Klaviyo - fantastic for ecommerce businesses
We use Klaviyo for onboarding, cart abandonment and retention flows to our ecommerce customers. In addition, we use it to send ad-hoc …
Starting at $20 per month
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What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that…
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How Klaviyo Differs From Its Competitors
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Popular Features
- Mobile optimization (80)8.787%
- Dashboards (81)8.585%
- List management (83)8.383%
- Email deliverability reporting (83)8.080%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.klaviyo.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
Features
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What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.
Klaviyo Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
- Supported: Mobile Push Notifications
Klaviyo Screenshots
Klaviyo Videos
Klaviyo Overview
Klaviyo Demo Video
Klaviyo Integrations
Klaviyo Competitors
Klaviyo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified) |
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Reviews and Ratings
(218)Attribute Ratings
Reviews
(1-25 of 44)Companies can't remove reviews or game the system. Here's why
October 26, 2023
Klaviyo - fantastic for ecommerce businesses
Klaviyo has a fantastic smart segmentation ability. For example we give it our list of emails and it can tell us the percentage of males and females.
Acquisition flows, onboarding flows, cart abandonment flows
October 13, 2023
Klaviyo is an awesome resource for driving revenue
It allows us to offer customers additional products they haven't purchased or get them to rebuy after they haven't.
Acquisition, retention, upsell, subscription, brand loyalty, and category awareness.
September 19, 2023
Klaviyo Review
Open-email rates are most of what we pay attention to
Acquisition and retention
We look at the open rate and click thru rate regularly to constantly address and improve. We look for areas we can keep tinkering with a look for those two metrics to meet a certain standard.
upsell and retention.
July 12, 2023
Email Marketing Master
The behavioral data provided by Klaviyo allows us to understand our customers better by understanding who opens what emails, at what times are emails opened, what customers are engaged with us, what customers are unengaged with us, what customers have recently placed an order with us, what customers who have signed up for our emails but haven't converted, etc.
Klaviyo has helped with our customer journey with acquisition through our pop up on our website to capture customers emails, retention by keeping our customers engaged and loyal, and upsell by sending emails to customers who recently purchased others items they can also purchase.
July 12, 2023
Email Marketing Success With Klaviyo
Klaviyo collects and analyzes behavioral data from various touchpoints, such as website interactions, email engagement, and purchase history. This data can provide valuable insights into customer behavior and preferences, enabling businesses to understand their customers better way like Customer Lifecycle Management, Campaign Optimization, Understanding Customer Journeys.
Klaviyo can contribute to customer acquisition by enabling businesses to create targeted and personalized email campaigns.
Klaviyo's automation and personalization capabilities are well-suited for customer retention strategies. Businesses can use Klaviyo to implement post-purchase follow-ups, order confirmation emails, and customized loyalty programs. By delivering relevant and timely content, businesses can nurture customer relationships, encourage repeat purchases, and build long-term loyalty.
Klaviyo can support upselling and cross-selling efforts by leveraging customer data and behavior. By analyzing purchase history and customer preferences, businesses can send targeted product recommendations or personalized offers to customers. These recommendations can be based on past purchases, browsing behavior, or similar customer segments
Klaviyo's automation and personalization capabilities are well-suited for customer retention strategies. Businesses can use Klaviyo to implement post-purchase follow-ups, order confirmation emails, and customized loyalty programs. By delivering relevant and timely content, businesses can nurture customer relationships, encourage repeat purchases, and build long-term loyalty.
Klaviyo can support upselling and cross-selling efforts by leveraging customer data and behavior. By analyzing purchase history and customer preferences, businesses can send targeted product recommendations or personalized offers to customers. These recommendations can be based on past purchases, browsing behavior, or similar customer segments
July 07, 2023
Expensive but good
Click rate, what products they like the most
Cross sell, acquisition, repeat sales
July 07, 2023
Switched to Klaviyo from Mailchimp + Attentive
Nothing earth-shattering here, basic email deliverability, open rates, click rates, and purchasing data (like Mailchimp)
Better system for creating and editing journeys (aka "Flows") - was able to create every type of flow I wanted.
July 05, 2023
Great documentation, easy to learn and use
Score 9 out of 10
Vetted Review
Verified User
We can see purchase information and target based on how a customer is interacting with us. Then we can use this information and set-up personalized flows so the customer is receiving the right information at the right time.
It's been a combination of acquisition and retention. We like the pop-up capabilities and are just starting to get into the upsell part with the catalog integration.
N/A
Acquisition, retention, and upsell potential is there.
April 25, 2023
My awesome Klaviyo review :)
Honestly, we haven't taken much into account to the behavioral data analysis. That is something we are working on improving in our Marketing Department.
Customer retention & Acquisition.
April 25, 2023
There is no better tool for email than this.
With Klaviyo you can easily see which emails are working for you and where the revenue is coming, it is easy to make decisions in order to improve those to generate extra revenue. You can also segment your audience easily in order to treat them in a more effective way.
Engagement and churn.
March 07, 2023
OK, but should be much better
Segment data has helped us identify at risk segments so that these can be targeted with specific campaigns.
Klaviyo has helped with retention and cross selling.
March 03, 2023
GREAT OPTION FOR EMAIL MARKETING!
By tracking things like which emails they open and click on, which products they view and purchase, and how often they engage with our brand, we're able to gain valuable insights into their interests and behaviors.For example, we've been able to use Klaviyo's segmentation features to create targeted campaigns for customers who have viewed specific products but haven't yet made a purchase. We've also been able to create personalized post-purchase follow-up emails that include product recommendations based on their previous purchases.
By tracking things like which emails they open and click on, which products they view and purchase, and how often they engage with our brand, we're able to gain valuable insights into their interests and behaviors.For example, we've been able to use Klaviyo's segmentation features to create targeted campaigns for customers who have viewed specific products but haven't yet made a purchase. We've also been able to create personalized post-purchase follow-up emails that include product recommendations based on their previous purchases.
October 28, 2022
Deepen relationship with customers at scale with Klaviyo
Klaviyo has predictive analytics that determine the LTV of a customer and an anticipated date of next purchase, allowing us to meet them with content at the right time. You can also look at individual user profiles to see their recent activity such as products viewed and added to cart, sizes purchased, emails opens and clicks, etc.
Klaviyo has helped with nearly every step in the customer journey outside of brand awareness. Specifically we use it for cart abandonment, promotions, encouraging return purchases, personalization, and deepening our relationships with the customer through ethos-driven content.
October 28, 2022
Klaviyo is the best email solution for almost any company
It's given us a better idea of how our customers are receiving and reacting to our messaging. This has allowed us to tweak and improve the way we communicate and generate positive results and a better return overall. By reviewing open rates, click rates, etc. we have been able to a/b test and refiune that process.
Every aspect from acquiring new customers to retaining current customers.
October 27, 2022
Klaviyo is easy to use and perfect for any business
We know who our customers are and when they are buying.
We use flows to help us retain our existing customers and to convert customers who have signed up for email but haven't purchased yet.
September 15, 2022
Easy and Versatile
It's easy to segment contacts based on actions and value with Klaviyo, once integrated with your pos. We are able to target the most engaged customers with our emails and in turn, has given us better open and click rates.
Automated marketing, upselling
August 30, 2022
Klaviyo is my go-to ESP
We could easily understand what type of vehicle the customer has based on the customer's click path. From there, we were able to send them personalized campaigns and segment them appropriately.
Cart abandonment and retention.
July 13, 2022
Perfect tool for keeping and acquiring clients
Open rates, CTR and especially being able to see exactly which links have been clicked has been super help full in figuring out which emails do well, which don't and how we can improve in the future. Perfect to track all our emails and improve as we go continuing to provide the best service for customers.
Klaviyo has helped with every step. Acquisition, we use our lead ads from Facebook, Google, or trials to acquire customers. Once acquired there are flows to help the customer, educate the customer and overall keep them excited to use our tool. Then upsell.
Score 10 out of 10
Vetted Review
Verified User
It allowed us to make the decisions about what, when and how often to reach out to subscribers so that we were able to have better results and customers were happy with the frequency with which they got information from us. We also could create segments based on the customer's interests that responded much better to differentiated types of content.
It helped us move them from awareness to acquisition, because our newsletter was well presented and allowed customers to convert.
June 21, 2022
Klaviyo is great for beginners!
We can now send email to specific purchasers of a product or some that hasn't been active in X amount of time. Very important to use these features to have that 1:1 relationship with our customers.
Retention and upsell with the triggers. They are easy to setup in flows and easy to change and alter
April 15, 2022
I'm sticking with Klaviyo, they are great
Not sure
Retention, upsell, and most important of all, ATTENTION!
April 08, 2022
Klaviyo Excels
Behavioral data is the engine behind successful flows. Flows that are triggered when a customer or prospect does or does not do something perform much better than a campaign who's timing coincides with a time of day, holiday or seller event, like a sale.
Acquistion, retention, re-engagement, upsell and cross-sell.
We are able to segment really well and contact people based on their frequency of purchase, their engagement with our brand etc. You can treat the most engaged ones as your VIP users and send to them more often, whereas people who are less engaged can be contacted less so as not to annoy and therefore lose them. Especially helpful to see who is mainly engaged for holiday seasons or big sales you might run.
Klaviyo helps with all aspects of the journey from start to finish. We are able to give overview info to new users, as they are just considering. Then once they have made a purchase we can retain them with information on that product or recommend other products to go along with it.