Kinetiq

Kinetiq is a TV intelligence platform designed to maximize the impact of TV investments for businesses. According to the vendor, it provides transparency, measurement, and monitoring of a company's complete TV presence, allowing for informed decision-making based on real-time data. The platform is suitable for companies of all sizes, and it is commonly used by advertising and marketing professionals, media and entertainment companies, public relations agencies, brand managers, and market research firms.

Key Features

TV Ad Detection & Attribution: According to the vendor, Kinetiq allows users to track the timing and placement of ads on TV, connect TV brand exposures to household-level data, and assess the influence of TV investments on audience behaviors.

Sponsorship Measurement: The vendor claims that Kinetiq enables users to measure the return on investment (ROI) of paid and earned sponsorships, track audience exposure to brand logos and mentions, and differentiate between earned and paid mentions for awareness assessment.

Earned Media Intelligence: According to the vendor, Kinetiq allows users to monitor and react to earned media mentions about the brand, determine real-time valuations of earned media, and understand the impact of public relations (PR) on the organization's bottom line.

Broadcasting & Syndication: Kinetiq, as claimed by the vendor, enables users to monitor global broadcast content in real time, identify when and where content is aired across 2,500+ channels, and measure the true reach and value of the content.

Paid Media: The vendor states that Kinetiq helps users capture mentions and logo placements, distinguish between paid and earned media, assess the value generated by paid media efforts, and understand the impact of paid advertising on brand awareness.

Earned Media: According to the vendor, Kinetiq allows users to track conversations and mentions about the brand, identify the platforms where brand conversations are happening, and assess the impact of earned media on brand perception.

Owned Media: The vendor claims that Kinetiq provides users with a complete view of owned content, allowing them to identify when and where the content is aired and measure the level of exposure for owned media.

Ad Catalogue: According to the vendor, Kinetiq offers ad catalogues in multiple countries, allowing users to expand their global reach. Users can track TV ads across various channels and brands and detect fingerprinted ads across 85 countries.

Track: Kinetiq, as claimed by the vendor, helps users identify audience exposure to any brand and logo. It offers automated logo recognition and closed caption brand detection, allowing users to follow engagement in relevant markets.

Monitor: According to the vendor, Kinetiq allows users to manage the brand in real time, determine earned media valuations, and track consumer and reporter sentiment about the brand.