Klaviyo

Klaviyo

Customer Verified
Top Rated
About TrustRadius Scoring
Score 9.2 out of 100
Top Rated
Klaviyo

Overview

Recent Reviews

Klaviyo is great for beginners!

8 out of 10
June 21, 2022
We use Klaviyo as our email marketing platform. We deploy all our promotional email off this tool and set up many triggers that are set it …
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Klaviyo

10 out of 10
March 31, 2022
Klaviyo works well in managing Customer Data and Communications. Their automated Flows and easy-to-build Campaigns make setup and …
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Klaviyo did not disappoint!

10 out of 10
March 07, 2022
We use Klaviyo to keep in touch with our customer base. As a direct-to-consumer brand, we aim to always remain top of mind for when our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • List management (63)
    8.7
    87%
  • Email deliverability reporting (77)
    8.4
    84%
  • Mobile optimization (61)
    8.1
    81%
  • Dashboards (61)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.klaviyo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.

What is Campaign Monitor?

Campaign Monitor enables users to create, send, and optimize email marketing campaigns.

Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

6.6
66%

Reporting & Analytics

7.7
77%

Platform & Infrastructure

6.9
69%

Product Details

What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.

Klaviyo aims to make creating deeper, higher-value customer relationships more seamless.

Klaviyo Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Klaviyo Screenshots

Screenshot of Send eye-catching emails in minutes using ready-to-go templatesScreenshot of Grow your contact list with engaging web formsScreenshot of Bring your brand to life with drag-and-drop easeScreenshot of Send personalized recommendations that really resonateScreenshot of Automations help you make money while you sleepScreenshot of Smarter targeting. Deeper personalization. Bigger payoff.Screenshot of Get more answers out of your dataScreenshot of See how your performance stacks up against peers

Klaviyo Integrations

Klaviyo Competitors

Klaviyo Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesGerman, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)

Frequently Asked Questions

Mailchimp, Iterable, and Emarsys are common alternatives for Klaviyo.

Reviewers rate Triggered drip sequences highest, with a score of 8.9.

The most common users of Klaviyo are from Small Businesses (1-50 employees) and the Retail industry.

Comparisons

View all alternatives

Reviews and Ratings

 (153)

Ratings

Reviews

(1-25 of 64)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Klaviyo is used to run 10's of flows for our current and soon-to-be customers. Also, use it for weekly newsletters. It's great software to automate emails that would have been sent manually before. This allows us to reach customers at a large scale and allow for growth all around.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it to manage our newsletter subscription base and to send our weekly newsletter. It allows us to create segments and measure results for different clusters of customers for different campaigns. It allows us to make better decisions in term of how we acquire the subscribers and how to reach them to get the best results.
Michael Morgenstein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Klaviyo for email marketing. It helps drive customer retention and certainly helps keep our clients familiar with our brand. Here we can offer our loyal fans discounts, updates on new releases, and all other kinds of cool stuff! They are a fast-growing and successful company for a reason. We plan to stick with them while we scale as well.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Klaviyo is a great solution for our ecommerce business as it allows us to stay in contact with customers and build relationships with them. We are able to segment into specific or general lists and give personalised emails to our subscribers. We use it for both campaigns (one off emails) and flows which allow us to target people when they first sign up, remind them of their interest when they leave a cart abandoned or anything else we can think of!
March 31, 2022

Klaviyo

Mike Demson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Klaviyo works well in managing Customer Data and Communications. Their automated Flows and easy-to-build Campaigns make setup and deployment seamless. I've been using Klaviyo for a long time and found their Customer Segmentation valuable and easy to set up. I would recommend Klaviyo to other people looking for an Email Service Provider.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it for automated flows for promotions and new customers. We also send email and SMS Campaigns for new product launches, customer service, and some testing for our products. We use it to send customers notifications about new launches in our shop, promotions, and special discounts. We use it to service more than 50,000 subscribers to our mailing list on a weekly basis.
Kristen Goodreau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our company uses Klaviyo for all of our eCommerce email marketing and SMS marketing. The platform has all of the tools needed to build out great marketing campaigns as well as automated email flows, including a drag and drop editor, robust segmentation options, 3rd-party integrations, and more. The Shopify integration is simple to set up and delivers real-time data to support the strategy for this channel.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Klaviyo to keep in touch with our customer base. As a direct-to-consumer brand, we aim to always remain top of mind for when our customers are ready to make a purchase. This is especially important as we sell uniforms that are frequently replenished. Klaviyo allowed us to segment our customer base of 20,000 users to deliver the content they've opted into at the rate they requested while also integrating with our rewards program through Shopify to always let our customers know if they have a points balance. Email is our largest source of revenue, and we would not remain in business without a powerful tool for emailing (and now SMS as well).
Score 9 out of 10
Vetted Review
Verified User
Review Source
I work for an agency so we use Klaviyo with many of our clients to send email and SMS campaigns in order to scale up customer engagement and purchases with the brand. We use Klaviyo for about 8 different clients and it helps us address issues like list growth, brand awareness, pushing products, and hearing from customers.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Klaviyo is a terrific email platform driven by data and offers a great user experience. With e-commerce integrations and real-time customer data, Klaviyo has helped us expand our email marketing capabilities and spur tremendous growth for our clients. With the ability to manage everything from segmented email campaigns to automated email flows and SMS, we recommend Klaviyo for all of our clients.
Rick Seufert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The perfect email platform for e-commerce. We use Klaviyo to support our e-commerce marketing efforts. We are a small team, but Klaviyo allows us to have a big impact. It seamlessly integrates with Shopify, makes automating marketing actions simple, and allows us to quickly and easily build great emails and forms. Adding SMS support was a major plus, as well.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Klaviyo for a wide variety of customer retention and nurturing aspects of our business, from email to SMS. Klaviyo is an excellent software that allows us to build lists and segments to effectively target customers who we think will respond best to different campaigns and flows. Love everything about it.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Klaviyo for automations and email campaigns. We often face many operational challenges and Klaviyo allows us to bypass manual efforts with automated ones to optimize revenue and streamline operations. The automations are tied with our eCommerce platform to trigger automatically, test different messages or email types, and iterate on best performers.
Stefanie Parks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Klaviyo for all of our email marketing campaigns, flows, and SMS marketing. We used to use Mailchimp before switching over to Klaviyo and we did so because we weren't getting enough of a robust solution with Mailchimp. We really wanted to be able to start a great abandoned cart flow and when we started using Klaviyo we realized that this was just the beginning of what we'd be able to do.
February 26, 2022

I am satisfied

Score 10 out of 10
Vetted Review
Verified User
Review Source
Very happy with Klaviyo. The product is easy to use and navigate. It doubles as a CRM & ESP in one for us. We are about to create pretty robust segments and flows based on past customer data. We are very satisfied and I would definitely recommend it.
Score 9 out of 10
Vetted Review
Verified User
Review Source
The marketing department uses Klaviyo, as well as customer service in some instances. We use it for sales emails, newsletters, customer interactions, and notifications. It uses integrations with Shopify, Recharge, and Yotpo and has been great for retargeting past and new customers. Definitely helpful with keeping in touch with our database without a need to constantly manage it with the use of flows.