KickFire

KickFire

Score 9.0 out of 10
KickFire

Overview

What is KickFire?

KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment,...

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Recent Reviews

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Pricing

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What is KickFire?

KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

KickFire | IP Address Business Intelligence | Data as a Service | Account Based Marketing Company
01:31
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Product Details

What is KickFire?

KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more.

KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations with today’s leading technologies.

KickFire Features

Prospecting Features

  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: Automatic data refresh
  • Supported: Filters and segmentation

Additional Features

  • Supported: Advanced IP-to-company resolution
  • Supported: Provides B2B firmographic data to hyper-target your website visitors for Account Based Marketing
  • Supported: B2B firmographic data also available in a sales prospecting Chrome browser extension

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.

KickFire Video

KickFire | IP Address Business Intelligence | Data as a Service | Account Based Marketing Company

KickFire Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews

(1-3 of 3)
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Parker O'Very | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We used KickFire for website de-anonymization. For lead gen teams, it gets very difficult to act on website activity for uncookied visitors. KickFire captures the IP address of the visitors and matches it against public IP indexes to return the visitor's company name. We used the Google Analytics integration to create custom dimensions and audiences, received daily reports, identified new target accounts from de-anonymized website visits, made watch lists for our sales team's named accounts, and even tracked click paths by company. KickFire was a crucial part of our proof-of-concept process as we moved to a 100% account-based sales and marketing model. We only moved away from KickFire now that we have moved to a full-stack ABM platform.
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
  • KickFire doesn't filter the de-anonymized website visit results much for accuracy. Public IP indexes are far from perfect. Companies change their IPs all the time. Other solutions check each website visit against several indexes and only deliver de-anonymized visits to the client when they are able to reach a certain confidence level in the company identification. KickFire instead does less filtering and lets the client handle it on their own. The downside is that there are more false positives. In our experience, there were a few companies that started showing that they were visiting our site several times a day, visiting just about every page. Later we realized that the company was an ISP/VPN provider (one of the largest in the UK) and that the visitors were actually probably from a number of other companies--they were just using the VPN. Again, this is a con because it gives more work to you in the end. On the other hand, the approach that other solutions take means you miss out on significant website activity because it didn't reach a certain confidence score.
While it's true that the accuracy is an issue, and you have to take the visits with a certain "grain of salt", the platform works really well. I love the immediate alerts, the daily insight reports, and Google Analytics integration. The Salesforce integration is pretty good too. If you are building your own ABM model (instead of going with a full-stack provider like 6sense, Demandbase, Engagio, etc.), KickFire is a must-have.
Prospecting (4)
85%
8.5
Identification of new leads
90%
9.0
List quality
80%
8.0
List upload/download
80%
8.0
Load time/data access
90%
9.0
Sales Intelligence Data Standards (3)
73.33333333333333%
7.3
Contact information
60%
6.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (4)
80%
8.0
Salesforce integration
80%
8.0
Company/business profiles
80%
8.0
Automatic data refresh
80%
8.0
Filters and segmentation
80%
8.0
Sales Intelligence Email Features
N/A
N/A
  • KickFire turned our next-to-useless website visit numbers into actionable insights for our marketing and sales teams.
  • KickFire shaped our new strategy for our account-based marketing and sales model.
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Drift, 6sense, Bombora
August 28, 2017

Great tool for Sales!

Alison Blakley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are currently using KickFire on the commercial sales floor to validate HQ as each of us have different territories and find the appropriate prospect(s) to reach out to.
  • Validating HQ location and HQ phone number
  • Finding direct phone lines and emails for prospects
  • Filter
  • Drilling down to specific departments and the contacts within each
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
I've only used KickFire in sales but it's great
Prospecting (4)
85%
8.5
Identification of new leads
80%
8.0
List quality
80%
8.0
List upload/download
90%
9.0
Load time/data access
90%
9.0
Sales Intelligence Data Standards (3)
100%
10.0
Contact information
100%
10.0
Company information
100%
10.0
Industry information
100%
10.0
Data Augmentation & Lead Qualification (4)
62.5%
6.3
Salesforce integration
N/A
N/A
Company/business profiles
90%
9.0
Automatic data refresh
80%
8.0
Filters and segmentation
80%
8.0
Sales Intelligence Email Features
N/A
N/A
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Nick Ezzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use VisiStat as part of our core success metrics for marketing. A number of the reports and graphs go directly to our executive team each week to measure the effectiveness of the website and marketing efforts. PageAlarm gives us the ability to reduce downtime and detect threats and outages. The StatCaster Ticker tells us who is on the site right now, and helps inform our sales team of real time activities.
  • Real time analytics shows who is on the site right now
  • Simple and well-designed interface is far superior to Google Analytics and others
  • Reports and graphs are boardroom-ready
  • Simple and easy to get started
  • Support could be more proactive to make sure we are getting the most out of our subscription.
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this.
  • Reduced time spent collecting data and reporting on traffic to nearly zero
  • Provides clear visibility across all departments in the organization
  • Allows faster follow up by sales reps
Google Analytics is clumsy and has an extremely complex user interface. We're also wary about Google having access to our website data. We did not evaluate other solutions.
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
3
VisiStat is used by Marketing, Sales, and Products. Marketing wants to track website usage, unique visitors, and returning visitors. Sales wants to see who is on the site right now. Products wants to have a sense for which areas within our product are the most popular and how long people spend in each module.
1
You just need someone who can copy and paste the javascript snippet onto the page. Our web designer placed it into the footer of our CMS. It took 2 minutes.
  • Website effectiveness
  • Real time sales prospecting
  • Product usage data
  • The emails that get sent when someone hits a landing page are a real bonus
  • The website monitoring is key for us
  • The Pulse score is something we've started checking more
  • We'd like to add more of the lead conversion functionality
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Yes
We were using log-based web analytics from Urchin, which was later purchased by Google and turned into Google Analytics.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
The real time web analytics were something we could not get anywhere else. VisiStat nailed it with that functionality.
Today, there are more choices. When we implemented VisiStat, we were really only looking at Google Analytics.
  • Implemented in-house
No
Change management was minimal
  • Finding the right place in our CMS to place the javascript
  • Making sure non-CMS pages had the code
  • Making sure that our IP range was filtered out
Don't hesitate to contact VisiStat support. They are extremely helpful.
  • Online training
  • Self-taught
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
You can easily begin using the product because of the extensive in-app tooltips and other help resources. Everything is extremely well documented and easy to understand.
The product is very easy for novice users to get in and start using. For more advanced users, the system allows a flexible API and other advanced features.
Make sure you have a good list of known IP addresses and domains to filter out. Make sure your web designer or webmaster knows how to place the javascript on each page or in an include file.
Some - we have done small customizations to the interface
We've created a custom website summary that goes to our executive team every week. It shows the KPIs we care about.
No - we have not done any custom code
We use Wordpress and Joomla extensively. You should be aware of how to add custom code to these CMS systems.
No
Back in December 2008, VisiStat CEO Stephen Oachs personally responded to a question from our web designer.
  • The graphs are perfect for distribution to an executive audience
  • The heat map shows us the most interesting places on the page
  • The transition messages are a great way to pass the time when data is loading. They are great!
  • Tracking down an individual website visitor can be tough
  • Sometimes the date settings revert back to defaults when you go from page to page
It was designed for people who are business users, not tech users.
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
We've never had any outages in the 7+ years using the system.
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
  • Microsoft Excel
Not difficult if you understand CSV exporting.
  • File import/export
We don't do much integration, but I am aware there is a robust API for VisiStat.
Determine your end goal clearly.
The service is SaaS based and we signed up online. It was a piece of cake.
The support is great and we haven't had any billing issues.
We didn't negotiate. It was a web form.
Make sure you get it working the way you want. It's a powerful tool but only if it's giving you the data you need.
Yes
No downtime, but things tend to move around.
  • More features
  • Faster loading
  • More features
No
No
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