Name: Kinetiq
Author: Kinetiq.tv

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Enterprise Content Management

Payment Facilitation

Visitor Management

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Server

Cloud Storage

Container Security

Data Center Backup

Data Preparation

Embedded Database

Enterprise Service Bus

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Message Oriented Middleware

Mobile Data Security

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Virtualization Management

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Advocacy

Ecommerce Personalization

Email Marketing

Marketing Attribution

Marketing Automation

Mobile Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Virtualization Security

Security

Aviation

Fleet Management

Hospital Management

Intelligent Document Processing

Online Ordering

Online Voting

Practice Management

Veterinary

eDiscovery

Vertical-Specific

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Kinetiq is a TV intelligence platform designed to maximize the impact of TV investments for businesses. According to the vendor, it provides transparency, measurement, and monitoring of a company's complete TV presence, allowing for informed decision-making based on real-time data. The platform is suitable for companies of all sizes, and it is commonly used by advertising and marketing professionals, media and entertainment companies, public relations agencies, brand managers, and market research firms.

## Key Features

**TV Ad Detection & Attribution**: According to the vendor, Kinetiq allows users to track the timing and placement of ads on TV, connect TV brand exposures to household-level data, and assess the influence of TV investments on audience behaviors.

**Sponsorship Measurement**: The vendor claims that Kinetiq enables users to measure the return on investment (ROI) of paid and earned sponsorships, track audience exposure to brand logos and mentions, and differentiate between earned and paid mentions for awareness assessment.

**Earned Media Intelligence**: According to the vendor, Kinetiq allows users to monitor and react to earned media mentions about the brand, determine real-time valuations of earned media, and understand the impact of public relations (PR) on the organization's bottom line.

**Broadcasting & Syndication**: Kinetiq, as claimed by the vendor, enables users to monitor global broadcast content in real time, identify when and where content is aired across 2,500+ channels, and measure the true reach and value of the content.

**Paid Media**: The vendor states that Kinetiq helps users capture mentions and logo placements, distinguish between paid and earned media, assess the value generated by paid media efforts, and understand the impact of paid advertising on brand awareness.

**Earned Media**: According to the vendor, Kinetiq allows users to track conversations and mentions about the brand, identify the platforms where brand conversations are happening, and assess the impact of earned media on brand perception.

**Owned Media**: The vendor claims that Kinetiq provides users with a complete view of owned content, allowing them to identify when and where the content is aired and measure the level of exposure for owned media.

**Ad Catalogue**: According to the vendor, Kinetiq offers ad catalogues in multiple countries, allowing users to expand their global reach. Users can track TV ads across various channels and brands and detect fingerprinted ads across 85 countries.

**Track**: Kinetiq, as claimed by the vendor, helps users identify audience exposure to any brand and logo. It offers automated logo recognition and closed caption brand detection, allowing users to follow engagement in relevant markets.

**Monitor**: According to the vendor, Kinetiq allows users to manage the brand in real time, determine earned media valuations, and track consumer and reporter sentiment about the brand.

Remarkety

Kenshoo

Skai

Kinetiq

Ad serving describes the technology and service that places advertisements on web sites.

Kinetiq.tv

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Kinetiq

Overview

What is Kinetiq?