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Kissmetrics

Kissmetrics

Overview

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

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Recent Reviews

TrustRadius Insights

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Growth

$500

Cloud
Monthly Tracked People

Power

$850

Cloud
Monthly Tracked People

Enterprise

Custom

Cloud
Monthly Tracked People

Entry-level set up fee?

  • $1,500 per installation
    Optional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $150 per month
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Product Details

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

  • Supported: Analyze
  • Supported: Populations
  • Supported: Campaigns

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Kissmetrics Videos

Kissmetrics Competitors

Kissmetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Kissmetrics starts at $150.

Mixpanel, Amplitude Analytics, and Heap are common alternatives for Kissmetrics.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Kissmetrics are from Small Businesses (1-50 employees).

Kissmetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(96)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.

Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.

Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.

Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.

Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.

Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.

Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.

Users commonly recommend the following:

  1. Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.

  2. Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.

  3. Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.

These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 9 out of 10
Vetted Review
Verified User
  • Understanding when, in any particular visit, a given visitor gives up on a goal in your application is already a difficult problem. Having solved it, you're still left with the problem that most visits will then read as failures to complete a transaction (in the e-commerce sense, which was our implementation), because you cannot reliably identify the visitor across visits, and if you could, the effort you'd expend to track their performance in even one funnel would be significant--let alone the paths you don't yet know your customers are taking. KISSmetrics handles all that--basic funnel tracking, matching users across visits, dynamic funnels. They allowed us to reduce the effort of tracking funnels to the bare minimum--a single pixel throughout the site--and extract signal from the noise over time in their application.
  • Once you've adopted those tools and become accustomed to reading the results, adding A/B testing and seeing nearly instant results (for in-page variable text and images, at least) can be accomplished in less than thirty minutes.
  • KISSmetrics doesn't teach you basic statistics. You'll still need to understand the significance of your tests, and any externalities that might cause seemingly obvious flaws in your funnels. Partly because of the problem the tool best helps to solve (long-term tracking of user behavior), expressing the real meaning of a filtered funnel report (in a given time period, with multiple filters) can be difficult.
  • We used KISSmetrics to guide us through the process of improving a number of pages: integrating browsing functionality on our site, addressing shortcomings on our cart page, even pricing. From a transactional perspective, the benefits were clear and significant. Most notably to our email driven business, we were able to prove a 400% increase in subscriptions to our newsletter by testing how and when a subscription form was presented to the visitor.
Once you have clear model for how to use it for your business, KISSmetrics absolutely pays for itself.
5
We used KISSmetrics at various points in the organization--from junior marketers and engineers to our VP Marketing and CEO--to better understand user behavior.
1
For our organization, I was the sole engineer maintaining the software, and I'd recommend a single engineer and a single marketer (if that's what you're using the application for) to best maintain the integration.
  • KISSmetrics' most immediately compelling use case is for funnel optimization. In my first implementation of the service, I used it to track several customer paths--from direct landings on our home page, through the rest of our site (browse, search, content, and product pages), into the purchase path, and eventually to a completed sale.
  • We were able to track the performance of specific funnels at different times by a number of variables assigned directly to a persistent user record, which meant that a user who visited and registered on one browser could then later be identified upon login, hopefully giving us a better picture of how they used our site in the visits leading up to their first purchase and onwards.
  • Later, we used KISSmetrics' early A/B testing tools to learn more about designs and messages that resonated with our customers, with the same flexibility and insight offered by their funnel optimization toolset.
Google Analytics
We spent some time using Performable (now part of HubSpot), not so much as a competitor as a complementary product. KISSmetrics' introduction of A/B Testing tools eventually led us to replace Performable entirely.
  • Implemented in-house
  • Online training
  • In-person training
  • Self-taught
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
The online documentation is clear, prominent, and up-to-date. I required almost no hand-holding for the adoption of any of their tools as they were released.
In fact, it was quite easy to learn without training. Putting the pixel on an application page is probably the most difficult task, and that process has become commonplace. Starting simply is the best approach--a two- or three-step event funnel starting at the home page and ending at the signup or transaction is easy to accomplish, and the process of learning how to do it is straightforward and instructive.
Integrating the A/B testing tools more deeply into our application required some custom code, and the documentation is clear in the approaches to take for this. Early versions of the application required some configuration on each page to define events (and many, even most, implementations willstill benefit from this), but configuration in that respect is incredibly easy.
No
We never required it. We may have been a special case, in that we were with KISSmetrics before their release, but we received excellent support from their team as part of the basic service fees.
Their support is excellent and responsive.
For such a complicated feature set, the tool is surprisingly usable. That said, at the edges of its functionality, there is a measurable learning curve.
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
  • Not at the moment.
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