Kubient

Kubient is an advertising platform designed to help businesses build connections with valuable audiences. According to the vendor, it serves as a single solution for buyers and sellers to transact in a transparent and fraud-free environment. Kubient caters to a wide range of professions and industries, including advertising agencies, media buying agencies, brands, publishers, and digital marketers.

Key Features

Audience Marketplace: According to the vendor, Kubient offers a curated audience marketplace, providing buyers and sellers with access to clean inventory in a transparent and fraud-free environment. Utilizing AI and machine learning, it aims to enable the building and curation of valuable audiences.

KAI (Kubient Artificial Intelligence): The vendor claims that Kubient's KAI provides pre-bid fraud protection for both buyers and sellers. It is said to be easy to integrate and transparent, executing across all digital channels. The vendor states that KAI is constantly learning and evolving to prevent fraud.

Full-Service Audience-Specific Platform: According to the vendor, Kubient integrates multiple elements across all digital channels, aiming to provide a comprehensive approach. It claims to analyze 100% of inventory for ad fraud before serving any ads and fills publisher's ad space with supplier's ads.

Managed Services (Kubient [K]ONNECT): The vendor claims that Kubient's managed services act as an extension of the client's team, developing and activating go-to-market strategies. They utilize industry-leading tools and technology to drive results, focusing on inspiring customer journeys and improving customer loyalty.

Data-driven Audience Targeting: According to the vendor, Kubient leverages 1st party data to build authentic customer connections. It offers custom curation of audiences based on data signals, aiming to provide safe spaces and fraud-free connections with customers.

Fraud Prevention (KAI): Powered by AI, Kubient's fraud protection technology, KAI, is claimed to identify and block fraud in real-time. It aims to detect and eliminate various types of fraud and scans bid requests for fraudulent activity before the auction.

Omnichannel Advertising: According to the vendor, Kubient enables access to audiences across various digital channels, including CTV, mobile, display, video, and native advertising. It aims to provide efficient and transparent media buying options, maximizing campaign performance with clean inventory.

Custom Curated Audiences (K-Audiences): Kubient claims to offer curated, clean inventory targeted to specific audiences. It utilizes data signals such as site visits, location, and purchase history to facilitate ease of connection with ideal audiences.

Real-time Analytics and Reporting: According to the vendor, Kubient provides real-time insights and analytics on campaign performance, allowing for data-driven optimization. It offers transparent reporting on ad spend and budget allocation, aiming to help businesses make informed decisions.