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Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento, from the company of the same name in Boston, MA which was founded in 2012. Klaviyo integrates with CRM, help desk, shopping cart and other marketing services (e.g. MailChimp) to fine-tune campaigns. It offers many analytic features and segmentation for targeted delivery of newsletters, drip campaigns, triggered email or autoresponders for retargeting, and more. Klaviyo is free up to 250 contacts and 500 sends, beyond which the paid editions start at $25 per month and supports unlimited contact for up to 500 individual email addresses, with tiers up to $700 per month for unlimited sends to 50,000 addresses. If that's not enough, high volume senders can get a quote and a custom plan. While popular at home in the US, Klaviyo is also used by companies throughout the world, in both Americas, Europe, and Asia.https://dudodiprj2sv7.cloudfront.net/product-logos/8Y/48/XA2JC69LL653.jpegThe best eCommerce ESPKlaviyo is our core email marketing software used on each client we represent. Within those clients we use the software to send daily marketing emails, automated emails, and custom audience email blasts. It allows us to connect directly with our customer base. Then we can track the performance and impact of what each email, campaign, or outreach does.,Delivery - never goes into spam. Great editor when creating emails. Anyone can use it. Epic reporting.,Scheduling can take time to queue up. Previews can take too long to generate.,10,HUGE ROI - Best money we could spend on marketing. Insight into the margin generated per campaign. Easy to deploy.,MailChimp,250,000 to 1 million,B2CKlaviyo EssentialsWe use Klaviyo for both marketing email campaigns and automated email. Being a start-up it helps us to automate recovery of otherwise lost revenue, and ensures we are able to constantly be in front of our customers. The analytics portion is extremely useful for seeing who and in what segment people are seeing our emails.,Defining logic for email flows. Thorough dive in to the different operating systems, both mobile and desktop, that users are interfacing with. Excellent customer support when questions about Klaviyo or custom formatting is required.,Analytics don't always sync with reporting from Google Analytics. No Gmail customizations.,9,Helped us funnel leads from Facebook ads into email flows and campaigns and capture leads while still warm.,MailChimp,10,000 to 25,000,B2C
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Klaviyo
10 Ratings
Score 8.5 out of 101
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Klaviyo Reviews

Klaviyo
10 Ratings
Score 8.5 out of 101
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Robbie Hodge profile photo
August 09, 2017

Klaviyo Review: "The best eCommerce ESP"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Klaviyo is our core email marketing software used on each client we represent. Within those clients we use the software to send daily marketing emails, automated emails, and custom audience email blasts. It allows us to connect directly with our customer base. Then we can track the performance and impact of what each email, campaign, or outreach does.
  • Delivery - never goes into spam.
  • Great editor when creating emails. Anyone can use it.
  • Epic reporting.
  • Scheduling can take time to queue up.
  • Previews can take too long to generate.
Best when used within an ecommerce store with a large amount of customers. With no ecommerce or smaller scale the impact is just going to be limited.
Read Robbie Hodge's full review
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September 14, 2015

User Review: "Klaviyo Essentials"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Klaviyo for both marketing email campaigns and automated email. Being a start-up it helps us to automate recovery of otherwise lost revenue, and ensures we are able to constantly be in front of our customers. The analytics portion is extremely useful for seeing who and in what segment people are seeing our emails.
  • Defining logic for email flows.
  • Thorough dive in to the different operating systems, both mobile and desktop, that users are interfacing with.
  • Excellent customer support when questions about Klaviyo or custom formatting is required.
  • Analytics don't always sync with reporting from Google Analytics.
  • No Gmail customizations.
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Klaviyo Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (1)
10
Dynamic content (2)
10.0
Ability to test dynamic content (2)
9.0
A/B testing (2)
8.0
Mobile optimization (2)
10.0
Email deliverability (2)
10.0
List management (2)
10.0
Triggered drip sequences (1)
10
Dashboards (2)
10.0
Standard reports (2)
10.0
Custom reports (2)
9.0

About Klaviyo

Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento, from the company of the same name in Boston, MA which was founded in 2012. Klaviyo integrates with CRM, help desk, shopping cart and other marketing services (e.g. MailChimp) to fine-tune campaigns. It offers many analytic features and segmentation for targeted delivery of newsletters, drip campaigns, triggered email or autoresponders for retargeting, and more.

Klaviyo is free up to 250 contacts and 500 sends, beyond which the paid editions start at $25 per month and supports unlimited contact for up to 500 individual email addresses, with tiers up to $700 per month for unlimited sends to 50,000 addresses. If that's not enough, high volume senders can get a quote and a custom plan. While popular at home in the US, Klaviyo is also used by companies throughout the world, in both Americas, Europe, and Asia.

Categories:  Email Marketing

Pricing

Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Klaviyo Technical Details

Operating Systems: Unspecified
Mobile Application:No