Simple, Straightforward and Powerful
Rating: 10 out of 10
August 18, 2021
JR
Vetted Review
Verified User
5 years of experience
We use Kickbox to validate and clean existing email lists when onboarding a new client at our digital marketing agency. It's important that before we begin an email campaign for a new client we perform current list hygiene, as we generally don't know how well the lists were maintained before we take over.
- Very simple and clear user interface - straight to the point
- I like the credit-based system, as opposed to a tiered subscription model, so I only pay for what I need. I might go for a few months without using it at all, and then have thousands of emails to verify.
- I really like the range of 'built-in' email marketing platform integrations for 'real time' email validation, as well as an available API if integrating with a custom application or one not currently built in.
Cons
- I honestly can't think of any shortcomings with Kickbox. It's very straightforward and does what it says.
- It might be nice if you could customize the column labels when exporting, rather than only the Kickbox naming formats.
- The ability to clean any size list
- The ability to purchase one-off credits as needed, instead of being stuck with a monthly subscription amount that may or may not get used
- Super easy to use
- Email deliverability is crucial for our clients, and we often inherit a list from someone else, so having a simple, powerful tool to make sure we are starting a campaign with validated email addresses avoids instances of poor deliverability and spam complaints that would hurt our reputation if we didn't ensure the list health ourselves before sending.