Help Desk

Web and Video Conferencing

Customer Support

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Cross-Browser Testing

Functional Testing

Mobile App Development

PHP Frameworks

Product Analytics

Development

Learning Management

Online Proctoring Software

Education

Board Management

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Payment Facilitation

Policy Management

Privacy Policy Generators

Enterprise

Accounting

Accounts Payable

CTRM

Online Trading

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Compliance

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Cloud Migration

Cloud Storage

Container Management

Content Delivery Networks (CDN)

Data Analytics  and BI Services

Data Warehouse

DevOps

Distributed Denial of Service (DDoS) Protection

Embedded Business Intelligence (BI)

Fraud Detection

Incident Response

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Mobile Identity

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Privileged Access Management

Requirements Management

Technology Scouting Software

Traffic Switching

Unified Communications Monitoring

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Landing Page

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Cloud Access Security Brokers

Secure Access Service Edge (SASE)

Security

Dental

Direct Secure Messaging

Intelligent Document Processing

Vertical-Specific

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### Website Visitor Tracking
Users generally praise KickFire's robust website visitor tracking capabilities. They appreciate the ability to identify companies and individuals visiting their sites, track visitor behavior, and gain insights into their audience. While some users mention inaccuracies in mapping visitors to companies and occasional interface issues, overall, KickFire's website visitor tracking feature is seen as a valuable tool for understanding and engaging with website visitors effectively. The real-time tracking, detailed insights, and daily reports contribute to a better understanding of visitor interactions, helping users make informed decisions to optimize their online presence.

### IP Address Identification
Reviewers have expressed mixed opinions regarding KickFire's IP address identification capabilities. While some users appreciate the ability to see company names instead of just IP addresses and the fast support team, others have highlighted issues with accuracy and false positives. The consensus seems to be that KickFire's IP detection to identify companies is a useful feature, but there is room for improvement in terms of accuracy and filtering out incorrect data. Users have noted that the technology displays companies in a clean format, reducing manual work for analysts, but there are concerns about the accuracy of mapping visitors to the right company. Further enhancements in IP tracking and mapping accuracy could potentially improve the overall user experience with KickFire's IP address identification functionality.

### Sales Intelligence
Users generally believe that KickFire's sales intelligence capabilities greatly enhance their sales and lead management processes. The tool provides valuable firmographic data solutions for B2B marketing, allowing for personalized ABM website experiences. While some users appreciate the in-depth details of companies visiting their web properties and the ability to target and nurture leads effectively, others have expressed concerns about limited product features, non-intuitive interface, and lack of support. Despite some mixed opinions, many users find KickFire's sales intelligence to be a valuable asset in identifying potential prospects, driving sales processes, and providing insightful data for executive reports.

### Lead Generation
Users consistently praise KickFire's lead generation capabilities. They highlight the ease of use in generating and analyzing leads, emphasizing the ability to track the buyer's journey and tailor marketing efforts accordingly. The feature that stands out is the immediate alerts and notifications that enable users to identify warm leads promptly. Additionally, the tool's integration capabilities with other software are noted as beneficial for enhancing lead generation strategies. Users appreciate the detailed insights provided, such as company names instead of just IP addresses, and the support team's responsiveness in addressing queries and providing training on utilizing additional features for lead generation.

### Lead Scoring and Prioritization
User feedback on KickFire's lead scoring and prioritization features varies, with some praising its effectiveness while others express dissatisfaction with its performance. While some users find the lead scoring filters and campaign tracking beneficial, others feel that the support and assistance provided by customer service representatives are lacking. The mixed opinions suggest that KickFire's lead scoring and prioritization capabilities may not consistently meet the expectations of all users.

### Marketing Analytics
Users appreciate KickFire's marketing analytics capabilities for providing valuable firmographic data solutions for B2B marketing. The integration with Google Analytics and the extended set of dimensions offer a deeper understanding of lead attribution and aid in refining marketing campaigns. Additionally, users find the API product helpful in powering ABM website personalization, ultimately enhancing their marketing strategies. The support provided by KickFire's account management and operations team is also commended for being responsive and helpful throughout the customer journey.

### Account-Based Marketing (ABM
Users consistently praise KickFire's account-based marketing (ABM) capabilities, highlighting its ability to provide firmographic data solutions for B2B marketing. The API product stands out for powering ABM website personalization, while the support from the account management and operations team is commended for being responsive and effective throughout the customer journey. Despite some users not seeing immediate benefits or lacking support in certain areas, the overall sentiment leans towards a positive view of KickFire's ABM functionalities.

### Campaign Management
Users have praised KickFire for its robust campaign management features, citing lead scoring filters and verified audience targeting as standout functionalities. The platform's ability to provide actionable insights for refining marketing campaigns has been well-received. Additionally, users appreciate KickFire's role in enhancing their understanding of lead attribution, allowing for more targeted and effective campaigns.

### Audience Insights and Segmentation
Reviewers seem divided on KickFire's audience insights and segmentation capabilities. While some users praise the platform for providing valuable insights into visitor behavior and audience demographics, others express dissatisfaction with the limited features, non-intuitive interface, and lack of support. The tool's ability to enrich data and offer actionable insights is acknowledged by some, but concerns about pricing and data quality are also raised. Users appreciate the integration with Google Analytics and the ability to track visitor trends, but there are reservations about the overall user experience and customer service.

Users of Kickfire have made several recommendations based on their experience with the tool. The three most common recommendations are as follows:

1. Use Kickfire to proactively go after revenue. Users have found that Kickfire is a valuable tool at a reasonable price, especially for small marketing departments. They recommend leveraging the features of Kickfire to actively pursue and capture revenue opportunities.

2. Utilize Kickfire for identifying companies visiting your website. Many users recommend Kickfire for its ability to identify and track companies that visit their website. This feature allows businesses to gain valuable insights into their website visitors and potentially convert them into leads or customers.

3. Generate warm leads and identify companies in their buyer's journey. Another common recommendation is to use Kickfire for lead generation and identifying potential buyers. Users find that Kickfire provides more insight and integration than other tools, making it an excellent solution for generating warm leads and identifying companies in their buyer's journey.

Overall, these recommendations highlight the value of Kickfire in driving revenue, identifying website visitors, and generating warm leads.

Clunky and Outdated User Interface: Users have consistently expressed frustration with the clunky and outdated user interface of the product. Many users have mentioned difficulties in navigating the product, requiring multiple clicks to access information they need. Some users have also requested a refresh of the interface to make it more modern and user-friendly.

Limited Functionality of CRM: Several users have raised concerns about the limited functionality of the CRM. They feel that the product lacks an integrated contact database, making it difficult for them to manage their contacts efficiently. Some users have also expressed a desire for more visibility into tools and features within the product, along with additional training sessions to leverage these resources effectively.

Questionable Accuracy of Visitor Mapping: A number of users have reported that the accuracy of mapping visitors to companies is questionable at times. They have found that the provided information can be vague or lacking clear downsides. Additionally, some users were disappointed when they discovered that a previously advertised feature providing contact details for specific people who viewed their site was missing from the product.

User-Friendly Interface: Many users have found Kickfire to be a highly intuitive and user-friendly tool for website metrics and lead generation insights. They appreciate its simple and easy-to-navigate interface, which allows them to effortlessly view data on the screen or export it to CSV/Excel.

Identifying Potential Leads: Several reviewers express their appreciation for Kickfire's feature that enables them to see the names and locations of companies visiting their website. This functionality greatly assists in identifying potential leads, as well as providing valuable information that can be shared with their sales team.

Data Quality and Filtering Capabilities: Users value the exceptional quality of data provided by Kickfire. They also praise its robust filtering capabilities, allowing them to easily access specific information and export Excel saved search criteria when needed.

MaxMind offers GeoIP for content personalization, and miniFraud for online fraud prevention.

GeoIP2 Precision Country web service

GeoIP2 Precision City web service

GeoIP2 Precision Insights web service

GeoIP2 Country database

GeoIP2 City database

GeoIP2 ISP database

GeoIP2 Domain database

GeoIP2 Connection Type database

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Professional

Team

LinkedIn Sales Navigator

KickFire

Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help salespeople keep up to date with clients, prospect data and drive business.

Sales Intelligence

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Prospecting

Sales Intelligence Data Standards

Data Augmentation & Lead Qualification

Identification of new leads

List quality

List upload/download

Load time/data access

Contact information

Industry information

Salesforce integration

Company/business profiles

Automatic data refresh

Filters and segmentation

KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.

<p>KickFire shows you the exact companies visiting and showing real-time buying intent. On average, only around 2% of website visitors will convert into an inbound lead. KickFire lets you tap into the other 98% of your website traffic to reach in-market buyers earlier in their decision process and turn them into actionable sales opportunities. KickFire integrates into every aspect of your MarTech stack to turn it into a B2B sales and marketing powerhouse.<br></p><p>IDG Communications, Inc.<br></p><div><br></div>

KickFire | IP Address Business Intelligence | Data as a Service | Account Based Marketing Company

Translate Global IP addresses into Company Firmographics for enhanced Business Intelligence
Click here to learn more: https://www.kickfire.com?pmc=YT

There are over 340 undecillion IP addresses in the world. KickFire's TWIN Caching® (Translating the WAN IP Network) technology goes beyond traditional IP association to systematically cache and analyze each IP address. With a unique ability to uncover last-mile connectivity ownership, KickFire provides valuable business intelligence to your sales and marketing teams.

To learn more about KickFire's solutions visit us at https://www.kickfire.com?pmc=YT

#businessintelligence #accountbasedmarketing #b2bmarketing

Features related to generating leads and finding new contacts.

Advanced search

Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

Web browser extension

Allows users to search across the internet to find and capture new leads using a web browser extension.

Helps source leads at an acceptable rate, volume, and quality.

Lists generated by the tool are typically high quality.

Email contacts

Generates email contact information for leads.

Direct dial contacts

Generates direct dial contact information for leads.

Lists can be easily and quickly uploaded or downloaded from the platform.

Ideal customer targeting

Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.

LinkedIn integration

Data.com integration

Provides fast and consistent access to lists and leads.

Reverse IP lookup

Allows users to identify unknown web visitors using reverse IP lookup; because they have expressed interest, newly identified visitors are considered prospects.

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Information about individual contacts is available and high quality.

Information about companies/accounts is available and high quality.

Information about industries and markets is available and high quality.

Features around contact data management and lead intelligence.

Lead qualification process

Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.

Smart lists and recommendations

Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.

Integrates with the Salesforce.com CRM platform.

Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.

News updates

Tracks news related to accounts and contacts, such as acquisitions, market expansions, changes to leadership, etc.; adds relevant news updates to contact and/or company profiles.

Web traffic insights

Provides analytic insight around website interaction (aka behavioral or intent data). This may affect lead scoring and prioritization.

Prospect tracking/following

Allows users to “follow” particular leads or accounts, subscribing to receive updates on external events and changes to their position within the pipeline.

Alerts and reminders

Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.

Data hygiene

Helps users maintain clean lists and records, including duplicate management.

KickFire

Overview

What is KickFire?