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Score 10.0 out of 100


What is Kumulos?

Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.
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What is Kumulos?

Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.kumulos.com/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Kumulos?

Personalized mobile app engagement, Kumulos helps make customers love a brand. Features include Mobile and Web Push Notifications, In-App Messages, Deferred Deep Links, Analytics and Crash Reporting.

Boasting customers in 25+ countries and some of the world’s top brands listed as customers, Kumulos aims to be one of the first names in mobile marketing. They offer a free trial or product demonstration before sign-up.

· An All-in-one Platform - Kumulos specializes in the full user journey from first point of contact throughout an app’s lifecycle. Manage every aspect of Mobile App Performance from acquisition through to conversion and retention

· Pricing –Pay for the services needed on a no-contract basis, cancel anytime.

· Developer Support – Kumulos offers technical support staffed by experienced cross-platform mobile app developers

· User Privacy Compliant – Kumulos supports data privacy to help remove the worry of data protection when working with other companies.

Kumulos Features

  • Supported: Push Notifications
  • Supported: In-App Messaging
  • Supported: Analytics
  • Supported: Deferred Deep Linking
  • Supported: Web-to-App Banners
  • Supported: Crash Reporting
  • Supported: Location Targeting
  • Supported: App Store Optimization
  • Supported: Mobile Backend-as-a-Service

Kumulos Screenshots

Screenshot of Kumulos Messaging DashboardScreenshot of Geofencing Set-UpScreenshot of Analytics DashboardScreenshot of Push Notification ComposerScreenshot of Crash Reporting DashboardScreenshot of In-App Messaging Composer

Kumulos Downloadables

Kumulos Integrations

Kumulos Competitors

Kumulos Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Huawei
Supported CountriesWorldwide
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Reviews and Ratings




(1-2 of 2)
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Score 10 out of 10
Vetted Review
Verified User
Kumulos is used mainly on our resort's app. It is now the primary way we get in touch with our members. We use it to send notifications as well as in-app messages. By using Kumulos through the app, we are able to keep our members updated with what's going on in the resort, as well as push promotions to them. This has now replaced SMS as the main way to contact members. We aren't worried about outdated numbers anymore. As long as they have the app installed, we know we can contact them. As an added bonus, because of the number of members and messages, Kumulos is much more cost-effective than SMS. The analytics are also much better than SMS. The ways you can segregate the data are extremely helpful in determining how good or bad your campaign went. I must mention that the support team is also fantastic. I have reached out to them on occasion and they have always replied quickly and solved any issues that I had. They also are very open to listening to new ideas and actually implementing them. They can also help give you tips on how to achieve your goals with the system.
  • Sending app notifications.
  • Sending in-app messages.
  • Segmenting your target audience.
  • Delivering messages intelligently.
  • Customer support.
  • The UI could use a lot of improvement. It's not very intuitive.
  • Canceling of sent in-app messages can't be done through the dashboard. You have to contact support for them to do it.
  • To send the same message again, you have to recreate the whole thing instead of just resending it.
We have promotions that we want to tell our members or a specific subset of them like they have a chance of winning a raffle. We use Kumulos to fire off the message and notification. Our members get it in their app and we can tell how many of them received it. We can also use the messages to direct them to specific web pages if we want to give them more information. We also use Kumulos to send announcements about things that are happening around the resort. Since we are located near the airport, when heads of state arrive, there are times that the roads are closed to allow them to pass. We use Kumulos to fire off notifications early enough that they know to avoid the area at a particular time. Where it doesn't do as well is when you need the notifications to be received immediately. Since the notifications pass through the Google/Apple network, it may take time to arrive. Sometimes you get it quick, sometimes you don't. So if timeliness is critical, it won't work as well. Also if you're sending to a lot of people, the rollout of the messages may take longer.
Score 10 out of 10
Vetted Review
Verified User
The Kumulos platform is used extensively across the company, both by internal users and also [by] extending the use of the platform to our customers. The platform lets you build rich media campaigns across mobile apps and websites, to run highly personalized campaigns to drive user interactions and return visits. It also helps with user acquisition.
  • Very, very easy to use - yet equally powerful
  • Personalization of messages
  • Data back feeds
  • Running mobile and web campaigns in one place
  • Awesome support
  • Would like to see more channels, not just push and in app, SMS for example
[The] platform fits great with distributed teams. It has some really great features around workflow approval, where you can set authors and approvers for work and then track and audit trail the approval. It's a great fit for anyone looking for an enterprise solution to deliver automated personalization at scale. I think it's less well suited to small start-ups. The platform is easy to use, but there's a lot in it, some of which won't be that attractive to a simple app that's just starting out.
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