Name: Kubient
Author: Kubient

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Functional Testing

Development

Business Intelligence (BI)

Collaboration

Data Extraction

Dropshipping

Emissions Management

Intellectual Property (IP) Management

Privacy Policy Generators

Statistical Analysis

Workflow

Enterprise

Accounting

Accounts Payable

Crypto Tax

Online Trading

Subscription Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

AI Governance

Authorization

Cloud Storage

Custom Software Development Services

Data Center Virtualization

DevSecOps

Fraud Detection

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Network Performance Monitoring

Secure Email Gateway

Sensitive Data Discovery

Session Border Controllers

System Monitoring

Time Series Databases

Tower Servers

Web Portal

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Content Management

Email Marketing

Market Intelligence

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Lead-to-Account Matching and Routing

Sales Enablement

Sales

Cloud Infrastructure Entitlement Management

Secure Service Edge (SSE)

Security

Architecture

Banking

Digital Forensics

Financial Services CRM

Internet of Medical Things

Vertical-Specific

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Kubient is an advertising platform designed to help businesses build connections with valuable audiences. According to the vendor, it serves as a single solution for buyers and sellers to transact in a transparent and fraud-free environment. Kubient caters to a wide range of professions and industries, including advertising agencies, media buying agencies, brands, publishers, and digital marketers.

## Key Features

**Audience Marketplace**: According to the vendor, Kubient offers a curated audience marketplace, providing buyers and sellers with access to clean inventory in a transparent and fraud-free environment. Utilizing AI and machine learning, it aims to enable the building and curation of valuable audiences.

**KAI (Kubient Artificial Intelligence)**: The vendor claims that Kubient's KAI provides pre-bid fraud protection for both buyers and sellers. It is said to be easy to integrate and transparent, executing across all digital channels. The vendor states that KAI is constantly learning and evolving to prevent fraud.

**Full-Service Audience-Specific Platform**: According to the vendor, Kubient integrates multiple elements across all digital channels, aiming to provide a comprehensive approach. It claims to analyze 100% of inventory for ad fraud before serving any ads and fills publisher's ad space with supplier's ads.

**Managed Services (Kubient [K]ONNECT)**: The vendor claims that Kubient's managed services act as an extension of the client's team, developing and activating go-to-market strategies. They utilize industry-leading tools and technology to drive results, focusing on inspiring customer journeys and improving customer loyalty.

**Data-driven Audience Targeting**: According to the vendor, Kubient leverages 1st party data to build authentic customer connections. It offers custom curation of audiences based on data signals, aiming to provide safe spaces and fraud-free connections with customers.

**Fraud Prevention (KAI)**: Powered by AI, Kubient's fraud protection technology, KAI, is claimed to identify and block fraud in real-time. It aims to detect and eliminate various types of fraud and scans bid requests for fraudulent activity before the auction.

**Omnichannel Advertising**: According to the vendor, Kubient enables access to audiences across various digital channels, including CTV, mobile, display, video, and native advertising. It aims to provide efficient and transparent media buying options, maximizing campaign performance with clean inventory.

**Custom Curated Audiences (K-Audiences)**: Kubient claims to offer curated, clean inventory targeted to specific audiences. It utilizes data signals such as site visits, location, and purchase history to facilitate ease of connection with ideal audiences.

**Real-time Analytics and Reporting**: According to the vendor, Kubient provides real-time insights and analytics on campaign performance, allowing for data-driven optimization. It offers transparent reporting on ad spend and budget allocation, aiming to help businesses make informed decisions.


Remarkety

Platform Base Package

Springbot

Kubient

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Kubient

Overview

What is Kubient?