Overview
What is Kissmetrics?
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
Secure web data analysis, ideal for successful decision making
Web analytics made easy
Kissmetrics Delivers Robust Reporting for Any Sized Business
Amazing software with deep analytic features
Extremely helpful for web analytics but hard to maintain
Need to know what your site visitors are doing today, tomorrow and next week.... Look no further than Kissmetrics!
Creative Marketing Strategist's Kissmetrics Review
For detailed user activity, Kissmetrics is your tool.
Analytics taken to a whole new level
Powerful, yet simple sales funnel analytics
Your Data Complement to GA
An excellent service for measuring KPIs, but with a learning curve
Kissmetrics helps keep data simple.
Engineer + Data Analyst Perspective on Kissmetrics
Kissmetrics is much easier to implement than other providers and gives your control of your aggregation unlike Google Analytics
Awards
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Pricing
Growth
$500
Power
$850
Enterprise
Custom
Entry-level set up fee?
- $1,500 per installationOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $150 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kissmetrics?
Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.
The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.
Kissmetrics Features
- Supported: Analyze
- Supported: Populations
- Supported: Campaigns
Kissmetrics Screenshots
Kissmetrics Videos
Watch Overview of Populations
Watch Overview of Campaigns
Kissmetrics Integrations
Kissmetrics Competitors
Kissmetrics Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | All |
Supported Languages | English |
Frequently Asked Questions
Kissmetrics Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 30% |
Mid-Size Companies (51-500 employees) | 50% |
Enterprises (more than 500 employees) | 20% |
Comparisons
Compare with
Reviews and Ratings
(96)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.
Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.
Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.
Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.
Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.
Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.
Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.
Users commonly recommend the following:
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Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.
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Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.
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Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.
These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.
Attribute Ratings
Reviews
(1-25 of 38)Web analytics made easy
Amazing software with deep analytic features
Extremely helpful for web analytics but hard to maintain
Need to know what your site visitors are doing today, tomorrow and next week.... Look no further than Kissmetrics!
It would be hard to list all the ways we currently use Kissmetrics and how it has revolutionized our marketing efforts--but a small taste of what we the platform for is:
- Tracking leads and demos from content and social media (this works perfect and has allowed us to nimbly change content strategies and social posts to hit on topics that provide the best return.
- Tracking how event leads interact with our website after an event (this is something that I came up with and surprised even our Kissmetrics account rep).
- Track account-based marketing leads and sees if our offline efforts get them to our website.
- Track website popup performance.
Creative Marketing Strategist's Kissmetrics Review
For detailed user activity, Kissmetrics is your tool.
Analytics taken to a whole new level
Powerful, yet simple sales funnel analytics
Your Data Complement to GA
An excellent service for measuring KPIs, but with a learning curve
Kissmetric's addition of the click-to-track feature makes it incredibly easy to specify events and actions to be tracked from any site you have your KM javascript installed on. Tracking user actions that way combined with the URL API makes it super easy to create cohort, path, and funnel reports for aggregate reporting, and if you've got it set up to alias the auto-generated UID to an identity (e.g. a username or an email address in your system), it's easier than ever to track specific user actions and drill down to the most important thing you want to know— what makes people buy? What makes people stay?
Kissmetrics helps keep data simple.
Engineer + Data Analyst Perspective on Kissmetrics
Kissmetrics is much easier to implement than other providers and gives your control of your aggregation unlike Google Analytics
An easy to use tool for tracking and data analysis
Kissmetrics is an important piece of our overall data gathering and analysis tools. :)