Klaviyo

Klaviyo Reviews

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page V | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

Klaviyo Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
79%
7.9
WYSIWYG email editor (29)
75%
7.5
Dynamic content (31)
74%
7.4
Ability to test dynamic content (30)
72%
7.2
Landing pages (2)
80%
8.0
A/B testing (30)
78%
7.8
Mobile optimization (32)
83%
8.3
Email deliverability reporting (46)
82%
8.2
List management (32)
83%
8.3
Triggered drip sequences (29)
85%
8.5
Lead Management (1)
79%
7.9
Lead nurturing (23)
79%
7.9
Reporting & Analytics (3)
81%
8.1
Dashboards (31)
72%
7.2
Standard reports (30)
74%
7.4
Custom reports (5)
98%
9.8
Platform & Infrastructure (1)
78%
7.8
API (22)
78%
7.8

What is Klaviyo?

Klaviyo is a growth marketing platform boasting more than 25,000 online businesses as users, including ColourPop, Huckberry, and Custom Ink, with (according to the vendor) brands using Klaviyo having made more than $3.7 billion in revenue in the last year. With a dedicated team of experts and a platform that consumes high volumes of data, Klaviyo is designed to help users own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo tracks every interaction, enabling online businesses to create more personalized marketing moments, and aims at creating a 360-degree view of the customer to ensure endless growth possibilities.

Klaviyo Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports

Platform & Infrastructure Features

  • Supported: API

Klaviyo Screenshots

Klaviyo Dashboard
Measure the performance of your marketing campaignsKlaviyo Lists & Segments
Personalize your marketing campaigns with powerful, lightning-fast segmentationKlaviyo Signup Forms
Grow your email list and capture customer data with dynamic web formsKlaviyo Template Library 
Browse our pre-built email templates to easily launch new campaignsKlaviyo Email Campaign Overview 
View real-time email analytics to measure the performance of your sendsKlaviyo Visual Flow Builder 
Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic

Klaviyo Competitors

Klaviyo Pricing

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Email Free$0per month
SMS$0.01per message
EmailStarting at $20per month

Klaviyo Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Klaviyo's best feature?

Reviewers rate Custom reports highest, with a score of 9.8.

Who uses Klaviyo?

The most common users of Klaviyo are from Small Businesses and the Marketing & Advertising industry.