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Klaviyo

Klaviyo

Overview

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 22 features
  • Mobile optimization (83)
    8.9
    89%
  • Dashboards (83)
    8.6
    86%
  • List management (85)
    8.4
    84%
  • Email deliverability reporting (85)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.klaviyo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $20 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.3
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.7
Avg 7.6
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Product Details

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

Klaviyo Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing
  • Supported: Mobile Push Notifications
  • Supported: Product Reviews
  • Supported: Segmentation and Personalization
  • Supported: Customer Data Platform

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Klaviyo Videos

Klaviyo Overview
Klaviyo Demo Video

Klaviyo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesGerman, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)

Frequently Asked Questions

Klaviyo starts at $20.

Mailchimp, Iterable, and Emarsys are common alternatives for Klaviyo.

Reviewers rate Mobile optimization and Lead nurturing automation highest, with a score of 8.9.

The most common users of Klaviyo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(225)

Attribute Ratings

Reviews

(1-25 of 31)
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