Klaviyo

I advocated for Klaviyo at my previous work, and we migrated to it from Campaign Manager. Our website was built with Shopify, so the integration with Klaviyo unlocked valuable customer insights and purchasing signals which we used for segmentation and automated email journeys. Apart from improved customer retention and increased AOV, we enjoyed a user-friendly email builder and opportunity to use dynamic values (last purchased product, total spend, etc.). Klaviyo is a must-have for marketers who have their e-commerce sites built with Shopify.

• Web user stickiness
• Increased AOV
• Improved sales velocity
• Reviving dormant users
• Insights for the sales team

Campaign Monitor by Marigold

Shopify, Rebuy Engine, Google Analytics

We used Klaviyo to handle marketing communications across various platforms. This would include via emails and text messages. It helped us create flows and sales funnels to target the right people at the right time. It also helped us weed out people who would not be swayed by the marketing. Finally, it enables perfectly targeted offers by leveraging the data it collects and lets you segment your lists.

• We increased out revenue.
• We created new detailed offers that converted at a higher rate.
• The cost increase decreased some profitability after email list changes.

Intuit Mailchimp

We use Klaviyo for both contacting existing customers, and following up with prospects, and potential customers. As we offer insurance services, customers often don't purchase immediately (choosing to go away and compare prices etc, as it's a more considered purchase) - Klaviyo allows us to target those customers with a series of emails, educating customers on the importance of our services, how we can help, and offering incentives/discounts to complete their quotes. We use Klaviyo for a customer's full lifecycle with us - from first quote, to retention, and even win back if they leave us. We also integrate it with our ads (Google & Facebook) to keep messaging consistent across channels and make better use of the data we're collecting.

• Much easier to leverage personalisation tools - to optimise our campaigns
• Quicker to launch AB tests, so I can optimise email messaging more quickly
• Takes less of my time up day to day managing campaigns freeing me up for other business priorities

Mailchimp Transactional Email (Mandrill) and ActiveCampaign

Storyblok, Tally, Carrd, Trustpilot

I use Klaviyo for SMS and also have used it for email for multiple brands. It helps automate yours email and SMS, setting up flows, creating segments and managing customer actions. It integrates with Shopify and helps you manage your customer communications -- including abandoned carts, shipping confirmations and more.

• Klaviyo allowed me to grow my revenue as I was building out our email program
• The ROI shrank as their costs went up.
• SMS has been easy to create and deploy -- leading to higher campaign engagement.

Seguno

Shopify, Seguno, Zipify Pages

We are an e-commerce company and use Klaviyo to send weekly marketing emails and email flows. It helps us keep in regular contact with our customers and potential customers. We also use the SMS feature. It is proven to help us drive significant sales on a regular basis.

• Increased sales.
• Increased email sign ups and SMS.

Intuit Mailchimp

Freshdesk Omni