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We use it to support our eCommerce marketing efforts. The goal is to nourish the customer relationship, and we use it for all our flows, …
Klaviyo
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Klaviyo
Overview
What is Klaviyo?
Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last...
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Popular Features
View all 20 features- List management (70)8.787%
- Email deliverability reporting (84)8.383%
- Mobile optimization (68)8.282%
- Dashboards (68)8.181%
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What is Klaviyo?
Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.klaviyo.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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What is Klaviyo?
Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.
Klaviyo aims to make creating deeper, higher-value customer relationships more seamless.
Klaviyo Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
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At Klaviyo, growth starts with ownership. It’s time to take back control. Own your data. Own your growth.
Learn more: https://klavy.io/homeyt
Klaviyo Integrations
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Klaviyo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified) |
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Reviews and Ratings
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February 25, 2022
The email software to rule them all.
The marketing department uses Klaviyo, as well as customer service in some instances. We use it for sales emails, newsletters, customer interactions, and notifications. It uses integrations with Shopify, Recharge, and Yotpo and has been great for retargeting past and new customers. Definitely helpful with keeping in touch with our database without a need to constantly manage it with the use of flows.
- Flows
- Design Layout
- Benchmark overviews
- Revenue attribution (specially in subscription)
- Image editing
- Font availability
86.25%
8.6
22.5%
2.3
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70%
7.0
42.5%
4.3
- Good customer journey
- Increased revenue on retargeting emails
- Does not help much in the analytics tracking in subscription
- Facebook Advertising
- ReCharge
- Shopify
All integrations were very easy and quick.
Seeing the interactions our subscribers have with our content, and how engaged they are with everything we are sending their way was extremely eye-opening to understand the relationship between the brand our subscribers. It showed us that our customers want more than just a cash change they want a relationship and a reason to keep coming back.
The creation of the flows gave us the ability to follow our customers no matter where in the journey they fall. We interact with them right at the start gives us the opportunity to upsell but at the same time cultivate a relationship by showing them the perks they must be missing out on. We can now grow the relationship once someone is already in the funnel and make sure we stay top of mind, and when the time comes that we do lose them, we can reach out to them and create a winback opportunity by remaining them of what they are missing or by sending them a special deal.
I have used several platforms and by far the one with the most design features is Klaviyo. It lets you edit both desktop and mobile versions which is a must considering most people look at their emails on their phones. It is also great at segmenting and creating flows. I do really like the ability to connect to your website and create pop-up banners that make it super easy to gather leads.
3
We use it for several reasons, upselling towards memberships, creating relationships with our customers, informing customers of delays or updating on orders, and reward program information. We also send emails on big sales and flash product opportunities, as well ad product launches and updates to our emmebrships.
2
Skills in copywriting, a basic knowledge of design elements, segmentation of databases, and marketing background.
- Customer retention
- Upsell
- Customer winbacks
- Sales pushes
- Order updates and communication
- Upgrade the overall look of our emails
- Create flows to keep constant communication with out customers
- Reward program pushes
- Try new product upsells
- Create new flows to enhance customer lifecycle
Yes
We replaced Campaign Monitor. We needed a platform that gave us the ability to be more automated but that also provided more feedback on what we were doing well and not so well on our campaigns.
- Price
- Product Features
- Product Usability
- Product Reputation
We looked at all of Klaviyo's features, there was a lot of automation that other platforms did not have. The design aspect was also a big deal maker because most platforms do not let you customize the emails to such minute detail as Klaviyo does, and not having to reply on a coder for design but still being able to have great looking emails was a BIG plus. Klaviyo may not be cheap but compared to other companies out there it delivered a very fair price.
I think we made a great choice. It has helped us tremendously on segmenting our database, understanding how our consumer interacts with our content ad it has done a great job at evolving throughout the years. They continue to improve their product and refuse to remain stagnant which makes the decision we made the right one.
- Implemented in-house
No
Change management was minimal
- Time consuming to create flows, but that is because we wanted everything very custom for us.
We did not purchase premium support. The support we receive that was included in our plan was more than enough, and the platform runs so well that we did not feel the extra incurred cost was needed. We get feedback and help when we need it with what is provided.
No
There were several occasions when we needed some guidance on how to create paths, flows, and triggers and they did not hesitate to jump on a call and run us through it. We always know we can reach out and have someone help us through an issue if it presents itself.
- Flow Creation
- Database Segmentation
- Benchmark Monitoring
- Report pulling by sales
- Defericiation of profitability and sales attribution
November 22, 2019
Klaviyo: Effective, efficient and perfect for eCom.
Klaviyo is a cloud-based email marketing solution for e-commerce businesses. We use it to manage leads/potential customers, implement email marketing automation (sequences, flows, and automated responders) on client websites and broadcast email marketing (the individual email campaigns) that go out to potential and current customers. Our email marketing specialists use this software to create email automation (automating parts of our clients' businesses) and campaigns (individual emails) that generate new revenue and create more revenue and stabilize their marketing funnel so that they can scale.
- Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
- Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
- Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
- Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
- Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
- Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
- Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
- Pricing - The pricing can be a bit expensive, but it's worth it for the functionality that it offers.
- Partner support - I once filled out a request, sent an email, and got silence from their team.
- Some of the metrics you have to know how to navigate the platform in order to access (variations percentage opens, CTRs, etc.).
- Positive ROI for our clients - We have used this software to design best practice email sequences and flows, and individual campaigns that have increased client revenue by 30-50%, or tripled revenue in some cases.
- Positive ROI for us - This software solves a revenue generation problem for our clients. We run Facebook & Google ads to their site, and this email software helps facilitate sales on all ends. Helps us be more efficient and effective.
86.66666666666666%
8.7
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53.33333333333333%
5.3
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Klaviyo is simply a stunning product, and for eCommerce, it's a near-perfect solution. The reason why we chose this software over others:
- Easier building
- Visual building
- Easier visibility in flow creation
- Better visibility in metrics
- Higher deliverability - Klaviyo holds its users to a higher standard in bounce rates and unsubscribes, which means that those using shared servers find themselves in inboxes more than junk folders.
- Specific custom solutions for e-com
- Pre-made templates
- Our clients have made more money on this platform :)
100,000 to 250,000
B2C
2
Email Marketing specialists - This function assesses key email marketing needs in businesses, creates email flows, designs individual emails, and measures open rate, click rate, and email conversion $. Their main goal is to help businesses generate more revenue through potential customers, create relationship through emails, and upsell or cross sell current customers (or fulfill their informational needs in usage of the product).
2
Email marketing specialists - These team members need to understand basic email marketing, effective layout and design, basic design principles (contrast, quality graphics), and be able to employ email marketing flows & broadcast emails to help clients generate revenue.
- Generating revenue from website visitors and potential customers.
- Test different messages and times against one another - Create variations of messages to see which messages are more effective.
- Track individual user data on websites - To see a particular person's activity on one of our clients' websites (whether that's visits, purchases, initiated checkouts, etc.)
- Measure success - It allows us to see conversion data - how many people opened emails, clicked on emails, and measure $ conversion.
- Upsell/cross-sell and increase revenue from current customers.
- Automation - It allows businesses to automate parts of their business with email follow up that meet their informational needs.
- Relationship management - It allows businesses to email their potential and current customers.
- We personally haven't used it this way - but we've seen some coaching businesses use this as their CRM simply because it's so easy to use. It could work in this way, but it would require that the entire site operate on a commerce site like Shopify.
- Split testing against other pop-up software. We've implemented pop-ups on sites with the Klaviyo basic pop-up and tested this against other pop up software.
- Demos for potential clients.
- Coaching.