Name: Kubient
Author: Kubient

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Functional Testing

Product Analytics

Text Editors

Version Control

Development

Student Management

Education

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise Feedback Management

Enterprise Search

Online Notary

Enterprise

Accounting

Hedge Fund

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

Configuration Management

Converged Network Adapters (CNAs)

Data Center Cooling

Density-Optimized Servers

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Managed DNS

Network Performance Monitoring

Privileged Access Management

Remote Desktop

SaaS Backup

Software Components

Storage as a Service (STaaS)

System Monitoring

Unified Communications Monitoring

User Virtualization

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Data Cleansing

Digital Experience Intelligence

Email Deliverability

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales Enablement

Sales

Intrusion Detection

Operational Technology (OT) Security

Security

Aviation

Awards Management

Direct Secure Messaging

Loan Servicing

Vertical-Specific

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Kubient is an advertising platform designed to help businesses build connections with valuable audiences. According to the vendor, it serves as a single solution for buyers and sellers to transact in a transparent and fraud-free environment. Kubient caters to a wide range of professions and industries, including advertising agencies, media buying agencies, brands, publishers, and digital marketers.

## Key Features

**Audience Marketplace**: According to the vendor, Kubient offers a curated audience marketplace, providing buyers and sellers with access to clean inventory in a transparent and fraud-free environment. Utilizing AI and machine learning, it aims to enable the building and curation of valuable audiences.

**KAI (Kubient Artificial Intelligence)**: The vendor claims that Kubient's KAI provides pre-bid fraud protection for both buyers and sellers. It is said to be easy to integrate and transparent, executing across all digital channels. The vendor states that KAI is constantly learning and evolving to prevent fraud.

**Full-Service Audience-Specific Platform**: According to the vendor, Kubient integrates multiple elements across all digital channels, aiming to provide a comprehensive approach. It claims to analyze 100% of inventory for ad fraud before serving any ads and fills publisher's ad space with supplier's ads.

**Managed Services (Kubient [K]ONNECT)**: The vendor claims that Kubient's managed services act as an extension of the client's team, developing and activating go-to-market strategies. They utilize industry-leading tools and technology to drive results, focusing on inspiring customer journeys and improving customer loyalty.

**Data-driven Audience Targeting**: According to the vendor, Kubient leverages 1st party data to build authentic customer connections. It offers custom curation of audiences based on data signals, aiming to provide safe spaces and fraud-free connections with customers.

**Fraud Prevention (KAI)**: Powered by AI, Kubient's fraud protection technology, KAI, is claimed to identify and block fraud in real-time. It aims to detect and eliminate various types of fraud and scans bid requests for fraudulent activity before the auction.

**Omnichannel Advertising**: According to the vendor, Kubient enables access to audiences across various digital channels, including CTV, mobile, display, video, and native advertising. It aims to provide efficient and transparent media buying options, maximizing campaign performance with clean inventory.

**Custom Curated Audiences (K-Audiences)**: Kubient claims to offer curated, clean inventory targeted to specific audiences. It utilizes data signals such as site visits, location, and purchase history to facilitate ease of connection with ideal audiences.

**Real-time Analytics and Reporting**: According to the vendor, Kubient provides real-time insights and analytics on campaign performance, allowing for data-driven optimization. It offers transparent reporting on ad spend and budget allocation, aiming to help businesses make informed decisions.


Remarkety

Subscription

Zedo

Kubient

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Kubient

Overview

What is Kubient?