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Kissmetrics

Kissmetrics

Overview

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

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Recent Reviews

TrustRadius Insights

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Growth

$500

Cloud
Monthly Tracked People

Power

$850

Cloud
Monthly Tracked People

Enterprise

Custom

Cloud
Monthly Tracked People

Entry-level set up fee?

  • $1,500 per installation
    Optional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $150 per month
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Product Details

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

  • Supported: Analyze
  • Supported: Populations
  • Supported: Campaigns

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Kissmetrics Videos

Kissmetrics Competitors

Kissmetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Kissmetrics starts at $150.

Mixpanel, Amplitude Analytics, and Heap are common alternatives for Kissmetrics.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Kissmetrics are from Small Businesses (1-50 employees).

Kissmetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(96)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.

Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.

Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.

Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.

Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.

Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.

Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.

Users commonly recommend the following:

  1. Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.

  2. Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.

  3. Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.

These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.

Attribute Ratings

Reviews

(1-25 of 27)
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May 27, 2014

KISSmetrics review

Spencer Toth | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I would be. I wish I had more time to dive into how it works and get it set up to track the metrics we need. Having Google Analytics set up already makes it harder to jump ship to KISSmetrics 100%.
May 23, 2014

A lot of potential

Score 4 out of 10
Vetted Review
Verified User
We think KISSmetrics has a lot of potential, but we are not yet realizing the full benefits as we are still trying to get everything set up to report accurate data.
May 23, 2014

Funnel Reports?

Score 5 out of 10
Vetted Review
Verified User
KISSmetrics may not be as cost effective as some of the competitors out there. Data integrity is by far the most important for our company as well, and questionable integrity will be key to our decision making.
Score 8 out of 10
Vetted Review
Verified User
I used KISSmetrics on a daily basis whilst a summer analyst at a language-learning software startup company called Voxy. To my knowledge, the company continued to use KISSmetrics. I am no longer at Voxy but we were pleased with KISSmetrics.
Anne Seckinger | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
KISSmetrics was useful and concise, but it lacked usability and features that similar services have. The best part of my experience with KISSmetrics was their graphing feature, but many other sites can provide the same type of summary. KISSmetrics is beneficial for summarizing website visitor data but for detailed information, try something else.
Karan Arora | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Most of all, KISSmetrics is an evolving product and adds new features and functionality on an ongoing basis. Their customer support is excellent and their engineers take the time to understand and explain how the system works in case of an issue. Also, for Product Managers who are not extremely code-savvy, the user interface is extremely simple and robust. Once set up, it is difficult to "break" the reporting - something that is so easy to do with Google Analytics and Omniture.
February 28, 2013

Stellar product!

Score 10 out of 10
Vetted Review
Verified User
We are constantly improving our products and I see Kissmetrics as our most elemental system to gain quick and constant customer feedback through engagement metrics we follow every day
Score 8 out of 10
Vetted Review
Verified User
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be.
Score 6 out of 10
Vetted Review
Verified User
The basic functionality in the product is quite solid. If all you want to do is basic event tracking and funnel and cohort reporting, it should work very nicely. However, we were looking to run more complicated reports than the product is built for out of the box. We were told Power Reports could handle it, but after implementing the solution, it looks like it falls short. We will likely have to switch to Keen.io or a custom-built solution.

For the basic-level analysis mentioned above, though, the product would have been perfect.
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