- Defining logic for email flows.
- Thorough dive in to the different operating systems, both mobile and desktop, that users are interfacing with.
- Excellent customer support when questions about Klaviyo or custom formatting is required.
- Analytics don't always sync with reporting from Google Analytics.
- No Gmail customizations.
Klaviyo Scorecard Summary
Feature Scorecard Summary
Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento, from the company of the same name in Boston, MA which was founded in 2012. Klaviyo integrates with CRM, help desk, shopping cart and other marketing services (e.g. MailChimp) to fine-tune campaigns. It offers many analytic features and segmentation for targeted delivery of newsletters, drip campaigns, triggered email or autoresponders for retargeting, and more.
Klaviyo is free up to 250 contacts and 500 sends, beyond which the paid editions start at $25 per month and supports unlimited contact for up to 500 individual email addresses, with tiers up to $700 per month for unlimited sends to 50,000 addresses. If that's not enough, high volume senders can get a quote and a custom plan. While popular at home in the US, Klaviyo is also used by companies throughout the world, in both Americas, Europe, and Asia.
Klaviyo Technical Details