TrustRadius
Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento, from the company of the same name in Boston, MA which was founded in 2012. Klaviyo integrates with CRM, help desk, shopping cart and other marketing services (e.g. MailChimp) to fine-tune campaigns. It offers many analytic features and segmentation for targeted delivery of newsletters, drip campaigns, triggered email or autoresponders for retargeting, and more. Klaviyo is free up to 250 contacts and 500 sends, beyond which the paid editions start at $25 per month and supports unlimited contact for up to 500 individual email addresses, with tiers up to $700 per month for unlimited sends to 50,000 addresses. If that's not enough, high volume senders can get a quote and a custom plan. While popular at home in the US, Klaviyo is also used by companies throughout the world, in both Americas, Europe, and Asia.https://media.trustradius.com/product-logos/8Y/48/XA2JC69LL653.jpegKlaviyo really understands what it takes to succeed in email marketingWe use Klaviyo within our ecommerce department for email marketing automation and monthly product newsletters. It provides an unparalleled level of user granularity and campaign customization. Our previous email marketing software was nowhere close to providing the functionality that Klaviyo provides. If you're serious about email marketing, choose Klaviyo for your team.,Drag and drop automation paths allow for easy A/B testing without technical programming Granular data about each and every subscriber Very intuitive if you've ever used email marketing software before,More expensive than competitors, but the functionality is worth it,10,~25% improvement in abandoned cart recovery due to a/b testing abilities 30% improvement in the rate of repeat buyers due to email automation It's roughly 300% more expensive than our last email software, but it's already paid for itself based on the previous two bullet points,Constant Contact, Mailchimp, Benchmark Email and Bronto Marketing Platform,25,000 to 100,000,Both,BigCommerce, Radial Omnichannel Technology (f.k.a. eBay Enterprise Retail Order Management), CedCommerce Etsy WooCommerce IntegrationAdvanced e-commerce email marketing platformThe native integration with Shopify makes Klaviyo the first choice of serious e-commerce marketers. The main goal of the app is to increase the ROI by converting the customers who have abandoned their carts or has not made the purchase yet.The segmentation ability allows us to send more targeted emails to subscribers and increase the revenue even more.,Segmentation of subscribers for better conversion rates. Great customer support. Automatic synchronization between Klaviyo and Shopify.,The more advanced features have a steep learning curve. The metrics work only on a per-campaign basis, not for the overall account. The automatic import of products into campaigns is sometimes buggy and slow.,9,Better conversion ratios from targeted email campaigns. Improved bottom line thanks to recovered abandoned checkouts. Automatic campaigns based on triggers and automations save time by sending offers with the right products to the right subscribers.,Mailchimp,25,000 to 100,000,B2C,Mailchimp, ActiveCampaign, Twilio SendGrid Email Marketing, MailshakeKlaviyo - Good price, time saver, easy to use, but a bit limitingWe use Klaviyo as our primary means of email marketing for both of our brands. The only department that uses Klaviyo is our marketing department since it is strictly a marketing oriented tool. Klaviyo is a reasonably priced alternative to the higher cost ESP we moved over from. It does make things easy with it's "drag and drop" style interface but with that there are limitations. Prior to using Klaviyo, we were building all of our emails in HTML using Dreamweaver and another ESP. This was great because we could fully customize everything however it took longer. With Klaviyo things seem to move faster but customization is a bit limited.,Klaviyo cuts down the time it takes to create an email newsletter The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary,This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading. Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send. One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.,7,This year we turned a higher profit during the holiday months this far but I don't think that has too much to do with Klaviyo. I don't think Klaviyo has made a huge negative or positive impact on the amount of money we brought in but I do think it had an impact on the speed with which we were ablr to put newsletters together and get them out the door.,Bronto Marketing Platform,100,000 to 250,000,B2C,Dropbox, Slack, monday (formerly dapulse)The best eCommerce ESPKlaviyo is our core email marketing software used on each client we represent. Within those clients we use the software to send daily marketing emails, automated emails, and custom audience email blasts. It allows us to connect directly with our customer base. Then we can track the performance and impact of what each email, campaign, or outreach does.,Delivery - never goes into spam. Great editor when creating emails. Anyone can use it. Epic reporting.,Scheduling can take time to queue up. Previews can take too long to generate.,10,HUGE ROI - Best money we could spend on marketing. Insight into the margin generated per campaign. Easy to deploy.,MailChimp,250,000 to 1 million,B2CKlaviyo EssentialsWe use Klaviyo for both marketing email campaigns and automated email. Being a start-up it helps us to automate recovery of otherwise lost revenue, and ensures we are able to constantly be in front of our customers. The analytics portion is extremely useful for seeing who and in what segment people are seeing our emails.,Defining logic for email flows. Thorough dive in to the different operating systems, both mobile and desktop, that users are interfacing with. Excellent customer support when questions about Klaviyo or custom formatting is required.,Analytics don't always sync with reporting from Google Analytics. No Gmail customizations.,9,Helped us funnel leads from Facebook ads into email flows and campaigns and capture leads while still warm.,MailChimp,10,000 to 25,000,B2C
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Klaviyo
26 Ratings
Score 8.8 out of 101
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Klaviyo Reviews

Klaviyo
26 Ratings
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Score 8.8 out of 101

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Blake Baron profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Klaviyo within our ecommerce department for email marketing automation and monthly product newsletters. It provides an unparalleled level of user granularity and campaign customization. Our previous email marketing software was nowhere close to providing the functionality that Klaviyo provides. If you're serious about email marketing, choose Klaviyo for your team.
  • Drag and drop automation paths allow for easy A/B testing without technical programming
  • Granular data about each and every subscriber
  • Very intuitive if you've ever used email marketing software before
  • More expensive than competitors, but the functionality is worth it
Honestly, Klaviyo is now my favorite email marketing platform after testing out many (>8) of its competitors. The follow up automation depending on both on-and-off site user interaction is a breeze to configure and test. If you're an established organization, choose Klaviyo. If you're a small lifestyle business, lower priced competitors might suit you just as well.
Read Blake Baron's full review
No photo available
Score 9 out of 10
Vetted Review
Verified User
Review Source
The native integration with Shopify makes Klaviyo the first choice of serious e-commerce marketers.
The main goal of the app is to increase the ROI by converting the customers who have abandoned their carts or has not made the purchase yet.
The segmentation ability allows us to send more targeted emails to subscribers and increase the revenue even more.
  • Segmentation of subscribers for better conversion rates.
  • Great customer support.
  • Automatic synchronization between Klaviyo and Shopify.
  • The more advanced features have a steep learning curve.
  • The metrics work only on a per-campaign basis, not for the overall account.
  • The automatic import of products into campaigns is sometimes buggy and slow.
Klaviyo is an excellent tool for any online store based on the Shopify platform. It automates all aspects of email marketing -- you can use it for targeted email campaigns based on previous actions of your subscribers, recovering abandoned carts, or creating sophisticated email campaigns based on rules and automations.
Read this authenticated review
No photo available
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Klaviyo as our primary means of email marketing for both of our brands. The only department that uses Klaviyo is our marketing department since it is strictly a marketing oriented tool. Klaviyo is a reasonably priced alternative to the higher cost ESP we moved over from. It does make things easy with it's "drag and drop" style interface but with that there are limitations. Prior to using Klaviyo, we were building all of our emails in HTML using Dreamweaver and another ESP. This was great because we could fully customize everything however it took longer. With Klaviyo things seem to move faster but customization is a bit limited.
  • Klaviyo cuts down the time it takes to create an email newsletter
  • The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary
  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
It seems as though Klaviyo is better suited to a company that is just starting out. One where emails aren't really expected to look overly polished and professional and where they aren't sending at high rates. Klaviyo's features and functionality are more limiting than other ESPs I've used before but for the price I suppose you get what you pay for.
Read this authenticated review
Robbie Hodge profile photo
August 09, 2017

The best eCommerce ESP

Score 10 out of 10
Vetted Review
Verified User
Review Source
Klaviyo is our core email marketing software used on each client we represent. Within those clients we use the software to send daily marketing emails, automated emails, and custom audience email blasts. It allows us to connect directly with our customer base. Then we can track the performance and impact of what each email, campaign, or outreach does.
  • Delivery - never goes into spam.
  • Great editor when creating emails. Anyone can use it.
  • Epic reporting.
  • Scheduling can take time to queue up.
  • Previews can take too long to generate.
Best when used within an ecommerce store with a large amount of customers. With no ecommerce or smaller scale the impact is just going to be limited.
Read Robbie Hodge's full review
No photo available
September 14, 2015

Klaviyo Essentials

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Klaviyo for both marketing email campaigns and automated email. Being a start-up it helps us to automate recovery of otherwise lost revenue, and ensures we are able to constantly be in front of our customers. The analytics portion is extremely useful for seeing who and in what segment people are seeing our emails.
  • Defining logic for email flows.
  • Thorough dive in to the different operating systems, both mobile and desktop, that users are interfacing with.
  • Excellent customer support when questions about Klaviyo or custom formatting is required.
  • Analytics don't always sync with reporting from Google Analytics.
  • No Gmail customizations.
Read this authenticated review

Klaviyo Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (3)
9.5
Dynamic content (5)
9.1
Ability to test dynamic content (5)
8.4
Landing pages (2)
8.0
A/B testing (5)
9.3
Mobile optimization (5)
10.0
Email deliverability (5)
8.7
List management (5)
9.0
Triggered drip sequences (3)
9.5
Dashboards (5)
9.0
Standard reports (5)
8.7
Custom reports (4)
9.0

About Klaviyo

Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento, from the company of the same name in Boston, MA which was founded in 2012. Klaviyo integrates with CRM, help desk, shopping cart and other marketing services (e.g. MailChimp) to fine-tune campaigns. It offers many analytic features and segmentation for targeted delivery of newsletters, drip campaigns, triggered email or autoresponders for retargeting, and more.

Klaviyo is free up to 250 contacts and 500 sends, beyond which the paid editions start at $25 per month and supports unlimited contact for up to 500 individual email addresses, with tiers up to $700 per month for unlimited sends to 50,000 addresses. If that's not enough, high volume senders can get a quote and a custom plan. While popular at home in the US, Klaviyo is also used by companies throughout the world, in both Americas, Europe, and Asia.

Categories:  Email Marketing

Pricing

Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Klaviyo Technical Details

Operating Systems: Unspecified
Mobile Application:No