Klaviyo Reviews

47 Ratings
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Score 8.9 out of 100

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Reviews (1-13 of 13)

page V | TrustRadius Reviewer
November 22, 2019

Klaviyo: Effective, efficient and perfect for eCom.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
  • Pricing - The pricing can be a bit expensive, but it's worth it for the functionality that it offers.
  • Partner support - I once filled out a request, sent an email, and got silence from their team.
  • Some of the metrics you have to know how to navigate the platform in order to access (variations percentage opens, CTRs, etc.).
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Lee L Kennedy | TrustRadius Reviewer
December 19, 2019

Klaviyo: Segmentation, Automation, Awesome-ation

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Automation and flows. Klaviyo has the best dynamic automation out of any email platform that I've seen.
  • Segmentation. You can very easily create segments of your list based on a number of dynamic properties.
  • Some of the functionality inside Flows is a little difficult to understand, like when you want to backfill users or if you add a new step.
  • It's expensive. But it's worth it.
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Stephen Steinberg | TrustRadius Reviewer
November 12, 2019

Klaviyo is the email marketing software you need if you run an e-commerce operation - period!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Audience segmentation
  • Automated email flows
  • Email deliverability
  • Onboarding and putting together the right automated flows for your needs.
  • More native integrations instead of relying on Zapier.
  • Pricing is a bit aggressive. May or may not be worth it compared to other options out there.
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Blake Baron | TrustRadius Reviewer
October 15, 2019

Klaviyo really understands what it takes to succeed in email marketing

Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Drag and drop automation paths allow for easy A/B testing without technical programming
  • Granular data about each and every subscriber
  • Very intuitive if you've ever used email marketing software before
  • More expensive than competitors, but the functionality is worth it
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Anonymous | TrustRadius Reviewer
June 26, 2019

Advanced e-commerce email marketing platform

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Segmentation of subscribers for better conversion rates.
  • Great customer support.
  • Automatic synchronization between Klaviyo and Shopify.
  • The more advanced features have a steep learning curve.
  • The metrics work only on a per-campaign basis, not for the overall account.
  • The automatic import of products into campaigns is sometimes buggy and slow.
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Anonymous | TrustRadius Reviewer
December 10, 2018

Klaviyo - Good price, time saver, easy to use, but a bit limiting

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Klaviyo cuts down the time it takes to create an email newsletter
  • The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary
  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
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Anonymous | TrustRadius Reviewer
September 14, 2015

Klaviyo Essentials

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Defining logic for email flows.
  • Thorough dive in to the different operating systems, both mobile and desktop, that users are interfacing with.
  • Excellent customer support when questions about Klaviyo or custom formatting is required.
  • Analytics don't always sync with reporting from Google Analytics.
  • No Gmail customizations.
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (10)
Dynamic content (12)
Ability to test dynamic content (12)
Landing pages (2)
A/B testing (11)
Mobile optimization (13)
Email deliverability reporting (13)
List management (13)
Triggered drip sequences (10)
Lead nurturing (5)
Dashboards (12)
Standard reports (12)
Custom reports (5)
API (5)

About Klaviyo

Klaviyo is a growth marketing platform boasting more than 25,000 online businesses as users, including ColourPop, Huckberry, and Custom Ink, with (according to the vendor) brands using Klaviyo having made more than $3.7 billion in revenue in the last year. With a dedicated team of experts and a platform that consumes high volumes of data, Klaviyo is designed to help users own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo tracks every interaction, enabling online businesses to create more personalized marketing moments, and aims at creating a 360-degree view of the customer to ensure endless growth possibilities.

Klaviyo Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Does not have featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Does not have featureRole-based workflow & approvals
Does not have featureCustomizability
Does not have featureIntegration with Salesforce.com
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM

Klaviyo Screenshots

Klaviyo Competitors


  • Does not have featureFree Trial Available?No
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Klaviyo Technical Details

Operating Systems: Unspecified
Mobile Application:No