Klaviyo Reviews

30 Ratings
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Score 8.9 out of 101

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page V profile photo
Score 9 out of 10
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Return on Investment

  • Positive ROI for our clients - We have used this software to design best practice email sequences and flows, and individual campaigns that have increased client revenue by 30-50%, or tripled revenue in some cases.
  • Positive ROI for us - This software solves a revenue generation problem for our clients. We run Facebook & Google ads to their site, and this email software helps facilitate sales on all ends. Helps us be more efficient and effective.
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Stephen Steinberg profile photo
Score 9 out of 10
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Return on Investment

  • It makes us think more holistically about our marketing process and our brand messaging.
  • It drives a ton of revenue if you put the time in to learn the platform and use it to its fullest.
  • It's pricey so you need to make sure the cost-benefit is there.
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Blake Baron profile photo
Score 10 out of 10
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Return on Investment

  • ~25% improvement in abandoned cart recovery due to a/b testing abilities
  • 30% improvement in the rate of repeat buyers due to email automation
  • It's roughly 300% more expensive than our last email software, but it's already paid for itself based on the previous two bullet points
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Score 9 out of 10
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Return on Investment

  • Better conversion ratios from targeted email campaigns.
  • Improved bottom line thanks to recovered abandoned checkouts.
  • Automatic campaigns based on triggers and automations save time by sending offers with the right products to the right subscribers.
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Score 7 out of 10
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Return on Investment

  • This year we turned a higher profit during the holiday months this far but I don't think that has too much to do with Klaviyo. I don't think Klaviyo has made a huge negative or positive impact on the amount of money we brought in but I do think it had an impact on the speed with which we were ablr to put newsletters together and get them out the door.
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September 14, 2015

Klaviyo Essentials

Score 9 out of 10
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Return on Investment

  • Helped us funnel leads from Facebook ads into email flows and campaigns and capture leads while still warm.
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Feature Scorecard Summary

WYSIWYG email editor (5)
Dynamic content (7)
Ability to test dynamic content (7)
Landing pages (2)
A/B testing (7)
Mobile optimization (7)
Email deliverability (7)
List management (7)
Triggered drip sequences (5)
Dashboards (7)
Standard reports (7)
Custom reports (5)

About Klaviyo

Klaviyo is a growth marketing platform boasting more than 25,000 online businesses as users, including ColourPop, Huckberry, and Custom Ink, with (according to the vendor) brands using Klaviyo having made more than $3.7 billion in revenue in the last year. With a dedicated team of experts and a platform that consumes high volumes of data, Klaviyo is designed to help users own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo tracks every interaction, enabling online businesses to create more personalized marketing moments, and aims at creating a 360-degree view of the customer to ensure endless growth possibilities.

Klaviyo Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Does not have featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Does not have featureRole-based workflow & approvals
Does not have featureCustomizability
Does not have featureIntegration with Salesforce.com
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM

Klaviyo Screenshots

Klaviyo Competitors


Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Klaviyo Technical Details

Operating Systems: Unspecified
Mobile Application:No