that are still in the development backlog.
  • Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
  • Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
  • We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!
  • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
  • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
  • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too.
More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
Laura Santoki | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Monetate for onsite testing and personalization - from very simple a/b content tests to very advanced functionality tests. Occasionally we use it to push content or features quickly when our IT group is backlogged. It is a very robust and yet simple tool for us.
  • Monetate's testing tool is extremely user friendly, reliable and robust. The tool itself allows us to test content and functionality in 2-4 weeks where it would normally take months for our IT team to prioritize and build.
  • Monetate's service is above and beyond. They assign each client a very knowledgeable and helpful client success manager who speaks with us weekly and answers emails daily when we have questions. They are proactive about testing suggestions and ideas and are extremely quick to respond to questions.
  • I truly have no areas for improvement for Monetate.
We are huge Monetate supporters. I feel like it's the best website testing solution available.
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Monetate for three purposes, A/B testing, targeted dynamic content and segmentation, and on the fly changes to our sites.

It is so nice to be able to answer the question "What happens if we ....?" We have not come across an idea yet that we have not been able to test in some fashion using Monetate. Personalizing our site by customer, recognizing how they found us, and displaying content relevant to them is not only possible, it's relatively easy. Hardest part is usually coming up with the creative. Being able to quickly add a block of text where you don't currently have a div setup is amazing.

You don't need to be and expert programmer to make real changes to the look and feel of your site.
  • Ease of segmentation.
  • Ease of action builder. You don't need to know how to code html or java to create most of your actions. Even novice users can make substantial changes.
  • Support. The support that you get from your Client Success Managers make a big difference with the tool. You are not left to your own devices to figure out how best to accomplish a test. They make sure you are getting what you pay for.
  • I know that it is recommended to give any test at least two weeks before considering any results, but I would like to see real time reporting.
Taking an idea from concept to implementation has been reduced greatly. I can make changes to my site without Monetate, but without it I would not be able answer the question of how this change affects my results. Being able to personalize and make changes is great, as long as you can measure whether those changes are positive or negative.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Site optimizing across mobile app and web app. Personalizing experiences for customers, creating 1 to 1 journeys.
  • Quick front end changes
  • Traffic throttling
  • Personalized journeys
  • Making the server side easier to obtain
  • Not made for complex dev
  • Sometimes UI can be clunky
Best suited for small UI changes on the client side. Beat suited for full page tests on the server side.
Active UK consultants and an offshore support team there to aid any build.
Very simple and user-friendly UI.