Kissmetrics Reviews

93 Ratings
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Score 8.1 out of 100

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Reviews (1-25 of 48)

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June 01, 2021
Sean Cummings | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It is easy to install; most people install the tracking code and run it in a few minutes.
  • It has excellent viewing and configuration options and can provide me with a lot of security and consistent tool management according to my needs.
  • This tool provides a lot of information and data; I can use this information and data to control better what I want to play the analyst role.
  • I can track sessions from desktop and mobile.
  • I think the speed of tool updates has slowed down a lot lately.
Read Sean Cummings's full review
March 21, 2021
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Breaks down data
  • Provides personalized reports
  • Allows for A/B testing
  • The interface isn't always easy to use.
  • It's expensive to upgrade your plan.
  • Some on our team wanted better data visualization.
Read this authenticated review
January 08, 2019
Aaron Treguboff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Track desktop and mobile sessions for a single user.
  • Provide high-level detail on how different user-defined funnels are performing.
  • Ease of install--seriously, most people can easily install the tracking code themselves and have this running in minutes.
  • Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
  • Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
  • Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
Read Aaron Treguboff's full review
January 07, 2019
Lisa Palombo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Setup is easy
  • They show you examples of what your "pop-up" will look like as you type the content in
  • You can personalize the pop-ups to fit your brand
  • You are able to measure how effective the paths you set up are
  • I would like to be able to schedule an update to the wording so that it doesn't get stale
  • I'd like more freedom with the design/look/shape of the pop up
  • It can be difficult to manage several accounts under one username
Read Lisa Palombo's full review
January 08, 2019
Abhishek Agarwal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Great features to track user journey/path
  • Extensive data and insights are provided by the tool
  • Sales funnel reports are easy to understand
  • Great visualization and configuration options
  • The implementation isn't as easy as other analytics tools and the documentation is a bit confusing
  • Limited integration capabilities
  • Expensive, hence difficult to implement and maintain for early stage startups
  • High learning curve
Read Abhishek Agarwal's full review
April 28, 2018
Viktor Mulac | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Planning and implementing campaigns, A/B testing, conversion rates measurement
  • Very useful by mid sized company (client), easy to deploy, setup and get quick reports
  • Sales funnel reports with zoom-in ability by analyzing the root causes for customer behavior
  • Integration with other tools - when an "online" or "near-online" integration is required the tool does not cope. You can always export data to JSON etc. and load them into a second system, but this is not a viable solution for many business applications.
  • UI - the user interface is not very user-friendly, it is not always very intuitive.
Read Viktor Mulac's full review
April 27, 2018
Dustin Hovey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • KM provides granularity of all information, performance can be checked in near real time.
  • The interface is clean, intuitive, and easy to navigate.
  • KM pulls data and refreshes itself which removes the manual work alternative platforms require.
  • The various reports types and how to use them can be unintuitive and confusing to new users; in addition, the reports can take awhile to load and they can also be difficult to customize.
  • It should easier than it is to modify the underlying data so that users could easily remove test traffic and robot clicks to gain more accurate information.
  • KM lacks automatic event tracking, if you've forgotten to add an event, it doesn't pull data retroactively.
Read Dustin Hovey's full review
December 19, 2018
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The extensive data is great for really understanding your website users.
  • Easy to see the exact flow that your users follow and can give insight on where you can improve.
  • Extensive report data, and you can really dig down to find just about any information.
  • The cost is really not affordable for a small business or startup, but if you can budget it, the data is invaluable.
  • No graphical outputs-- it would be nice to have graphs for those clients that are more visual.
  • Bit of a learning curve if you're not already familiar with data it provides and how to use it.
Read this authenticated review
September 22, 2015
SAM Rizvi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Very simple UX for non tech professionals
  • Keeps the important metrics front and center with daily summaries
  • Easy to integrate with minimal burden on systems
  • Would love to be able to drill down on the data more (once it's available).
Read SAM Rizvi's full review
September 21, 2015
Brad Ruderman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Tracking Event Data.
  • Debugging Implementation Issues/Verifying the implementation is doing well.
  • Always adding new features.
  • The interface is really cumbersome especially for basic tracking of just specific events over time by property.
  • Because it's an event driven system there is no way to modify events in the past. For example if you are selling products and returning products there is no easy way to just look at the orders that were not returned.
  • I wish the data export was more real time then the batch transfer to S3.
Read Brad Ruderman's full review
September 21, 2015
Bruce Pannaman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to implement tracking within the API so that you don't use too much dev time on tracking users instead of developing the product itself.
  • You can add properties to the events so that you can enrich the data you are collecting later.
  • Lots of help within the community and tools that are available, such as statistical significance calculator.
  • The reports on the website are quite basic, you can only subset by one property and filter by on property at a time
  • The numbers take a while to settle. Because of the sheer amount of events hitting the platform it can take a day or so for the number to be static between days.
  • Live feature is very hard to use for testing, if you could filter out the feed by IP address that would be excellent!
Read Bruce Pannaman's full review
September 21, 2015
Javier Iglesia Sabio | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Simple API.
  • Good and concise documentation for development.
  • Stable and reliable service.
  • Interface for different environments can be confusing sometimes.
  • Some analytics can be hard to configure the first time.
  • First time on the site experience can be better for newcomers.
Read Javier Iglesia Sabio's full review
September 17, 2015
Danny Varner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Generating custom reports
  • Daily email snapshots of key metrics
  • Separation of prod vs pre-prod environments
  • Company seems to be broadening scope to more than just metrics, it's unclear if these capabilities will be useful
Read Danny Varner's full review
May 22, 2018
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • A/B Multivariate testing, conversion rates of campaigns
  • Simple and easy to use UX
  • Setting up goals and events
  • First time setup is time-consuming, should be improved upon.
  • Lacking support and documentation.
  • Some experiment reporting requires the user to be very tech savvy.
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November 19, 2014
Joris Brabants | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
  • Integrations with CRM
  • Google Mobile Ads tracking (we're driving signups through mobile display ads to our app on Google play, and cannot identify traffic source in KM). Mobile search and desktop ads are tracked perfectly
  • Mail integration to send e-mails from KM to users
Read Joris Brabants's full review
May 30, 2014
Travis Wright | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Figuring out which campaigns brought which visitors to the site.
  • Which buttons and areas of the site were clicked on
  • Where are we losing potential customers
  • Better documentation and tutorials, perhaps.
Read Travis Wright's full review
May 23, 2014
Christian Torres | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • You will get better data from your users than any other tracking platform out there.
  • The data visualization tools are amazing!
  • You will make better data decisions with KissMetrics!
  • The price can be a little high for a bootstrapping startup but worth it.
  • You're going to have to be more tech savvy to setup more advance experiments.
  • You might have more data than you need.
Read Christian Torres's full review
May 23, 2014
Scott Rutz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Tracking of behavior of users
  • Tracking sources of different marketing campaigns and what those users do once they get to your sight
  • Daily, easy to read reports to keep metrics top of mind
  • On boarding, the videos and resources were good but in my opinion not adequate for the depth that KissMetrics offers
  • Funnels could use some explanation, in that it's not immediately clear how you can build them to your exact needs, it can be very one dimension and not elastic to fit other things
  • Within funnel reports, the use and display of properties from events is very weird. It took us a while to figure out what the property stats were actually saying.
Read Scott Rutz's full review
May 23, 2014
Bryant Jaquez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Link KISSmetrics to your email marketing to measure ROI
  • Use KISSmetrics to judge the effectiveness of your content strategy (blog, social)
  • I'm still new to the product, so my primary challenge so far has been the learning curve. Kiss metrics is powerful and as a result, there is a lot to learn. To be honest it can feel a little overwhelming when you first get started. My only suggestion is to make the on-boarding and learning process easier for newbies like me. :)
Read Bryant Jaquez's full review
May 23, 2014
Angela Estelle Wells, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Excellent Customer Service
  • Supportive blogs and resources
  • Realistic data assessments
  • The price per month is expensive for smaller businesses, but is worth it in order to grow and understand your customers.
Read Angela Estelle Wells, MBA's full review
June 14, 2014
Assaf Eisenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • KISSmetrics was one of the first analytics platforms to really focus their attention on individual visitors rather than page views.
  • I use it on a daily basis, and it informs nearly everything I do in terms of outreach to users. Have they used my company's product? How much? When? Where have they traveled on my website?
  • Not much, though the price can be a bit too high for some businesses.
  • Setting up configuration and on boarding may be challenging at first.
Read Assaf Eisenstein's full review
May 28, 2014
Luke Panza | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Fairly simple and easy to use
  • Customer support has been helpful
  • Would be great if KISSmetrics tied in directly with our adwords account.
Read Luke Panza's full review

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

Has featureAnalyze
Has featurePopulations
Has featureCampaigns

Kissmetrics Screenshots

Kissmetrics Videos (2)

Watch Overview of Populations

Watch Overview of Campaigns

Kissmetrics Integrations

Kissmetrics Competitors

Kissmetrics Pricing

Starting Price: $150

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Growth$500Monthly Tracked People
Power$850Monthly Tracked People
EnterpriseCustomMonthly Tracked People

What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

Kissmetrics Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
30%
Mid-Size Companies (51-500 employees)
50%
Enterprises (> 500 employees)
20%

Kissmetrics Support Options

 Free VersionPaid Version
Live Chat
Email
Phone
FAQ/Knowledgebase
Video Tutorials / Webinar

Kissmetrics Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:All
Supported Languages: English

Frequently Asked Questions

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

How much does Kissmetrics cost?

Kissmetrics starts at $150.

What is Kissmetrics's best feature?

Reviewers rate Support Rating highest, with a score of 9.

Who uses Kissmetrics?

The most common users of Kissmetrics are from Small Businesses and the Internet industry.