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Kissmetrics

Kissmetrics

Overview

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

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Recent Reviews

TrustRadius Insights

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Growth

$500

Cloud
Monthly Tracked People

Power

$850

Cloud
Monthly Tracked People

Enterprise

Custom

Cloud
Monthly Tracked People

Entry-level set up fee?

  • $1,500 per installation
    Optional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $150 per month
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Product Details

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

  • Supported: Analyze
  • Supported: Populations
  • Supported: Campaigns

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Kissmetrics Videos

Kissmetrics Competitors

Kissmetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Kissmetrics starts at $150.

Mixpanel, Amplitude Analytics, and Heap are common alternatives for Kissmetrics.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Kissmetrics are from Small Businesses (1-50 employees).

Kissmetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(96)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.

Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.

Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.

Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.

Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.

Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.

Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.

Users commonly recommend the following:

  1. Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.

  2. Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.

  3. Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.

These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.

Attribute Ratings

Reviews

(1-25 of 38)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Kissmetrics has helped us in web analytics by using it to make data-driven decisions. For needs covering general market analysis topics, I can get accurate quantitative support. We can also seamlessly track leads, content, and social media submissions. This allows us to quickly change content strategies and social media posts to cover the most compelling topics. Kissmetrics is the company's most acclaimed program.
akshay kashyap | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Running marketing campaign was made easy by Kissmetrics. The insight that we got from the campaign reports are pretty helpful in redesigning / realigning the audiences . We ran web analytics using kiss metrics as well. It helped us in solving the abandon cart use case. We did get an individual profile of the customers which helped us in segmenting based on user behavior and visit metrics.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Kissmetrics at our organization to handle a lot of the reporting and tracking for our marketing and in-product interactions. It's been used for A/B testing, populace analysis, and personalizing reports so everyone sees what metrics they are most interested in. In the end, we were impressed with how it breaks down data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's being used by marketing professionals, especially the digital marketing team, as it's giving web analytics solutions to their users. The product helps us to track our customer conversion process and discover areas where we're losing potential customers.
Aaron Treguboff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I personally vetted and researched different analytics platforms two years ago. I realized that I had no idea if our blog content or social content was delivering top of the funnel leads and most importantly demos. After careful research and testing, I found that Kissmetrics is able to answer these questions and more! Currently, Kissmetrics is utilized by the marketing team, executive team and member success--with other departments researching the best way they can also use the data that Kissmetrics provides!

It would be hard to list all the ways we currently use Kissmetrics and how it has revolutionized our marketing efforts--but a small taste of what we the platform for is:
  • Tracking leads and demos from content and social media (this works perfect and has allowed us to nimbly change content strategies and social posts to hit on topics that provide the best return.
  • Tracking how event leads interact with our website after an event (this is something that I came up with and surprised even our Kissmetrics account rep).
  • Track account-based marketing leads and sees if our offline efforts get them to our website.
  • Track website popup performance.
And TONS more! We can't imagine starting any campaign without Kissmetrics now--it is what essential to our marketing efforts!
Lisa Palombo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Every client we have at Curaytor has a website that is hosted on our exclusive platform. We offer a service that sets up Kissmetrics on their website in order to guide visitors from page to page in a logical fashion. The hopes are they are guided to relevant content at the right time, enhancing the customer journey and leading to higher engagement and conversion.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We set up Kissmetrics to get a better understanding of how users were using the website in order to better tailor the site to user needs/wants. The data provided is very useful if you know what to do with it and the program works well. It seems there are constantly new features, which is always a plus for any software. Overall the software is great, and very useful, but the cost can be prohibitive for a small company.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We've used Kissmetrics for a few years now which was initially used as supplemental to Google Analytics. But over time it has grown rapidly in regards to functionality and features it has and we've now used it as a replacement for Google Analytics. It definitely helped increased conversion rates and increased goals across our digital marketing campaigns.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have used Kissmetrics tools for several months, originally as a supplementary analytical tool to Google Analytics, then as a selfstanding toolset that overcomes several Google limitations. I have used this solution by delivering marketing and sales optimization projects, aiming at reaching higher conversion rates. Using this tool helped us to set up and analyze the customer behavior and delivered nice reports in a short time.
Dustin Hovey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use KM to identify leaks in the funnel and understand the flow of the visitors' behavior. We track how traffic learns about our company and our service; we also use it for calculating how many people visit a page over a period of time and the conversion rates of customers coming from different traffic sources.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Kissmetrics to track our marketing and sales funnels as well as to track user activities within our SasS. Kissmetrics touches all departments in the company, from development to customer service to (of course) marketing. The main problem Kissmetrics addresses involves KPIs across the board: How many new users do we have between X and Y dates? When did X user do the following activity? How impactful was X email?

Kissmetric's addition of the click-to-track feature makes it incredibly easy to specify events and actions to be tracked from any site you have your KM javascript installed on. Tracking user actions that way combined with the URL API makes it super easy to create cohort, path, and funnel reports for aggregate reporting, and if you've got it set up to alias the auto-generated UID to an identity (e.g. a username or an email address in your system), it's easier than ever to track specific user actions and drill down to the most important thing you want to know— what makes people buy? What makes people stay?
SAM Rizvi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Kissmetrics gives us essential information about key metrics along our motion rate which are critical for adoption by our users. These insights put us in a position to be proactive in identifying trends contrary to our assumptions during development/ release and also closely support the effective pursuit of our OKRs for the whole Product team.
Brad Ruderman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Kissmetrics has been deployed to our whole company. We use it as a self-service analytics tool to calculate metrics around key events that happen within our system. Our advanced analytics are done using a data warehouse. Its an OK analytics tool to complement Google Analytics.
Javier Iglesia Sabio | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses Kissmetrics for business intelligence analytics and user tracking. Currently we're using it for building analytics for a multi million user base and Kissmetrics has never run short for our purposes. The BI department uses it for gathering useful data and the dev team has always felt comfortable when working against Kissmetrics.

Kissmetrics is an important piece of our overall data gathering and analysis tools. :)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We implemented Kissmetrics with a client in order to track the sources for specific individuals who submit forms. While Google Analytics offers anonymous data, we wanted a solution to actually link sources to names. In addition, Kissmetrics offers the added benefit of showing multiple stages in the funnel (e.g., person came in through organic search and later converted via paid search).
September 17, 2015

KissMetrics review

Danny Varner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses KissMetrics to track user events across our web application and then to create reports on usage. It is used primarily by the product owner and developers but it is also available to support and sales. It enables the organization to make data-driven decisions about actual usage on our web app.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Kissmetrics is embedded in the app by the engineering team but the data it produces is used by everyone in the company. We track events and important statistics to drive our product development. The engineering team is responsible for adding the metrics and managing the implementation but the reports are available to everyone.
Joris Brabants | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
KISSmetrics is used by marketing, sales and product development. When we first started using it, we got a lot of insights into how our users were using our product. Thanks to that we have a better understanding of our customers, and we were able to make some changes to important steps in the conversion funnel. It really improved (and keeps improving) our product. Besides product development, marketing can get a perfect view of where the converting users are coming from and our sales department can identify both people who have a high potential in sales, and people who got stuck or don't use the power features of our product.
Travis Wright | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
KISSmetrics is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business. It helps you keep track of the visitors on your site, what they do, and allows you to hit them up with the right offers at the right time. Love it.
May 28, 2014

KISSmetrics review

Luke Panza | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
KISSmetrics helps us understand who exactly is finding us via our online advertisements and creating accounts. Specifically, we're able to match up a specific account to an ad click-through and determine which customers are clicking which ads. We are also therefore able to tie back sales to specific ads thanks to KISSmetrics.
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