KickFire Reviews

7 Ratings
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Score 9.0 out of 101

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Reviews (1-3 of 3)

Parker O'Very profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used KickFire for website de-anonymization. For lead gen teams, it gets very difficult to act on website activity for uncookied visitors. KickFire captures the IP address of the visitors and matches it against public IP indexes to return the visitor's company name. We used the Google Analytics integration to create custom dimensions and audiences, received daily reports, identified new target accounts from de-anonymized website visits, made watch lists for our sales team's named accounts, and even tracked click paths by company. KickFire was a crucial part of our proof-of-concept process as we moved to a 100% account-based sales and marketing model. We only moved away from KickFire now that we have moved to a full-stack ABM platform.
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
  • KickFire doesn't filter the de-anonymized website visit results much for accuracy. Public IP indexes are far from perfect. Companies change their IPs all the time. Other solutions check each website visit against several indexes and only deliver de-anonymized visits to the client when they are able to reach a certain confidence level in the company identification. KickFire instead does less filtering and lets the client handle it on their own. The downside is that there are more false positives. In our experience, there were a few companies that started showing that they were visiting our site several times a day, visiting just about every page. Later we realized that the company was an ISP/VPN provider (one of the largest in the UK) and that the visitors were actually probably from a number of other companies--they were just using the VPN. Again, this is a con because it gives more work to you in the end. On the other hand, the approach that other solutions take means you miss out on significant website activity because it didn't reach a certain confidence score.
While it's true that the accuracy is an issue, and you have to take the visits with a certain "grain of salt", the platform works really well. I love the immediate alerts, the daily insight reports, and Google Analytics integration. The Salesforce integration is pretty good too. If you are building your own ABM model (instead of going with a full-stack provider like 6sense, Demandbase, Engagio, etc.), KickFire is a must-have.
Read Parker O'Very's full review
Alison Blakley profile photo
August 28, 2017

Great tool for Sales!

Score 10 out of 10
Vetted Review
Verified User
Review Source
We are currently using KickFire on the commercial sales floor to validate HQ as each of us have different territories and find the appropriate prospect(s) to reach out to.
  • Validating HQ location and HQ phone number
  • Finding direct phone lines and emails for prospects
  • Filter
  • Drilling down to specific departments and the contacts within each
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
I've only used KickFire in sales but it's great
Read Alison Blakley's full review
Nick Ezzo profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use VisiStat as part of our core success metrics for marketing. A number of the reports and graphs go directly to our executive team each week to measure the effectiveness of the website and marketing efforts. PageAlarm gives us the ability to reduce downtime and detect threats and outages. The StatCaster Ticker tells us who is on the site right now, and helps inform our sales team of real time activities.
  • Real time analytics shows who is on the site right now
  • Simple and well-designed interface is far superior to Google Analytics and others
  • Reports and graphs are boardroom-ready
  • Simple and easy to get started
  • Support could be more proactive to make sure we are getting the most out of our subscription.
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this.
Read Nick Ezzo's full review

Feature Scorecard Summary

Identification of new leads (2)
9.0
List quality (2)
8.0
List upload/download (2)
8.0
Load time/data access (2)
9.0
Contact information (2)
6.2
Company information (2)
8.1
Industry information (2)
8.1
Salesforce integration (1)
8
Company/business profiles (2)
8.0
Automatic data refresh (2)
8.0
Filters and segmentation (2)
8.0

About KickFire

KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more.

KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations with today’s leading technologies.

KickFire Features

Prospecting Features
Does not have featureAdvanced search
Has featureWeb browser extension
Has featureIdentification of new leads
Has featureList quality
Has featureEmail contacts
Has featureDirect dial contacts
Has featureList upload/download
Does not have featureIdeal customer targeting
Has featureLinkedIn integration
Does not have featureData.com integration
Has featureLoad time/data access
Does not have featureReverse IP lookup
Sales Intelligence Data Standards Features
Has featureContact information
Has featureCompany information
Has featureIndustry information
Data Augmentation & Lead Qualification Features
Does not have featureLead qualification process
Does not have featureSmart lists and recommendations
Has featureSalesforce integration
Has featureCompany/business profiles
Does not have featureNews updates
Does not have featureWeb traffic insights
Does not have featureProspect tracking/following
Does not have featureAlerts and reminders
Does not have featureData hygiene
Has featureAutomatic data refresh
Does not have featureTags
Has featureFilters and segmentation
Does not have featureNotes
Does not have featureSalesforce opportunity creation
Does not have featureAbility to append contact, lead, and account level data
Sales Intelligence Email Features Features
Does not have featureAutomated initial emails
Does not have featureSales email templates
Does not have featureSales landing pages
Does not have featureEngagement tracking
Does not have featureAppend emails to records
Does not have featureGmail integration
Does not have featureExchange integration
Does not have featureMarketing automation integration
Additional Features
Has featureAdvanced IP-to-company resolution
Has featureProvides B2B firmographic data to hyper-target your website visitors for Account Based Marketing
Has featureB2B firmographic data also available in a sales prospecting Chrome browser extension

KickFire Screenshots

KickFire Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

KickFire Support Options

 Free VersionPaid Version
Phone
Email
Video Tutorials / Webinar

KickFire Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No