Klue

Klue

About TrustRadius Scoring
Score 7.4 out of 100
Klue

Overview

What is Klue?

Klue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals.

Track Competitors
Klue tracks relevant news and data and combines it with internal sources....
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Recent Reviews

Klue Review

3 out of 10
March 01, 2022
We used Klue to aggregate competitive intel on our competitors. It's used by the entire sales team and we frequently get email updates and …
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Reviewer Pros & Cons

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Pricing

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What is Klue?

Klue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals. Track Competitors Klue tracks relevant news and data and combines it with internal sources. Deeper…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

What is Klue?
01:15
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Product Details

What is Klue?

Klue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals.

Track Competitors
Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence can provide an edge against top rivals and growing threats.

Centralize Competitive Content
Update sales battlecards collaborate and deliver consumable competitive strategies in the tools Sales reps use every day.

Improve Sales Performance
Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths.

Klue Features

Sales Intelligence Email Features Features

  • Supported: Gmail integration

Klue Video

Klue is redefining competitive intelligence. Collect, curate, and deliver competitive intelligence across every department of every business. Want to see Klue in action? https://klue.com

Klue Competitors

Klue Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (9)

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
March 01, 2022

Klue Review

Score 3 out of 10
Vetted Review
Verified User
We used Klue to aggregate competitive intel on our competitors. It's used by the entire sales team and we frequently get email updates and alerts from it. As far as I've seen the team doesn't use it too frequently, although product marketing may still use it.
  • Battlecards
  • competitive intelligence
  • email updates
  • Interactivity and continued relevance after creation of battlecards
Nice for creating battle cards, but in my opinion, Klue is not ideal for continuing marketing intelligence. I'd use something like Owler for that.In my experience, it's not terribly easy to update as a regular user and I'm not sure of what integrations it has--we never set up the Salesforce integration as far as i know.
Jeff Epstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Owned by the product marketing team, Klue is a vital competitive intelligence tool that ultimately serves the needs of our sales and product teams. Klue helps us track publicly available CI, add our own intel gathered from various sources, catalog our CI and make it shareable and consumable for our internal audiences. Without it, the effort required to source, catalog, and distribute CI would be unmanageable.
  • Gathering publicly available intelligence - news, blogs, reports, etc.
  • Organizing intel into customized, meaningful buckets by the competitor.
  • Creating useful battle cards for sales.
  • Capturing news and info as you come across it online.
  • Doesn't currently capture reviews (like this one).
  • Battle card templates are limited.
  • Push alerts when changes occur on tracked pages.
If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.
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