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Kochava

Kochava

Overview

What is Kochava?

Kochava is a mobile attribution and analytics platform for enterprises.

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Recent Reviews

TrustRadius Insights

Users of Kochava have found the software to be invaluable for a wide range of use cases. One of the key benefits is its ability to …
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Pricing

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What is Kochava?

Kochava is a mobile attribution and analytics platform for enterprises.

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  • Premium Consulting/Integration Services

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Product Details

What is Kochava?

Kochava is a mobile attribution and analytics platform for enterprises.

Kochava Video

Kochava Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(19)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of Kochava have found the software to be invaluable for a wide range of use cases. One of the key benefits is its ability to simplify mobile attribution and improve the allocation of ad dollars. Users have reported being able to cut out fraud and gain more accurate insights into their marketing efforts, allowing them to optimize their campaigns and achieve better results. Another important use case is deep linking, which enables users to guide their customers to specific pages within their app, enhancing the overall user experience. Kochava also helps with push notifications, allowing users to send targeted messages to engage and re-engage their app users. Additionally, the software provides comprehensive analytics and data analysis capabilities, enabling users to track app installs and sources accurately, monitor daily volume, and optimize campaign spending for better ROI. The platform's holistic attribution and analysis features have been praised by users as they reduce reporting duplication that occurs when relying on numerous partners. Other notable use cases include in-app event tracking, MAU/DAU analysis, and audience building based on in-app behavior. Overall, Kochava has become a go-to solution for mobile marketers looking to drive success through efficient attribution, smart targeting, and data-driven decision-making processes.

Reliable and Comprehensive Attribution Tracking: Many users have praised Kochava for providing reliable and comprehensive attribution tracking. They appreciate the ability to track campaign spending and improve conversion rates using the platform's robust tracking capabilities. Outstanding Customer Service: Several reviewers have highlighted the outstanding customer service provided by Kochava. Users find their representatives to be responsive, friendly, and prompt in their responses. The exceptional support enhances the overall experience with the tool and sets Kochava apart from other software vendors. Ease of Use and User-Friendly Setup Process: A common sentiment among users is that Kochava is easy to use and has a user-friendly setup process. They find it simple to implement on web pages and mobile apps, making it convenient for them to get started quickly. This ease of use contributes to a positive user experience with the platform. Overall, reviewers appreciate Kochava's reliable attribution tracking, outstanding customer service, and user-friendly nature of the platform.

Outdated and Clunky User Interface: Several users have expressed frustration with the outdated and clunky user interface of Kochava. They find it difficult to navigate and understand, as it shows too much overwhelming information. Furthermore, some users have mentioned that the interface undergoes frequent changes, requiring them to learn the new UI on their own or receive updates by logging in.

Lack of Adequate Documentation: Users have complained about the lack of sufficient documentation provided by Kochava. This makes it challenging for them to set up certain functionalities, resulting in a difficult setup process that often requires extensive support from the Kochava team. The presence of different partner requirements further complicates this process.

Limitations in Analytics Functionality: Some users have highlighted limitations in the analytics functionality of Kochava. They mention that there are restrictions on the number of IDs that can be used in the explorer, forcing them to build queries instead. Additionally, they find it frustrating when the analytics interface resets whenever the page refreshes, leading to interruption and inconvenience during data analysis.

Users highly recommend Kochava for mobile app advertising. They suggest utilizing someone with SQL knowledge to fully leverage the capabilities of Kochava. It is advised to have a good understanding of the data that will be received from Kochava. These recommendations highlight the effectiveness of Kochava for mobile app advertising and emphasize the importance of utilizing SQL knowledge and understanding data for optimal use of the platform. Users also praise Kochava's customer service and find its user experience easy, making it a valuable choice for organizations doing mobile advertising.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 3 out of 10
Vetted Review
Verified User
Incentivized
We use Kochava to track attribution of our traffic and activity, as well as to execute optimizations in real time
  • Tracks attributed installs and events
  • Customer service is not bad
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
We prefer other attribution platforms other than Kochava, since Kochava has poor visibility, it is not user friendly and does not provide detailed reports
  • We have had issues with quality due to the poor reporting
  • Lost several opportunities based on lack of visibility
  • not user friendly dashboard, and therefore harder to use than other common platforms
Honestly, Kochava is at the bottom of the haystack as an MMP, and we often only use it when it is suggested by our clients. However, if we start to see improvements we will consider using them more often. As of now, it is not competitive with the aforementioned platforms.
Not user friendly, poor reporting.
Kochava has good support via email, however their platform is not supportive and not user friendly. Constantly starting tickets is time consuming and ineffective.
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