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Kochava

Kochava

Overview

What is Kochava?

Kochava is a mobile attribution and analytics platform for enterprises.

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Learn from top reviewers

It supports a fantastic data market that places a premium on mobile devices.

Rating: 9 out of 10
January 28, 2022
IncentivizedVetted ReviewVerified User
It is useful for a variety of tasks, including app monitoring, push notification app analysis, consent management, and deferred deep linking, to name a few. It also offers...
Continue reading
Pierre Rharib Lamo
Employee - Engineering
Java Software Engineer
Firstcom Solutions Pte Ltd
Kochava2 years of experience

It facilitates an excellent data market that prioritizes mobile devices.

Rating: 8 out of 10
January 28, 2022
IncentivizedVetted ReviewVerified User
We can use Kochava to handle app monitoring, push notification app analytics, consent management, and deferred deep linking, among other things. Kochava provides us with a com...
Continue reading
Mark Belliard Cheong
Employee - Information Technology
STIC Director
Anacle Systems Limited
Kochava2 years of experience

Kochava - the Good, the Bad and the Ugly

Rating: 3 out of 10
November 5, 2020
IncentivizedVetted ReviewVerified User
We use Kochava to track attribution of our traffic and activity, as well as to execute optimizations in real time
Continue reading
Verified user
Account Manager
Kochava2 years of experience

Great product for link tracking and attribution

Rating: 8 out of 10
October 21, 2019
IncentivizedVetted ReviewVerified User
Kochava is mostly being used by the marketing team to check the orders and users' attribution across various marketing channels. This tool helps with tracking and attribution ...
Continue reading
Verified user
Vice-President
Kochava2 years of experience
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Pricing

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Kochava

Kochava

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What is Kochava?

Kochava is a mobile attribution and analytics platform for enterprises.

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Google Analytics

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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

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Product Details

What is Kochava?

Kochava is a mobile attribution and analytics platform for enterprises.

Kochava Video

Kochava Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of Kochava have found the software to be invaluable for a wide range of use cases. One of the key benefits is its ability to simplify mobile attribution and improve the allocation of ad dollars. Users have reported being able to cut out fraud and gain more accurate insights into their marketing efforts, allowing them to optimize their campaigns and achieve better results. Another important use case is deep linking, which enables users to guide their customers to specific pages within their app, enhancing the overall user experience. Kochava also helps with push notifications, allowing users to send targeted messages to engage and re-engage their app users. Additionally, the software provides comprehensive analytics and data analysis capabilities, enabling users to track app installs and sources accurately, monitor daily volume, and optimize campaign spending for better ROI. The platform's holistic attribution and analysis features have been praised by users as they reduce reporting duplication that occurs when relying on numerous partners. Other notable use cases include in-app event tracking, MAU/DAU analysis, and audience building based on in-app behavior. Overall, Kochava has become a go-to solution for mobile marketers looking to drive success through efficient attribution, smart targeting, and data-driven decision-making processes.

Reliable and Comprehensive Attribution Tracking: Many users have praised Kochava for providing reliable and comprehensive attribution tracking. They appreciate the ability to track campaign spending and improve conversion rates using the platform's robust tracking capabilities. Outstanding Customer Service: Several reviewers have highlighted the outstanding customer service provided by Kochava. Users find their representatives to be responsive, friendly, and prompt in their responses. The exceptional support enhances the overall experience with the tool and sets Kochava apart from other software vendors. Ease of Use and User-Friendly Setup Process: A common sentiment among users is that Kochava is easy to use and has a user-friendly setup process. They find it simple to implement on web pages and mobile apps, making it convenient for them to get started quickly. This ease of use contributes to a positive user experience with the platform. Overall, reviewers appreciate Kochava's reliable attribution tracking, outstanding customer service, and user-friendly nature of the platform.

Outdated and Clunky User Interface: Several users have expressed frustration with the outdated and clunky user interface of Kochava. They find it difficult to navigate and understand, as it shows too much overwhelming information. Furthermore, some users have mentioned that the interface undergoes frequent changes, requiring them to learn the new UI on their own or receive updates by logging in.

Lack of Adequate Documentation: Users have complained about the lack of sufficient documentation provided by Kochava. This makes it challenging for them to set up certain functionalities, resulting in a difficult setup process that often requires extensive support from the Kochava team. The presence of different partner requirements further complicates this process.

Limitations in Analytics Functionality: Some users have highlighted limitations in the analytics functionality of Kochava. They mention that there are restrictions on the number of IDs that can be used in the explorer, forcing them to build queries instead. Additionally, they find it frustrating when the analytics interface resets whenever the page refreshes, leading to interruption and inconvenience during data analysis.

Users highly recommend Kochava for mobile app advertising. They suggest utilizing someone with SQL knowledge to fully leverage the capabilities of Kochava. It is advised to have a good understanding of the data that will be received from Kochava. These recommendations highlight the effectiveness of Kochava for mobile app advertising and emphasize the importance of utilizing SQL knowledge and understanding data for optimal use of the platform. Users also praise Kochava's customer service and find its user experience easy, making it a valuable choice for organizations doing mobile advertising.

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(1-4 of 4)

It supports a fantastic data market that places a premium on mobile devices.

Rating: 9 out of 10
Incentivized
January 28, 2022
PR
Pierre Rharib Lamo
Java Software Engineer
Firstcom Solutions Pte Ltd (Information Technology & Services, 51-200 employees)
Vetted Review
Verified User
Kochava
2 years of experience
View profile
Use Cases and Deployment Scope
It is useful for a variety of tasks, including app monitoring, push notification app analysis, consent management, and deferred deep linking, to name a few. It also offers a complete SDK for a general application, as well as several application areas including retention, user acquisition, and analytics/BI. It allows us to analyze advertising, clicks, installs, audience engagement, and most importantly, leads. The platform provides real-time relevant data for Android and iOS and can be integrated into mobile apps via an SDK.
Pros
  • It is a very comprehensive attribution tracking solution that can monitor both mobile apps and web versions, includes an organized dashboard that provides us with important data.
Cons
  • Team members had a hard time getting started with this tool, setup was a bit challenging at first, but customer support has been excellent.
Likelihood to Recommend
Beneficial for creating a quarterly report of top-quality campaign data sources for the company's marketing department, integrated with networks and publications. It is a marketing solution that is being used to manage and analyze data from mobile application campaigns. You're also helping employees accomplish difficult tasks while keeping company data protected.
Most Important Features
  • This tool is wonderful for making a large number of files and procedures more practical and efficient in a simple way. It's also great for speeding up our decision-making and having control over multiple files simultaneously.
Return on Investment
  • It's crucial to allow us to examine and track intelligent relationships that can be used to assess the performance of the marketing process.
  • It offers a number of benefits, including the ability to collect all campaign performance data and track how much money we spend on our campaigns.
  • To increase conversion, we can take advantage of Kochava's app connections and QR codes.
  • It provides us with real-time analytics and good reporting through Kochava BI and third-party solutions.
Alternatives Considered
It is a wonderful option with favorable virtues to be applied in the company's marketing process, it allows us to obtain information through consultation and analysis, they are attentive and friendly when offering their service and support, it also includes functions such as a fraud tool for the management of push consent, very useful for additional reports in analysis teams, is also competitive because it is providing adequate payment alternatives.
Other Software Used

It facilitates an excellent data market that prioritizes mobile devices.

Rating: 8 out of 10
Incentivized
January 28, 2022
Use Cases and Deployment Scope
We can use Kochava to handle app monitoring, push notification app analytics, consent management, and deferred deep linking, among other things. Kochava provides us with a comprehensive SDK for a global application and various application sectors such as retention, user acquisition, and analytics/BI. Kochava provides the ability to research advertising, clicks, installs, audience engagement, and most importantly, leads. The platform offers extremely useful real-time statistics for Android and iOS, and can be incorporated into mobile applications via SDK.
Pros
  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
Cons
  • Getting started with Kochava was not easy for the team members, and setup was a bit difficult at first, but customer support has always been available.
Likelihood to Recommend
Kochava is effective because it is integrated with networks and publishers, making it useful for compiling a quarterly report of the best sources of high-quality campaign data for the company's marketing department. Kochava is a handy marketing tool for running mobile app campaigns and analyzing data. Kochava assists employees in completing their demanding duties while also ensuring the security of business data.
Most Important Features
  • Kochava is perfect for making a large number of files and processes more practical and efficient in a simple way, which is not useful for optimizing our decision-making process and having better control over several files at the same time.
Return on Investment
  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
Alternatives Considered
Kochava was chosen because it allows us to obtain information through query and analysis tools, is responsive by providing excellent customer service and support, has features such as a push consent management fraud tool, which is useful for additional reports for analysis teams, and is competitive by offering fair payment options.
Other Software Used

Kochava - the Good, the Bad and the Ugly

Rating: 3 out of 10
Incentivized
November 05, 2020
Verified User
Account Manager in Marketing
Marketing & Advertising Company, 51-200 employees
Vetted Review
Verified User
Kochava
2 years of experience
Use Cases and Deployment Scope
We use Kochava to track attribution of our traffic and activity, as well as to execute optimizations in real time
Pros
  • Tracks attributed installs and events
  • Customer service is not bad
Cons
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
Likelihood to Recommend
We prefer other attribution platforms other than Kochava, since Kochava has poor visibility, it is not user friendly and does not provide detailed reports
Return on Investment
  • We have had issues with quality due to the poor reporting
  • Lost several opportunities based on lack of visibility
  • not user friendly dashboard, and therefore harder to use than other common platforms
Alternatives Considered
Honestly, Kochava is at the bottom of the haystack as an MMP, and we often only use it when it is suggested by our clients. However, if we start to see improvements we will consider using them more often. As of now, it is not competitive with the aforementioned platforms.
Usability
3
Not user friendly, poor reporting.
Support Rating
5
Kochava has good support via email, however their platform is not supportive and not user friendly. Constantly starting tickets is time consuming and ineffective.
Other Software Used

Great product for link tracking and attribution

Rating: 8 out of 10
Incentivized
October 21, 2019
Verified User
Vice-President in Marketing
Internet Company, 51-200 employees
Vetted Review
Verified User
Kochava
2 years of experience
Use Cases and Deployment Scope
Kochava is mostly being used by the marketing team to check the orders and users' attribution across various marketing channels. This tool helps with tracking and attribution of various marketing channels, helping a marketer understand the ROI. It tracks Facebook, Google and other major channels and also shows some basic analytics on top of this data.
Pros
  • Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
  • Attribution of channels basis last click, first click etc.
  • Analytics, Insights, user CAC and LTV etc.
Cons
  • The dashboard is still basic as compared to other competition, can be improved.
  • It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
  • Rest all is good.
Likelihood to Recommend
It's well suited if you are confused about your marketing spending and efficiency, or if you wish to scale up digital marketing spends etc. It's not suited if you aren't doing any marketing spends on paid channels.
Return on Investment
  • It's helped increase user LTV through selection of right marketing channels.
  • It's helped decrease CAC through attribution tracking.
  • It has taken a lot.of tech bandwidth for integration.
Alternatives Considered
Kochava is good from pricing point of view when you scale up. Both are equal in terms of core features and attribution. However, UI wise AppsFlyer is better.
Support Rating
8
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
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